Wednesday 31 July 2019
5 Facebook Tools to Optimize Your Facebook Ad Campaigns
Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good […]
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Tuesday 30 July 2019
How to Get More Social Media Engagement on Any Platform
Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos. The 3 Rules of Social Media Engagement Before jumping into the tips, let’s make sure you’ve […]
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Monday 29 July 2019
How to Create an Instagram Content Plan for Your Business
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. #1: How to Establish a Content Theme for Your Instagram Profile The first step to running a successful Instagram account […]
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Saturday 27 July 2019
Twitter Rolls Out Improved Conversation Features
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newly enhanced and improved conversation features with special guest, Dan Knowlton. Tune In to the Social […]
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Friday 26 July 2019
How to Get Your Videos Discovered on YouTube
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video […]
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Thursday 25 July 2019
Beware of Facebook Groups. Long Live Communities!
I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective here?” Today, I’d like to explore whether marketers, creators, or businesses should entrust their communities to Facebook. But first, a story. Back in […]
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Wednesday 24 July 2019
Social Media Marketing Strategy: A Modern No-Nonsense Guide
Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow? In this article, you’ll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles. How This Social Media Marketing Strategy Works This social media marketing strategy works by mapping […]
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Tuesday 23 July 2019
6 Facebook Ad Copy Secrets to Improve Your Conversions
Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? In this article, you’ll learn how to write Facebook ad copy that improves your conversions. #1: Use the “So That” Statement The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than […]
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Monday 22 July 2019
Instagram Stories Ads: How to Improve Your Results
Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads? In this article, you’ll learn how to optimize your Instagram Stories ads placements. How Instagram Stories Ads and Instagram Feed Ads Differ Unlike a static image or video that appears in the Instagram feed, Instagram stories are treated as […]
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Saturday 20 July 2019
New YouTube Revenue Opportunities for Channels
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special guest, Luria Petrucci of Live Streaming […]
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Friday 19 July 2019
Building a Community in a Changing Social Media World
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She’s the former CEO and co-founder of Ning. She’s also the founder and CEO of Mighty Networks. Gina explains how a community differs […]
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Thursday 18 July 2019
5 stats brands need to know to engage Irish & UK consumers
There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization.
But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread popularity of social creates a unique challenge for brands. The over-saturated social landscape makes it difficult for brands to capture their audience’s attention, stand out from their competitors and grow their share of voice.
For Ireland and UK-based marketers trying to engage with their target audience, an effective social strategy calls for putting customer preferences at the center of their social strategy. In our first Sprout Social UK & Ireland report, we uncover how marketers can grow their audience on social and build stronger connections with their customers. As you dive into all of the data across our UK and Ireland report, here are the five essential stats you need to keep top of mind to elevate your social strategy.
Finding your audience
1. Give customers what they want, not what you think they want
With millions of posts going out on social media every day, marketers need to prioritize the quality of their content over quantity if you want to stand out above the crowd. For brands to successfully attract and retain their social audience, you should be delivering content that aligns with what customers actually want to see from brands.
Our research shows 60% of consumers follow brands on social to learn about new products and services, so marketers should consider developing content that reflects this interest. UBS, for example, used Twitter to announce the launch of its new online hub, UNLIMITED, and generated 2.14 million impressions in just one week.
2. Customers are looking for entertainment on social
Growing your audience, while important, means little if customers don’t actively interact with your brand’s social page. To encourage engagement, marketers should consider creating posts and media that inspire an emotional response out of their audience. Of all the social content available, 59% of consumers say they are most likely to engage with posts that are entertaining.
Tayto Ireland, a crisps and popcorn manufacturer, used a mixture of hashtags, keyword targeting and promoted video on Twitter to extend the longevity of their TV advertising campaign. With promoted video, Tayto promoted and targeted its humorous video content to anyone interested in comedy, and also ran true-or-false games to drive further engagement. As a result, the Tayto Ireland Twitter account garnered over one million impressions, nearly 60,000 total engagements and 15,000 video views.
Conversations can spark connection
3. Brands need to talk to their audience
The beauty of social media is customers are given a direct line of communication with their favorite brands. Our own research shows 60% of Irish and British consumers want brands to use social to communicate with their audience. But instead of only reacting to customers’ questions and concerns, brands should be seeking out opportunities to proactively engage with consumers.
