Instagram Stories for Business: How to Create Engaging Stories

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast […]

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13 essential Twitter stats to guide your strategy

How to Write a Successful Social Media Proposal (Free Template Included)

7 Simple Steps to Master Instagram for Business

How to deliver brand authenticity & create connection on social (with free download)

11 Ways to Get Authentic Followers on Instagram

How to Create LinkedIn Articles That People Will Read and Share

Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn. LinkedIn Articles vs. LinkedIn Posts: What Is the Difference? While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be […]

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How to Organize Your Team for Successful Organic Social Campaigns

Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down? In this article, you’ll discover how to increase the success of your organic social activities while working with many people. #1: Gather Your Foundational Campaign Elements Start by building your organic […]

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How to Build Your Audience with Instagram Stories

How to Use Instagram Stories Analytics

How to Set Up a Facebook Ad Funnel for eCommerce Products

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you’ll find a step-by-step guide for creating a complete Facebook ad funnel that works. #1: Set Up Your eCommerce Site With Facebook Before diving into how to set up […]

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Facebook Group Privacy Changes and What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with […]

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How to Create Videos That Sell

Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is a speaker, live-stream host, and event MC. He’s also the founder of The Video […]

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How to effectively use social media for real estate

How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase. The Attribution […]

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How to create a social media calendar that works

How to Be Successful on Instagram in 5 Steps

4 Ways to Keep Instagram Stories Viewers Engaged

Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations Given the […]

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How to Turn More Facebook Leads Into Customers: A 5-Step Process

Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tried Facebook ads claim that the leads they generated […]

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The 20 Minute Twitter Audit

Amazon Ads: What Marketers Need to Know

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, […]

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How to Develop a Social Media Approval Process for Your Company

Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content. #1: Share Social Media and Brand Assets With Your Team in One Place Whether you’re a rookie […]

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6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

Are you struggling to get great results from your Facebook ads? Wondering if you’re making mistakes that are hurting your campaigns? We asked some of the industry’s top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them. #1: Optimizing Your Facebook Ads Too Often Most Facebook […]

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How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality? In this article, you’ll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps. How to Access Creator Studio for Instagram Instagram still hasn’t […]

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9 essential social media management tools for marketers

Essential Tips for How to Get Verified on Instagram

AdWords Quality Score: What marketers need to know

Everything you need to know about social media algorithms

Strengthen your online reputation with Sprout’s new review management tool

20 Social Media Ideas to Keep Your Brand’s Feed Fresh

What Is an API & Why Does It Matter for Social Media?

How to Get on the Instagram Explore Page

7 Instagram Best Practices to Build Your Audience

Facebook Event Photo Size & Dimensions Guide

How to Develop Superfans Who Gladly Evangelize for You

Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive […]

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How to Use Memes: A Guide for Marketers

Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people. 4 Reasons to Include Memes in Your Social Media Content In a time when many consumers skip ads whenever […]

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How to Use LinkedIn Website Demographics as a Marketing Tool

Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a way to understand who their […]

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Facebook Ad Placements for Marketers: How to Make the Right Choices

Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign. What Is Facebook Ad Placement? Facebook calls the […]

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Facebook and the FTC: What the Agreement Means for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest […]

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How to Succeed With LinkedIn Ads

Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency. AJ shares […]

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How to Use LinkedIn Website Demographics as a Marketing Tool

Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a way to understand who their […]

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Facebook Ad Placements for Marketers: How to Make the Right Choices

Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign. What Is Facebook Ad Placement? Facebook calls the […]

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Facebook and the FTC: What the Agreement Means for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest […]

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How to Succeed With LinkedIn Ads

Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency. AJ shares […]

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How to Find Popular Twitter Hashtags

Creating an online review management strategy

9 Skills Every Social Media Manager Must Have

How to Create Facebook Reports with Sprout Social

Always Up-to-Date Guide to Social Media Video Specs

Always up-to-date list of Instagram ad sizes & specs

Always up-to-date list of Facebook ad sizes & specs