Saturday, 30 January 2016

Snapchat Rolls Out Add Me URLs: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it [...]

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- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner
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Friday, 29 January 2016

#SproutChat Recap: Audience Targeting


Audience targeting on social can be an effective way to distribute messaging to specific subsets of your brand’s communities. Targeting is defined differently on each network and there are a number of options for organic post targeting, as well as paid. As a social media or community manager, it’s best to test both options to learn which most effectively grows your brand and provides value. In this week’s #SproutChat, we asked members of our community how they use segmented posts.

Reach a Large Percentage of a Small Group

Instead of reaching a small percentage of a large group, use targeting to increase your reach with a large percentage of a small group. This tactic will resonate because followers will think your speaking directly to them. Personalized communication will lead to a higher level of engagement. As others see the increase in activity a post is generating, they may be more willing to chime in.

Navigate Facebook’s Newsfeed

Edgerank, Facebook’s newsfeed algorithm, is an impossible nut to crack. Circumvent the noise by organically targeting your posts or putting paid promotional dollars behind them. While paying will often provide the best results, it doesn’t mean you need to blow an entire year’s budget on Facebook. Amplify audience targeting by creating a Facebook Group focused on a topic that’s important to your existing community. Encourage existing followers to join and use the group as a space to distribute content, increase social media engagement and grow your brand.

Make Key Connections on LinkedIn

Strategize and determine how LinkedIn can help your organization accomplish its broader goals. Target job postings to specific industries and users with a predetermined level of expertise. Or, use LinkedIn targeting to get valuable thought leadership and lead gen content in front of executives and individuals with specific titles.

Don’t Go Overboard

It’s important to remember not to go overboard. Testing brand messages through audience targeting doesn’t need to happen all at once. Make sure to include a healthy mix of targeted and generally distributed posts within your social strategy. Otherwise, you’ll run the risk of ignoring key prospects by assuming social profile info is always accurate.

Tune in next week when we discuss turning your passion in your livelihood with special guest Adam Bianco. Check out what he’s accomplished this through @OhioStFootball and SportsFoodie. Be sure to join our Facebook community to never miss a beat!

This post #SproutChat Recap: Audience Targeting originally appeared on Sprout Social.

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Building Business Ideas That Succeed: How to Preflight Your Ideas


Do you have a great idea for a business? Is there a new product you want to create? To discover how to improve your chances for success, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

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- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner
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Thursday, 28 January 2016

A Comprehensive Guide to Mastering Twitter Video

Twitter Video Marketing-01

Twitter is one of the most established social media platforms available to businesses today, which has created a lot of stiff competition. As a result, trying to differentiate yourself from the millions of other companies fighting for users’ attention is difficult. How do you stand out on a social network that has over 320 million monthly active users?

You could use Twitter ads, try Tweeting more frequently or do influencer outreach. However, there’s a solution that’s built right into Twitter’s mobile and desktop apps that you’re probably overlooking. We’re talking about Twitter Video.

Twitter Video gives you an opportunity to connect with your audience on a more personal level, tell better stories and create a richer experience. If you’ve been contemplating getting into video marketing, then Twitter Video could be the perfect starting point.

Why Twitter Video?

A better question is why not? Twitter users love video and this is especially true for those on mobile devices. In fact, 82% of users watch video content on Twitter. Not only that, but Tweets with video get more engagement.

  • 2.5 times more replies
  • 2.8 times more Retweets
  • 1.9 times more favorites

Video on Twitter

What is Twitter Video?

Twitter Video allows you to create and share videos directly from the platform. You can either record videos using Twitter’s mobile app, or upload your own videos through or the iOS app.

Similar to Twitter’s 140 character limit, you also have a 30 second time limit for the length of your videos. This works in your favor because the longer a video is, the less of it a user will watch. More than 80% of users will watch a full video if it’s 30 seconds or less, which makes Twitter’s bite-size clips the perfect length to keep users engaged.

