Saturday, 31 December 2016

Periscope Live 360 Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience this week. [...]

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Friday, 30 December 2016

How to Build Raving Fans in Unconventional Ways

Do you want enthusiastic fans? Looking for unique ways to engage your audience? To discover how he grew a large and thriving fan base, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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Thursday, 29 December 2016

How Team Sprout Uses Message Tagging for Product Development

As our business has grown so has our customer base. As exciting as this is, the need to stay on top of brand-to-customer communication has become even more important. While it may seem overwhelming to think about managing customer feedback, you don’t need an entire customer service department to organize and address customer queries.

Here at Sprout, we believe that open communication between consumers and brands creates progress. We also believe that, regardless of size, it’s imperative to remain agile and evolve our product to meet the needs and demands of our customers and the marketplace. Social is where these ideals intersect.

The medium provides a rare opportunity to not only speak with customers but listen and discover. In fact, according to a Nielsen report, more than one-third of customers prefer to contact businesses for customer support questions through social media.

We don’t take customer feedback on social lightly—and you shouldn’t either. At Sprout, 25% of inbound messages are organized and tracked through message tagging. We then filter these messages using our Tag Report and present findings to the appropriate teams. Sprout’s Message Tagging isn’t just valuable for bolstering communication between our business and our customers; it can be beneficial when it comes to further developing our product based on customer needs.

For example, we used our Tag Report to analyze the message volume around requests for LinkedIn analytics. We then compared these asks with other product feedback we were receiving. This data collectively demonstrated that LinkedIn analytics were a priority for our customers and reaffirmed our decision to prioritize the LinkedIn Pages Report for development.

In addition to tracking inbound messages from customers, we tag any outbound message that has information on a product update or new feature. This lets us run a report that delivers learnings to our product team and provides us with a better understanding of customer sentiment. The product team continuously calls on us and Sprout’s Tag Report, to gather data, distill requests and identify patterns easily observed from our social community.

Promoting communication between businesses and customers strengthens the brand/consumer relationship. With Message Tagging, we’re able to monitor that communication in a way that helps us evolve our product and more efficiently understand and respond to our customer’s needs.

This post How Team Sprout Uses Message Tagging for Product Development originally appeared on Sprout Social.



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How to Create a Pinterest Showcase for Your Business

Looking for a new way to show off your best pins? Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the top of their profiles. In this article, you’ll discover how to build a Pinterest showcase for your business profile. Why Build a Pinterest Showcase? Think of the Showcase feature [...]

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Wednesday, 28 December 2016

10 Standout Social Media Marketing Examples From 2016

How to Use Instagram Live

Interested in adding live video to your Instagram stories? Looking for a guide to get you started? The latest update to the Instagram app includes Live video, a new feature that lets you connect with your Instagram audience in real time. In this article, you’ll discover how to use Instagram Live video within Instagram Stories. [...]

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Tuesday, 27 December 2016

How to Optimize Your Social Media Workflow

How to Better Serve Customers With Twitter Direct Messages

Looking for ways to improve customer care on Twitter? Do your customers tweet you for support? Moving customer service discussions to private Twitter Direct Message (DM) threads can help your support team quickly resolve issues. In this article, you’ll discover how to use the latest Twitter Direct Message features to improve your customer service. Why [...]

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Monday, 26 December 2016

A 7-Step Plan for Generating Leads With Facebook Ads

Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet? Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional. In this article, you’ll discover how to set up [...]

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Saturday, 24 December 2016

Group Video Chat From Facebook Messenger: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it [...]

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Friday, 23 December 2016

Advanced Blogging: How to Make Your Blog Serve Your Business

Do you have a blog? Want to supercharge your content and increase email subscribers? To explore advanced techniques for improving blog content, collecting more email addresses, and promoting products and events, I interview Darren Rowse. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

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Thursday, 22 December 2016

How Team Sprout Uses Its Twitter Listening Report for Content Creation

How to Use Pinterest Analytics to Build Buyer Personas

Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them. In this article, you’ll discover how to use Pinterest Analytics to create buyer personas. #1: [...]

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Wednesday, 21 December 2016

How to Use Facebook Login on Your Website

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics. In this article, you’ll discover how to add Facebook [...]

