Saturday 30 March 2019

Checkout on Instagram and Sponsored Stories Polling Stickers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice. Watch the […]

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Friday 29 March 2019

Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook, and the leading expert on Facebook marketing. She’s also the author of The New Relationship Marketing: How to Build […]

The post Is Facebook Organic Marketing Dead? appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday 27 March 2019

Always up-to-date list of Instagram ad sizes & specs

Always up-to-date list of Facebook ad sizes & specs

How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on […]

The post How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced appeared first on Social Media Marketing | Social Media Examiner.



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Tuesday 26 March 2019

The ultimate social media listening guide for marketers

10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […]

The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.



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Monday 25 March 2019

How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply a blog post or landing page within the […]

The post How to Write Effective Facebook Sponsored Posts appeared first on Social Media Marketing | Social Media Examiner.



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Friday 22 March 2019

5 social listening services you can offer your clients

How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […]

The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday 20 March 2019

How to Add Alt Text to Instagram Posts

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt text is […]

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Tuesday 19 March 2019

How to Promote Your Live Event on Facebook

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame for Your Event Facebook allows you to upload your […]

The post How to Promote Your Live Event on Facebook appeared first on Social Media Marketing | Social Media Examiner.



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Monday 18 March 2019

How to Grow Your Instagram Following: A Strategic Plan

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This Instagram Growth Strategy Works On average, Instagram users share “more than 95 million […]

The post How to Grow Your Instagram Following: A Strategic Plan appeared first on Social Media Marketing | Social Media Examiner.



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Saturday 16 March 2019

Facebook Ad Relevance Metric Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook ad relevance metrics with special guest Amanda Bond. Watch the Social Media Marketing Talk […]

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Friday 15 March 2019

Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He’s also the founder of No Small Creator. You’ll learn […]

The post Daily Vlogging: How to Tell Video Stories appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday 13 March 2019

How to build a better business with B2B social listening

4 Facebook Ad Techniques That Deliver Results

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar with your brand are unlikely to convert on your core […]

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Tuesday 12 March 2019

How to Set Up a YouTube Ads Campaign

Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience […]

The post How to Set Up a YouTube Ads Campaign appeared first on Social Media Marketing | Social Media Examiner.



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Monday 11 March 2019

How to Improve Your Social Video Content: 10 Tips From the Pros

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Livestream Production Flow With Elgato Stream Deck One of my favorite live streaming tools is the Elgato Stream Deck, a video […]

The post How to Improve Your Social Video Content: 10 Tips From the Pros appeared first on Social Media Marketing | Social Media Examiner.



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Saturday 9 March 2019

Pinterest Catalogs and Shopping Ads Roll Out to More Businesses

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn […]

The post Pinterest Catalogs and Shopping Ads Roll Out to More Businesses appeared first on Social Media Marketing | Social Media Examiner.



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Friday 8 March 2019

The complete guide to online social listening

How to Become a Powerful Influencer: The Nathan Latka Story

Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV […]

The post How to Become a Powerful Influencer: The Nathan Latka Story appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday 6 March 2019

How to Market on Reddit: A Guide for Businesses

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this […]

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Tuesday 5 March 2019

How to Recruit Paid Social Influencers

Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network for Your Niche Before you start looking for individual influencers, think about the channels you want to use. As […]

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Monday 4 March 2019

Software engineering personalities: the Teslas and the Edisons

In the history of inventions, the rivalry between Nikola Tesla and Thomas Edison is one of the most famous. Their competition in the field of electricity is sometimes referred to as the “war of currents.” Live Science describes Tesla as having the ability to “accurately visualize intricate 3D objects” and “really work out his inventions in his imagination.” In contrast, Edison was a “tinkerer,” who arrived at many of his inventions via trial and error. Most accounts, however, conclude that “you can’t really say one is greater, because American society needs some Edisons and it needs some Teslas.”

While reading up on these two individuals, it struck us at Sprout Social that these two working styles can teach us how to build a healthy engineering culture consisting of Edisons and Teslas.

We’ve found many software engineers, regardless of background, fall into one of the two personality profiles. While both have their merits, they also carry differences that, when Edisons and Teslas work together, can lead to conflict in the workplace.

Let’s compare their individual beliefs here:

“Tesla” programmer beliefs “Edison” programmer beliefs
Up front design is valuable. Speed to market is valuable.
Meetings to achieve consensus and brainstorm problems are valuable. Meetings to knowledge-share after arriving at a solution are valuable.
You should “measure twice, cut once.” You should get something out and iterate.
It’s inefficient to write code without full clarity on the problem you’re solving. We won’t identify many issues up front, so it’s important to get started to find them

The differences in personality type come to light especially during times of crisis, such as a difficult project, a buggy release or when technical debt starts to add up. Edisons and Teslas can experience the following frustrations during those situations:

“Tesla” programmer frustrations “Edison” programmer frustrations
We don’t have adequate up-front design. A lot of issues can be identified early. We should be required to do up front design. We move too slow and have too much corporate minutiae because we spend our time talking and writing documents instead of actually delivering code.
My code should be easy to review because the design for it was already reviewed. I don’t like when people are resistant to rewrite code, or even discard it entirely.
I don’t like reviewing code for which I have not reviewed a design. If the code is already done, it’s too late to adjust and I feel awkward reviewing it. My code should receive a lot of feedback, and I welcome it. Code for review is simply a suggested change, and it can and should be rewritten multiple times if necessary.

When nurturing team culture, engineering leaders will need to identify ways to balance and accommodate these two perspectives. Teslas become frustrated when forced into an Edison way of operating, and Edisons become frustrated when forced into a Tesla way of thinking. Even engineering leaders can succumb to their own personal biases, preferring one over the other. This makes it even more challenging to create an environment where Teslas and Edisons can thrive.

At Sprout Social, we’ve identified several ways we try to accommodate both Edisons and Teslas:

  1. Make design documents optional: Teslas may prefer to create design documents more frequently than Edisons, so consider making design documents optional except in the case of major features that could affect other teams.
  2. Don’t mandate deliverables: Agile Spikes (investigation stories) do not have mandated deliverables. A Tesla may prefer to deliver a diagram or design document, while an Edison may deliver a prototype or code samples.
  3. Allow for focus time: Have prescribed time blocks for team syncs and otherwise allow for heads down working time. This creates an opportunity for Teslas to share designs while Edisons can knowledge-share. It also protects Edisons from too many ad-hoc collaboration meetings.
  4. Encourage radical candor: This applies to both design documents (at Sprout, they live on collaborative Wikis) and code reviews. Teslas may prefer thorough feedback on design docs, while Edisons may prefer thorough feedback in PRs. Regardless, both Edisons and Teslas should be encouraged to practice giving and receiving radically candid feedback.

If you are a software engineer or an engineering manager, we encourage you to develop an awareness of how your team members operate and ensure your processes and culture cater to both for a highest-possible level of productivity. If you over cater to one camp or the other, you’re disadvantaging half of the team.

Are you a Tesla or an Edison?

This post Software engineering personalities: the Teslas and the Edisons originally appeared on Sprout Social.



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7 Facebook Messenger Marketing Tips From the Pros

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. Improve Facebook Messenger Bot Communication #1: Develop a Character for Your Messenger Bot When it comes to Messenger bots in […]

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Saturday 2 March 2019

Social Media Monitoring vs. Social Media Listening

Facebook Showcase Video Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea Vahl and Owen Video. Watch the […]

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Friday 1 March 2019

Creating Instagram Stories People Love to Watch

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the “King of Transitions” for his creative cuts between scenes and he’s […]

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