Snapchats may disappear in a flash, but the app itself isn’t going anywhere. The burgeoning social site has attracted more than 100 million people who are looking for one-to-one content that doesn’t live on forever through social media.
Marketers have taken note and are looking for ways to get in on the action. This week, the smart folks from the #SproutChat community weighed in with some advice. Here’s what they had to say.
Reach Customers the Right Way
On Snapchat, you have people’s undivided attention—because they know they only have a few seconds to actually see your content. That’s a huge benefit in today’s highly crowded market. Thus, you want to focus on content that fits the medium: short, quick and snappy. For your longer form content, another platform probably makes more sense.
A2: Less thought and strategy needed before posting. #SproutChat
— Lany (@LanySullivan) October 21, 2015
A1. While the 1-to-1 message feature is still used, the 1-to-many My Story feature is now the defacto use. & its way compelling #SproutChat — Nathan Young (@notnathan) October 21, 2015
A2: It makes things give exclusive… like if you didn’t see it right away then you never will #SproutChat
— Searcy Sledge (@SearcySledge) October 21, 2015
A2: The disappearing content creates #FOMO for users. You have to check in at least once a day, unlike permanent content #SproutChat — Katherine Boufford (@kbouffd) October 21, 2015
Integrate With Other Forms of Live Marketing
Real-time marketing shows authenticity and creates an intimate experience between the individual and the brand. Unedited and unfiltered content comes few and far between, so the more transparency you can show, the better.
A3: Suppose you could include Periscope/Meerkat/Blab #SproutChat
— Brad Lovett (@Brad_Lovett) October 21, 2015
@SproutSocial Instagram and Periscope are all about sharing in the moment! #sproutchat — MoxieMedia&Marketing (@MoxieMediaM) October 21, 2015
Keep an Eye out for Where Moment Marketing Is Headed
The #SproutChat community came up with some ideas for Snapchat updates. It will be interesting to see which direction the platform head and if the features will be beneficial for brands to connect with users.
A6: maybe by adding the ability to type more or show for more than 10 seconds or do video chats? #sproutchat
— Hailey Derby (@Hailey_Derby) October 21, 2015
A6: They might also decide to make the videos permanent. Especially if it is used for more than personal reasons #SproutChat — Rita W. Unogwu (@kyutrow) October 21, 2015
A6. More commercial use, easier to find/follow new people, in-app ads #sproutchat
— Jim Birmingham (@jimpbirm) October 21, 2015
A6: Keep those crazy filters coming, Snapchat! Also, a “suggested friends” feature that offers great brands to follow #SproutChat — Gabby Yocum (@thegreat_gabbby) October 21, 2015
A6: I could definitely see live streams similar to Periscope in Snapchat’s future #sproutchat
— Elizabeth Sherling (@ecsherling) October 21, 2015
Join Us
Log on to Twitter, and join us for next week’s #SproutChat, where we’ll discuss writing effective call to action phrases. See you at 2 p.m. CT on Twitter!
The post #SproutChat Recap: Marketing on Snapchat appeared first on Sprout Social.
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