Monday 31 October 2016

#SproutChat Calendar: Upcoming Topics for November 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To help you thrive and navigate this career space we host #SproutChat every Wednesday from 2:00—3:00 p.m. CST. During this weekly Twitter Chat we discuss important industry topics and challenges.

For those of you who have joined us in the past, thank you. Our conversation is able to thrive because you’ve taken the time out of your day to learn with us and share your knowledge with your peers. If you haven’t yet had the chance to join a #SproutChat, we’d love to see you in our Twitter feed.

To make it easier to tune in and find a subject that interests you, we’ll post a monthly schedule of upcoming #SproutChat topics. And to further educate Sprout subscribers, the first chat of every month will focus on our product. All are welcome to join this  #SproutChat but the discussion questions will focus on how to optimize a feature of our social media management platform.

We chat every Wednesday from 2—3 p.m. CST. If you’ve never participated in one, take a look at our Twitter Chats guide with everything you need to know about how to get involved in the discussion.

All of the upcoming chats for November 2016 are listed below. Hope to see you there!

November 2, 2016: Using Keyword Search for Twitter & Instagram

Product Focus: Using Brand Keywords to Drive Engagement

Monitoring your organization’s brand handle only goes so far. With the sheer volume of social messages posted every second, it’s worth it for your brand to be keeping an ear to the ground for keywords and phrases that your industry and community are engaging with.

Sprout’s capability to monitor Twitter and Instagram keywords from within the Smart Inbox makes it easy to identify and participate in relevant conversations that help increase brand awareness and grow your community. Join this week’s #SproutChat for an informative discussion on getting the most out of Sprout’s Brand Keywords.

November 9, 2016: The Impact of In-Person Events on Your Organization

Sure, the internet has connected people far and wide by enabling both in-depth and quick conversations to occur. But this doesn’t mean that connecting in-person isn’t still important. Getting your business in front of people and connecting one-on-one with your audience at an event can have a much more profound impact on sales than an online ad. So how do you measure these kind of touch points and make the most of them? We’ll chat about how to connect on a memorable and measurable level with your audience offline.

November 16, 2016: Social Media Reporting & Analysis

In order to measure social ROI you need to be able to compile reports that include digestible, social media data. However, marketers know that the real value of social doesn’t come in the data it comes in the analysis and deciphering which metrics have real meaning for your overall strategy and the business’ bottom line. Don’t miss this lively discussion on everyone’s favorite topic—social media reporting and analysis.

November 23, 2016: No Chat This Week

We’ll be taking this week off. To our community stateside, “Happy Thanksgiving.”

November 30, 2016: Best Practices for Content Distribution

Content marketing drives traffic as marketers are well aware, but figuring out which channel different pieces of content should go can be a challenge. At this #SproutChat, Sprout All Star and Arment Dietrich Chief Content Officer Erika Heald will join us and share her advice around how to craft a content distribution strategy that generate the most traffic.

This post #SproutChat Calendar: Upcoming Topics for November 2016 originally appeared on Sprout Social.



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Pinterest for Business: How to Get Started & Be Successful

How to Reach More Local Customers With Facebook

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Wondering how to grow local connections on Facebook? Looking for ways to boost the visibility of your local business? With a few organic tactics, you can reach more local customers on Facebook without spending money on ads. In this article, you’ll discover four ways to reach a local audience on Facebook. #1: Deliver Targeted Messaging [...]

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8 Social Media Content Ideas for Marketers

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Do you have trouble coming up with original social media posts each day? Looking for quick and easy content prompts to help? When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas. In this article, you’ll discover eight content ideas to [...]

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Saturday 29 October 2016

YouTube Rolls Out Mobile End Screens: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Rolls Out End Screens Feature for All Creators: YouTube launched End Screens, “a new mobile-friendly tool that lets you [...]

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Friday 28 October 2016

#SproutChat: Running a Social Media Campaign, Event or Contest

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. This week at #SproutChat we discussed the why and how of running a social media contest.

Benefits That Go Beyond Exposure

A contest will undoubtedly provide a brand with more social media engagement and increased awareness. Prior to launching your contest, take the time out to really understand what drives your audience to participate. What do they value? Go beyond exposure and monetary prizes and include incentives that set your brand apart from competitors.

Choose Your Entry Format Carefully

At the end of the day, driving awareness and reach on social is great but you really want to impact the bottom line. Consider entry type and which will garner the most qualified prospects or leads.

Promote Your Contest Across Social Networks

After you’ve solidified a contest type, it’s time to focus on the logistics. Hosting your contest across multiple channels is great for exposure and ensures you reach each of your different audience types. However, a contest with such a large scope may be tough to manage. There’s no right or wrong answer and what your brand decides to do will be heavily influenced on budget, time, resources and your audience.

