Friday 30 November 2018

Revenue Optimization: Maximizing ROI on Your Ads

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business […]

The post Revenue Optimization: Maximizing ROI on Your Ads appeared first on Social Media Examiner.



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Thursday 29 November 2018

How to efficiently set up your content planning for 2019

How to Track Awareness, Completion, and Engagement Goals With Google Analytics

Want a better way to evaluate your website’s performance? Wondering how to set goals to mark key points in your customer’s journey? In this article, you’ll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals. #1: Define Goals Along the Customer Journey Before you open […]

The post How to Track Awareness, Completion, and Engagement Goals With Google Analytics appeared first on Social Media Examiner.



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Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What […]

The post Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 appeared first on Social Media Examiner.



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Wednesday 28 November 2018

10 super productive ways to use Pinterest for business

6 Instagram Lead Generation Tactics

Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business. #1: Link Your Profile Bio to a Lead Generating Landing Page To best capture leads on Instagram, you’ll […]

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Tuesday 27 November 2018

How to Use LinkedIn Dynamic Ads

Have you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn ad creative? In this article, you’ll learn how to set up a LinkedIn dynamic ad campaign to deliver highly personalized offers. What Are LinkedIn’s Dynamic Ads and Why Do They Matter? LinkedIn’s ad system allows […]

The post How to Use LinkedIn Dynamic Ads appeared first on Social Media Examiner.



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Monday 26 November 2018

10 Social Media Marketing Basics for Budding Businesses

13 Facebook Engagement Tactics for Your Business Page

Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others? In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility. Why Is Facebook Engagement So Important? First, let’s recap why engagement is […]

The post 13 Facebook Engagement Tactics for Your Business Page appeared first on Social Media Examiner.



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Friday 23 November 2018

LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? To explore how LinkedIn video marketing works, I interview Goldie Chan. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. […]

The post LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn appeared first on Social Media Examiner.



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Thursday 22 November 2018

How to Make Your LinkedIn Company Page Stand Out

Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key components of an engaged LinkedIn company page. #1: Recruit Talent Tesla is on a […]

The post How to Make Your LinkedIn Company Page Stand Out appeared first on Social Media Examiner.



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Wednesday 21 November 2018

3 Social Media Tools to Jumpstart Your Influencer Marketing

Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With Legitimate Influencers Using HYPR One of the biggest risk factors in influencer marketing is fraud, where fake influencers buy followers in order to […]

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Tuesday 20 November 2018

How to Find and Report Stolen Pins on Pinterest

Do you add pinnable images to your blog posts? Are others using your images to drive traffic to their own content? In this article, you’ll learn how to identify and report copyright infringement for your pins on Pinterest. What Are Stolen Pinterest Pins? Have you ever discovered one of your pins in your Pinterest feed, […]

The post How to Find and Report Stolen Pins on Pinterest appeared first on Social Media Examiner.



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Monday 19 November 2018

‘Tis the season: Retailers can expect 32% more social messages this holiday season

How to Add Facebook Live Chat to Your Website

Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors. Why Use Facebook Messenger to Embed Live Chat With […]

The post How to Add Facebook Live Chat to Your Website appeared first on Social Media Examiner.



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Saturday 17 November 2018

Twitter’s Edit Button: Pros, Cons, and What It Means for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter adding an Edit Button and LinkedIn redesigning business pages. Our special guests include Madalyn Sklar and […]

The post Twitter’s Edit Button: Pros, Cons, and What It Means for Marketers appeared first on Social Media Examiner.



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Friday 16 November 2018

Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […]

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Thursday 15 November 2018

Get to connection faster: social customer care powered by HubSpot and Sprout

Twitter tips for small businesses

How to Maximize the Exposure of Your Videos: A Strategic Plan

Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Your Business Needs a Video Distribution and Promotion Strategy Right now, video is the […]

The post How to Maximize the Exposure of Your Videos: A Strategic Plan appeared first on Social Media Examiner.



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Knowing When to Change: The Journey: Season 2, Episode 10

Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he’s doing must stop. […]

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Wednesday 14 November 2018

6 Tips for Writing Social Media Ad Copy That Converts

Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you’ll discover six tips for writing social media ad copy that converts. #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that […]

The post 6 Tips for Writing Social Media Ad Copy That Converts appeared first on Social Media Examiner.



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Tuesday 13 November 2018

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business. What Are the Benefits […]

The post How to Use LinkedIn Elevate to Manage an Employee Advocacy Program appeared first on Social Media Examiner.



