Tuesday 31 January 2017

15 Instagram Post Ideas to Cure Creative Block

Reaching Millennials With Social Media: New Research

Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make up 25% of [...]

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Monday 30 January 2017

How to Use Snapchat: 7 Must-Read Tips for 2017

3 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as “working [...]

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Finalists: Top 10 Social Media Blogs 2017

We received hundreds of nominations for our eighth-annual Top 10 Social Media Blogs contest! Below is the list of 20 finalists, including some well-known favorites and new blogs for our judges to consider. The Judges Our judges include Heidi Cohen (chief content officer of Actionable Marketing Guide), Marcus Sheridan (founder of The Sales Lion), and Sonia Simone (founding partner and chief [...]

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Sunday 29 January 2017

#SproutChat Calendar: Upcoming Topics for February 2017

It’s hard to believe that we’re days away from February 2017! We hope that you’re progressing toward your goals quickly by taking the time to read, learn and connect with industry colleagues. #SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. Just jump on Twitter every Wednesday from 2-3 p.m. CST to learn and share best practices about social media marketing and community building.

Check out the topics we’ll cover this month and be sure to click “Add to Calendar” for the weekly Twitter chats that you don’t want to miss. Are none of the discussions catching your eye? Feel free to discuss your own social media wins and pain points in our Facebook community.

February 1, 2017: Managing Social Media on the Go

Sprout Product Focus: Mobile App

Consumers expect quick responses via social media. That means social media managers must be present and responsive 24/7. How can they maintain this level of service? With great mobile apps, of course. Join us for a discussion about best practices for managing social on the go.

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February 8, 2017: How to Grow Your Business

Getting a business up and running is one thing, but maintaining and growing it is another. Join us for an insightful #SproutChat discussion with Sprout All Star and Owner of Social Media Unicorn, Krista Whitley. Krista joins our discussion with years of experience and expertise in growing her Las Vegas-based agency and personal brand.

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February 15, 2017: Discussing Marketing Success With Evernote

Social media marketers have a plethora of tools in their tool box. One of the tools many marketers rely on to nurture and share ideas and increase productivity for their team is Evernote. This week, Lolitta Gevorkova, Social Media Specialist at Evernote, will be joining our discussion to talk about getting the most out of Sprout’s platform and what quantifies as success on social.

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February 22, 2017: Creating a Good Video

If you haven’t caught on that video needs to be an essential component of your social media strategy, you’ve been living under a rock. So why aren’t more brands embracing video content? When it comes to video and social there are definitely challenges ranging from quality to consistency. Today, we’ll discuss common challenges and offer solutions for producing more effective video content.

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This post #SproutChat Calendar: Upcoming Topics for February 2017 originally appeared on Sprout Social.



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Saturday 28 January 2017

Facebook Stories Start to Roll Out: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Facebook Stories in Ireland: Facebook rolled out Facebook Stories in Ireland for the iOS and Android [...]

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Friday 27 January 2017

#SproutChat Recap: Company Culture Content

Content Marketing Success: Why Answering Questions Sells

Do you want more sales? Is content marketing a part of your strategy? To explore how to create content that sells, I interview Marcus Sheridan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

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Thursday 26 January 2017

How to Improve Your Blog Posts With YouTube Videos

Do your blog posts need a little pizzazz? Have you considered using video to enhance your articles? Combining YouTube videos with your written content can help you stand out from your competitors. In this article, you’ll discover how to enhance your blog posts with YouTube videos. Embed YouTube Video in Your Blog Posts Embedding videos [...]

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Wednesday 25 January 2017

How to Use Social Listening to Find Qualified Sales Leads

5 Snapchat Metrics to Improve Your Snapchat Marketing

Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. #1: [...]

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Tuesday 24 January 2017

9 Tips to Flawlessly Manage Your Instagram Followers

5 Ways to Sell More Products via Social Media

Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition. In this article, you’ll discover five ways to sell more with social media. #1: Discover Which Platforms Your Customers Use Most An [...]

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Monday 23 January 2017

5 Highly Effective Hashtag Tracking Methods

19 Facebook Marketing Predictions for 2017 From the Pros

Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers. To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros. #1: Paid Ads Come to Facebook Groups [...]

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Saturday 21 January 2017

Twitter Automatically Loops Short Videos: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Automatically Loops Short Videos: As the Vine app officially shut down and became Vine Camera earlier this week, [...]

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Friday 20 January 2017

#SproutChat Recap: Creating Content for the Travel Industry

It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content, there are challenges. How do you get folks to your travel destination when cost and time often get in the way?

Sprout All Star, Keri Jaehnig, has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door.

Create Content That Elicits Emotion

Whether you’re creating content for a hotel, attraction or destination you need to tap into the feelings that people get when they consider or visit your travel option. Storytelling and showcasing a natural, authentic scenery and experience can go a long way. One enticing photo is all that it takes to persuade someone to book a trip. If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer.

