Friday 29 December 2017

Using Facebook Ads to Turn New Customers Into Repeat Customers

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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Thursday 28 December 2017

How to Repurpose Blog Content Into Short-Form Social Media Updates

Want more exposure for your blog? Wondering how to transform your blog articles into social media content? In this article, you’ll discover six steps to turn long-form blog posts into short-form content for social media. #1: Curate Quotes and Takeaways From Your Top Blog Posts To convert long-form blog posts into social media posts that [...]

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Wednesday 27 December 2017

How to Improve Your Facebook Ads Results

Do you want better results from your Facebook ad campaigns? Are your ads not delivering the results you need? In this article, you’ll discover three steps to optimize your Facebook ads to reach your ideal target audiences. #1: Compile Your Current Audience’s Attributes First things first, you need to get to know your audience. Who [...]

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Tuesday 26 December 2017

Instagram Story Ads Best Practices & Ad Examples

6 Instagram Hacks for Better Instagram Stories

Want to learn about some hidden Instagram Stories tools? Wondering how to change pen sizes, color-match text, and more? In this article, you’ll discover six Instagram tricks for enhancing Instagram stories that will engage your audience. #1: Customize Font Colors To add text to your Instagram stories, tap the Aa icon in the top-right corner [...]

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Saturday 23 December 2017

#SproutChat Recap: The Ins & Outs of Webinars

Webinars can be an effective method for reaching new audiences and providing new leads for your sales team. But how exactly do brands take on webinars? In this week’s #SproutChat, we covered reasons for hosting a webinar, logistics for partnering with guests and best practices for keeping an audience engaged.

Provide New Leads With Webinars

Webinars are traditionally used as a demand gen tactic that provide new leads to sales teams. As a social media marketer, you can always add a social component to boost engagement.

Keep It Engaging

The last thing that you want as a webinar host is having attendees drop off before the midway mark. Find a cadence that sets an engaging environment for attendees, either by soliciting questions or encouraging conversation on social media.

Establish Relationships

Go beyond keeping your audience engaged and partner with other companies that are adjacent, but non-competitors, to co-host a webinar. Tap your advocates or community members to create more of an intimate feel that feels more like a panel than talking heads.

Utilize Contact Information

Knowing what to do with contact information post webinar is important. Rather than just hand them off to your sales team think about the best way to start communication as to keep the conversation going.

Join us next Wednesday, December 27, for a fun Sprout Social themed #SproutChat at 2 P.M. CT. Until then be sure to join our Facebook community to connect with other social media folks.

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Facebook Engagement Bait News Feed Updates, New Fonts for Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore the Facebook “engagement bait” news feed updates, new fonts for Instagram [...]

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Friday 22 December 2017

Behind the Scenes: The Journey, Episode 10b BONUS

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=aTua2ehjCh8 Watch The Journey: Episode 10b Bonus Episode 10b BONUS of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible [...]

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LinkedIn Native Video: What Marketers Need to Know

Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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Thursday 21 December 2017

7 Metrics to Audit Your YouTube Channel

Do you know if you’re reaching your goals on YouTube? Wondering how to analyze the effectiveness of your YouTube content and strategy? In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel. What Is a YouTube Audit? Audits may not be the sexiest thing on the planet, but [...]

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Wednesday 20 December 2017

11 Facebook Marketing Tips That Will Leave Competitors in the Dust

Social Media Contests in 2018: Do They Still Work?

How to Create a Social Media Calendar: A Template for Marketers

Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. #1: Set Monthly Social Media Goals It’s important to set an end goal for every [...]

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Tuesday 19 December 2017

How to Use Facebook Ad Rules to Optimize Your Ad Campaigns

Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. How to Set Up Rules for Your Facebook Campaigns Keeping up with the day-to-day fluctuations of your Facebook [...]

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Monday 18 December 2017

A Complete Calendar of Hashtag Holidays for 2018

How to Use Facebook Event Targeting in Your Facebook Ads

Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using Facebook event engagement custom audiences. #1: Target People Based on Their Connection to Your Event The fastest way to target people who are going to [...]

