Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and workflows can be challenging. This week at #SproutChat, we were joined by Lolitta Gevorkova, Social Media Specialist at Evernote. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity.
Managing Your Content Calendar
Managing a content calendar is no easy task, especially when multiple teams are involved in the creation and curation of content. Lolita provided tips for using Evernote to manage your content calendars and our community chimed in with their own processes.
A1. SM moves FAST & organization is key. We use Evernote for content calendars, asset libraries, & more. https://t.co/PPer8VPoba #SproutChat http://pic.twitter.com/mXEC5XL2OV
— Evernote (@evernote) February 15, 2017
A1: I use @evernote to store ideas, then move them into a calendar template for my full editorial calendar. #SproutChat
— Express Writers (@ExpWriters) February 15, 2017
A1: I write all my blog posts and blog topic ideas with @evernote #SproutChat https://t.co/DSreBEhZ1k
— Josephine Borrillo (@70mq) February 15, 2017
A1: I use @evernote to plan out content in a calendar, draft posts and create to-do lists for each client #SproutChat
— Searcy Sledge (@SearcySledge) February 15, 2017
A1. You can use @evernote for organisation, content management and communicate with your immediate team. #SproutChat
— Bianca DeLeon (@deleonbiancam) February 15, 2017
Collaborate Across your Team for Maximum Productivity
Collaboration is the key to success for any organization. Identifying your team member’s strengths and assigning tasks is a must. Our #SproutChat community weighed in with their most effective team productivity hacks.
A2a. Organizing, planning, & getting ahead! Learn how to collaborate on a project with these tips. https://t.co/rDb8ihRcHr #SproutChat http://pic.twitter.com/93c9DsA5Nq
— Evernote (@evernote) February 15, 2017
A2b. Team collab. goes beyond apps. Our true secret sauce is inspired by @google’s Project Aristotle. https://t.co/tMp6DasiP4 #SproutChat
— Evernote (@evernote) February 15, 2017
@SproutSocial A2 …have a home base for the project where everyone knows and uses …#sproutchat
— Tim Elliott (@TimElliottUK) February 15, 2017
@SproutSocial A2: find platforms that make your life easier & win your team to them. This is *why* I got @evernote premium #SproutChat
— Travis Ham (@travisham) February 15, 2017
A2. Group chat threads are key (or group hangouts or slack channels or whichever) #SproutChat
— Reva Minkoff (@revaminkoff) February 15, 2017
A2: Communication=key to collaboration. Tools that show changes are really helpful, especially when writing/editing as a group #SproutChat
— Mallie Rust (@malliefe2o3) February 15, 2017
A2. Using electronic methods that the team has agreed upon. Ex: Instant Chat Messengers which are embedded in many apps as well. #SproutChat
— Eloquent Content (@eloquentcontent) February 15, 2017
Teams of One Should Take Note
Productivity tools aren’t just for teams. Individuals can benefit from tapping into productivity tools for reminders, automation, content scheduling and so more. When you’re wearing many hats and managing various tasks, prioritizing the productivity software features that save the most time is crucial.
A3a. Collecting research is crucial to a marketing strategy. Use our Web Clipper to save web articles → https://t.co/4PVa12cpME #SproutChat http://pic.twitter.com/FNhPThg3QX
— Evernote (@evernote) February 15, 2017
A3b. As a team of one, time is especially scarce. Save time w/ marketing persona and calendar templates. https://t.co/KwwWzHl8ZK #SproutChat http://pic.twitter.com/jGCuuF7atS
— Evernote (@evernote) February 15, 2017
A3: Make sure the tools you use are right for the job. You don't fix a toilet with a hair dryer. Strategize & consolidate assets #SproutChat
— Jeff Higgins (@AnnaMariaSocial) February 15, 2017
A3: Being a lone wolf gets hectic! Interactive calendars, checklists & notes-to-self can help you stay on top of all the to-dos. #SproutChat http://pic.twitter.com/bSm29ptdD4
— Driven Local (@DrivenLocal) February 15, 2017
A3) Time management, to-do lists by project and a deadline calendar are key to have when handling various tasks. #SproutChat
— Liliana H ☕️️ (@Liliholl) February 15, 2017
A3: It's hard to be marketing when you're alone. Probably the best way would be setting goals, calendars, and checklists #SproutChat
— Kelly Lovell (@kellyalovell) February 15, 2017
A3: it sounds cheesy but just blocking off time in your calendar and committing to getting things done helps a lot #sproutchat
— Breonna Bergstrom (@bmbergstrom161) February 15, 2017
Get the Most out of Your Software
The best features within a software are often “hidden.” These lesser known capabilities provide marketers with the “a-ha” moment that changes the way they look at a tool and increases daily usage. Lolita shared her favorite Evernote “hidden” features and the rest of the community offered their own software must-haves.
