Saturday, 23 September 2017

Facebook Ads Dynamic Creative, Instagram Visual Backdrops, and YouTube Fan Sponsors

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook ad updates with Amanda Bond, Instagram updates with Jeff Sieh, YouTube fan sponsors [...]

This post Facebook Ads Dynamic Creative, Instagram Visual Backdrops, and YouTube Fan Sponsors first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xZMypi
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Friday, 22 September 2017

#SproutChat Recap: Social Recruiting for Higher Education

Ask any college student about social media, they’ll tell you that it’s an integral part of their school experience, both on and off campus. Social media marketers already understand the importance of tailoring messaging for audiences and focusing on the platforms that their audience consumes the most, but for colleges and universities it’s goes a little beyond that.

This week at #SproutChat, we were joined by Sprout All Star, Phil Hughes of NYU Admissions, to chat about where schools ideally allocate social efforts and the types of content that compliment an institution of higher education’s messaging.

Craft Content With Audience in Mind

It’s important to share content that will resonate with your audience and ensure that you’re delivering your institution’s messaging effectively. Depending on the platform, try exploring video and images and see what performs best.

Gain Interest of Senior Leadership

Show senior leadership how other colleges, universities or brands use social to boost recruiting. Get them involved in the process to show prospective students what can’t be shown in glossy recruiting print materials.

Focus on Authenticity

Remember the audience that you’re communicating with. Keep your social platforms conversational and play with posts featuring less copy and more visuals to better capture your audiences attention.

Target Audiences Means Separate Accounts

Not all messages can or should be published from general accounts. If you’re looking to give prospective students an inside look into your institution or, for example, have a robust athletics program to promote, creating separate social accounts can be useful.

Be sure to know your objectives with each audience before creating accounts specific to them and line up your strategy.

Tune in to #SproutChat next Wednesday, 9/27 at 2 p.m CT, to talk about effective actions during a social crisis. Until then join our Facebook community to interact with other folks in the industry.

This post #SproutChat Recap: Social Recruiting for Higher Education originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2waHf1R
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Product Evangelism: How to Evangelize and Create Advocates

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? To explore how product evangelism supports the sales process, I interview Guy Kawasaki. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post Product Evangelism: How to Evangelize and Create Advocates first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2wKXUIP
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Thursday, 21 September 2017

How to Use Facebook Audience Optimization for Better Organic Exposure

Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature. Why Use Organic Post Targeting? Facebook gives businesses access to a large global audience, but the platform is becoming increasingly saturated with branded [...]

This post How to Use Facebook Audience Optimization for Better Organic Exposure first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2fch2ZJ
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Wednesday, 20 September 2017

What Is Social Listening & Why Is It Important?

3 Tools That Increase Your Instagram Bio Links

Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. #1: Promote 5 Links for a Single Instagram Account Linktree is an easy-to-implement solution to [...]

This post 3 Tools That Increase Your Instagram Bio Links first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xgJmCo
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Reach a Non-English-Speaking YouTube Audience

Is your content on YouTube? Have you considered taking your content global? In this article, you’ll discover how to expand your reach and influence on YouTube by optimizing your videos for viewers who speak different languages. Reveal Your Ideal International Audiences You may assume that all of your YouTube videos are being viewed in English-speaking [...]

This post How to Reach a Non-English-Speaking YouTube Audience first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2ydjJlu
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. Why Use Video Ads in a Sales Funnel? Before you [...]

This post How to Use Facebook Video Ads to Move People Through Your Sales Funnel first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2ydOC9r
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Facebook Ads Manager and Twitter Team Management

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim Reynolds, and [...]

This post Facebook Ads Manager and Twitter Team Management first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xe3F5W
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Work With YouTube Influencers

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? To discover how to work with influential YouTube creators, I interview Derral Eves. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, [...]

This post How to Work With YouTube Influencers first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2yd0ybo
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Add Qualifying Questions to Your Facebook Lead Ads

Do you use Facebook lead ads? Want to learn more about the people who sign up for your offers? Facebook lead ads now let marketers ask customized questions to reveal valuable trends in consumer preferences. In this article, you’ll discover how to add custom questions to your Facebook lead ads. Why Use Questions in Lead [...]

This post How to Add Qualifying Questions to Your Facebook Lead Ads first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xRaCKV
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

3 Tools That Increase Your Instagram Bio Links

Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. #1: Promote 5 Links for a Single Instagram Account Linktree is an easy-to-implement solution to [...]