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Tuesday, 20 December 2016

The Ultimate Guide to Twitter for Small Business in 2017

How to Optimize Social Ads for Every Stage of the Buying Funnel

Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. In this article, you’ll discover how to serve optimized [...]

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Monday, 19 December 2016

8 Tips to Build Customer Relationships With Social Media

How to Build Community on Facebook

Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans and customers? Creating a community for your business can help you reach your target audience more consistently than relying on a Facebook page alone. In this article, you’ll discover how to build and promote a community on Facebook to let [...]

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Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest

We’re now accepting nominations for our 8th annual Top 10 Social Media Blogs contest, and we’re looking for the blogs you’ve read and found most valuable in 2016. This is the biggest contest for social media blogs and the winners will be promoted in our 550,000-reader newsletter and announced on Social Media Examiner. How to [...]

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Saturday, 17 December 2016

Instagram Rolls Out Live Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Live Video to All U.S. Users: Following an announcement a few weeks ago, Instagram is rolling out Live [...]

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Friday, 16 December 2016

#SproutChat Recap: Running a Successful Boutique Agency

Agency work isn’t easy. Strategizing, managing and executing a brand’s social and digital marketing initiatives requires a deep understanding of your client’s industry and audience.

This week at #SproutChat, we were joined by Sprout All Star, Brooke B. Sellas. In addition to starting her own boutique agency, B Squared Media, Brooke is a marketing and social media consultant and an adjunct for consumer behavior at The City University of New York (CUNY). During our chat we discussed how to grow, scale and achieve your entrepreneurial goals.

When Is It Time to Be Your Own Boss?

Deciding when to make the jump from working for someone else to being your own boss is the first step in starting your own social media agency. It’s also one of the scariest steps of your new business venture. There may never be a “perfect” time to make the leap but if you’re passion and driven it’s important that you try. Before taking the plunge, meet with other entrepreneurs, budget accordingly and really understand what you’re about to get yourself into.

Finding & Securing Clients

So you’ve decided to quit your day job. Now what? If you want your agency to be successful, you need to find and secure clients. Start by doing your research, listening to the experts, networking and playing to your strengths.

Know When You Need Help

As your agency begins to grow, you’re going to need to enlist the help of others. During our chat, Brooke said it best when she said that learning to hire people that are smarter that you is a win for your business. But once your ready to hire someone, how do you find them? Asking for recommendations and reaching out to your professional networks is a good place to start.

Recognize Your Agency’s Value

Setting boundaries and understanding your agency’s value is critical to driving a profit. Make sure that you’re logging your work and clearly communicating expectations and pricing with each of your clients.

Invest in the Right Tools

Keep your team of one or 100 on track by investing in the right tools. That’s why we asked our community what software programs they rely on to complete their daily tasks and meet the needs of their clients.

Remember Why You Started Your Agency

Being your own boss is a dream but the reality isn’t always as glamorous. Take time to reflect on what you’ve built and always remember why you started your boutique agency in the first place. From collaboration and relationship building to a diverse and evolving professional skill set–agency work is worth the hustle.

We’ll be back for our last #SproutChat of 2016 on Wednesday, December 21 from 2:00-3:00 p.m. CST. Get ready to for trivia on Sprout Social and social media trends. In the meantime, stay connected with other industry experts by joining our Facebook community.

This post #SproutChat Recap: Running a Successful Boutique Agency originally appeared on Sprout Social.



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How Snapchat and Periscope Can Grow a Business

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? To explore how to use Periscope and Snapchat for business, I interview John Kapos. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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Thursday, 15 December 2016

10 Book Recommendations From Team Sprout

Here at Sprout Social, reading really is fundamental. Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes.

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Here are some of their top picks in engineering as well as a few fiction and nonfiction options to mix things up. If you’re looking for a good travel read this holiday season, these are all fantastic choices.

Our Engineering Picks

1. “The C Programming Language” by Brian W. Kernighan and Dennis M. Ritchie

“The C Programming Language” is one of the few programming books that not only offers valuable and practical information but is enjoyable to read. While it focuses on the C language, it outlines useful concepts and design patterns for any programmer looking to build well-architected, efficient programs. This book does assume some familiarity with basic programming concepts but even novice programmers should be able to pick up and follow along.

