Friday 30 June 2017

#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to event” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

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Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

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Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

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Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

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This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.



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#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.



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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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Thursday 29 June 2017

How to Build Backlinks for Your Blog From Quality Sites

Do you want to improve the search rank of your blog? Wondering how to get influential people to link to your cornerstone blog content? Having multiple high-quality websites link to your blog content demonstrates to search engines that your blog offers valuable information. In this article, you’ll discover how to get high-quality, authoritative links back [...]

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Wednesday 28 June 2017

7 Tips to Score More Clicks Without Clickbait Headlines

4 LinkedIn Mini Case Studies

Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn? In this article, you’ll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience. #1: Focus on Employee Experiences and Job Opportunities [...]

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Tuesday 27 June 2017

5 Types of Social Media Every Marketer Needs to Know

How to Easily Edit Video: A Simple Guide

Want to start editing your own videos but aren’t sure how? Looking for a powerful tool to keep video production costs down? Whether you’re publishing video to your vlog, blog, or social media, editing your footage helps you present a consistent experience to your viewers. In this article, you’ll discover how to edit your video [...]

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Monday 26 June 2017

Introdução ao Bot Builder do Sprout para fluxos de trabalho de conversação automatizados

Presentamos el Creador del bot de Sprout para flujos de trabajo conversacionales automatizados

How to Speed Up Instagram Growth Without Buying Followers

How to Optimize Your Facebook Page for Product Sales

Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sales [...]

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Saturday 24 June 2017

Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria [...]

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Friday 23 June 2017

#SproutChat Recap: Growing Your Audience From the Ground Up

Building up a social audience from scratch can feel daunting. It takes patience, but working through best practices can save you a lot of time and effort.

In this week’s #SproutChat, Sprout All Star and WhiskerCloud CEO, Adam Greenbaum joined to discuss his tips for growing your audience on social from the ground up, the resources you need to get started and the importance of social media etiquette.

Consistency & Engagement are Key

Make sure you’re posting consistent and relevant content. You’ll want to maintain consistency in your engagement strategy and stray away from over-selling yourself. Create genuine dialog with your audience for lasting results.

Follow Social Media Etiquette

Keep the basics of social media etiquette in mind when you’re tying to build your following. Your audience has a keen sense of what’s inauthentic and over-selling your brand or using auto DMs are easy to see through.

Spend Time on Platforms Where your Audience Lives

Before you start expanding your following, take time to think about your business goals. Each channel has unique benefits, so focus on the platforms that your audience spends the most time on and aligns most with your brand.

Tap Into Communities to Broaden Your Audience

Explore relevant groups or communities on LinkedIn and Facebook or specific hashtags on Instagram and Twitter to network with others in your industry. These communities will be a great starting point to grow your audience and you’ll begin to broaden your reach from there.

See you next week, June 28 at 2 p.m. CDT to discuss influencer marketing with Sprout All Star, Adam Buchanan of Experticity. Until then, network in our Facebook community and to let us know of any other social media marketing topics on your mind.

This post #SproutChat Recap: Growing Your Audience From the Ground Up originally appeared on Sprout Social.



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Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works [...]

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Thursday 22 June 2017

3 Ways to Easily Caption Social Media Video

Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. #1: Use Live Titles to Caption Apple Clips Need a quicker way to do captions for a video? Apple [...]

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Wednesday 21 June 2017

Cómo preparar un Plan de Social Media

6 Things a Social Media Manager Job Description Should Include

Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017

We’re thrilled to announce that Sprout Social founder and CEO, Justyn Howard, has been named Glassdoor’s No. 1 CEO for U.S. companies with 1,000 employees or less in 2017. This recognition is based entirely on reviews from Sprout employees, who awarded Justyn a 99 percent approval rating.

Since Sprout’s inception in 2010, Justyn has expertly built a company that balances a commitment to both team and customer success. It’s clear to our employees that he embodies the values Sprout shares: open communication, curiosity and accountability.