This post 3 Tools That Increase Your Instagram Bio Links first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2fazsKB
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Tuesday, 19 September 2017

The 7 Undeniable Benefits of Social Media Monitoring for Brands

How to Reach a Non-English-Speaking YouTube Audience

Is your content on YouTube? Have you considered taking your content global? In this article, you’ll discover how to expand your reach and influence on YouTube by optimizing your videos for viewers who speak different languages. Reveal Your Ideal International Audiences You may assume that all of your YouTube videos are being viewed in English-speaking [...]

This post How to Reach a Non-English-Speaking YouTube Audience first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xe7zt7
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Monday, 18 September 2017

How to Get Verified on Twitter in 5 Simple Steps

How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. Why Use Video Ads in a Sales Funnel? Before you [...]

This post How to Use Facebook Video Ads to Move People Through Your Sales Funnel first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xaC6rH
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Saturday, 16 September 2017

Facebook Ads Manager and Twitter Team Management

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim Reynolds, and [...]

This post Facebook Ads Manager and Twitter Team Management first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2f2ddXa
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Friday, 15 September 2017

#SproutChat Recap: The Importance of Online Reviews & Reputation Management

A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare quickly. We know that consumers hold the buying power and often turn to reviews as a research touch point.

This week at #SproutChat we were joined by Sprout All Star, Mandy Yoh, Head of Communications for ReviewTrackers. In this chat, Mandy shared why reputation management is an important factor in any marketing strategy.

Reviews Can Impact a Consumer’s Decision

The importance of consumer reviews goes beyond the content of the review itself, it can become more about your organization’s response. Reviews are often a make or break deal with potential customers.

Online Reviews Impact a Brand’s Reputation

Reviews are like a padding of credibility and trust to your brand’s reputation. When potential customers see reviews that haven’t been engaged with, that reputation you’ve built can fall.

Be Nice

You’ve heard the saying, “the customer is always right,” before. When it comes to public reviews, it’s best to keep that in mind when crafting responses. Snark and sass can be misconstrued for hostility, so stick with a genuine approach.

Good Experiences Lend to Positive Reviews

Paying for positive reviews is a no-go and a practice that is definitely looked down upon. Providing a great experience for your customers organically yields the positive reviews you’re looking for and is the better plan for the long run.

Monitor & Strategize

If your business is consistently seeing poor reviews, make an effort to take that feedback to heart and rethink your current strategy. Monitoring reviews is an important aspect in keeping your brand’s reputation top of mind.

Tune in next Wednesday, September 20 at 2 p.m. CT to chat with Sprout All Star, Phil Hughes, of NYU Admissions when we’ll discuss engaging students through social media. Until then, check out our Facebook group to connect with others in the industry.

This post #SproutChat Recap: The Importance of Online Reviews & Reputation Management originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2y3Pvky
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#NoTwoDays: A Day in the Life of Susan Chang of Dropbox

How to Work With YouTube Influencers

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? To discover how to work with influential YouTube creators, I interview Derral Eves. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, [...]

This post How to Work With YouTube Influencers first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2jtTftu
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Thursday, 14 September 2017

Republicar contenido en Instagram desde el app móvil de Sprout

Repost conteúdo no Instagram utilizando o app móvel do Sprout

How to Add Qualifying Questions to Your Facebook Lead Ads

Do you use Facebook lead ads? Want to learn more about the people who sign up for your offers? Facebook lead ads now let marketers ask customized questions to reveal valuable trends in consumer preferences. In this article, you’ll discover how to add custom questions to your Facebook lead ads. Why Use Questions in Lead [...]

This post How to Add Qualifying Questions to Your Facebook Lead Ads first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2x1nr25
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Wednesday, 13 September 2017

Repost Instagram Content Using Sprout’s Mobile App

5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand

#AgencyLife: 5 Tactics of Highly Effective Social Media Marketers

Oh, agency life. The mini-meetings on the way to meetings, after-hours brainstorms, free client swag and mandatory office parties that always seem to land on your busiest day (why does that always happen?!). It’s a strange, challenging yet incredibly rewarding career.

It goes without saying that when you work in this world, every minute matters–especially when you’re juggling multiple clients’ social media accounts. With social media ad spending forecasted to increase by 20% each year through 2020, there are no signs of things slowing down when it comes to the sheer volume of work associated with managing social on behalf of your agency’s clients.