About the Authors: Brian Kernighan is a computer science Professor at Princeton University. He has contributed to the development of Unix and coauthored the AWK and AMPL programming languages. Dennis M. Ritchie was the computer scientist responsible for creating the C programming language and was also a key contributor to Unix. Guess you could say he wrote the book on C.

Recommended by Colin, Senior Software Engineer

2. “Eloquent Javascript” (2nd Edition) by Marijn Haverbeke

Javascript is the backbone of modern web development and it’s increasingly important to do it well. “Eloquent Javascript” is a thin volume that distills Javascript’s beauty and efficiency and serves as a great introduction to the language that can really make core programming concepts click. “Eloquent Javascript” provides a grok-able and inspiring entry point for new developers.

About the Author: Marijn Haverbeke is a software developer and blogger based out of Berlin.

Recommended by Chris, Senior Software Engineer

3. “The Idea Factory” by Jon Gertner

“The Idea Factory” isn’t, strictly speaking, a programming book, but it’s a fascinating read about the history of innovation through the 20th century. “The Idea Factory” explores how engineering and technical innovation revolutionized communication and ushered in the Information Age. Countless aspects of modern life have been invisibly influenced by the innovations at Bell Labs, and this fascinating history sheds some light on how much the world has changed as a result.

About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Previously, he worked as a science, business, and economics writer at New York Times Magazine. “The Idea Factory” is his first book.

Recommended by Dan, Software Engineer

4. “Extreme Programming Explained” by Kent Beck

“Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Testing, agile business practices and TDD are buzzwords that get thrown around a lot in development circles, but “EPE” breathes new life into those concepts and reminds us why we need to be intentional about our processes and team dynamics. The examples are direct, simple, and easy to apply to day-to-day work. Even if you don’t subscribe to all of the tenets of XP, reading “EPE” is a worthwhile exercise in checking your processes as a team.

About the Author: Kent Beck is a software engineer, the creator of the extreme programming methodology, and one of the original signatories of the Agile Manifesto.

Recommended by Shane, Software Engineer

5. “Professor Frisby’s Mostly Adequate Guide to Functional Programming” by Brian Lonsdorf

Earlier this year Sprout’s Javascript Guild read and discussed this book as a group. It helped the team start understanding and implementing functional programming concepts in their day-to-day work. It’s an engaging and practical read that’s immediately applicable for Javascript development that is also a great first pick for a team book club or professional development side session.

About the Author: Brian Lonsdorf writes about Javascript and functional programming online. You can find his book on gitbooks and other writings on his profile at Medium.

Recommended by the Sprout Social Javascript Guild

Our Fiction Picks

1. “Station Eleven” by Emily St. John Mandel

“Station Eleven” is the most inspiring and heartbreaking story about the aftermath of the apocalypse you’ll read this year. It won the Arthur C. Clark Award for Best Novel in 2015 and was the champion of the 2015 Tournament of Books.

After a mysterious plague brings society to its knees, people find a way to soldier on. A group of traveling actors and musicians called the Traveling Symphony tours the scattered enclaves of North America, bringing entertainment and news of other settlements to these isolated communities. This book reminds us that we create art and meaning, even after the apocalypse, “because survival is insufficient.”

Recommended by Chris, Senior Software Engineer, and Jess, Software Engineer

2. “The Hollows” series by Kim Harrison

“The Hollows” follows Rachel Morgan, a heroine with an absurd knack for finding herself in trouble. It’s an Urban Fantasy series with tons of detective work, romantic entanglements, character development and soul-searching. And vampires. Because who doesn’t love a good vampire series?

Recommended by Matt, Software Engineer on Bambu by Sprout Social

3. “Americanah” by Chimamanda Ngozi Adichie

“Americanah” is a stunning piece of contemporary literary fiction. It spans three continents as it examines the most complex themes of life in today’s globalized world, from love and relationships to race and identity. And it’s not just us who were moved by this powerful exploration of life and love: Americanah won the Chicago Tribune Heartland Prize for Fiction and the National Book Critics Circle Award for Fiction. It was also nominated or shortlisted for the International IMPAC Dublin Literary Award, the Women’s Prize for Fiction, the Andrew Carnegie Medal for Fiction and the Goodreads Choice Award.