Video Length Statistics

Getting started with Twitter Video is also very simple. Within the app, you just have to tap on the camera icon. Then, make sure you have the video recorder icon selected, not the camera.

twitter video

All you have to do is hold the video button down to record. It will stop recording when you let go of the button. If you want to add more clips to the same video, just hold down the record button again.

twitter video screenshot example

You can drag-and-drop the pieces of your video to arrange the order. You can also tap and hold a specific piece and drag it up to delete it from the video altogether.

When you’re happy with the video, simply tap done and you’re ready to share. Make sure you preview your video before you Tweet it because you won’t have the ability to go back and edit it once you’ve completed the process.

Twitter Video Editing example

If you have any issues adding videos to your Tweets, you can read through Twitter’s Help Center page.

Twitter Videos play directly in users’ timelines, so you don’t have to click a link to view them.

Understanding how Twitter Video works is the first step. The next step is figuring out how to implement it into your marketing strategy to grow your brand and connect with your audience.

Replying To Tweets

If you want to make your replies more personal and custom, consider recording a video instead of the standard 140 characters of text. Video responses are more engaging, they stand out and a video allows you to put a face behind your brand.

The best part about Tweeting video responses is that so few businesses actually do it. Taking that extra step can give you an edge over your competitors. Just ask Gary Vaynerchuk.

The next time someone Tweets you with a question or comments about something you shared, try replying with a video.

Q&A Sessions

This tactic piggybacks off of the previous one, but takes social customer service to the next level. If your brand has some noteriety and you have a decent following, there’s a chance that people have questions to ask you. You could host a Q&A session on Twitter, similar to a Twitter Chat where you answer questions from the platform.

These have been around for a while now, but most brands only send standard text Tweets. Integrating Twitter Video is a way to spice things up and make the experience even more personal.

Twitter Gaming hosted a Q&A session for video game journalistGeoff Keighley. Using the hashtag #AskGeoff, users were able to Tweet their questions and Geoff replied using Twitter Video. The responses received hundreds of likes and Retweets and gave Geoff’s fans a special experience.

Capture Spontaneous Moments

Did something so unbelievable happen that the only way anyone would believe you is if you recorded it? When those moments happen, it’s the perfect opportunity to use Twitter Video.

Unplanned, interesting moments have the opportunity to go viral and attract media attention. Here’s a recent example.

The video pictured above not only made a lot of noise on Twitter, but it also generated interest from news outlets.

twitter news pickup example

Educational Videos

We live in the information age. People love content that educates and shows them how to do something new. Twitter Video is a great platform to provide valuable how-to content.

At first, 30 seconds may not seem like enough time to fully explain your topic, but that time constraint actually results in videos that are simplified, and therefore easier to follow.

In honor of National Cheese Lovers Day, Thrillist put together a 25-second recipe video showing how to make grilled cheese pull apart bread. As you can see from the video, you can take a process that may take several minutes to complete and cut it down to under 30 seconds by focusing on the most important steps.

Think of something you can show your audience how to do within 30 seconds. Then, record a video and upload it to Twitter. Since the video editing features within Twitter aren’t very extensive, you’ll need to record and edit your video outside of the app and upload the finished product.


Building up anticipation before you release a product or piece of content is one of the best promotional strategies you can implement. It gets people talking and builds up the buzz.

Since teasers are short, a 30-second video makes perfect sense.

Microsoft’s Larry Hryb does a weekly YouTube segment called “This Week On Xbox” where he gives viewers insight into what’s new in the world of Xbox. The day before releasing the full video, Hryb posts a short teaser on Twitter to give his followers a sneak peek. These teasers start the conversation ahead of time and reminds users to check out the full video the next day.

You can use teasers for product launches, events, new content or anything else that you want to build hype around. In your video, give your audience just enough of a preview to get them excited for the release.

Jump On Trending Topics

When you send out a Tweet, most of the people who see it will be your followers. However, when you Tweet about a trending topic or hashtag, your Tweet can show up to millions of users who scroll through the Moments section of Twitter. Make your Tweets about trending topics are more engaging by using a video instead of just text or an image.