While he’s quick to emphasize that our culture has developed organically over time, Justyn works tirelessly to ensure that Sprout is the best possible workplace for our team. His efforts, in tandem with those of our leadership team, have ensured that career growth, meaningful challenges and personal fulfillment are all a part of each team member’s experience.

“I am honored to be part of this list and truly grateful to our team for their trust and recognition,” Howard said. “Sprout represents the best of what a company can offer—a talented, dedicated and diverse team—and together we’ve built an exciting and energetic culture and product. I’m humbled every day by the ways that team makes me a better leader, technologist and individual.”

So what are employees saying on Glassdoor about leadership at Sprout?

“The leadership is amazing…It’s rare that a CEO will pull you into his/her office to make sure you’re happy and get your input on organizational changes, but it illustrates Sprout’s focus on culture (and that starts at the top).”
Anonymous Employee, Marketing

“Everyone at the company is nice and supportive of each other with one goal in mind. This is in no small part thanks to our CEO and wonderful executive team. They understand what it takes to motivate, but also keep things fun and light so work is somewhere you want to be each day.”
Customer Success Manager

Glassdoor’s Highest Rated CEOs list is released annually as part of their Employees’ Choice Awards and is unique in that winners are determined based on feedback employees voluntarily and anonymously share in Glassdoor reviews. Among the 700,000 companies reviewed on Glassdoor, the average CEO approval rating is 67 percent.

Justyn was also recently recognized as CEO of the Year in Built In Chicago’s 2017 Moxie Awards and included in the Chicago Techweek 100.

We are grateful to our team members who have taken the time to share their experiences on Glassdoor. More than ever, we’re proud to have a leader whose vision not only drives the growth of our business, but also inspires our employees to do and be better each day.

Want to join Team Sprout? We’re hiring.

This post Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017 originally appeared on Sprout Social.



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Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. #1: Facebook Advertising Spend [...]

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Tuesday 20 June 2017

Social Media Collaboration: Tips, Tools & Tactics to Work Smarter

Introducing Sprout’s Bot Builder for Automated Conversational Workflows

11 Effective Ways to Use Facebook Ads

Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right [...]

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Monday 19 June 2017

The Ultimate Guide to Personal Branding

How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing. Who Has Access to Adding Links in Instagram Stories? Like many marketing [...]

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Saturday 17 June 2017

Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat marketing features, Facebook page video covers, Twitter changes, and other breaking social [...]

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Friday 16 June 2017

#SproutChat Recap: Marketing with Stories

You shouldn’t underestimate the power of using Stories to engage your social audience. Facebook, Instagram, Snapchat—every major platform has a Stories function that brands can tap into to boost reach with thoughtful, engaging visual content. With every feature update, Stories is quickly becoming an effective tool for marketers to weave a bit of authenticity into their marketing efforts.

In this week’s #SproutChat, our community discussed how they implement Stories in their engagement strategy to create entertaining content that brings their brand to life.

Different Social Platforms Generate Different Results

What’s your audience like? Research the qualities of your customer base across different social channels. While your following may be the same or similar, the way they interact with your content on each platform will vary. Track resonates and set goals. Take advantage of the built-in libraries of emojis, graphics and text overlays that amp up your posts.

Add Some Interest to Your Brand’s Social Presence

Our #SproutChat community tackles each medium with a different Story approach to effectively build on their presence. Check out their tactics for inspiration and see what you could apply to your own branding strategy.

Using Metrics to Measure the Value of Your Stories

As with any other type of content, gauging success means tracking your metrics. Keep an eye on the number of views, action taken after viewing, exit rates—anything that indicates a user engaged with your Story and was motivated to take action.

Stay Informed As Stories Continues to Evolve

It’s important for social media managers to stay on top of new updates across each channel. Don’t be afraid to explore new Story capabilities and play with different ways to captivate your users. Remember to keep track of what content resonates with your audience and moves the needle on engagement.

Join us for #SproutChat next week as we discuss how to build an audience from the ground up! See you Wednesday, June 21, at 2 p.m. CDT.

This post #SproutChat Recap: Marketing with Stories originally appeared on Sprout Social.