Job security is a good thing, for sure, but you also need to have a method to the madness if you want to continue to thrive.

Below are five tactics you can use–no matter your level of agency experience–to be highly effective as an agency professional with multiple clients on your social roster:

1. Designate Your Doppelganger

Social is always on, even when you can’t be. It can seem easier to do everything yourself all the time, but you need someone to steer the ship when you’re not available. New business pitches, last minute client lunches and vacation with *gasp* limited access to email…they all happen.

Find a person on your team that you trust and who can confidently jump in and manage your clients’ social accounts until you’re available again. All you need to do is download them periodically about the current state of affairs (campaigns, content calendar, etc.) and make sure they have access to the proper social profiles, brand guidelines and any other necessary resources to do your job effectively.

Speaking of social profile access, we highly recommend giving your doppelgänger specific user permissions within the Sprout platform to ensure they can get the job done when needed. Go the extra mile and show them the content that you have planned and scheduled in the shared calendar view.

2. Banish Email Approvals

Admit it: Email is one of the least effective methods for getting both internal and client approvals on new social content. Maybe it would work in the bizarro world of Inbox Zero, but this is Earth. The emails never stop and your time-sensitive message asking for feedback on the latest round of tomorrow’s copy just got buried 50 emails deep in your client’s inbox.

Skip the frustration and follow-up emails by adding key stakeholders to the message approval workflow in Sprout’s Publishing suite. Seems almost too easy, right? Collaboration on content approvals really doesn’t get more effective than this.

As for making sure the approvals happen on time? We recommend putting a recurring “meeting” on the approver’s calendar for the beginning of the day as a reminder.

3. Be More Mobile Optimized

Whether you’re a digital native or an analog expat, make sure you can handle any and every request your team may have when you’re not in front of your work computer.

This means having the following:

  • Every major social app including the companion apps like Facebook Ads and Boomerang
  • Access to a fully editable content calendar
  • Work email with calendar integration
  • Various photo, video and GIF editing apps
  • Asset management apps like Box or Dropbox
  • A password management app like Lastpass

Right now you may be thinking, “Yeah, every social media person already does this.” You’re right. But, does every social person know that Sprout’s mobile app can reduce home screen clutter and unify social workflow by handling the functionality of a more than a few of these apps? Give it a shot if you haven’t already.

4. Outsource Reporting, Internally

As if reporting on multiple clients’ social accounts wasn’t enough, there’s also cross-departmental and ad-hoc reporting requests to manage. You’re better off outsourcing any non-core reporting, internally. Or, in layperson terms, let other departments pull their own reports. That has a nice ring to it, doesn’t it?

The two best ways to do this are:

  • Set up a Google Sheet dashboard that displays all your key metrics. Plug the raw social data into another tab on that sheet so that it updates the dashboard charts, tables and graphs automatically. There are a ton of YouTube tutorials that show how to do this if you’re not an Excel wizard, but depending on your client volume, the time investment up front on your end will still be somewhat large. Plus, you’ll have to manually add the raw data fairly often. After you’re set up, simply share the “read only” link with anyone that needs it. Over the long run, it’s a worthy investment.
  • The easier way to go is to grant reporting access to key department staff for Sprout’s Reporting suite, which includes a custom report builder and a host of ready-to-go reports on engagement, social referral traffic, competitive benchmarking and more. They can go in and get what they need, when they need it, all without even taking up one precious minute of your time.

5. Scale The Team Creatively

In order to be effective when taking on new clients, you have to scale your team. The smartest of agency folk know that working smarter doesn’t work at all if there aren’t team members available with free bandwidth.

A new full-time person is ideal but not always feasible, especially on project-based work or seasonal campaigns. Consider hiring a part-time person, contracting a freelancer from your local staffing agency, or tapping your best intern past or present to fill the role. Sprout makes scaling easy by offering extra seat add ons, on a month-to-month basis, at any time.

One more thing: If you’re considering just buckling down instead of scaling your team, there’s reason to rethink your position. Academic researchers at Harvard and Stanford are finding that “long hours, impossible demands from bosses and uncertain job security can take their toll on our mental and physical well-being…” to the tune of more than $125 billion in additional healthcare costs per year. Don’t get caught in this trap. Employee burnout is nothing to sneeze at.