Recommended by Alicia, Brand Marketing Specialist, and Shane, Software Engineer

Our Nonfiction Picks

1. “Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink

A copy of “Extreme Ownership” has been steadily making its way around the engineering and product teams here at Sprout. Contrary to what the title might imply, this is not a book about the military—it’s a leadership handbook grounded in the lived experiences of Navy SEALs. “Extreme Ownership” has a lot of inspiration to offer about mission, team collaboration, and communication. Willink takes these lessons from the military and makes them applicable in everyday professional and personal settings.

Recommended by Anjali, Product Manager

2. “The Signal and the Noise” by Nate Silver

Nate Silver has been a strong voice in predictions and betting markets for political races and sports for nearly a decade. “The Signal and the Noise” pulls back the veil and lets us see into the process that Silver uses to distinguish truths in a sea of noise. These insights are fascinating and essential reading for anyone interested in the processes involved in Data Science.

Recommended by Greg, Data Science Lead

Bonus Recommendations: Podcasts

1. ‘99% Invisible’ from Radiotopia

‘99% Invisible’ is a show about the unseen thoughts, decisions and labor that shape the way we live our lives. Each episode takes a deep dive into a topic that invisibly influences the world. They’ve done collaborations with other audio productions like Planet Money and DecodeDC, and are one of the most popular podcasts available on iTunes.

Recommended by Alicia, Brand Marketing Specialist, and Shane, Software Engineer

2. ‘Reply All’ from Gimlet Media

It’s a show that’s all about…the internet! PJ Vogt and Alex Goldman take deep dives into everything from memes and internet arcana, to why Google Adwords support techs hate dealing with locksmiths. If you spend time online and don’t quite understand why the Internet is so weird, ‘Reply All’ will help you figure it out.

Recommended by Laura, Lead Visual Designer, and Jess and Shane, Software Engineers

This post 10 Book Recommendations From Team Sprout originally appeared on Sprout Social.



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How Team Sprout Uses Its LinkedIn Company Pages Report

7-Step Checklist to Refresh Your LinkedIn Profile

Wondering if your LinkedIn profile is up to date? When was the last time you reviewed your LinkedIn information? Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information. In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the [...]

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Wednesday, 14 December 2016

The Modern Guide to Social Media for Retail

3 Ways to Republish Instagram Content on Facebook

Does your Facebook audience respond well to image posts? Have you thought about sharing your Instagram posts on Facebook? Publishing select Instagram posts on your Facebook page adds variety to your feed and can improve organic reach. In this article, you’ll discover three ways to share your Instagram content on Facebook. Why Share Instagram Content [...]

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Tuesday, 13 December 2016

How to Measure Social Media Success for Your Brand

How to Track Facebook Conversions After February 2017

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install conversion tracking using the [...]

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7 Ways to Add Variety to Your Twitter Marketing

Do you want to improve your Twitter feed? Struggling to come up with ideas for your tweets? In this article, you’ll discover seven ways your business can tweet. #1: Run a Twitter Poll Research is the backbone of any good business decision, so why not ask your Twitter community for their opinion with a Twitter [...]

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Monday, 12 December 2016

Instagram Tips Worthy of Learning From Top Brands

Facebook Page Layout Changes: How Marketers Should Respond

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Have you noticed changes to your Facebook page layout? Wondering how to use the new features? In this article, you’ll discover how to navigate and capitalize on the latest Facebook page design changes. See What’s Changed for Your Visitors The first and most crucial thing to note is the new Facebook page layout for visitors. [...]

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How to Use YouTube Cards in Your Videos

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Interested in improving your YouTube marketing? Looking for ways to drive more views or engagement? Adding a YouTube card to your videos creates a clickable call to action (CTA) that prompts viewers to respond. In this article, you’ll discover how to create and use YouTube cards in your business videos. Why YouTube Cards? YouTube cards [...]

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Saturday, 10 December 2016

Instagram Rolling Out New Features for Comments: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week New Instagram Features Improve Engagement and Moderation for Comments: In the “coming weeks,” Instagram will add the ability to [...]

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Friday, 9 December 2016

#SproutChat Recap: Multimedia Management

Marketers know that multimedia has the power to exponentially increase a brand’s social footprint. But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? During this week’s #SproutChat, we discussed organizing content in order to ensure a seamless digital publishing strategy.