It’s All About the Blog

If you have the budget and resources to create long-form content consistently, you should definitely have a blog. If you don’t have your own blog, research industry adjacent blogs that you can contribute to in order to gain exposure. If you aren’t comfortable with self promotion, offer complimentary tickets or comped stay to influencers in exchange for an unbiased piece of content.

Ask for Visitor Reviews

One of the best validations you can have are reviews from visitors. Most people won’t write reviews on their own, so asking is necessary. Try to get in touch a few days after your guests return home and ask for their feedback. Whether they’re raving or ranting, honest insight will always help. Be sure to respond to as many reviews as you can and always say “thank you.”

Take Note from these Awesome Travel Brands

Get some inspiration as you create content.

Join us next week for #SproutChat where we’ll discuss getting UGC content from your colleagues–a helpful tactic to fill in your content calendar. In the meantime, join our Facebook community to connect with other marketers and discuss anything social media marketing related.

This post #SproutChat Recap: Creating Content for the Travel Industry originally appeared on Sprout Social.



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Facebook Community Development: How to Cultivate Loyal Fans

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? To explore how to nurture a community on Facebook, I interview Holly Homer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]

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Thursday 19 January 2017

Sprout Social Named to G2 Crowd’s “Best Software 2017” List

How to Use Snapchat for Customer Support

Do you want to expand your customer service channels? Wondering how Snapchat can help you respond in real time? Snapchat’s text, video, and phone chat features allow you to support customers in the format they prefer. In this article, you’ll discover how to use Snapchat features to provide helpful and engaging customer support. Why Use [...]

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Wednesday 18 January 2017

UTM Tracking: The Major Key of Social ROI

6 Steps to a Successful Social Influencer Marketing Campaign

Interested in working with social influencers to promote your product? Wondering how to find and connect with the right influencers? Social media influencers can help share your brand message to a wider, yet tailored, audience. In this article, you’ll discover six steps to running an effective influencer program for your business. #1: Identify the Goal [...]

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Tuesday 17 January 2017

How to Track & Analyze Branded Keywords

How to Use Social Media Emoji to Humanize Your Business

Do you want to humanize your business on social media? Have you thought about using social media emoji? Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality. In this article, you’ll discover how to use emojis in your social media marketing. #1: [...]

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Monday 16 January 2017

The Complete Guide to Facebook Marketing

4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting

Do you want to reach more consumers with your Facebook ads? Looking for creative ways to reach more people like your ideal customers? Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you. In this article, you’ll discover how [...]

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Win Free Tickets to Social Media Marketing World 2017

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our fifth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2017 [...]

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Saturday 14 January 2017

Facebook Live From the Desktop: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Ability to Broadcast Live From Desktop: Facebook shared several new tools and improvements that “give [...]

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Friday 13 January 2017

#SproutChat Recap: Community 2017 Social Media Predictions

Everyone likes to try and predict what’s next. Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds.

At #SproutChat, we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies.

Immersive, Multimedia Content Experiences

The #SproutChat community believes that brands should continue to invest in video because it’s the content format that social networks tend to favor and that users want to see. However, in 2017 they believe that live video content will be more common. Larger brands with bigger budgets will also begin to pivot towards augmented reality and more immersive content experiences.

Instagram & Snapchat Usage Will Grow

As 2016 has shown, Instagram and Snapchat will continue to be two of the favorite social networks. Time will tell how the others stack up in comparison, but it’s apparent that real time content is king right now.

Social Advertising Will Be More Prominent

It’s hard to imagine that we’ll see more advertisements on social media, but that’s exactly what our community believes will happen this year. Brands are shelling out money and seeing results, so social media advertising will continue to grow. If you haven’t figured our your brand’s strategy for paid social yet, it’s time to figure it out–fast.

Join us next week at #SproutChat when we’ll be joined by Sprout All Star, Keri Jaehnig, to discuss creating compelling social content for the travel industry. Until then, connect with our community by joining our Facebook group.

This post #SproutChat Recap: Community 2017 Social Media Predictions originally appeared on Sprout Social.



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Building a Business on the Back of Interviews

Do you interview people for your blog or podcast? Want to discover different ways to repurpose those interviews? To explore how he built his business through expert interviews, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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Thursday 12 January 2017

5 Ways to Repurpose Your Popular Social Media Posts

Want to get more out of your social media content? Wondering how you can save time and increase engagement? By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want. In this article, you’ll discover five ways to find and repurpose your most [...]

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Wednesday 11 January 2017

The Complete Guide to Social Media for Restaurants & Bars

4 Ways to Promote Your Products on Social Media

Do you want more sales from social media? Looking for new ways to share your products on social? The latest features from Pinterest, Snapchat, Facebook, and Instagram can help you get your products seen by more people. In this article, you’ll discover four ways to promote your products on the top social media platforms. #1: Add Links to Your [...]