There you have it: our five top tactics for being a highly effective social media marketer in the agency world. Have some of your own? We’d love to see them. Share with us on Twitter at @SproutSocial.

If you want more content like this be sure to check out Social Media Collaboration: Tips, Tools & Tactics to Work Smarter.

This post #AgencyLife: 5 Tactics of Highly Effective Social Media Marketers originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2w8hNhB
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential ROI element for any influencer [...]

This post How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2wZPtLk
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Tuesday, 12 September 2017

5 Ways to Improve Your CRM Strategy With Social Media

The Value of Advocacy for Higher Ed: A Discussion With Western Michigan University

8 Ways to Engage College Students Through Social

Today’s students can turn to their smartphone or tablet and access a world of information in mere seconds. This is exemplified by the fact that 70% of college students are using social media during class time. Instead of fighting against these distractions, it’s time you start leveraging these tools in the classroom to increase engagement and prepare students for the real world.

By integrating social in your classroom, you can help prepare students for their career and expose them to content that is more engaging and diverse. In fact, four out of five college students find digital learning technology to be helpful in improving their grades and 40% of students would like to use mobile technologies more often than they do now.

Incorporating social into your curriculum doesn’t mean replacing lectures, projects or interpersonal communications. Instead, look at social and other digital communication tools as a way to complement your existing efforts.

As an instructor at Portland State University’s Center for Executive and Professional Education, I have incorporated social in my course material. Allowing students to communicate in a channel that they’ve grown up with while also teaching them the proper way to manage their online identity and prepare them for the professional workplace has been be a win-win. Besides boosting student’s student’s confidence and creativity I’ve seen our efforts result in network connections that have furthered student’s career opportunities. Here are a few guidelines I’ve followed when using social in the classroom:

1. Keep It Simple

While it seems like there is always a new social platform gaining in popularity with young adults, Facebook, Instagram, Pinterest, Twitter and LinkedIn are in the top five. Students may or may not have familiarity with specific applications so it’s important that you choose a common platform that is easy to adopt. This ensures that everyone can join the conversation.

2. Start in Person First

Provide examples of the types of communication you’d like to see. It’s important to establish boundaries and best practices especially if the class curriculum isn’t specifically about social media to ensure conversations are productive and enhance the students’ experience.

3. Create a Safe Virtual Learning Environment

Leveraging private groups for your course allows students to communicate and connect with each other without the worry that everything they post will be online for the world to see. Consider private LinkedIn groups, Facebook groups or a Slack team. These allow file sharing, scheduling and working in teams both in person and remotely.

4. Give Students an Opportunity to Build Their Portfolio

This is a great moment to talk about their personal brand and how to utilize their existing content to leverage their skill sets or express their character. Consider having students share their presentations, videos or recent articles on their LinkedIn profile and add appropriate skills, course work or certifications.

5. Provide Real Life Training

By using social media in the classroom, you’re able to train students on digital professionalism and introduce them to the varying ways that they’ll use digital platforms throughout their careers. Students with a polished profile and online identity before graduation will be better set for success. Consider having students attend an educational seminar related to your course and “live Tweet” their insights to share with the rest of their class.

6. Create a Hashtag for Your Course

While hashtags move in and out of style based on the platform, the ability to find, engage and track conversations allows students to connect not only with fellow classmates, but with thought leaders and working professionals. Encourage students to “live Tweet,” Snap interesting highlights or regram favorite posts from other students while in class.

7. Collect Course Feedback in Real Time

Create surveys or Twitter polls for future lecture topics to give students the opportunity to help drive the course of their education. Use these insights to modify the content and delivery of future coursework.

8. Encourage Interaction

Create opportunities for students to work together on multimedia projects, YouTube video presentations or SlideShare presentations. Offer Twitter chats where students can ask questions of both instructors and guest presenters.

Using social allows your students to develop professionally, become better communicators, and gain a sense of the digital demands awaiting them in the professional world. By incorporating social in your assignments, you encourage creativity, proactive engagement and a sense of autonomy for assignments. You’ll see increased participation, a more open and active dialogue and have hands on access to your students’ professional development.

This post 8 Ways to Engage College Students Through Social originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2h2fSR8
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Manage Facebook Groups: 8 Management Tools

Do you have a group on Facebook? Are you taking advantage of Facebook’s group management tools? In this article, you’ll discover how Facebook group admin tools can help you create a stronger, more engaged Facebook community. #1: Turn on Notifications You can receive two types of notifications from your Facebook group: notifications about posts (discussions) [...]

