Facebook Brand Safety Tools: How to Control Where Your Ads Appear

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on […]

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Common Facebook Ad Mistakes and How to Fix Them

Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs? In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get […]

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How to Optimize Facebook Ad Creative for Better Results

Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […]

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Social Media Video Made Simple: How to Easily Make Great Videos

Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author […]

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How to Grow Your Email List With a High-Converting Free Offer

Want to grow your email list? Wondering what type of opt-in offers convert best? In this article, you’ll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You’ll also get benchmark conversion rates to assess whether […]

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Facebook Contest Strategy: How to Grow With Contests

Want to run a Facebook giveaway that attracts leads, not prize-hunters? Looking for a good plan? In this article, you’ll learn how to craft a contest that serves your business goals. You’ll also find advice to develop Facebook ads for your campaign and how to nurture prospects through the customer journey after the contest ends. […]

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Clubhouse App: How to Get Started

New to Clubhouse App? Wondering how to use Clubhouse? In this article, you’ll discover how Clubhouse works and how you can use Clubhouse to build your authority and your business. What Is Clubhouse App? If you’ve been hanging out on social media the past couple of weeks, you’ve probably heard a new buzzword: Clubhouse. This […]

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How to Create YouTube Video Ads That Convert

Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […]

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How to Use an Email Sequence to Turn Prospects Into Customers

Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you’ll find out how to […]

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Why Clubhouse App Might Be the Next Major Social Media Platform

Have you heard people talking about the Clubhouse app? Wondering why people are obsessed with this social platform and what it could mean for you? In this article, I’ll explain what Clubhouse is and why it might become a breakout social platform. I’ll also share my experience and why I believe Clubhouse has staying power. […]

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How to Analyze Site Visitor Engagement With Google Analytics Reports

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […]

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Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. […]

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Facebook Organic and Paid Reach Strategy for Local Businesses

Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […]

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How to Use Instagram for Customer Service

Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]

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How to Expand Your Facebook Ad Targeting to New Audiences

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale to many different lookalike audiences. You’ll also discover how to find cold audiences […]

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YouTube Ad Targeting: What Marketers Need to Know

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners […]

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Facebook Lead Form Ads: How to Optimize for Results

Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]

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Social Media Marketing Trends for 2021: Predictions From the Pros

Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: SEO Drives Organic Instagram Visibility When […]

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