Opt for Unique Images as Much as Possible

Depending on your bandwidth and internal team structure, creating custom graphics or sourcing new photos for every social post can be challenging. However, it’s worth the time and effort to keep multimedia assets fresh and relevant to your brand aesthetic and audience.

Social channels like Instagram or Snapchat warrant fresh, original images or video every time. Other networks like Twitter, allow marketers to repurpose content multiple times over. Allocate your resources accordingly and take publication timing, platform best practices, framing and editing into consideration before you create or repurpose any multimedia content.

Tag & Organize Multimedia

Any digital content asset library requires a smart organizational method. Keep a consistent system for naming and tagging and ensure others on your team are well versed on the criteria. Implement a tool like Sprout’s Asset Library to house, tag and source multimedia content by name, date or file size.

Test & Learn

Publish photos, videos and GIFs to see what multimedia works best for that specific audience and social network. If you’re not sure how something will be received, test it on a targeted audience first. Just make sure to keep your publication dates, time of day and social media channels consistent so you can best compare your A/B test results.

See you next week on Wednesday, December 14 when Sprout All Star Brooke B. Sellas joins us to discuss starting your own social media agency. Until then, join our Facebook Community to stay updated on weekly chat topics and industry news.

This post #SproutChat Recap: Multimedia Management originally appeared on Sprout Social.



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How Team Sprout Uses Message Approval to Onboard New Hires

The Social Media Examiner Story: From Blog to Conference

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Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? To share the evolution of Social Media Examiner and Social Media Marketing World, Ray Edwards will interview me. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]

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Thursday, 8 December 2016

Impulsa las relaciones con los clientes mediante el Historial de interacciones y la Vista de contacto de Instagram de Sprout

Instagram empodera a las marcas al ayudarlas a distribuir contenido multimedia convincente contando una historia e interactuando con los consumidores. Para los consumidores, Instagram les permite etiquetar su ubicación, unirse a una conversación comunitaria a través de hashtags y compartir visualmente sus actividades e intereses diarios.

Dada su naturaleza extremadamente visual, muchas marcas ven a Instagram como una extensión de su trabajo de publicidad impresa o gráfica. Esta es una oportunidad muy mal aprovechada. Instagram es más que solo un canal de difusión. Una estrategia de interacción de Instagram sólida que prioriza las conversaciones auténticas y de uno a uno impactará en el resultado de una marca.

¿No nos crees? Seg√ļn nuestros datos, el 75% de los consumidores han comprado un producto porque lo vieron en las redes sociales. Fue m√°s revelador descubrir que el 70% de los consumidores dijo que hab√≠a mayor posibilidad de que compraran un producto o servicio de una marca si esa empresa respond√≠a o interactuaba con ellos en las redes sociales. Sprout ofrece a las empresas herramientas de gesti√≥n de Instagram para impulsar y hacer crecer esas relaciones.

Hoy estamos contentos de lanzar una función que facilitará a las marcas priorizar la interacción en Instagram y ofrecer una experiencia más personalizada a los clientes. La Vista de contacto de Instagram muestra los detalles del perfil de un contacto y analiza los hashtags, la geolocalización y el historial de comentarios. Es información que tu equipo puede usar para ofrecer contexto a tu comunidad y mantener la interacción en primer lugar.

Acceder a la Vista de contacto de Instagram de Sprout

Al igual que la Vista de contacto de Facebook/span>, hay tres maneras de acceder a la Vista de contacto de Instagram desde la Entrada inteligente::

  • En la secuencia de mensajes, haz clic en el avatar de un usuario de Instagram.
  • Haz clic en el nombre del usuario de Instagram ubicado en la esquina inferior izquierda de cualquier burbuja de mensaje entrante.
  • Haz clic en responder a cualquier comentario de Instagram.

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No solo administres comentarios, construye relaciones

El contexto es clave a la hora de comprender y nutrir la relaci√≥n con los clientes. Ya sea un cliente nuevo que quiere realizar una pregunta sobre tu marca o un seguidor de larga data que interact√ļa regularmente, la Vista de contacto de Instagram aprovecha la comunicaci√≥n interna y prepara a tu equipo para responder de forma precisa e informada.