Videos really stand out in a sea of pictures and text. When #Blizzard2016 started trending on Twitter, Virginia Tech made a 12-second video showing the school’s football field covered in snow. Choosing to go with a video rather than just a picture created more engaging content and enticed users to check out the video as they scroll through the the list of Tweets.

Take a look at the topics that are trending on Twitter and come up with a creative idea to make a video based on what you find.


Aside from staying in tune with what’s happening around the world, one of the main purposes of Twitter is entertainment. Apps like Vine, Instagram and Snapchat prove that video is one of the best ways to create entertaining content. As a result, we’re seeing a lot of major brands and influencers use Twitter Video to create non-traditional content for promotion and brand building.

With the final season of America Idol gearing up, host Ryan Seacrest turned to Twitter to create a video that was funny and entertaining, rather than purely promotional.

With video, you don’t have to shove your products into the viewer’s face. Notice how the video didn’t tell you to watch the show, or even what date/time it aired. It was just an enjoyable clip that keeps American Idol in your mind, but doesn’t hard sell you.

Behind The Scenes Look

Giving users a look behind the curtains of your business is one of the best uses of video marketing in general. Twitter Video gives you an easier way to do it since all you have to do is hold down a button and record, then send out your Tweet. You don’t need expensive video equipment or professional lighting. Let your audience see what goes on behind the scenes with a raw video, and you’ll be able to start building brand loyalty.

Singer and songwriter Carole Samaha let her fans get a glimpse of what the last few seconds behind the stage look like before she steps out. Even though her audience can’t physically be there, it helps paint the picture of what the experience is like from her point of view.

Transparency is crucial if you want to build a tribe around your brand. Don’t be afraid to show your audience what goes on behind the scenes. It could be a clip of a team meeting, how you create products or other parts of your company that consumers normally wouldn’t get to see.

Twitter + Periscope

Twitter recently made a big move by adding better integration with Periscope. Periscope has quickly grown to be one of the biggest players in social video marketing. The app gives you the ability to live stream videos right from your phone. Up until now, if you were to Tweet your Periscope broadcast, users would see a link in their timeline that they’d have to click on. But now, Periscope broadcasts play directly inside Tweets for iOS users.

This could help Twitter video marketing significantly because Periscope is blazing hot right now. You’ll have the ability to bring your broadcasts to your Twitter audience and get very creative with your social media marketing efforts.

If you’re new to Periscope, check out our article filled with tips from broadcast pros.

Track What Works

While you’re producing all of these videos, don’t forget to keep track of what your audience responds to the most. You have a couple of options to track your stats.

First, you can use the Tweet Activity button in Twitter. It’s right below all of your Tweets.

Tweet Activity

This will show your video’s impressions, views and engagement.

Tweet Activity Stats

For even more insight, you can use Sprout’s Sent Messages Report to quickly compare the stats of your Tweets against each other. This way you can easily see which Tweets perform the best.

Sprout Sent Messages Report

Start Recording

Right now is the perfect time to take advantage of Twitter Video. Twitter is starting to focus heavily on video as you can see with the Periscope integration and their purchase of Vine back in 2012. And with the success of other video based social media apps, video marketing is only going to continue to explode. Become an early adopter and take advantage of everything Twitter Video has to offer.

This post A Comprehensive Guide to Mastering Twitter Video originally appeared on Sprout Social.

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Facebook Professional Services: How Your Local Business Can Rank


Do you have a local business page on Facebook? Want to reach more local customers? Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs. In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers. [...]

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- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner
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Wednesday, 27 January 2016

How to Create an Instagram Marketing Strategy

Meet Team Sprout: Alex C., Software Engineer


Here at Sprout, we put a strong emphasis on helping employees grow: as new professionals, as managers and as part of the team. It’s particularly rewarding to see the growth of team members for whom Sprout is their first job out of college.

Alex Camargo, a Software Engineer on Sprout’s Platform Team, graduated from the University of Illinois Urbana-Champaign in 2014 and started working at Sprout shortly after. He is a member of the Infrastructure Squad, which makes tools to help other developers work better and faster.