Get Inspired

Before you launch your contest, take a look at these campaigns for inspiration:

Next week, we’ll be releasing a calendar that outlines all of November’s upcoming #SproutChat topics. In the meantime, be sure to join our Facebook community to continue the conversation on social media contests and other industry related news.

This post #SproutChat: Running a Social Media Campaign, Event or Contest originally appeared on Sprout Social.



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360 Video for Marketers: What You Need to Know

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Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? To explore how marketers can use 360 video, I interview Ryan Anderson Bell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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Thursday 27 October 2016

How to Create a Video Sales Funnel With Social Media

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Do you use social media to generate revenue? Want to add video to your marketing plan? Serving social media video at the proper time can help a person go from lead to customer in a few simple clicks. In this article, you’ll discover how to use social media video to support your sales funnel. #1: [...]

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Wednesday 26 October 2016

10 Facebook Posting Tips to Improve Your Brand Awareness

4 Ways to Use Instagram Stories for Business

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Want to incorporate Instagram Stories into your marketing? Wondering how other businesses are using Stories? Instagram Stories let you engage your customers and prospects with a more complete message than a single image can provide. In this article, you’ll discover four ways to use Instagram Stories for business. Why Instagram Stories? Instagram Stories lifts its [...]

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Tuesday 25 October 2016

How to Create a Consistent Brand Voice on Social Media

How to Find and Connect With Target Prospects on LinkedIn

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Do you use LinkedIn to find new customers and clients? Want to get more value from LinkedIn? LinkedIn is a great platform to find and connect with potential partners, customers, and clients. In this article, you’ll discover how to use LinkedIn to find your target prospects. #1: Create a Buyer Persona A prospect is anyone [...]

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3 Social Media Tactics for Businesses That Struggle With Social

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Are you struggling to connect with your audience on social media? Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers. In this article, you’ll discover three ways any business [...]

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Monday 24 October 2016

Sprout’s Q3 2016 Reporting Updates

All of the Social Media Metrics That Matter

5 Ways B2B Marketers Use Facebook

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Do you need to connect with other businesses on Facebook? Wondering how other brands make Facebook work for them? In this article, you’ll discover how top B2Bs use Facebook to reach and create relationships with business prospects. #1: Support Expert Positioning With Visuals Facebook is largely a visual social network. In fact, posts with images [...]

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3 Twitter Geolocation Ideas to Improve Your Local Marketing

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Do you want to reach more locals with Twitter? Wondering how to build connections in a specific location? Using geolocation data can help you find the right people to connect with on Twitter. In this article, you’ll discover three ways to use geolocation coordinates to build stronger connections with Twitter. Why Use Geolocation Coordinates? We [...]

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Saturday 22 October 2016

Facebook Auto-Shows Local Business Details in Recommended Comments: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces Recommendation Engine and New Call-to-Action Buttons for Local Events and Businesses: Facebook introduced “a variety of [...]

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Friday 21 October 2016

#SproutChat Recap: Planning Social Media Content for the Holidays

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s time to start planning for holiday campaigns and initiatives. This week at #SproutChat, we discussed how to plan for the holiday season.

Plan in Advance

Anticipate the time you’ll need to launch and run holiday campaigns and initiatives. With all the other stressors of this time of year, you’ll be thankful you set yourself up for success.

Set up Reliable Tracking Methods & Assign Value to Social Engagement

During the holidays, sales for many industries substantially increase. It’s crucial to schedule social content ahead of time and set up tracking for campaigns that helps prove the ROI of your social efforts. Work with your marketing acquisition team and streamline reporting so determining the holiday sales attributed to social isn’t a headache.

Be Generous With Your Customers

Everyone is in the giving mood during the holidays and your business should be too! Get creative with ways to show extra kindness or generosity during the holiday season. It could be something as simple as a coupon or handwritten thank you note. These small acts of generosity go a long way.

Showcase Your Company’s Culture

The holidays are a great time to pull back the curtain on the inner-workings of your organization. Showcase fun events and traditions that your company hosts for its employees. For customers, seeing the faces behind the product or service they love help the overall image of your business.

Get Inspired With Some Holiday Cheer

These brands have successfully launched memorable holiday campaigns. Take a few pointers from the pros and get started planning your own initiatives!

See you next week on Wednesday, October 26 at 2 p.m. CDT to discuss how to run a social media contest. Join the #SproutChat Facebook community to meet other social media professionals and to stay posted on weekly topics and discussion questions.

This post #SproutChat Recap: Planning Social Media Content for the Holidays originally appeared on Sprout Social.