La nueva Tarjeta de perfil de Instagram muestra información detallada del contacto, como nombre, biografía, sitio web y cantidad de seguidores para que tu equipo pueda conocer a la persona que subyace a los comentarios. El campo /span>Descripción es un área accesible donde tu equipo puede dejar notas sobre un contacto. Esta herramienta es especialmente beneficiosa para documentar influenciadores y dejar descripciones generales.

Adem√°s del campo Descripci√≥n , el campo Notas, ubicado en la esquina superior derecha de la Tarjeta de perfil, permite a tu equipo registrar interacciones con un contacto espec√≠fico. Las notas aparecen de forma cronol√≥gica dentro del historial de mensajes de un contacto. Esta herramienta es especialmente √ļtil para los representantes de atenci√≥n al cliente que est√°n resolviendo problemas o para los gerentes de redes sociales que est√°n buscando clientes posibles.

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El historial de comentarios y palabras clave propicia una interacción personalizada

La pesta√Īa Historial muestra todos los comentarios que dej√≥ un contacto en cualquier de las publicaciones de tu marca. Si un seguidor realiza comentarios regularmente, hacer referencia a comentarios pasados ayudar√° a tu equipo a crear una experiencia excepcional con la marca con cada respuesta.

contenido generado por el usuario a través de hashtags o publicaciones multimedia relacionadas con la marca desde una ubicación específica. Al contar con este contexto histórico, tu equipo puede identificar mejor los posibles nuevos clientes e influenciadores, e interactuar con ellos de forma más personalizada.

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A la hora de responder a los usuarios en las redes sociales, el contexto es todo. Saber si un cliente ya ha interactuado contigo en el pasado te ayudará a fortalecer mejor y mantener relaciones sólidas con los seguidores leales de la marca. El CRM social/span> ofrece información de contexto y funciones colaborativas para que tu equipo pueda administrar eficientemente los comentarios entrantes de Instagram y administrar mejor las relaciones.

No te pierdas de la próximas actualizaciones de la Vista de contacto de Sprout.

This post Impulsa las relaciones con los clientes mediante el Historial de interacciones y la Vista de contacto de Instagram de Sprout originally appeared on Sprout Social.



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Impulse o relacionamento com clientes usando o Histórico de engajamento e a Visualização de contatos do Instagram, oferecidos pelo Sprout

O Instagram permite que as marcas distribuam mídia convidativa de uma maneira que conte uma história e envolva os consumidores. Para os consumidores, o Instagram lhes permite marcar sua localização, participar de uma conversa comum usando hashtags e compartilhar visualmente suas atividades e interesses diários.

Devido à sua natureza altamente visual, muitas marcas veem o Instagram como uma extensão de seus esforços de publicidade de impressão ou exibição. Essa é uma grande oportunidade perdida. O Instagram não é só um canal de transmissão. Uma sólida estratégia de engajamento no Instagram que priorize conversas autênticas e individualizadas afetará o desempenho de uma marca.

Não acredita? O nosso relatório de dados revelou que 75% dos consumidores compraram um produto porque o viram em uma rede social. Ainda mais revelador foram os 70% dos consumidores que citaram que a probabilidade de comprarem produtos ou serviços de uma marca é maior quando essa empresa responde ou interage com eles nas redes sociais. O Sprout fornece às empresas ferramentas de gestão do Instagram para promover e expandir esses relacionamentos.

Hoje temos o prazer de lan√ßar um recurso do produto que torna mais f√°cil para as marcas priorizar o engajamento do Instagram e entregar uma experi√™ncia mais personalizada ao cliente. A Visualiza√ß√£o de contatos do Instagram mostra detalhes do perfil de um contato e abrange hashtags, geolocaliza√ß√£o e hist√≥rico de coment√°rios. Informa√ß√Ķes que sua equipe pode usar para fornecer contexto √† sua comunidade e manter a notoriedade do engajamento.

Acessando a visualização de contatos do Instagram no Sprout

Assim como em a nossa Visualização de contatos do Facebook/span>, há três maneiras de acessar a Visualização de contatos do Instagram pela Inbox inteligente::

  • Dentro do fluxo de mensagens, clique em um avatar de um usu√°rio no Instagram.
  • Clique no nome de um usu√°rio do Instagram no canto inferior esquerdo de qualquer bolha de mensagem recebida.
  • Clique para responder qualquer coment√°rio do Instagram.