As we look forward to hiring more college students for software engineering roles and internships this summer, I thought it would be helpful to share Alex’s reflections on the transition process from college to his career at Sprout. In this Meet Team Sprout interview, he talks about the experiences that best prepared him for his current role, explains how he’s grown and offers advice to future software engineers.

Name: Alex Camargo
Department: Engineering
Started at Sprout: September 30, 2014

How did you develop an interest in engineering?

My high school was unique in that it offered a good amount of computer science courses. I took one sophomore year and I really liked it—it didn’t even feel like work. When I was thinking about college my senior year, I looked back and thought about what I enjoyed doing the most. That was it. So I went to the University of Illinois for computer science.

Was there a particular course that best prepared you for your work at Sprout?

There was one, CS242, that prepared me the most for what I’m doing now. We wrote a ton of code, tried different languages and worked on a bunch of projects. It wasn’t focused on something like, “What’s the math behind this algorithm?” Instead, the course revolved around things like, “How do you write good software and explain it to other people?”

Every week we would present our work to the rest of the class and get feedback so we could improve. That’s exactly what we do at Sprout.

When you were looking for post-graduate jobs, what stood out to you about Sprout?

When I was looking for a job, I considered tiny startups and giant companies. They each had their tradeoffs. I wanted to choose a place where I felt like I’d learn the most from smart, friendly people. I researched Sprout and saw that it had been named one of the best places to work for people in their 20s, and it seemed like a young and exciting company.

Working at Sprout has been even better than I thought it would be. Everyone cares about their job and wants to do things the right way. You don’t want to just hack out a bunch of code and submit it. The problems we tackle at Sprout are more exciting than that.

Once you joined the team, were there any resources at Sprout that helped you transition from college into a full-time engineering job?

Yes! I was paired with a mentor, he was a Senior Platform Engineer. I was surprised—I looked at my calendar and they’d scheduled us for a meeting every morning for an hour. Every day, he’d give me feedback. We’d go over what I had worked on or the next part of a project. He had been at Sprout for a long time and had written a lot of the code, so that was a big help.

On the engineering team, we work in squads. I’m on the Infrastructure Squad, and it’s very collaborative—you get feedback and opinions from team members with different experiences and areas of focus. For example, one person might have a big focus on initial design and requirements, and someone else might focus on testing. Hearing those different perspectives is huge, especially as someone who recently graduated from college.

Before you started here, were you familiar with Sprout’s programming languages beyond Java?

Yeah, I got lucky. Right before I joined I did some work for a nonprofit. Their website hadn’t been completed by the group before and they had trouble taking in payments. It was the same technology we use here, Python and Django. I picked it up and learned a little more Python, made some improvements, got it to work, and that was really helpful, especially when they asked about those languages in my Sprout interview!

How have you grown in your time at Sprout?

Personally, it’s a lot easier to know when to ask questions now. Knowing when to stop and ask for help, when to Google a question or when to try and work on something yourself is important.

Working at Sprout is like learning how to walk with professional software. These are hard problems; it’s not like an assignment in college–there are no guidelines that someone gives you. It’s not that difficult to write some code in Java and get something to work, but once you put it in production it handles all these different inputs. Making your code production-ready and having it run on a server 24 hours a day is something entirely different.

So far, what has been the most rewarding project you’ve worked on at Sprout?

Probably my first project. I thought I was going to be doing a small project, but instead I jumped right into the main code base and wrote something useful with my mentor. That was the project I learned the most on. We worked on it for a couple months. It was writing a new way for us to get data from Cassandra–our main database. It was a good, wide-ranging project.

Since I worked on it with my mentor from start to finish, it was a good way to learn how to approach a project: how to start a project, what you need to think about ahead of time, etc. It had to be running 24/7 and handle all of the traffic that we get. We did the deployment for it and taught other people how to use it. It was like a crash course in Sprout.

Now you interview candidates—speaking to prospective interns and college hires. What characteristics do you look for?

When we interview college students, one of the big things we look for is whether they’re enthusiastic and they like doing what they do. You see a lot of those characteristics from their side projects. Do they enjoy coding, do they do this in their spare time?