This post How to Manage Facebook Groups: 8 Management Tools first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xtN1Qq
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Monday, 11 September 2017

28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017

Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money

Are you a blogger, video creator, or podcaster? Are you wondering how creators are making money? Look no further. In the first study of its kind, Social Media Examiner commissioned a comprehensive study of more than 4,300 creators. In this report, you’ll discover: The most common ways creators monetize their work. What produces the most [...]

This post Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2vOUYev
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Saturday, 9 September 2017

The Lonely Marketer’s Guide to Building a Social Team

One of the best parts of working in social media is the “social” aspect of the job. You interact with a ton of fans and followers online and your colleagues/friends always want to know more about your daily activities.

If you’re a team of one, however, the warm and fuzzy feelings are often eclipsed by the weight of being the only person in the building that actually ‘gets’ what you do. There’s no one to nerd out on the latest platform trends with. No one to vent to. Most importantly, there’s nobody to bounce your latest GIF ideas off.

It’s tough being a lonely social media marketer.

The Hire Power

Luckily, things are about to change. You’ve been doing it all yourself for a long time and you finally got the ok to make a hire. But don’t just jump right into Craigslist to post your ad. There are a multitude of important considerations you need to keep in mind when building your social team. For starters:

  • How do you know who you’re looking for?
  • Where is the best place to find great candidates?
  • Once you hire, how do you ensure they will grow and thrive?

It’s crucial that you take your time here. You simply can’t afford not to.

The Upsides of Team Building

Before we get into the step-by-step process of how to make a great first hire, let’s take a moment to list some of the great things that will come from building a social team. Aside from not dying as a result of workplace stress, of course.

  1. Time is freed up to focus on improving departmental success
  2. You’ll have time to hone your core skills
  3. You’ll manage people and grow as a leader
  4. You get to help someone else develop their professional skills
  5. You can now say the phrase “divide and conquer” without rolling your eyes and making a “pfffft” sound

By the way, 1-4 are good points to bring up when you’re having the “I need help, let’s hire someone” conversation with your boss.

Your Guide to Building a Social Team

First, a quick caveat: make no mistake, building a team isn’t easy. It will take hard work, practice and patience.

When you’re finished here, check out this post. We’ve aggregated a bunch of our best blog posts to help you in your team building journey.

Step 1: Define the Role

The first thing you need to do is figure out exactly what you need from your first hire. For a social media role you’re going to need someone with familiarity of the major social platforms, an interest in marketing and business and strong attention to detail. Those are givens. Dig deeper into your needs for the role by asking yourself these three questions:

  1. What tasks could be taken off my plate that this person could realistically handle?
  2. What skills do we need to make our department more effective?
  3. What type of person would work well both with me and within the organization?

Answering these will help you land on the type of person you need and will help you create a job description that can be used to find qualified candidates.

Step 2: Find Great Candidates

Before you call your company’s staffing agency or even consider posting the job online, think about who you know personally that may be able to refer qualified candidates directly to you. There’s a reason recruiters love referrals above all. Not only do you get to avoid the onslaught of resumes, you get the added benefit of knowing that most people won’t refer someone they don’t think would be a good fit. A few referral sources to consider reaching out to are:

  • Previous supervisors or colleagues
  • An acquaintance or contemporary that works in social media
  • A trusted member of a professional organization like the Social Media Club

It may go without saying, but try to avoid hiring family members or friends of the family. It makes for sticky situations if things go south. If personal referrals don’t work out, you have the traditional methods like job boards and recruiters to fall back on.

Step 3: Make an Awesome Hire

Hiring experts always provide great advice on interviewing effectively and we definitely recommend spending some time figuring our your approach. (We enjoyed this article from The New York Times)

The thing is, hiring for social is a little different. Use these questions in addition to your standard interview questions to help hone in on your perfect person.

  • Is your approach to problem solving more right-brained or left-brained? Social is a blend of art and science. Ideally, they’ll answer this question with “a little of both.”
  • What do you do to advance your knowledge of social media marketing? You’re looking for an avid consumer of social media marketing news, trends and best practices. Bonus points if the candidate likes to learn about related fields such as SEO, digital marketing and traditional advertising. This goes a long way in the next step.