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Tuesday 10 January 2017

Meet Team Sprout: Brian, Platform Engineering Manager

How to Promote Your YouTube Channel Like a Pro

How to Better Moderate Your YouTube Comments

Need help moderating your YouTube comments? Wondering if YouTube’s new moderation features can save you time? YouTube has made it easier to weed out irrelevant, inappropriate, or offensive comments so you can spend time engaging with the people who matter most. In this article, you’ll discover how to use YouTube’s comment moderation tools. #1: Add [...]

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Monday 9 January 2017

#SproutChat Recap: Maintaining a CRM via Social Media

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels.

Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI. Last week at #SproutChat, we discussed tips and tricks for referencing past conversations within Sprout and dug deep into understanding the value of a social CRM and how it can help your organization reach its 2017 goals.

Keep Track of Conversations

Remembering key details from past interactions helps build credibility as a brand and acts as a solid foundation for any authentic relationship. Use a tool or create an internal system that allows you to keep track of previous touch-points and interactions with your community members.

Show Your Customers You Care

Though it may sound obvious, practicing good listening and responding on social is a must for maintaining a good relationship with your brand loyalists. With the assistance of insight around past conversations, social media managers can provide better support, show a more human side of the brand they represent and connect on a 1:1 level.

Surprise & Delight, FTW

Keep your customers happy and engaged by surprising them with swag items or fun GIFs. Your community will be excited to receive something out of the ordinary, even if it is of nominal value. Work with your team to ensure the brand voice behind these efforts is consistent and be prepared to receive great reactions and strengthened retention in return.

Don’t Forget About Social Customer Care

Social media managers already know this but it’s worth repeating that social customer care is so hot right now. More and more customers are relying on social as the initial route to communicate with brands. Don’t get left behind by letting your customer’s questions go unanswered.

Join us this week on Wednesday, January 11 to discuss social media trends for 2017. Until then, keep the conversation going with our community on Facebook.

This post #SproutChat Recap: Maintaining a CRM via Social Media originally appeared on Sprout Social.



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Measuring the Best Times to Post on Social Media

How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing? Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more. In this article, you’ll discover how to set up a Facebook Messenger chatbot for your business. Why a Chatbot for [...]

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Saturday 7 January 2017

Facebook Automates Video Subtitle Captions: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over [...]

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Friday 6 January 2017

Live Video and Marketing: Where the Industry Is Heading

Interested in using live video for business? Have you considered creating a live video show? To find out what live video can do for your business, I interview Brian Fanzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

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Thursday 5 January 2017

Stay Scrappy: Sprout Hack Week 2016

How To Create & A/B Test Facebook Landing Pages

How to Back Up Your Social Media Content

Do you have valuable social media posts you don’t want to lose? Want to learn how to back up your social media profiles? Downloading your social media profiles, content, and contacts will ensure you always have what you need to keep your business running, no matter what platform or features come and go. In this [...]

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Wednesday 4 January 2017

6 Social Media Trends That Will Take Over 2017

Do Holiday Specials via Social Media Work? New Research

Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic holiday campaigns. #1: Small [...]

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Tuesday 3 January 2017

#SproutChat Calendar: Upcoming Topics for January 2017

Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community.

Join our Facebook community for weekly notifications or take note on the topics and dates below.

January 4, 2017: Maintaining a Social Media CRM

Sprout Product Focus: Social CRM

Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. This week’s #SproutChat will focus on Sprout Social’s CRM features. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals.

January 11, 2017: Social Media Trends for 2017

New Year, new trends! Think live video is going to be the biggest hit? Where will Snapchat go? Will Twitter launch new features to re–engage users? We’ll pull out our crystal ball and talk social media marketing predictions for 2017. In addition to predicting trends, we’ll be chatting with our community to learn where they’ll be allocating more time this calendar year and what tactics they’re leaving behind.

January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig

This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star, Keri Jaehnig.

Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand.

January 25, 2017: Motivating Co-workers to Submit UGC

Behind the scenes content is becoming an increasingly larger component of many brand social strategies. For social teams of any size, it can be challenging to try and document the many perspectives of various teams and functions.

One solution? Directly request social content from employees. During this #SproutChat, we’ll discuss best practices for getting user-generated content that maintains an authentic, insider quality and accurately depicts the many sides of your business.

This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social.



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How to Use Instagram Stories for Higher Brand Awareness

How to Use Google UTMs to Analyze Your Social Traffic

Do you share your blog posts on social media? Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads. In this article, you’ll discover how to analyze your social media traffic [...]

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Monday 2 January 2017

LinkedIn Changes: What Marketers Need to Know

Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need. #1: Explore the Home Page When you sign into LinkedIn on desktop, [...]

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