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N√£o gerencie coment√°rios simplesmente, desenvolva relacionamentos

O contexto é fundamental para compreender e nutrir o relacionamento com o cliente. Não importa se é um cliente novo que tem uma pergunta sobre sua marca ou um seguidor antigo que se envolve regularmente, a Visualização de contatos do Instagram agiliza a comunicação interna e prepara sua equipe para responder com conhecimento e precisão.

O novo Cart√£o de perfil do Instagram exibe informa√ß√Ķes de contato como nome, bio, site e n√ļmero de seguidores para que sua equipe possa entender a pessoa por tr√°s dos coment√°rios. O campo /span>Descri√ß√£o √© um local facilmente acess√≠vel, no qual sua equipe pode adicionar notas pertinentes sobre um contato. Esta ferramenta √© particularmente vantajosa para documentar os pontos de vista de embaixadores da marca e influenciadores.

Al√©m do campo Descri√ß√£o , as Notas – localizadas no canto superior direito do Cart√£o de perfil – permitem que suas equipe tome nota das intera√ß√Ķes com um contato espec√≠fico. As notas aparecem em ordem cronol√≥gica dentro do hist√≥rico de mensagens de um contato. Esta ferramenta √© especialmente vantajosa a agentes de suporte ao cliente que resolvem problemas ou a gerentes de redes sociais que alimentam leads prospectivos.

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Histórico de palavras-chave e comentários cria engajamento personalizado

A aba Histórico abrange todos os comentários deixados por um contato em qualquer post da sua marca. Se um seguidor comenta regularmente, fazer referência a comentários antigos ajuda sua equipe a criar uma experiência de marca excepcional com cada resposta.

conte√ļdo gerado por usu√°rios por meio de hashtags adjacentes ou posts da marca nas redes sociais a partir de um local espec√≠fico. Armada com esse contexto hist√≥rico sua equipe pode identificar melhor as possibilidades de novos leads e influenciadores e se envolver de forma mais pessoal.

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Ao responder aos usu√°rios nas redes sociais, contexto √© tudo. Saber se um cliente se engajou com voc√™ no passado ajuda a melhor nutrir e manter fortes rela√ß√Ķes com os defensores fi√©is da marca. O CRM Social/span> do Sprout oferece informa√ß√Ķes contextualizadas e recursos colaborativos para que sua equipe possa gerenciar com efici√™ncia coment√°rios recebidos do Instagram e gerenciar melhor os relacionamentos.

Fique atento para mais atualiza√ß√Ķes das Visualiza√ß√Ķes de contatos dentro do Sprout!

This post Impulse o relacionamento com clientes usando o Histórico de engajamento e a Visualização de contatos do Instagram, oferecidos pelo Sprout originally appeared on Sprout Social.



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Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History

Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests.

Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts. This is a major missed opportunity. Instagram is more than just a broadcast channel. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line.

Don’t believe us? Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Sprout supplies businesses with Instagram management tools to foster and grow those relationships.

Today we’re excited to launch a product feature that makes it easier for brands to prioritize Instagram engagement and deliver a more personalized customer experience. The Instagram Contact View displays a contact’s profile details and surfaces hashtag, geolocation and comment history. Information your team can use to provide context to your community and keep engagement top-of-mind.

Accessing the Instagram Contact View in Sprout

Similar to our Facebook Contact View, there are three ways to access the Instagram Contact View from the Smart Inbox:

  • Within the message stream, click on an Instagram user’s avatar.
  • Click on an Instagram user’s name at the bottom left corner of any inbound message bubble.
  • Click reply on any Instagram comment.

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Don’t Just Manage Comments, Build Relationships

Context is key to understanding and nurturing the customer relationship. Whether it’s a first time customer who has a question about your brand or a long time follower who regularly engages, the Instagram Contact View streamlines internal communication and equips your team to respond knowledgeably and accurately.

The new Instagram Profile Card displays contact details such as name, bio, website and number of followers so that your team can understand the person behind the comments. The Description field is a readily accessible place where your team can add pertinent memos about a contact. This tool is particularly beneficial for documenting influencer and advocate overviews.

In addition to the Description field, Notes—located on the top right hand corner of the Profile Card, lets your team annotate interactions with a specific contact. Notes appear chronologically within a contact’s message history. This tool is especially beneficial for customer support agents who are resolving issues or social media managers nurturing prospective leads.