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Instagram Ads: What Marketers Need to Know

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Are you active on Instagram? Have you considered experimenting with ads? To find out how Instagram ads work, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social [...]

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Thursday 20 October 2016

How One Facebook Post Increased Referral Traffic by 6,166%

11 Ways to Grow Your Snapchat Following

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Is your business on Snapchat? Looking for ways to attract new followers? One of Snapchat’s biggest challenges is its limited features for getting discovered by other users. In this article, you’ll discover 11 simple ways to grow your audience on Snapchat. #1: Connect via Your Address Book The easiest way to find Snapchat users to follow [...]

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Wednesday 19 October 2016

How to Run Social Media Contests That Actually Increase Revenue

3 Video Storytelling Tools for Social Marketers

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Do you want to create social media videos for your business? Is your lack of video creation skills holding you back? The right apps make it easy to produce social videos by yourself in minutes. In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos. #1: Create an [...]

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Tuesday 18 October 2016

Complete Guide to Social Media for Banks & Financial Institutions

How to Analyze Your YouTube Marketing With Google Analytics

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Do you use YouTube for business? Want to connect Google Analytics to your YouTube channel? Google Analytics can show you how people find and engage with your channel, and how YouTube drives traffic to your website. In this article, you’ll discover how to set up Google Analytics to track and measure the impact of your [...]

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5 Twitter Browser Extensions for Marketers

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Do you use Twitter for business? Looking for tools to optimize your Twitter experience? Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow. In this article, you’ll discover five browser extensions to improve your Twitter marketing experience. #1: Analyze Twitter Profiles With Riffle Riffle by CrowdRiff is the [...]

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Monday 17 October 2016

Ultimate Guide to Social Media Marketing

10 Ways to Increase Your Facebook Engagement

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Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. [...]

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How to Create Content for Your Social Media Sales Funnel

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Are you using social to nurture customers? Wondering how to deliver content that converts prospects into buyers? When you start with the right content, it’s simple to adapt key pieces of it for a variety of social media channels. In this article, you’ll discover how to create, repurpose, and amplify content to reach people at [...]

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Saturday 15 October 2016

Pinterest Expands Ad Retargeting: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you [...]

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Friday 14 October 2016

#SproutChat: Reaching Your Audience on Instagram

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers see your content can be challenging. This week, we discussed best practices for reaching your intended audience on Instagram.

Pay Attention to Everything

Managing an Instagram account takes more than pretty photos. To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience.

Uses Branded & Popular Hashtags

Branded hashtags tend to resonate better with an audience and can help any brand stand out among competitors. However, popular hashtags are necessary in order to increase reach and visibility. Get creative and find ways to join the conversation when a popular hashtag is directly related to your brand. Don’t forget to rely on go-to’s such as #TBT, #FridayFeeling or #TravelTuesday.

Publish a Combination of UGC & Original Content

User-generated content (UGC) gives your audience a more intimate view into what your brand is really about. It showcases how your customers perceive your product or service and that perspective can be really impactful. Maintain an effective ratio of UGC and original content by sure noting within your content calendar what’s owned and what you’re pulling from your community.

Proactively Comment

A great strategy you’ve undoubtedly noticed is proactive brand engagement on your follower’s posts. This is a great way to gain visibility without spending a dime. However, it does take a good chunk of time to do at scale. Make sure the profile of the post you’re engaging with is someone who’d more than likely be interested in your brand because overdoing it will give you a bad rap.

See you next Wednesday at 2 p.m. CDT for #SproutChat. Join our Facebook group to stay posted regarding topics and discussion questions. Want to discuss something specific with the community? Tweet me @Sprout_Sarah!

This post #SproutChat: Reaching Your Audience on Instagram originally appeared on Sprout Social.



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LinkedIn Ads: What Marketers Need to Know

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Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? To discover everything there is to know about LinkedIn ads, I interview AJ Wilcox. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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Thursday 13 October 2016

How to Execute Social Media Takeovers

4 Ways B2B Can Use Snapchat and Instagram

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Unsure if your business can benefit from Snapchat or Instagram? Wondering how other business-to-business (B2B) companies make use of these platforms? There’s no reason to limit B2B social media marketing to LinkedIn and Twitter. In this article, you’ll discover four ways you can use Snapchat and Instagram for business. #1: Attract New Talent The workforce [...]

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Wednesday 12 October 2016

How to Analyze Twitter Followers Effectively

Social Ad Spend Surpasses Television: New Research

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Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in [...]

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Tuesday 11 October 2016

Open Communication & Coffee

Alan Boyce, the VP of Engineering at Sprout Social, averages three coffees a day. You might think he’s just a run of the mill office caffeine junky, or perhaps that he’s attempting to dodge his work with frequent coffee breaks.