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Saturday 16 December 2017

Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag following and [...]

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Friday 15 December 2017

#SproutChat Recap: Staying up to Date With Social Trends

Social media is a constantly fluctuating landscape and it can be difficult to keep a finger on the pulse of it all. It’s important to stay on top of these trends so that you can effectively update your own strategy along the way.

In this week’s #SproutChat, we talked about participants favorite and most often turned to resources when it comes to staying up to date. From Twitter accounts to news outlets to finding inspiration—we covered a few ways to help you from becoming dated in marketing.

Keep Tabs on Social Media Focused News Outlets

This week’s participants chimed in with great resources for social media focused sites and blogs that are fast to release news and can have an impact on your marketing efforts. Be sure to bookmark some of these so you can always know what’s around the corner.

News on the Go

Email lists and podcasts are great ways to gain insights while on the go. Whether you’re commuting by car or public transportation these resources can step in and help you grow anywhere, anytime.


https://twitter.com/netvantage/status/941045718051155971 https://twitter.com/LucasVandenberg/status/941045464518070277

Inspiration Is Everywhere

It can be easy to fall into a creative rut as a marketer especially when you’re working in a fast-paced field like social media. Try to take some time for yourself and step away from your work to find inspiration. Scroll through your Twitter feed or go for a walk around the block to disconnect from incoming emails and messages.

Join us next Wednesday on Twitter to talk about the ins and outs of webinars. Until then be sure to join our Facebook community to connect with others in the industry.

This post #SproutChat Recap: Staying up to Date With Social Trends originally appeared on Sprout Social.



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Selling the Benefits: The Journey, Episode 10

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=f-Wd4Fd9Kek Watch The Journey: Episode 10 Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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Video Creator to Traditional Media Star: The Zach King Story

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? To explore how making YouTube tutorials ultimately led to a book and movie deal, I interview Zach King. More About This Show The Social Media Marketing podcast is an [...]

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Thursday 14 December 2017

How to Create Influencer Roundups: Tips and Tools for Bloggers

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. #1: Plan a Timeline for Your Roundup Timing is everything. If you plan your influencer-driven content in time for the upcoming [...]

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Wednesday 13 December 2017

An Instagram Content Plan for Service-Based Businesses

Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. #1: Outline Your Content Mix Social media for service-based business is all about creating connections. You want to help, [...]

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Tuesday 12 December 2017

How to Build the Perfect Instagram Dashboard

10 Useful Tools for Creating Content, Writing, and Researching

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research. #1: Speed Up Your Writing With TextExpander TextExpander (available for Windows, Mac, and iOS) will match frequently [...]

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Monday 11 December 2017

How to Use Twitter Automation Without Ruining Your Brand

How to Improve Your Facebook Video Watch Time

Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. #1: Upload Your Video to Your Page’s Video Library Many marketers upload their video directly into [...]

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Saturday 9 December 2017

Snapchat Redesign, Instagram Stories Changes, and Facebook Messenger for Kids

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat redesign with Shaun Ayala, Instagram Stories changes, Facebook Messenger Kids, and more breaking social [...]

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Friday 8 December 2017

#SproutChat Recap: Getting to Inbox Zero

Anyone who manages social media knows that it can be difficult to keep up with incoming messages. From positive messages to timely complaints, it may seem like the incoming stream of messages never falls off. Inbox zero is a term that often applies to email, but the steps you take to achieve this can also be applied to your incoming social messages.

In this week’s #SproutChat, we honed in on how people tackle incoming messages, as well as discussing whether or not it’s necessary to respond to every message.

Inbox Zero for Social Media

Reaching inbox zero might seem like a unicorn of a concept, like a buzzword phrase thrown around by marketers. However, getting to inbox zero forces marketers to rethink their response strategies and take a step back to assess how necessary a response is for every message.

Not All Incoming Messages Require a Response

Social is a fast-paced environment and that’s goes double for brands. Sometimes it can seem as though getting to inbox zero is an impossible task for incoming messages. Acknowledging that every message a brand receives doesn’t always require immediate action can help free up time for social media marketers.