A4a. Voice recording! Capturing interviews or brainstorms into a note w/ your phone is a game changer. https://t.co/uKVfHgGtBc #SproutChat http://pic.twitter.com/3EbPYgKY7q
— Evernote (@evernote) February 15, 2017
A4b. Did you know you can put emojis in note titles?! Our marketing favorites:
📅 Content Calendar
📈 SMM Reporting
📌 To-Dos#SproutChat— Evernote (@evernote) February 15, 2017
A4 The web clipper is by far my favorite feature! I like that you can do full screen or just parts #sproutchat
— Shannon Williams (@Shannon_L_W_) February 15, 2017
A4 @evernote is free? Most folks are on a tight budget, but evernote always comes through as an affordable option for any use! #SproutChat
— HeyOrca! (@HeyOrca) February 15, 2017
A4: Web clipper is my fave, along w/ ability to e-mail a note w/ tags attached & have it arrive in the right notebook. #SproutChat https://t.co/5RClUljuUf
— Tim Mohler (@TimothyMohler) February 15, 2017
A4: Well, I just learned that you can scan and upload written content, and now you tell me there's a recording option? Brilliant #SproutChat
— Venture Icon Media (@VentureIcon) February 15, 2017
Foster Growth & Encourage Community Engagement
For social media marketers, productivity also means fostering community growth and engagement–no matter how many other tasks are being assigned. The #SproutChat community knows this challenge more than anyone. Check out their best tips for achieving community while staying focused and prioritizing other asks.
A5a: In @SproutSocial, our marketing & support teams collaborate to engage w/ our community. Communities thrive in conversation. #SproutChat http://pic.twitter.com/fJvYlObt71
— Evernote (@evernote) February 15, 2017
A5b: Events are key to our community engagement. Our strategy includes: Periscopes, Facebook Lives, webinars, & offline events. #SproutChat http://pic.twitter.com/MMGcaRXkVg
— Evernote (@evernote) February 15, 2017
A5: Really listening, whether to coworkers or clients. @evernote helps organize your takeaways & turn them into actionable steps #sproutchat
— Brandfolder (@Brandfolder) February 15, 2017
@SproutSocial A5: Ask your audience questions and allow them opportunities to voice their opinions! #SproutChat
— nicole (@nicolemaries__) February 15, 2017
A5: If you want more engagement from your community, you have to step up and start conversations. #SproutChat
— Express Writers (@ExpWriters) February 15, 2017
A5: Be the first to engage. Support is a 2 way street, and you can only expect engagement if you reach out first. #SproutChat https://t.co/7qO0S1SmmE
— Metter Media (@mettermedia) February 15, 2017
@SproutSocial A5: Lead mainly by sacrificially serve them and putting their needs ahead of your own #SproutChat
— Travis Ham (@travisham) February 15, 2017
A5) You foster+engage communities when: accessing information is easy, but secure; you respond to requests & facilitate sharing #SproutChat
— Liliana H ☕️️ (@Liliholl) February 15, 2017
Next week, #SproutChat will discuss how to create great video content. Until then, join our Facebook community to stay connected.
This post #SproutChat Recap: Productivity for Marketers originally appeared on Sprout Social.
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