In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content.
This week at #SproutChat we welcomed video and social expert Margot Mazur, Partnership Coordinator at Wistia for a conversation on the social media video best practices.
Video Resonates With Viewers on a Deeper Level
Video has the ability to grab your audience’s attention and connect with them on on a deeper level than text. Take advantage of the medium’s storytelling mechanisms to better engage with your audience. Before investing too many additional resources into content creation test different topics in a short format using existing technology like your smart phone. Optimize your content with Instagram’s in-app tools and benchmark metrics around your content before diving into longer, highly produced videos.
A1. Video can elicit an emotional response. It can show the humans behind the product. That counts for so much. #SproutChat
— Margot Mazur (@margotcodes) August 31, 2016
A1. Video allows you to connect to your audience better than even the best copy can. It establishes trust & familiarity. #SproutChat
— Margot Mazur (@margotcodes) August 31, 2016
A1 You can long answer questions or pain points. #sproutchat
— Sheldon Pearce (@sheldonpearce) August 31, 2016
A1: Tell a story VERY quickly. If 1 picture = 1,000 words, video's got to be about a million words #sproutchat https://t.co/nKVyodjyqh
— ThinkSEM (@ThinkSEM) August 31, 2016
A1: Photos/copy are static. Videos are fluid. #sproutchat
— Ryan Eisenacher (@ImAGirl_YouKnow) August 31, 2016
A1. You don't have to read just watch & listen. It doesn't require a lot of effort to do. It's visual which keeps our attention. #sproutchat
— Troy Sandidge (@Troy_Sandidge) August 31, 2016
A1: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. https://t.co/BHMWMf9yax #sproutchat
— Northcutt (@northcuttHQ) August 31, 2016
Monitor Metrics
Before publishing strategize and establish your goals. If nothing else, make sure you’re always measuring social engagement and tracking audience drop-off rates.
A2. View count should not be what you look at. You should keep an eye on your engagement rate & play rate to measure success. #SproutChat
— Margot Mazur (@margotcodes) August 31, 2016
A2. Look at where engagement drops, folks re-watch to iterate on your video. These are @wistia stats btw #SproutChat http://pic.twitter.com/Jx5J6eggwD
— Margot Mazur (@margotcodes) August 31, 2016
A2. Check out the @wistia guide to video metrics—it goes through what's important to measure: https://t.co/ZOay8Ynmxm #SproutChat
— Margot Mazur (@margotcodes) August 31, 2016
A2: Track view count so you know how many people are watching. Keep an eye on engagement as well to see if they respond. #SproutChat
— Express Writers (@ExpWriters) August 31, 2016
A2: Usual reach/engagement/clicks. I also look at "complete percentage" for Facebook video. They found it useful #SproutChat
— Brad Lovett (@Brad_Lovett) August 31, 2016
Strategically Place Your CTA
While your call to action should be noticeable it needs to be placed in a way that doesn’t distract from your brand’s main message. Amplify your message by including CTA copy in the text box or message space that accompany’s your video.
A4. Wow, lucky question! We have a whole CTA guide here: https://t.co/TOeohq34dD We've found CTAs work best in the middle. #SproutChat
— Margot Mazur (@margotcodes) August 31, 2016
@SproutSocial A4: Annotations, where relevant. Also, in the description of course! #SproutChat http://pic.twitter.com/QdW8ketupZ
— Keystone Click (@KeystoneClick) August 31, 2016
A4: Don't forget, the key to having a user follow your call-to-action is a GREAT video. That should always be the focus! #sproutchat
— Northcutt (@northcuttHQ) August 31, 2016
A4. If you can't wait 'til the end of the video, a few (read: FEW) annotations at the end could work too. #sproutchat
— Lynn Stinson (@Lynnstin) August 31, 2016
Make your Video Memorable
Is your brand funny? Sentimental? Use your brand’s voice to determine the tone and voice of your video content. Just like any of your other social content, video should feel like a natural extension of how your brand is already communicating. Illustrate your message in a lasting way by showcasing employees, customers or your product in a way that’s authentic and genuine.
A6. If you can tell a story with your video—an emotional story, then tie it back to your brand, you have won. #SproutChat
— Margot Mazur (@margotcodes) August 31, 2016
A6 Any style is memorable, just so long as it DOES hit the heartstrings. Emotions are so fundamental that it resonates hard. #sproutchat
— Terry Lo (@calgarydreamer) August 31, 2016
A6. Definitely emotional videos. Who doesn't love their heartwarmed and eyes moistened? Lol. #sproutchat
— Lynn Stinson (@Lynnstin) August 31, 2016
A6. #Apple is doing a darn good job…visual, short & powerful, with introductories to new music artists https://t.co/kKIqNM8M2P #sproutchat
— Troy Sandidge (@Troy_Sandidge) August 31, 2016
A6: For more complicated products and servives I think animated explainer videos are brilliant #SproutChat
— Katrina Douglas (@KDADouglas) August 31, 2016
A6) I love funny videos! And I'm a huge fan of the ones that tug at your heartstrings- especially the ones with dogs #SproutChat
— Alejandra Guillen (@AlejandraGui123) August 31, 2016
See you next Wednesday, September 7 at 2 p.m. CDT for #SproutChat. Until then, join our Facebook community to connect with other social media and community managers.
This post #SproutChat Recap: Effectively Using Video on Social originally appeared on Sprout Social.
from Sprout Social http://ift.tt/2clUrL0
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
No comments:
Post a Comment