It’s also important that they can explain their thought process step-by-step, because this translates well to when they work on a team with them. It doesn’t help if someone just puts a solution on the board: I need to know how they got there and that they can explain why they did. They also need to be able to learn quickly on the job, and taking feedback is an important part of that.

If you were to give advice to a college student who wants to become a software engineer, what would you tell them?

Just be enthusiastic to learn. Be curious. Have side projects. It’s through side projects that you learn what type of work you want to do: if you like working on the back end or front end—there’s a big difference between the two. You learn what types of technologies you like working with, too.

Speaking of side projects, what do you like to do outside of the office?

Combat sports. I’ve done Brazilian jiu jitsu and boxing. Right now I’m doing muay thai and kickboxing.

I like to read, too. Right now I’m reading “Rise of the Robots” which is about how automation is going to affect everything in society and change education. Since that’s a field I work in, I like seeing the trends and where it’s going.

How would one of your best friends describe you?

Probably adventurous, easygoing and dependable.

Do you have a bucket list? What would be the top item on your bucket list?

When I studied abroad, I got to travel around Spain a lot and stay in hostels. I did running with the bulls, and we met a lot of travelers. That made me want to take a few months and backpack across Europe.

You never know exactly what you’re going to find while traveling but I’ve found that it’s usually a good surprise.

If you’re a current college student, learn more about Sprout Social’s college hiring program and past interns, and see all open roles for engineering internships and full-time positions on our careers page.


This post Meet Team Sprout: Alex C., Software Engineer originally appeared on Sprout Social.

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Finalists: Top 10 Social Media Blogs 2016


We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)! As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider. The Judges Our judges include Ann Handley (chief content officer for MarketingProfs, author of [...]

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- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner
Do You Know You Can Buy Instagram Followers from

Tuesday, 26 January 2016

10 Tips to Provide the Absolute Best Twitter Customer Service

Twitter Customer Service-01

Have you ever spent half an hour on hold trying to contact your cable company? Or maybe you’ve waited for days to get a response to an email you sent the customer service department of an online store to check the status of your order. These situations happen every day and it leaves customers feeling ignored, powerless and frustrated. However, thanks to the connectivity created by social media, customer service has changed drastically. The days of the voiceless customer are over.

Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly. As a result, social customer service needs to be a top priority for your business. Here are some powerful stats that show how important it is to service your customers on Twitter.

In addition to all of this, Twitter is a public platform. That means that when you deliver excellent support, other users will be able to see it. Being known for your customer service can give you an edge up on your competitors. Zendesk found that 40% of customers start purchasing from a competitor because of their reputation for providing superior customers service.

Don’t lose out on business because of poor or non-existent customer support on Twitter. Follow these 10 tips to power up your Twitter customer service:

1. Setup an Infrastructure

Your first step is setting up your Twitter support infrastructure. Tweeting back and forth with multiple customers can become messy very quickly. The last thing you want to happen is for someone to Tweet you following up with a question they asked two days ago, and you have no idea who they are or who they spoke with.

The native desktop and mobile Twitter apps are perfectly fine for casual users. But as a business, you should use a Twitter Dashboard. Sprout’s dashboard gives you everything you need to setup and manage your social customer support. You can invite team members, track conversations, make notes and get data to measure how your support team is doing.

Sprout Social

The other part of your setup is deciding if you want to make a separate Twitter Handle strictly for support.

Having a dedicated customer support Twitter Handle can prevent your Twitter feed from being filled with conversations about customer issues and complaints. This strategy is particularly common for software companies and corporations that get a large volume of customer support related Tweets.

Microsoft Support Twitter

2. Don’t Ignore Negative Feedback

As tempting as it is, tuning out negative feedback about your company is bad for business. Oftentimes, negative feedback gives you insight on ways to improve your business. But more importantly, ignoring customers who Tweet you can add onto their frustration.

Use negative feedback as an opportunity to correct problems and regain customers. Twitter examined the customer relations between airlines and their passengers on its site. Among many eye-opening stats, Twitter found users who received a reply back from an airline were more satisfied with their service experience.

