Thursday 28 February 2019
Wednesday 27 February 2019
8 Costly Facebook Ad Mistakes and How to Avoid Them
Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts. #1: Testing Multiple Interests in a […]
The post 8 Costly Facebook Ad Mistakes and How to Avoid Them appeared first on Social Media Marketing | Social Media Examiner.
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Tuesday 26 February 2019
How to Write Instagram Captions That Improve Engagement
Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act. Why Instagram Captions Matter for Marketers On occasion, you’ll see celebrities or […]
The post How to Write Instagram Captions That Improve Engagement appeared first on Social Media Marketing | Social Media Examiner.
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Monday 25 February 2019
How to Build a Successful Instagram Ad Campaign With Only $5 a Day
Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically? In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers for as little as $5 per day. #1: Identify Your Most Engaging Instagram Posts Let’s dive […]
The post How to Build a Successful Instagram Ad Campaign With Only $5 a Day appeared first on Social Media Marketing | Social Media Examiner.
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Saturday 23 February 2019
New Facebook Group Management Tools
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook group management tools with special guest, Bella Vasta. Watch the Social Media Marketing Talk Show […]
The post New Facebook Group Management Tools appeared first on Social Media Marketing | Social Media Examiner.
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Friday 22 February 2019
How to Create Long-Form Videos That Sell
Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Their work can be […]
The post How to Create Long-Form Videos That Sell appeared first on Social Media Marketing | Social Media Examiner.
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Thursday 21 February 2019
Wednesday 20 February 2019
Social media listening: Your launchpad to success on social
This post Social media listening: Your launchpad to success on social originally appeared on Sprout Social.
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How to Improve Your Instagram Photos
Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue. Why Good Photography Matters on Instagram The imagery you’re posting to Instagram can help make […]
The post How to Improve Your Instagram Photos appeared first on Social Media Marketing | Social Media Examiner.
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Tuesday 19 February 2019
How social listening powers real connection with your customers
This post How social listening powers real connection with your customers originally appeared on Sprout Social.
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3 Instagram Marketing Mistakes and How to Fix Them
Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Hashtags Incorrectly In 2018, Instagram finally allowed hashtags in a profile’s bio description to be clickable […]
The post 3 Instagram Marketing Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.
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Monday 18 February 2019
How to Get Leads With Facebook Messenger Ads
Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Before diving into Messenger ads, it’s worth noting that this article isn’t about the Messenger […]
The post How to Get Leads With Facebook Messenger Ads appeared first on Social Media Marketing | Social Media Examiner.
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Saturday 16 February 2019
LinkedIn Live Video and Company Page Updates
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and company page updates with special guests Viveka von Rosen and Cathy Hackl. Watch […]
The post LinkedIn Live Video and Company Page Updates appeared first on Social Media Marketing | Social Media Examiner.
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Friday 15 February 2019
How to Become Iconic: Succeeding by Standing Apart
Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his […]
The post How to Become Iconic: Succeeding by Standing Apart appeared first on Social Media Marketing | Social Media Examiner.
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Thursday 14 February 2019
Getting The Message Out Quickly, The Journey, Season 2 Episode 21
Got an important message you need to get out there quickly? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey shows how Social Media Examiner quickly got the word out about an opportunity that had a […]
The post Getting The Message Out Quickly, The Journey, Season 2 Episode 21 appeared first on Social Media Marketing | Social Media Examiner.
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Wednesday 13 February 2019
How to Create LinkedIn Objective-Based Ads
Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The Campaign Manager interface has been redesigned for LinkedIn objective-based ads and to offer a more streamlined […]
The post How to Create LinkedIn Objective-Based Ads appeared first on Social Media Marketing | Social Media Examiner.
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Tuesday 12 February 2019
A 7-Step Process to Make Marketing Videos That Work
Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process to Your Interview Subject While you may think what […]
The post A 7-Step Process to Make Marketing Videos That Work appeared first on Social Media Marketing | Social Media Examiner.
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Monday 11 February 2019
3 Ways to Improve Instagram Engagement
Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated that 31.8% of the U.S. population uses Instagram. That’s a lot of potential fans […]
The post 3 Ways to Improve Instagram Engagement appeared first on Social Media Marketing | Social Media Examiner.
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Saturday 9 February 2019
YouTube Growth: Audience and Subscriber Numbers Are Rising
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with special guest Luria Petrucci. Watch […]
The post YouTube Growth: Audience and Subscriber Numbers Are Rising appeared first on Social Media Marketing | Social Media Examiner.
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Friday 8 February 2019
Marketing Reimagined: Why Marketers Must Change Now
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and […]
The post Marketing Reimagined: Why Marketers Must Change Now appeared first on Social Media Marketing | Social Media Examiner.
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Thursday 7 February 2019
Surveying for Better Decisions: The Journey: Season 2, Episode 20
Wonder if you should survey your customers? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey goes behind the scenes to reveal how Social Media Examiner uses an annual survey of its customers to inform content […]
The post Surveying for Better Decisions: The Journey: Season 2, Episode 20 appeared first on Social Media Marketing | Social Media Examiner.
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Wednesday 6 February 2019
How to Improve Your Pinterest Reach: 4 Tips
Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest Can Work for Your Business Many businesses struggle with how to successfully establish themselves on Pinterest, especially […]
The post How to Improve Your Pinterest Reach: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.
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Tuesday 5 February 2019
5 Ways B2B Businesses Can Use Online Video
Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over the past several years, one of the best B2B content strategies has been to create […]
The post 5 Ways B2B Businesses Can Use Online Video appeared first on Social Media Marketing | Social Media Examiner.
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Monday 4 February 2019
How to Improve Your Instagram Story Engagement
Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories? In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories. #1: Add a Tap for More Prompt The “tap for more” tactic is pretty […]
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Saturday 2 February 2019
Facebook’s Future: Growth, Stories, and Oversight
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018 earnings call with Mari Smith! Watch the Social Media Marketing Talk Show If you’re […]
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Friday 1 February 2019
Facebook Ad Sequences: A Better Way to Acquire Customers
Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot […]
The post Facebook Ad Sequences: A Better Way to Acquire Customers appeared first on Social Media Marketing | Social Media Examiner.
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