To ensure no conversation goes unnoticed, brands can employ social media monitoring to uncover posts around their business, industry, relevant subjects and even competitors. With monitoring, marketers can keep an eye on brand mentions and quickly respond to customer feedback and reviews. Monitoring also gives marketers an opportunity to engage with customers who are talking about the brand, even if they don’t tag the brand or geotag its location in their social posts.
4. Employee advocacy goes a long way in building trust
While a large social following is nice to have, it’s far from the end goal for any social media manager. After securing your customers’ attention, prioritize connecting with your audience and building relationships that last beyond a simple Like or follow. According to our data, 60% of UK and Irish consumers say connection starts when they feel they can trust a brand or business.
One way brands can build trust among customers is to use employee advocacy to share news about products and company updates. Unlike paid brand ads, advocacy relies on a brand’s employees to share content to their own social networks. Vodafone UK, for example, encourages its employees to share Vodafone-related news through their personal profiles and to connect with their peers. The telecommunications service provider ultimately drove 20 million impressions since starting their employee advocacy program.
5. Be open to two-way dialogue
Marketers know a relationship is a two-way street, and when customers talk to brands on social they expect a response back. From responding to user-generated content to answering questions in DM’s, there are a number of opportunities for marketers to further engage with your customers and strengthen those relationships.
In particular, 39% of consumers would like to see brands use more ask-me-anything sessions on social platforms like Reddit. With an AMA, brands can communicate directly with their followers, answering any questions customers have and proactively seeking feedback that could inform new products and services. Dublin Airport, for example, uses its profiles on Twitter and Instagram to share news and answer passenger questions, and has won multiple awards for their strong presence on social.
These five stats are just a few of our findings in the Sprout Social: UK & Ireland report—explore the full report for further insights on how you can attract and engage your audience on social.
This post 5 stats brands need to know to engage Irish & UK consumers originally appeared on Sprout Social.
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Wednesday 17 July 2019
How to Sell More Products on Instagram: 4 Tips That Work
Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram. First, Attract an Audience That’s Likely to Convert To have success selling on Instagram, you first need to build a following of people who have […]
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Tuesday 16 July 2019
5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros
Is your video marketing working? Could you be making mistakes that are hurting your results? We asked top industry experts which video marketing mistakes they see most often and how to avoid making them. #1: Losing Video Viewers Due to Lengthy Intros The biggest mistake I see people making with videos on Facebook and Instagram […]
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Monday 15 July 2019
7 Ways to Scale Your Facebook Ad Campaigns
Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your Facebook ad campaigns. #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days As the name suggests, “salary-like” bumps are small increases […]
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Saturday 13 July 2019
LinkedIn Updates Pages and Algorithm
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn’s pages and algorithm with […]
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Friday 12 July 2019
Facebook Ad Funnels: A Framework for Any Business
Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets […]
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Thursday 11 July 2019
Wednesday 10 July 2019
How to Use LinkedIn to Turn Cold Prospects Into Warm Leads
Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads. #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members In the past, LinkedIn groups […]
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Tuesday 9 July 2019
How to Use Facebook Live in Your Marketing: An 8-Step Plan
Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts. Why Facebook Live Video Is Still Relevant for Businesses and Marketers When it comes to video, Facebook wants pages to focus […]
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Monday 8 July 2019
Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know
Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. What Is Facebook ThruPlay Ad Optimization? In September 2018, Facebook introduced ThruPlay ad optimization for video […]
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Friday 5 July 2019
LinkedIn Page Content Strategy: What Marketers Need to Know
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is […]
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Thursday 4 July 2019
The Death of Google Search Traffic and What It Means for Marketers
It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw […]
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Wednesday 3 July 2019
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week. #1: Stories Creator Stories Creator helps you create batches of images for Facebook or Instagram Stories. […]
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Tuesday 2 July 2019
9 Ways to Increase Your Messenger Bot Engagement
Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot? In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook. #1: Incentivize Messenger Bot Subscribers With Exclusive Access Messenger bots aren’t the most conspicuous mainstream marketing channels, so […]
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Monday 1 July 2019
5 Overlooked Facebook Audiences to Improve Your Ad Results
Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. Why Target Multiple Facebook Audiences? The effectiveness your Facebook ad campaigns are depends on which audience you’re […]
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