Step 4: Grow Skillsets & Increase Responsibilities

Congratulations, you found your first hire. You figured out what you wanted in an employee and went for it. Now it’s time to make sure they thrive.

In 2016, Gallup released a report that highlighted how 87% of millennials say development is important in their job. Seeing as how you’re probably hiring someone under 35 for a position in social media, this is a good place to start.

Growing a skillset is a two-pronged approach:

  1. Give your employee ample opportunity to learn conceptual knowledge. Encourage him or her to get into resources such as webinars, online courses, blogs, e-books and podcasts. Ask for a weekly update on what they learned and make an effort to discuss the topics in the context of your organization.
  2. After your new hire has the current role down, give them hands-on opportunities on important projects that are outside their comfort zone. This is how they will crystallize the conceptual knowledge they’ve been banking. Make sure to provide autonomy while at the same time being available to support them if something comes up.

After a few successful test runs you should be able to count on your employees to take on bigger and better projects on a regular basis. That’s the development they value and the peace of mind you need.

Step 5: Setting Expectations in the Organization

After you make a hire or two, it’s important to let your everyone in the building know your team’s structure.

For this, you can use an ORG chart. Microsoft Office has a simple walkthrough you can follow to build your chart in Word or Powerpoint. For efficiency sake, we recommend going this route.

This will help promote efficiency in communication and workload across departments. Plus, it delineates roles and responsibilities while establishing a clear line of authority. Update it any time your team changes so that everyone is in the loop.

That’s it, you should be all set. You have the go ahead from the higher ups, you have the action plan and you have the determination to find your first great hire. It’s time kiss your lonely days as a team of one goodbye. Go get ‘em!

This post The Lonely Marketer’s Guide to Building a Social Team originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2eVK1oh
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

LinkedIn Audience Network and Facebook Instant Articles WordPress Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn Audience Network with Viveka von Rosen, the Facebook Instant Articles and AMP WordPress [...]

This post LinkedIn Audience Network and Facebook Instant Articles WordPress Updates first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xlARZW
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Friday, 8 September 2017

Medium: Why Bloggers Should Consider Publishing on Medium

Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? To explore how Medium can benefit bloggers and marketers, I interview Dakota Shane. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]

This post Medium: Why Bloggers Should Consider Publishing on Medium first appeared on .
- Your Guide to the Social Media Jungle



from Sniply: Social Media Examiner http://ift.tt/2xheKnk
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#SproutChat Recap: Getting the Most out of Your Social Calendar

Marketers know the importance of a good scheduling tool. For social, how you utilize a publishing tool is what can take your strategy from table stakes to next level.

In this week’s #SproutChat, we covered everything you should know about social calendars—from set up to tracking metrics.

Determine Your Social Strategy First

Before you start filling in your calendar with social posts, you should determine a few key things: overall social objectives, brand voice and what platforms your audience is most active.

Every Social Team Is Different

Some brands have large social teams while others are one person shows. It’s important to create a permissions process for scheduling content that’s appropriate for your team. If you do have a large team, determine an approval process to avoid duplicative efforts.

Get a Holistic Look at Your Efforts

Essentially a social calendar is your big-picture view of content. It helps you easily assess where your efforts have really paid off. Calendars allow you to quickly pull what high performing content was posted on a certain day or time, enabling you to constantly optimize your social strategy.

The More Concise, the Better

If you need approvals from senior leadership or clients for social calendars, be sure to present everything in a strategic and concise manner. Emphasize that you’re hitting all content buckets and working to achieve business goals.

Tune in to #SproutChat next Wednesday, September 13, at 2 p.m. CT, with Sprout All Star, Mandy Yoh of ReviewTrackers, to chat about the importance of online reviews.

Until then, be sure to check out our Facebook community to network with other folks in the industry.

This post #SproutChat Recap: Getting the Most out of Your Social Calendar originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2jbNBMp
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Thursday, 7 September 2017

How to Create an Instagram Marketing Strategy

Meet Team Sprout: Michelle, Talent Specialist

Charismatic, passionate and sincere are three words that come to mind as I think back on the latest Meet Team Sprout interviewee, Michelle Bess.

Michelle joined Sprout a year ago when we were looking for a new team member to lead and help reinforce our commitment to diversity, equity and inclusion initiatives as well as bolster our recruiting efforts for the operations team.