The truth is, Alan doesn’t even drink coffee. He’s one of the hardest workers at Sprout Social and one of its premier leaders. So what’s this all about?

Former Intel CEO Andy Grove is widely regarded as one of the top management minds of the tech world. He described the job of any manager as a cycle of acquiring information, disseminating information and decision making.

“Much of my day is spent acquiring information,” Grove noted, and the remainder is spent steering those at the company toward the company vision, which he described as “nudging.” This applies all the way up to the CEO.

Here at Sprout, we have found that successful Product Managers and Engineering Managers match Grove’s managerial description. They are particularly skilled at acquiring and disseminating information across individuals and teams throughout the company.

So what does any of this have to do with coffee?

Alan, like other leaders across our engineering organization, has found that coffee dates are one of the quintessential tools managers can use to achieve a high level of effective communication. Look around our office at any time of day and you’ll see managers across our engineering and product organizations coming and going from coffee dates with those they manage, their own managers, their peers, engineers, designers and QAers.

Topics discussed over coffee include current projects, challenges with those projects, future projects, career goals and aspirations, current frustrations or roadblocks, weekend plans, personal relationships and everything in between. Every organization has a forum where similar topics are covered, often in scheduled one-on-one meetings. While Sprout has one-on-ones as well, we’ve found the coffee date to be a much superior medium for regular communication for the following reasons:

  • While some of the coffee dates are regularly scheduled, most happen on-demand. This means information can be exchanged proactively and quickly as problems, conflicts, or any other needs arise. Many problems can be squashed if they are addressed before they balloon.
  • They feel informal. They do not feel like meetings, therefore they are much more enjoyable to take part in, especially in an engineering culture typically allergic to traditional management overhead.
  • They happen outside of the office. Because they do not feel formal and happen outside of our everyday work environment, it’s easier to have honest, unabridged conversations about sensitive topics.
  • They feel like a break. Even though value is created for the company, for those who spend their days sitting in front of a computer, heading out for coffee and conversation feels like a break. Even when you’re excited about your work, it’s nice to get out of the office.
  • Their length is flexible depending on what needs to be discussed. They can be reduced to a quick 10 minute check-in or extended to a couple of hours. Steve Jobs famously held most of his meetings while taking walks. At Sprout, when folks need to continue digging into deep issues together after a coffee date, they can walk around the city of Chicago until everything has been fully discussed.

Finally, coffee dates help our staff establish closer relationships with each other. Richard Winters, an outstanding military leader and author, includes “get to know your people” as one of his key leadership tenets. Much of the time we spend on coffee dates is spent hanging out and chatting about matters that might seem insignificant. However, this is time well-spent, as the better we know and respect each other on a personal level, the stronger our team will be.

If you’re an aspiring leader and you find yourself struggling with open and timely communication or getting bogged down in formal meetings, the coffee date might be a great fit for your tool belt. For many of us at Sprout, it can be kicked off with only two characters in Slack: “☕?”

This post Open Communication & Coffee originally appeared on Sprout Social.



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5 LinkedIn Best Practices for Marketing Professionals

5 Tips to Build More Loyalty With Your Twitter Fans

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Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on Twitter? To reap the full benefits of Twitter, approach your engagement in a personable way. In this article, you’ll discover five ways to turn your Twitter followers into loyal fans. #1: Replace Automation With Honest [...]

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5 Steps to Generate More LinkedIn Sales Leads

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Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. #1: Build Your Network Strategically When people first [...]

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Monday 10 October 2016

#SproutChat Recap: Best Practices for Conversion Rate Optimization

Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel. This week at #SproutChat, Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice, joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls.

Start With Clarity

It may seem obvious, but having a crystal clear offering and path for your visitors to progress along is essential for effectively converting visitors into customers. Eliminate any unnecessary information so that your potential buyer isn’t distracted. That’s not to say your site should be overly sales focused, but rather make the prospect feel informed and confident in their decision to purchase.

Review Your Metrics Along the Way

The initial and last actions an individual takes are often the most telling, but do your due diligence and analyze each step of the conversion funnel to see what may be most effective in driving sales and what is a deterrent for many people.

Avoid These Common Mistakes

A lot can go wrong along the path to purchase. Ensure you’re not making key mistakes, like neglecting social media communication, ignoring content personalization or providing a bad user experience.

Test Often & in Isolation

Invest time in A/B testing. Without testing often and in isolation, you’ll never be able to decipher which components have a big impact on your conversion rate.

See you next #SproutChat this Wednesday, October 12 at 2 p.m. CDT. Be sure to join our Facebook community to stay posted on weekly topics and discussion questions. 

This post #SproutChat Recap: Best Practices for Conversion Rate Optimization originally appeared on Sprout Social.



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