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Experts Talk Fostering a Social Community in a Regulated Industry

Social Customer Care: Apps and Processes for Success

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

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- Your Guide to the Social Media Jungle



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Thursday 15 June 2017

How to Build a Successful Social Media Marketing Plan

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. How to Identify the Right Goals for Your Business What works for one business [...]

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- Your Guide to the Social Media Jungle



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Wednesday 14 June 2017

5 Instagram Video Ads Tips to Wow Your Audience

How to Repurpose Content for Your Blog and Beyond: A Plan for Creators

Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In this article, you’ll discover how to use one content idea to produce video, audio, and blog posts that build a loyal and engaged fan base. Why Maintain a Blog, Podcast, and Video Channel? [...]

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Tuesday 13 June 2017

How to Create a Social Media Style Guide: 10 Things to Include

How to Engage Millennials on Facebook and Instagram

Are you trying to reach the 18- to 34-year-old part of your customer base? Are Facebook and Instagram two of your main social platforms? In this article, you’ll discover which Facebook and Instagram features will help you reach and engage with Millennials on social media. Understand Millennial Preferences To connect with your Millennial audience more [...]

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Monday 12 June 2017

Facebook Advertising Cost: Everything You Need to Know

Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are [...]

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Saturday 10 June 2017

Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Live Audio with Joel Comm, Apple announcements with Jeff Sieh, [...]

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Friday 9 June 2017

#SproutChat Recap: Using Analytics to Improve Your Social Strategy

It’s no secret to marketers that analytics are important, but it’s what you do with your analytics that matters the most. It’s not always easy, but staying on top of reporting is paramount to improving social strategy. Looking at your social goals and tracking your KPIs tells you where adjustments need to be made.

In this week’s #SproutChat we discussed frequency in tracking metrics and key indicators for measuring success in your performance.

Gauge Performance with Engagement Rates

Engagement rates are a telling aspect of your brand’s overall health on social. Tracking this metric enables you to easily pick up on signs of success.

Analyze Data Frequently, but Not Too Frequently

How often you check your data will vary depending on your business’s needs, but it’s best to give campaigns a little room to grow and develop in order to see clear engagement patterns.

Create & Track Goals

In addition to tracking metrics, it’s important to have trackable goals. There are a variety of targets you’ll work toward, but establishing which of those targets contribute to your marketing plan as a whole will help you focus your efforts.

Present Clear & Concise Metrics

Presenting data should be as clear and concise as possible. Don’t overwhelm stakeholders, focus on highlighting patterns, changes or insightful information. Sprout offers ready-to-go reports that are perfect for instances like this.

Test, Learn & Apply

Trial and error is sometimes the best learning experience. Testing small tweaks, like different images or text, is a great way to learn what appeals best to your audience. Apply your results to your social strategy to boost performance.

Join us Wednesday, June 14, at 2 p.m. CDT, for #SproutChat to discuss marketing with Stories. In the meantime, check out our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Using Analytics to Improve Your Social Strategy originally appeared on Sprout Social.



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Facebook Video Retargeting for Live Video and Beyond

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? To explore techniques for retargeting your videos, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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Thursday 8 June 2017

How To Schedule Facebook Posts With Sprout Social

How to Build a Social Media Marketing Funnel for Bloggers

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel. #1: Define Your Marketing Goal Creating a social media [...]

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Wednesday 7 June 2017

How to Protect Your Blog Content From Copyright Infringement

Want to protect your blog content from being stolen? Wondering how to respond when your blog content is scraped? As a blogger, you put hours into creating original content. Having it stolen can be frustrating and upsetting. In this article, you’ll discover four steps to legally safeguard your blog content from copyright infringement, including what [...]

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Tuesday 6 June 2017

9 Skills Every Social Media Manager Must Have

3 Ways to Add Facebook Live to Your Marketing Strategy

Want to use Facebook Live for more exposure? Looking for ideas to help you broadcast more often? In this article, you’ll discover three creative ways to use Facebook Live. #1: Join Forces With an Influencer in Your Field Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you [...]