Prioritize by Importance

When putting together a social strategy, you’ll want to account for your response time and consider how you’ll go about responding to incoming messages. If you reply in chronological order think of the parameters for how long that task can take you.

Tackle Messages by Importance

It’s vital to respond to messages that require action, particularly if a brand provides a service to customers. If your brand does not have overnight support, check out some of the best practices that participants outlined for those “off hours.”

Join us for #SproutChat, next Wednesday at 2 p.m. CT, to discuss staying up to date with social trends. This will be a great conversation for 2018. Until then join our Facebook community to connect with other social media folks.

This post #SproutChat Recap: Getting to Inbox Zero originally appeared on Sprout Social.



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Persuading People: The Journey, Episode 9

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BIfJHDlXxWY Watch The Journey: Episode 9 Episode 9 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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Visual Personal Branding: How to Build a Loyal Following With Images

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story? To explore how to develop your visual personal brand on Instagram and beyond, I interview Jenna Kutcher. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

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Thursday 7 December 2017

Social Media Optimization: 6 Tips to Steal from SEOs

Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video creators are planning to pursue relationships with brands. #1: [...]

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Wednesday 6 December 2017

Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row

We are beyond excited to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2018—the second year in a row we’ve received this honor.

This recognition is particularly meaningful to us because the Best Places to Work list is entirely based on feedback our employees have voluntarily and anonymously shared on Glassdoor. To determine the winners of the awards, Glassdoor evaluates all company reviews shared by employees over the past year. This year, we are proud to be recognized among United States-based companies with less than 1,000 employees.

Creating a workplace where all individuals not only feel comfortable, but inspired, takes the effort of an entire team. At Sprout, we are lucky to have more than 450 people stand behind that goal with each fueling our culture in their own, unique way. We’re excited that our amazing team has recently expanded, with the addition of Simply Measured, and we’re more committed than ever to our culture of open communication, team collaboration and inclusion.

So what did employees have to say about being part of Team Sprout? Below are just a few words employees shared on Glassdoor that contributed toward the award and that made us feel incredibly honored to be recognized:

“The training is superb, environment energizing, and the benefits and perks reign supreme! Lots of growth opportunity, too, especially with the new “Grow@Sprout” program. Employees are so diverse (awesome DEI initiatives happening) and multi-faceted, personally and professionally.”
Finance Department Employee, Sprout Social

“You have a voice here – your personality, skill set, and opinions are celebrated at Sprout. The team is encouraged to speak up.”
Anonymous Employee, Sprout Social

“The opportunity within the space, and specifically within the company – it’s just the beginning at Sprout. The people and the culture they/we create is truly awesome. The office itself (snacks, drinks, free lunch) is pretty inspiring. It’s a very ‘humble’ group as well, something you don’t see often in tech, especially within a company as successful as Sprout is, and will continue to be.”

Account Executive, Sprout Social

Thank you to all our employees who share their valuable talents with us each and every day. We are so grateful for their contributions and look forward to another year of new and challenging work with our phenomenal team.

Want to join us? We’re hiring.

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Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your business when participating in influencer campaigns. #1: Use Built-In Disclosure Tools for Top Social Platforms One positive result from the efforts of the Federal Trade Commission (FTC) to increase transparency is that [...]

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Tuesday 5 December 2017

Sprout Social Acquires Social Analytics Firm Simply Measured

Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022.

Because the product is grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.

Bringing that power under the Sprout umbrella means there are some exciting times ahead for both our company and our customers. We will further help social marketers improve their programs and generate actionable insights from their social data.

Founded in 2010, Simply Measured built a formidable operation and impressive client portfolio with a suite of solutions that expose and measure social media’s total impact, from conversations to conversions. We’ve long admired Simply Measured and their approach to technology and innovation, so are happy to welcome their passionate, talented team members and unique tools to Sprout.

While we work to bring the products closer together, expanding on Sprout’s world-class suite of engagement, publishing, listening and analytics tools, all Simply Measured customers will continue to have access to their existing products and exceptional service.

