Wednesday 31 October 2018
How to Combine Facebook Ads and Email Marketing for Better Conversions
Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. Why Your Business Needs Both Facebook Ads and Email Marketing For as long as I can remember, marketers have hailed [...]
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Tuesday 30 October 2018
7 Ways to Create Better Instagram Engagement for Businesses
Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships? In this article, you’ll discover seven ways to improve your Instagram engagement. #1: Follow Through on Follower Engagement to Stay in Step With Your Community While it’s the first rule of social media marketing, lots of brands and [...]
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Monday 29 October 2018
How to Use Facebook Dynamic Ads for Time-Sensitive Sales
Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. #1: Design Product Images That Reflect [...]
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How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...]
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How to Use Facebook Dynamic Ads for Time-Sensitive Sales
Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. #1: Design Product Images That Reflect [...]
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How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...]
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How to Use Facebook Dynamic Ads for Time-Sensitive Sales
Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. #1: Design Product Images That Reflect [...]
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Friday 26 October 2018
How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...]
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Thursday 25 October 2018
How to Succeed in Social Media Without Posting Any Content
Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content? In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content. #1: Unify Personal and Business Channels With Consistent Branding [...]
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Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8
Do you ever get stuck? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion. [...]
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Wednesday 24 October 2018
How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences
Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help? In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns. What Is the Facebook Split Testing Feature? The Facebook split testing feature lets [...]
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Tuesday 23 October 2018
How to Use Instagram Nametags for Marketing
Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account. What Are Instagram Nametags? Nametags on Instagram are very similar to Snapchat’s snapcodes and Facebook [...]
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Monday 22 October 2018
How to Use Custom Facebook Frames for Facebook Dynamic Ads
Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns. Why Customize the Appearance of Your Facebook Dynamic Ads? When it comes to Facebook dynamic ads, [...]
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Saturday 20 October 2018
Is Facebook Long-Form Video Dead?
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, join us as we discuss Social Media Examiner’s reasons for pulling three shows from Facebook with Michael Stelzner. Plus [...]
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Friday 19 October 2018
Why We Abandoned Facebook Video
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I released on Facebook, announcing the move: Why we are stopping Facebook video… We just canceled three of our weekly [...]
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How Artificial Intelligence Is Changing Marketing
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and [...]
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Thursday 18 October 2018
3 Social Media Monitoring Tools for Marketers
Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks? In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation. #1: Social Media Monitoring for Lead Generation With Awario For [...]
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Analyzing for Improved Results: The Journey, Season 2, Episode 7
Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked [...]
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Wednesday 17 October 2018
4 Ways to Use LinkedIn Video for Your Business
Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. #1: Share Curated Resources With Your Viewers You don’t need to share brand-new ideas or concepts to be successful [...]
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Tuesday 16 October 2018
How to Use Instagram Quick Replies for Direct Messages
Are you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies to common questions via Direct Messages? In this article, you’ll discover how to create multiple Instagram quick replies to your Instagram Direct Messages. What Are Instagram Quick Replies? Instagram has relatively quietly rolled out the [...]
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Monday 15 October 2018
Meet Team Sprout: Marie, Manager, Marketing Data & Analytics
It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. I also learned that she is insanely talented at intramural sports, boasting a handful of championship wins. Curious about which sports? Read on to find out and learn more about what successes she is most proud of as well as what office snacks she can’t live without.
Name: Marie Dador
Department: Marketing
Started at Sprout: June 27, 2016
What’s your role at Sprout? Can you explain what your role entails?
I am the Manager of Marketing Data & Analytics here at Sprout. In my role, I lead a team responsible for the collection, organization and distribution of marketing data throughout the department and entire Sprout Social organization. The data my team collects is extremely insightful as it helps the team better understand the significant milestones of our customers’ journeys—as they continue to engage with our content, purchase our suite of solutions and interact with the features we have to offer.
If you had to describe your job in a hashtag, what would it be?
#Nerd
Can you describe a success you are most proud of during your time at Sprout?
While a lot of my day to day work is usually centered around digging into data, I also have a passion for teaching. Since being a teacher wasn’t core to my job, especially before I had a team, I recognized an opportunity in the summer of 2017 to both pursue my passion and empower Sprout’s marketers to take a more active role in collecting and understanding the metrics behind their projects. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Since not everyone is usually bought in to teaching analytical acumen, it was really fulfilling to receive support not only from marketing leadership, but from the entire team. Nearly every session was full and now all of Sprout’s marketers have the confidence to find the numbers they need to show the importance of their work.
Where in the office do you do your best thinking?
For me, it has always been less about where I do my best thinking, and instead when I do my best thinking. I typically arrive at the office around 6:45 or 7a.m. to power through a handful of work before my team members arrive. There are rarely other people in the office around this time so distractions are minimal, which means I can be more productive and dig deeper into the data in front of me.
What are you favorite snacks in the Sprout kitchen?
You can usually find me hoarding RXBARS and the gomacro chocolate coconut bars. I am also obsessed with coconut LaCroix.
What are some of your passions outside of work?
I absolutely love to read. One of my favorite reads at the moment is the Southern Reach Trilogy, which follows a group of researchers as they explore a mysterious and deadly wilderness called Area X. I also highly suggest Everybody Lies by Seth Stephens-Davidowitz, a former data scientist at Google. The book is fascinating and looks at how everything we know about people is often wrong because everyone lies—to their friends, families, and even on anonymous surveys. Besides reading, I enjoy playing intramural sports. In fact, I am a nine-time kickball champion, three-time soccer champion, three-time volleyball champion and a one-time softball champion.
What is one thing you do almost every morning?
I have to stretch every morning. I use a foam roller to loosen up my muscles and energize myself for the day ahead. By taking even a few minutes to prepare my mind and body for upcoming tasks and projects, I feel I can make the most out of my days.