Twitter Customer Service Satisfaction

The study also found passengers who received a reply to their Tweets were willing to pay almost $9 more for the airline in the future.

Twitter customer service revenue

The next time an unhappy customer Tweets your company, take the time to reply and resolve their issue. They’ll appreciate the gesture and it could help increase your revenue in the long run.

3. Know When to Take The Conversation Off Twitter

Twitter is great for getting the conversation started. But when an issue starts to get too complex, move the conversation to email or your support system. Remember, Twitter only has a 140 character limit. It can be difficult to go back and forth troubleshooting an issue with that cap.

If you aren’t able to resolve an issue within a few Tweets, ask the customer to DM you with their email address or direct them to your online support system if you have one. Just make sure you give them a reference number so your support team knows who they are once the conversation goes off of Twitter. Forcing customers to explain their issue from the start can get frustrating, and you want to make the process as simple as possible.

Due to the increased use of Twitter for support issues, Sprout integrates with Zendesk and Uservoice to make the process of transitioning customers from Twitter to your support system smooth and seamless.

Sprout Social Customer Care

4. Don’t Give Out Private Information

Even though your Tweets are only meant for the customer, anybody can read them. With Twitter, it’s easy to forget the privacy and security protocol your business set for phone and email support. However, slipping up and releasing private information or asking customers for private information over Twitter can cause a lot of issues.

Here are some things you should never publicly ask a customer for on Twitter:

  • Email address
  • Phone number
  • Username
  • Password
  • Address
  • Billing information
  • Specific items they’ve purchased from you

If you ever need any sensitive information from a customer, ask for it through phone support or other private platforms, not Twitter.

5. Initial Your Tweets

If you have multiple employees handling your Twitter customer support, you need a way to track who is responding to each Tweet. It creates accountability and allows you to stay organized. The simplest way to do this is by having employees end their Tweets with their initials when they interact with customers.

Sprout’s built-in social media CRM features make it even easier to track your team members’ interactions with customers. When a user Tweets your company with a question or concern, you can assign the Tweet to a specific member of your team. That way you know who’s in charge of replying and resolving the issue.

Argos Twitter Support Initials

6. Respond Quickly

Response time is one of the most important metrics for Twitter customer service. In the airline study mentioned earlier, Twitter found the quicker an airline responded to a user’s Tweet, the more money the users were willing to spend. When an airline responded to a customer’s Tweet in under six minutes, the customer was willing to pay almost $20 more.

Twitter Customer Response Time

A separate study found 53% of users expect businesses to reply to their Tweets in less than an hour.

twitter response time

You can check how long it takes you to respond to Tweets within the Sprout dashboard in the engagement report, which shows both your response time and rate. With this data, you’ll be able to track your improvements and put measures in place to boost your numbers.

Sprout Engagement Report

One of the best ways to improve your response rate and time is to monitor your brand mentions, which we’ll talk about next.

7. Track Brand Mentions

It’s hard to provide customer service on social media if you don’t have a way of monitoring when your brand is mentioned. For a lot of businesses, monitoring brand mentions on Twitter begins and ends with checking their notifications. However, Twitter notifications only give you part of the picture.

We went into great detail on how to track Twitter mentions in a previous post. Here are some key takeaways:

  • Track @mentions, #hashtags and mentions of your company name.
  • Search for common misspellings of your company name.
  • Make sure you have Twitter notifications enabled for both the mobile and desktop apps.
  • Save the top queries containing your brand in Sprout to get real time updates of brand mentions.

Monitor Twitter Brand Mentions

8. Be Human

TD Bank’s Bank Human Again initiative demonstrates the importance of humanizing customer service. We’ve seen what happens when companies attempt to automate Twitter customer support, and the results aren’t pretty.

bank of america auto response tweet

Robots and automated systems are expected for phone support, but with social media, it’s an entirely different story. The appeal of turning to Twitter instead of traditional customer service avenues is that you can get a quicker response from a person. There’s no “press zero to speak to a representative.”