Sprout’s global headquarters will remain in Chicago, with Simply Measured’s Seattle office serving as a west coast hub alongside our San Francisco outpost.

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3 New Ways You Can Use Chatbots to Gear up for the Holidays

The 10 Must-Have Retail Apps for 2018

3 Powerful Graphic Design Tools for Busy Marketers

Need a new way to create quality social media images? Looking for tools that offer easily customizable templates? In this article, you’ll discover three graphic design tools to create professional images and visuals. #1: Snappa Snappa is the first graphic design tool on this list, thanks to its sheer ease of use. The interface is [...]

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Monday 4 December 2017

#SproutChat Calendar: Upcoming Topics for December 2017

The end of 2017 is upon us. To cap off the year, this month #SproutChat will be tackling everything from maintaining your social inbox to staying up to date with social and even how to put a webinar together.

Interested in a particular chat? Be sure to click the “Add to Calendar” button.

Wednesday, December 6: Getting to Inbox Zero

Getting to inbox zero can feel like an impossible task. In this week’s #SproutChat, we’ll chat about what inbox zero means to you, prioritizing messages in your inbox and best practices for productivity.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, December 13: How to Stay up to Date With Social Trends

As social media marketers, we all know the importance of staying up to date with trends and current affairs. With constantly changing algorithms and frequent updates on social platforms, you’ll want to keep up and know when and where to shift your strategy.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, December 20: The Ins & Outs of Webinars

Webinars can be a great way to reach a new audience and provide brand new leads for your sales team, but how exactly does a brand take on a webinar? We’ll chat about best practices, webinar tools and promoting your efforts on social.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, December 27: #SproutChat Holiday Party

During this week’s #SproutChat, we’ll be virtually toasting to the new year and participating in some Sprout Social trivia. Like any good party, there will be prizes so bring your Sprout fandom and your favorite GIFs.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

This post #SproutChat Calendar: Upcoming Topics for December 2017 originally appeared on Sprout Social.



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How to Optimize Your Facebook Advertising Strategy for 2018

How to Use the Facebook Creator App

Want to add more polish to your Facebook Live broadcasts? Wondering how Facebook Creator can help? Facebook Creator is a handy all-in-one app that lets you record branded video, chat with your community, and get valuable insights for your content. In this article, you’ll discover how to use the Facebook Creator mobile app to get [...]

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Win Free Tickets to Social Media Marketing World 2018

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our sixth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2018 [...]

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Saturday 2 December 2017

Facebook Creator App, Instagram Changes, YouTube Stories Function

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us live for the Social Media Marketing Talk Show with Michael Stelzner as we explore the Facebook Creator app with Mari Smith, Instagram changes with Sue [...]

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Friday 1 December 2017

Becoming a Beloved Team Member: Taking the Initiative to Be Helpful

At Sprout Social, our engineering team works in small units called “squads.” Each engineering squad works very closely to one another as they tackle building our product together day in and day out.

Working with these teams, we’ve noted a few of the ways that team members become beloved assets to their squads. As we strive to create a merit-based culture, we pay close attention to individuals who go beyond offering empty gestures and take the steps to reaching solutions.

So what are some key differences that separate these folks from others? “They are helpful” is the obvious answer, but there can be a lot of nuance around “being helpful.”

To explain this, we’ve defined a spectrum of five levels to being helpful:

Level 1: Have Fun With That

Struggling teammate: This project is killing me. It’s way harder than I thought.
Bad teammate: Have fun with that.

The lowest level on our spectrum is responding to any team member needing assistance with cynicism. There’s a small amount of humor and sympathy shared, but ultimately it’s more important to offer a solution rather than leave them hanging with a feeling of futility.

Level 2: Let Me Know How I Can Help

Struggling teammate: This project is killing me. It’s way harder than I thought.
Mediocre teammate: Wow, interesting. Well, let me know how I can help.

Hearing folks say “let me know how I can help” to their peers is common, yet counterintuitive as it’s not actually helpful. That’s why this ranks low on our spectrum.