This post Meet Team Sprout: Marie, Manager, Marketing Data & Analytics originally appeared on Sprout Social.
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How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work
Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score. What Is the Facebook Ads Relevance Score? Facebook’s relevance score is a rating on a scale of [...]
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Saturday 13 October 2018
Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and weigh the pros and cons of Facebook’s new [...]
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Friday 12 October 2018
How to Cultivate Community With Facebook Groups
Want more engagement in your Facebook group? Looking for tips on shaping your group’s culture? To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works [...]
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Thursday 11 October 2018
How to Create a Content Marketing Plan Using LinkedIn
Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving community of more than 500 million members around [...]
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Leaning Into Launch Day: The Journey, Season 2, Episode 6
Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing [...]
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Wednesday 10 October 2018
How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website
Wondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help? In this article, you’ll learn how to use three tools to create, test, and optimize blog post images for better performance in the Facebook news feed. #1: Design 3 to 5 Test Images Using Crello The [...]
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Tuesday 9 October 2018
3 Mobile Apps to Improve the Quality of Your Photos
Do you post photos from your mobile phone? Looking for expert-level mobile photo editing solutions? In this article, you’ll discover three mobile apps that help you edit and deliver professional-looking photographs. #1: Make Complex Edits Using Mendr Even if you’re a pro at using DIY photo editing apps, getting the perfect image can be a [...]
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Monday 8 October 2018
How to Grow Your Email List With a Facebook Messenger Bot
Are you using a Facebook Messenger bot to talk with customers? Wondering how to build an email list using your bot? In this article, you’ll learn how to automate the capture of email addresses (and other user information) into the email marketing service of your choice. #1: Set Up a List and Welcome Message in [...]
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Saturday 6 October 2018
Instagram Founders Leave Facebook
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Instagram co-founders’ departure from Facebook and updates from the fifth-annual Oculus Connect Conference. Our special guests [...]
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Friday 5 October 2018
How to Get Customers to Evangelize Your Business
Want to increase your business’s exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? To explore how talk-triggers encourage customers to evangelize your business, I interview Jay Baer. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover [...]
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Thursday 4 October 2018
#SproutChat Calendar: Upcoming Topics for October 2018
It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.
Interested in a particular chat? Be sure to click the “Add to Calendar” button.
10/3 – Crisis Communications for Social
Social Media adds complexity to crisis communications. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis.
(This #SproutChat happened prior to publish, check it out!)
10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead
What role does data play in your social strategy? Can it go beyond monthly wrap-up reports and help your social strategy? The ability to uncover market-wide insights and tell a cohesive story can be a compelling tool for audience and content development. Our own Lucy Hitz, Corporate Marketing Lead, will join #SproutChat to talk about the importance of data in your social storytelling efforts and how to use this data to change the way your audience thinks and behaves.
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10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist
People today expect more. They expect companies and brands be open, real and empathetic in their interactions and want them to create real connections. Brands are constantly fighting an uphill battle to earn the trust and business of today’s consumer. Our very own Agency Marketing Strategist, Emily Stang, will join us to talk about how to position your agency and your clients to be ready for what’s ahead. We’ll cover off on topics such as evolving your offering, following future trends, and ways to empathize with your clients.
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10/24 – How to Amplify Brand Content and Stay Genuine with Kim Blight, Senior Project Manager
Brands can’t continue to broadcast information to the nines and then just expect to engage people. That’s not the way people are consuming social, they are really listening to their friends and family. To inspire engagement and participation in a real way, it’s imperative that you find the right content for and arm your advocates with the means to share. Join us for a thought provoking #SproutChat with our own Product Marketing Specialist, Kim Blight, about ways to get more eyes on your brands content without sacrificing authenticity. We’ll talk about how to leverage advocacy to amplify content. We’ll explore how to elevate your existing social posts by engaging your employees, giving them the space to add in their own voice and tapping into the power of their networks.
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10/31 – No Chat. Happy Halloween!
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How to Plan a Successful Ask Me Anything (AMA) Experience
Have you ever wanted to do your own Ask Me Anything (AMA) event? Wondering how to run these online Q&A sessions on social media? In this article, you’ll learn how to organize and manage an online AMA experience on Facebook, Instagram, or Twitter. Why Run an AMA on Social Media to Support Your Marketing? The [...]
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Minding The Message: The Journey, Season 2, Episode 5
Have you ever struggled refining the messaging for a launch? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 5, Michael Stelzner (founder of Social Media Examiner) and his team work on tapping into emotional messaging for their launch. [...]
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Wednesday 3 October 2018
How to Easily Design Social Media Images: 4 Free Tools
Do you create your own social media images? Looking for easy-to-use graphics tools to design professional-looking visuals? In this article, you’ll discover four free tools to create images for your marketing. #1: Preview Text Styles With One Touch via Adobe Spark Adobe Spark is part of Adobe’s suite of creative products, bringing social media image [...]
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Tuesday 2 October 2018
How to Repurpose Audio Content for Social Media and Beyond
Got a podcast or Alexa flash briefing skill? Wonder how to repurpose your audio content for people who don’t have an Echo device or don’t listen to podcasts? In this article, you’ll discover how to repurpose your audio content to reach a wider audience. #1: Create an Audiogram From Your Flash Briefing or Podcast Sharing [...]
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Monday 1 October 2018
How to Better Serve Your Facebook Group Members
Are you wondering how to create meaningful interactions in your Facebook group? Are you using all the Group features Facebook offers? In this article, you’ll discover how to manage a Facebook group your members will value and engage with. Build an Inner Circle With Your Facebook Group Once you’ve set up your Facebook group, it’s [...]
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