Twitter is the perfect platform to be more personable with your support. You don’t have to be quite as formal with your Tweets as you would be in an email. The environment is much more casual and your interactions are conversational. Obviously you want to maintain a level of professionalism, but the way you reply to customer support related Tweets should align with your brand’s voice and persona on social media.

9. Get to Know Your Customers

Have you ever walked into a store and had an employee greet you by your first name? Or maybe you’ve gone to a coffee shop and the barista asks if you want your usual. It makes you feel like they care about you, which ultimately provides a more personalized experience. You can do the exact same thing for your customers on Twitter.

Sprout has a built-in feature that makes this process much easier. You can add notes to any Twitter user you interact with, and share those notes among your entire team. Being able to quickly check your prior conversations or special notes/preferences for a user allows you to provide a personal level of service.

Sprout Conversation History

10. Go The Extra Mile

Resolving a customer’s issue doesn’t have to be the last time you interact with them. Look for opportunities to go the extra mile with your support. Whether it’s sending out a birthday wish, Retweeting their Tweets or even offering a free product occasionally, doing a little bit extra shows customers that you appreciate them.

You can add customers you’ve helped in the past to different Twitter lists or add notes to their accounts within Sprout. This will make it much easier to track your history with them and deliver top notch service.

In today’s social media driven world, you cannot solely rely on traditional customer support avenues. Improve your brand image, give your customers better service and build your social following by making Twitter customer service a priority for your business.

How do you use Twitter to provide better customer support? Leave a comment and let us know!

This post 10 Tips to Provide the Absolute Best Twitter Customer Service originally appeared on Sprout Social.

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How to Use Pinterest Analytics to Improve Your Marketing


Do you want more from Pinterest? Have you considered using Pinterest analytics to inform your marketing decisions? When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing. #1: [...]

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- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner
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Launching on Social Media: A Timeline for Business Owners


Are you starting from scratch with social media? Got a new product or a new business? Having a social media launch plan is essential. In this article you’ll discover a step-by-step plan for launching your new social media presence. #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which [...]

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- Your Guide to the Social Media Jungle

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Monday, 25 January 2016

Sprout Social All Stars: Announcing Our New Customer Advocacy Initiative


Growing a following on social is easy, but harnessing the trust and vocal support of individuals and the collective community is lot more challenging.  As evident through the power of earned media, word of mouth is the most important component of a consumer’s relationship with a brand. This means community building and an advocacy strategy should be essential components of any organization.

As the Community Outreach Manager at Sprout Social, I’ve focused almost entirely on building relationships through fostering community. I’ve achieved this by creating #SproutChat, our weekly Twitter chat, through connecting with groups on social channels and adding value to industry threads in forums. Over the past several years, incredible Sprout users worldwide have raised their hands, shared their stories and voiced their ideas. They have made, and continue to make, our community incredibly strong and valuable.

Building on this momentum, we’re thrilled to announce a brand-new initiative: Sprout Social All Stars. We understand the benefits of collaborating to advance the industry, that’s why we’ve curated a group of experts on the Sprout Social platform who are leaders in social media and digital engagement to help tell our story and theirs.

Our All Stars are vital extensions of the Sprout brand and will be sharing advice and content on a wide-range of topics. They’ll help us announce product updates and Sprout news, offer insider tips on how to harness and interpret actionable analytics, share best practices for providing phenomenal social customer care and contribute ideas on how to build a sustainable social strategy.

All of our advocates can be identified by Sprout’s new All Star badges.


Soon, you’ll begin to see us collaborate with these individuals through #SproutChats, webinars, speaking gigs and local market events. As we harness the knowledge and expertise of our Sprout All Stars and, together, provide additional value, we encourage you to get to know our inaugural participants.


We hope to expand our All Stars program in the future to include more Sprout supporters. Stay tuned for additional involvement opportunities. As always, we would love to see you at our weekly #SproutChat or at an in-person event. Have questions about Sprout’s customer advocacy program? Email us at  

This post Sprout Social All Stars: Announcing Our New Customer Advocacy Initiative originally appeared on Sprout Social.

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