When you work in social media, staying up to date on the latest trends is sometimes a struggle. Attending in-person conferences to stay informed can be expensive, especially if you work on a small team or on your own.
Thankfully there are a multitude of ways to continue learning and keep tabs on changes in the digital marketing space. With low cost resources like digital conferences, webinars and Twitter chats, it’s easy to find the tools and knowledge that will expand your skill set.
Always Be Learning
It’s vital to your career advancement to be constantly learning new skill sets and trends in the industry. Be sure to keep your continued learning cycle consistent and do more than the bare minimum.
A1 You don't want to wait until you NEED career dev; you want to stay ahead of the curve, not play catch up #SproutChat
— Shannon Mouton Gray (@ShannonRenee) July 19, 2017
A1: #SproutChat is a weekly career development focused event. Don't have to invest $$$ to learn when there are a plethora of free resources. https://t.co/3OtZ3pRFsp
— John Venen (@JohnVenen) July 19, 2017
A1: It’s always good to have an open mind about different career choices. With that being said, try to attend events regularly #SproutChat
— Sam Schmir 🤷♂️ (@SamSchmir) July 19, 2017
A1: As often as you can manage. SM is constantly changing & there are so many aspects to it that you can never stop learning! #sproutchat
— constancegail (@constancegail) July 19, 2017
A1: Whenever you get the chance! Knowledge is power. Being able to keep up in your industry is key to your success. #SproutChat
— Shannon Willis (@etakappadiamond) July 19, 2017
A1: it should be an ongoing event because it's an every changing industry. Gotta stay up and current on the trends #SproutChat
— Apple Box Studios (@AppleBoxStudios) July 19, 2017
Take Time to Learn New Skill Sets
You have to remember to step outside of your own bubble of work. The time you invest in learning new skills outside of your specialized role will help you in the long run, whether that means reaching business goals or personal goals.
A2: You never know when you'll find your new favorite skill! #sproutchat
— constancegail (@constancegail) July 19, 2017
A2: Very important. Get out of your bubble, echo chamber, and comfort zone regularly. It's the only way to grow. #sproutchat
— Stephan Hovnanian (@stephanhov) July 19, 2017
A2: I think it's important to have a "working knowledge" of how all the pieces in the marketing machine work together. #SproutChat
— Dave Macdonald 🇨🇦 (@rdavemacdonald) July 19, 2017
A2: I think it's fun to learn new skills and sometimes it happens when you're not even trying. Grow your mind! #sproutchat
— Jessie (@JessieAtAC) July 19, 2017
A2: Continuous + varied learning is KEY to #marketing. Diverse skill sets are what drive creativity and success! #SproutChat
— ARPR (@AR__PR) July 19, 2017
A2 No one likes a one trick pony. You'll communicate better if you know the basics of what your team is doing. Be proactive! #sproutchat
— Andrew Stewart (@andrewtstewart) July 19, 2017
Pay Close Attention to Trends
Outside of expanding your skill set, it’s important to keep tabs on trends and breaking news for every social platform. Being proactive in this approach will help ensure that brand accounts do not fall behind and are always effectively delivering content.
A3: My number one resource is my audiences! I watch what's important to them and let it inform my strategies! #sproutchat
— Deserae_Dorton (@Deserae_Dorton) July 19, 2017
A3 I pay attention to Twitter. When something changes, people start talking about it. That's real-time learning. #sproutchat
— Martin Lieberman (@martinlieberman) July 19, 2017
A3: Look at @twitter trends and also major social media/digital outlets like @SMExaminer @socialmedia2day @SocialMedia411 #sproutchat
— Val Vesa (@adspedia) July 19, 2017
A3: For social media trends and news, I love to read @SMExaminer. 👍🏻 #SproutChat
— Express Writers (@ExpWriters) July 19, 2017
A3 Couple of newsletters, Twitter keeps up with the pace and the millennials in my office keep me hip 😅 #sproutchat
— Andrew Stewart (@andrewtstewart) July 19, 2017
A3 Chat SMEs and hosts are influencers who tend 2 B on top of their game. They offer good info, links & freebies. #SproutChat
— Shannon Mouton Gray (@ShannonRenee) July 19, 2017
A3: Our team uses @feedly & @BuzzSumo to both find and curate #SMM content, which also keep us up to date on social trends #sproutchat
— SocialXpresso ☕️ (@socialxpresso) July 19, 2017
No Budget for Conferences? No Problem
It may seem like in-person conferences are the most effective way to continue learning, but it’s okay to think beyond costly methods to connect with new people and ideas. Digital conferences are a great way to get in-depth information in a short amount of time.
A4: Check out free webinars, hangouts, Twitter chats or even events in your local area #sproutchat
— Meghan Higgins (@MHig06) July 19, 2017
Online twitter chats! Webinars, meetups (host one yourself!) #SproutChat https://t.co/Nwy87CMjTs
— constancegail (@constancegail) July 19, 2017
A4 Meetups can be a good way to continue to learn and network and are usually free. Can vary city to city though #sproutchat
— Jennifer L Kirk ✈️🍴 (@The_Jenius) July 19, 2017
A4 a: Webinars, #SproutChat, one-on-one exchange of ideas, local chamber events.
— John Venen (@JohnVenen) July 19, 2017
A4: I'm very late today; I set a Tweetdeck column for the conf. hashtag; take advantage of any streamed sessions. #SproutChat
— Brad Lovett (@Brad_Lovett) July 19, 2017
A4: see if there is an online equivalent or PDF download or if you can connect with one of the key speakers on the side #SproutChat
— Apple Box Studios (@AppleBoxStudios) July 19, 2017
Share Learnings With Leadership
Be your own champion. Start sharing insights gathered from conferences and webinars with senior leadership and list action items from what you’ve learned to set informed goals for your work. Sharing these ideas shows leadership that you take your career seriously and are capable of taking initiative on new projects.
A5b: First of all it shows ROI for your trip and then explain what 1 or 2 new things you found out could be done in 3 months. #sproutchat
— Val Vesa (@adspedia) July 19, 2017
A5 Always. You're your best champion – proves to them you value what you do and staying ahead of the curve. Benefits everyone #sproutchat
— Jennifer L Kirk ✈️🍴 (@The_Jenius) July 19, 2017
A5 Yes, but even better is to share action items. Things you're going to do as a result of attending. A plan. #sproutchat
— Martin Lieberman (@martinlieberman) July 19, 2017
A5: Start using one thing you learned right away! Present a lunch & learn to others! #SproutChat https://t.co/0x1Dy4kB8r
— constancegail (@constancegail) July 19, 2017
A5: Absolutely! Sharing several things you've implemented from attending the event and the great results will go a long way. #sproutchat
— Meghan Higgins (@MHig06) July 19, 2017
A5. When you want to share something which will help business and leadership ignore you, they lose #sproutchat
— Cheval John (@chevd80) July 19, 2017
Be sure to tune in next week, Wednesday, July 26, for #SproutChat at a special time, 3 p.m. CDT. We’ll be joined by special guest, Lizz Kannenberg, Director of Content at Sprout Social, where we’ll discuss creating impressive content that drives results.
Until then be sure to join our Facebook community to keep up on on all things #SproutChat.
This post #SproutChat Recap: Advancing Your Career With Digital Conferences originally appeared on Sprout Social.
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