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Monday 5 June 2017

#SproutChat Calendar: Upcoming Topics for June 2017

Summer is just around the corner and we’re getting ready by brushing up on our social game. This June, #SproutChat is bringing you insight on industry topics ranging from growing an engaged audience on social to improving your social strategy with data. See a topic that interests you? Use the “add to event” button to ensure a calendar reminder.

Wednesday, June 7: Using Analytics to Improve Your Social Strategy

Marketers know that analytics are an integral part of any social campaign, but how do you identify which metrics matter most? And, once you determine them, how do apply your learnings? We’ll chat about how to keep track of analytics that can help improve your social strategy.

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Wednesday, June 14: Marketing With Instagram Stories

Instagram Stories powers marketers with a dynamic, affordable, video medium that can drive awareness and help prompt purchase. In this week’s #SproutChat, we’ll discuss ways your brand can incorporate Stories into its social strategy and hear from our community on the benefits of this feature.

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Wednesday, June 21: Adam Greenbaum on Building an Audience

Building a robust following on social is rough, especially when you’re starting from the ground up. This week, we’ll be joined by Sprout All Star and CEO at Whisker CloudAdam Greenbaum, for pointers on growing your community from zero while still maintaining an engaged audience.

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Wednesday, June 28: Adam Buchanan Discusses Influencer Marketing

Influencer marketing drives awareness and communicates your brand’s benefits to an audience your organization wouldn’t otherwise reach.  This week, Sprout All Star and Digital Marketer, Adam Buchanan, will walk us through the benefits of partnership programs and how to identify influencers.

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This post #SproutChat Calendar: Upcoming Topics for June 2017 originally appeared on Sprout Social.



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How to Find the Best Twitter Hashtags

How to Manage Instagram via the Facebook Inbox

Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the Facebook Inbox? Facebook’s Inbox allows you to manage Instagram, Facebook, and Messenger comments and messages in a single location. In this article, you’ll discover how to use the Facebook Inbox to manage your Instagram account. [...]

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Saturday 3 June 2017

Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming [...]

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Friday 2 June 2017

#SproutChat Recap: Geolocation Marketing

Ensuring your content resonates with consumers is impossible if your brand is sending out generic messaging. To reach the right target audience, you have to tailor your creative and distribute your ad content in an intentional, strategic way that includes leveraging location based targeting.

In this week’s #SproutChat, Sprout All Star and Social Media and Reputation Management professional, Jeff Higgins, joined us to discuss geolocation marketing and how brands can reach the right audience, in the right location, at the right time.

Use Location Based Targeting to Narrow Down Your Audience

If you’re looking to target a demographic in a particular location, it’s pertinent that you maximize your efforts with geolocation marketing. By using location based targeting you can tap into the most applicable customer and better meet them along their path to purchase.

Target Content to Reach the Right Audience

It’s important to understand your overall business goals and audience, but particularly important to target your content to the right audience. When setting up campaigns, if applicable try to target to specific locale that is relevant to your business. cation based marketing can be particularly helpful for those in retail as well as for live events such as sports tournaments and conferences.

Turn to Facebook Advertising for Robust Geolocation Tools

Facebook advertising offers a variety of location based targeting tactics. This is particularly helpful for local businesses such as restaurants or retail establishments.

Grow Your Brand With Targeted Content

Spending a little more time crafting tailored messages gives you a bigger bang for your buck. For instance, Facebook allows brands to create lookalike audiences in advertising, consisting of people who have behaviors similar to your existing audience. This allows you to test and gauge content performance more accurately.

Geomarketing Will Continue to Be a Staple in Advertisement

As geolocation marketing becomes more prominent, generic advertising will become something of the past. Audience’s will expect to see tailored advertising meant just for their needs and that includes hyper-localized content.

Join us next Wednesday, June 7 at 2pm CDT for #SproutChat to chat about improving social strategies with reporting. Until then, check out our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Geolocation Marketing originally appeared on Sprout Social.



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