Although it feels productive to say to a coworker, “let me know how I can help,” in actuality you’re resigning to the low-probability they will take you up on it.

Some may say this as a genuine offer, but we’ve observed that it’s more often used as an empty gesture. It’s rare that this type of response is followed up and therefore not the most useful way to approach a struggling team member.

Level 3: What Can I Do to Help?

Struggling teammate: This project is killing me. It’s way harder than I thought.
OK teammate: Wow, interesting. What can I do to help?
Struggling teammate: Hmm. Thanks for asking. Maybe you can pair with me later to look at it together?

At first glance, this offer seems the same as the previous. However, the subtle wording adjustment and framing it as a question makes all the difference.

The question demonstrates genuine desire to help and seek information about how to actively help in the moment. Many team members will consider this question seriously and answer honestly.

That said, this is still not what we’d consider the ideal way to help your team. Many find it difficult to articulate how exactly they can be helped.

Level 4: “What If I ______ (Fill in the Blank)?

Struggling teammate: This project is killing me. It’s way harder than I thought.
Great teammate: I see. What if I took part of the project on for you?
Struggling teammate: That’d be awesome! You’re the best.

On the high end of our “helping your team” spectrum is offering a team member a specific way you can help them.

Let’s compare this method with the “let me know how I can help” from No. 2. The problem with saying “let me know how I can help” is that it leaves the burden of figuring out the best course of action on the individual that needs the help. They already have a lot on their plate, yet you’re asking them to figure out how you can get involved, which presents an additional effort to them.

In job interviews, there is a success principle: It’s not the company’s job to figure out how the candidate (i.e. you) may be a fit to the company based on your skills. Instead, it’s the candidate’s responsibility to figure out how you fit what the company needs and what problems the company is trying to solve.

If you’re interested in being viewed as a great asset to your team, take the initiative to figure out how you can help.

Level 5: Just Help, Without Seeking Recognition, Credit or Even Explicit Permission

Ideal teammate: You recognize a teammate is struggling with a project and proactively help push it forward.

We discussed how the previous method seeks permission and therefore causes cognitive burden to the person that needs help.

At Sprout Social, we sometimes use a metaphor, “mopping the floor when no one is watching,” to describe folks that help behind the scenes. We consider the pinnacle of helping your team as doing so “behind the scenes”—observing and empathizing with team members that need help, figuring out ways to be helpful and actively taking the steps to reach a solution.

This post Becoming a Beloved Team Member: Taking the Initiative to Be Helpful originally appeared on Sprout Social.



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#SproutChat Recap: Essential Tools for Community Managers

Communities vary from brand to brand. Some live strictly on social while others, like support-focused communities, commonly live on forums or private access sites. Whether or not the communities you manage live on social, it’s important to understand what tools and resources you’ll need to make your job a breeze.

In this week’s #SproutChat, we discussed the differences between a social media manager and community manager, tracking community metrics and significant differences in the types of communities amongst brands.

Similar, yet Different

While there may appear to be a ton of crossover between social media managers and community managers, there are key differences between the two roles. Social media managers are responsible for being the brand and brand voice on social, while community managers represent themselves on behalf of the brand.

Not All Communities Are the Same

Communities can range from advocacy to awareness to support. While they all have different objectives, it’s important to note that they all require consistent engagement from the start. Your communities may not be self sufficient from the get-go and can require a little TLC.

Track Metrics for Your Goals

As with anything in marketing, you’ll want to track key metrics in the community you manage. Define objectives that align with your organization’s overall goals. Work with teams or departments that overlap with your community and see if you can help them achieve any of their goals, as well.

These Skills Are a Must-Have

Every individual works differently, but there are some skills that every Community Manager will need to utilize at some point in their career. From excellent communication skills to empathy, you will be working with people on the daily so possessing certain skill sets can only help you along the way.

Be sure to join #SproutChat next Wednesday, December 3 at 2 p.m. CT, to chat about best practices for reaching inbox zero. Until then, join our Facebook group to connect with other folks in the industry.

This post #SproutChat Recap: Essential Tools for Community Managers originally appeared on Sprout Social.



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