In her short time here, Michelle has already put her charismatic, passionate and sincere personality to work, making big strides throughout the organization to increase collaboration, add phenomenal talent to the team and further Sprout’s dedication to creating a workplace where everyone feels comfortable and able to flourish.

Name: Michelle Y. Bess
Department: Operations
Started at Sprout: August 2016

What’s your role at Sprout and what does it entail?

I am a Talent Specialist recruiting for the operations team and I lead all diversity, equity and inclusion (DEI) initiatives here at Sprout. This comes to fruition in many different ways, but a majority of my time is spent reviewing applications, speaking with candidates and hiring managers, framing the vision around DEI at Sprout, and working closely with leadership and our DEI advisory board to examine ways we can enhance our efforts.

What’s your most memorable accomplishment or favorite project you’ve worked on since joining Team Sprout?

Every January Sprout holds a kickoff meeting to share plans and goals for the year ahead with the entire team. I was asked to present our DEI roadmap at the 2017 meeting and that opportunity has been one of the most memorable experiences I have had at Sprout so far. Even better than being able to give the team a glimpse at the great work we had planned for the year, was the positive response from my colleagues following the presentation. I had numerous people come up to me after to say how excited they were that DEI is a priority for Sprout. To know my passion is shared by so many of my team members empowers me to continue my work and aim even higher.

Part of the DEI plan you presented this past January included a new initiative around monthly DEI Guild Meetings. Can you share more details about this initiative and how it has progressed so far?

Our DEI Guild meetings are open to all Sprout Social employees and occur monthly. At the meetings we discuss a number of topics related to diversity, equity, and inclusion which to date has included, identity, women in tech, defining common language, and hearing about the experiences of our LGBTQIA peers in the workplace. The most significant aspect of our Guild meetings is creating a safe space for people to dialogue about some typically taboo topics, ask questions, and build relationships across differences and departments.

What three tabs are most likely to be open on your browser on any given work day?

You are probably going to think I am pretty boring, but the top three would be Gmail, my calendar and Google Sheets. I like to keep my days and work as organized as possible so Google Sheets is a must—my whole work plan is in there. Other than those three tabs, I also usually have a trending DEI article open.

Where in the office do you do your best thinking?

Since I am often speaking with a handful of candidates each day, I spend a lot of time at my desk. However, when I need to take some time to be on my own and think, I will find an empty conference room and turn on classical music.

As a Talent Specialist, you’ve spoken with hundreds of people during the job search process. What advice would you give to a candidate applying for a role at Sprout?

General advice for applying at Sprout, or any growth-stage company, is to first take time to think about your skill set and identify what type of work gives you the most energy and excitement. Not everyone is meant to join or enjoys working for a growth-stage company. While it can be easy to get drawn in by the opportunity to innovate, growth-stage companies are also always changing. You have to find comfort in discomfort. This type of environment may not be right for you, and that is ok, but be sure to look at an opportunity holisticly before jumping in.

What’s your morning routine?

I wake up around 5 a.m. and take advantage of our free Divvy membership to bike to the gym. Following my workout, I come home, get ready for work and head to either the bus or train to commute into the office. I really enjoy spending my downtime on the commute reading an article on DEI or productivity, and of course getting my morning dose of news from theSkimm. At some point during the morning I also make time to get a cup of coffee (they say coffee fuels the soul, right?), yogurt and a cashew macro bar.

Let’s play a quick game. It is an oldie, but goodie. Share two truths and one lie about yourself.

  • I have run a mile in 5:50
  • I was born in Germany
  • I am the oldest of five kids

Can you guess which is the lie? Find out at the end of this post.

What do you like to do outside of work?

I love spending time with my 6-month-old nephew. I truly believe spending time with children helps you reimagine the world and experience life in new ways. Aside from spending time with family, I am also the President of the Chicago Public Library Foundation’s Junior Board. Most of my responsibilities as President relate to working with members of the Board to create and implement fun and engaging programs that help raise money for the library foundation to support programs like One Book, One Chicago, Teacher in the Library, and the Summer Learning Challenge.

What is your favorite snack in Sprout’s kitchen?

Welch’s fruit snacks, hands down. I eat a pack everyday after lunch.

What was your lie from our game earlier?

That I ran a mile in 5:50. I actually ran it in less time.

This post Meet Team Sprout: Michelle, Talent Specialist originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2wL5Ifb
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?