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Comment & Keyword History Create Personalized Engagement

The History tab surfaces all of the comments left by a contact on any of your brand’s posts. If a follower comments regularly, referencing past comments helps your team create an exceptional brand experience with every response.

Brand Keywords that are monitored in the Smart Inbox also appear within History. This empowers your team to identify user-generated-content through brand adjacent hashtags or media posts from a specified location. Armed with this historical context your team can better identify potential new leads and influencers and engage more personally.

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When responding to users on social media, context is everything. Knowing if a customer has engaged with you in the past helps to better nurture and maintain strong relationships with loyal brand advocates. Sprout’s social CRM provides both contextual information and collaborative features so your team can efficiently manage incoming Instagram comments and better manage relationships.

Stay tuned for more updates to the Contact Views within Sprout!

This post Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History originally appeared on Sprout Social.



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How to Grow Your Email List With YouTube Ads

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Need to grow your email list? Interested in generating more leads? Properly optimized YouTube video ads will help attract people who are interested in what you have to offer. In this article, you’ll discover how to use YouTube ads to grow your email list. Where YouTube Video Ads Appear When people search for keywords that [...]

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Wednesday, 7 December 2016

Sprout Social Named One of Glassdoor’s Best Places to Work

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company.

The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews. This year, we are proud to be recognized among United States-based companies with fewer than 1,000 employees.

“Our team is the foundation of Sprout’s success,” said Justyn Howard, Sprout Social’s CEO and Founder. “Sprout’s culture and this recognition from Glassdoor are a testament to the incredible talent and spirit that our employees bring to the table every day. Ensuring that Sprout is an inclusive, collaborative and fun place to work has always been a priority, and we’re excited to keep growing with people who feel the same way.”

So what did employees have to say about being part of Team Sprout? Here are just a few thoughts they shared that contributed toward the award and made us feel incredibly honored to be recognized:

“The company culture is inclusive, open and friendly. I have honestly not seen this many talented and hardworking people together prior to working here. Both individual and team initiatives are highlighted and praised often, communication is very transparent and you feel like your voice is heard.”
—Anonymous Employee, Sprout Social

“Great work/life balance, lots of perks and great benefits. Awesome PTO policy and very flexible. Leadership team is easy to connect with and very transparent. I love this company.”
—Customer Success Manager, Sprout Social

“The best job I’ve had in my 15-year career…[Sprout has] a collegial engineering culture that prioritizes mentorship, quality over quantity and reasonableness over idealism…coworkers who are happy to help, take pride in their work and are fun to hang out with at baseball games, happy hours and other periodic social outings.”
—Anonymous Employee, Sprout Social

As one employee put it in their review, “there’s so much to be thankful for.” We are grateful for the employees past and present who took the time to share their valuable feedback and experiences on Glassdoor, and for everyone whose hard work makes Sprout one of the best places to work for 2017.

Want to join us? We’re hiring.

This post Sprout Social Named One of Glassdoor’s Best Places to Work originally appeared on Sprout Social.



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How to Automate Your Social Media Marketing With IFTTT Applets

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Looking for effective ways to streamline your social media marketing tasks? Have you heard of IFTTT applets? Applets let you automate social media posting tasks so you can spend more time engaging with your audience. In this article, you’ll discover how to automate a variety of social media tasks with IFTTT applets. How to Create [...]

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Tuesday, 6 December 2016

21 Instagram Accounts to Follow for Brand Inspiration

5 Benefits of Working With Social Media Influencers

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Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help? Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns. In this article, you’ll discover five ways influencers can boost your digital marketing efforts. #1: Improve Your Search Ranking [...]

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How to Include All Employees in Your Social Media Marketing

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Want to expand your business’s reach on social media? Have you thought about involving all of your employees? Your company’s social media reach can grow dramatically if all of your employees are helping to spread your message. In this article, you’ll discover how to involve your entire staff in your social media marketing. Why Involve [...]

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Monday, 5 December 2016

How to Use Offline Events Ads From Facebook

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Do you use Facebook ads to promote your physical store or event? Want to know if your ads are driving foot traffic? Facebook now lets you track in-store or live event visits that occur after people see or engage with your Facebook ads. In this article, you’ll discover how to track conversions on Facebook ads [...]

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