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Monday 12 November 2018

How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise […]

The post How to Optimize Your Ad Budget Between Facebook and Instagram appeared first on Social Media Examiner.



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IGTV Video Previews Now Sharable to Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn […]

The post IGTV Video Previews Now Sharable to Instagram Stories appeared first on Social Media Examiner.



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How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […]

The post How to Create Ads That Move People to Action appeared first on Social Media Examiner.



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6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and […]

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Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of […]

The post Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 appeared first on Social Media Examiner.



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7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and […]

The post 7 Reasons Your Facebook Ads Do Not Convert appeared first on Social Media Examiner.



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How to Set Up an Instagram DM Workflow

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. #1: Determine the Tone for Instagram DM […]

The post How to Set Up an Instagram DM Workflow appeared first on Social Media Examiner.



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How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise [...]

The post How to Optimize Your Ad Budget Between Facebook and Instagram appeared first on Social Media Examiner.



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Saturday 10 November 2018

IGTV Video Previews Now Sharable to Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn [...]

The post IGTV Video Previews Now Sharable to Instagram Stories appeared first on Social Media Examiner.



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Friday 9 November 2018

How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover [...]

The post How to Create Ads That Move People to Action appeared first on Social Media Examiner.



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Thursday 8 November 2018

6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and [...]

The post 6 Collaboration Tools for Social Media Teams appeared first on Social Media Examiner.



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Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of [...]

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Wednesday 7 November 2018

The top 12 Instagram tips your brand needs to act on

7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and [...]

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Tuesday 6 November 2018

#SproutChat Calendar: Upcoming Topics for November 2018

It’s hard to believe that 2019 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. That’s why this November #SproutChat is offering a big variety of topics, from social trends to focus days to figuring out how to get the most out of digital conferences. We’ve got you covered.

Interested in a particular chat? Just click the “Add to Calendar” button.

11/7 – Look back: 2018 Social Media Trends

As the new year looms ahead, it’s a great time to look back and reflect on some of the trends that hit the social space in 2018. Who knew we’d have to have a video strategy for LinkedIn when the year started out? Was your influencer marketing strategy a hit? Let’s come together to share our findings! In addition to looking back at trends, we’ll be chatting with our community to learn what worked, who did it best, and what tactics they’re leaving behind as they step into the new year.

Add event to calendar

Apple   Google   Outlook   Outlook.com   Yahoo

11/14 – Digital Conferences 101

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Should you be taking the time out of your day to attend digital conferences, and how are they different from webinars? Learn everything you need to know about digital conferences and how they can help you learn more, network more and ways to get enough out of them that they help to supercharge your career.

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11/21 – NO CHAT. HAPPY THANKSGIVING!

11/28 – How to Have a Productive Focus Day

Productivity in digital marketing can be challenging. From setting up a strategy, to writing creative content and managing inbound requests, the days of a digital marketer are typically jam-packed. So, how can industry professionals effectively allocate their time to get everything accomplished? Enter: Focus Days. This week at #SproutChat, we’ll discuss how marketers can be more productive, unwind from their daily grind and recalibrate their efforts with one single practice, focus days.

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Apple   Google   Outlook   Outlook.com   Yahoo

This post #SproutChat Calendar: Upcoming Topics for November 2018 originally appeared on Sprout Social.



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How to Set Up an Instagram DM Workflow

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. #1: Determine the Tone for Instagram DM [...]

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Monday 5 November 2018

5 Instagram marketing trends changing the industry in 2019

How to Use the Facebook Attribution Tool to Measure Your Marketing Impact

Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. What Is the Facebook Attribution Tool? Before we dive into the Facebook Attribution tool, it’s worth looking [...]

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Saturday 3 November 2018

What Do Facebook’s New Strategic Plans Mean for Marketers?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings call along with Zuckerberg’s roadmap for the future and Snapchat creative tools. Our special guests [...]

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Friday 2 November 2018

Sprout Social named a Chicago Tribune Top Workplace four years in a row

Each year, the Chicago Tribune publishes a list of top workplaces based on thousands of employee reviews to determine the best employers in Chicago. Sprout Social is proud to be included on the list of midsize companies for the fourth consecutive year in a row for 2018! This continuous recognition is a result of employee feedback and a reflection of the inclusive culture we’ve built thus far.

“Our people are at the center of everything we do here at Sprout,” said Maureen Calabrese, Chief People Officer. “It’s an honor to be recognized by the Chicago Tribune for our commitment and dedication to building an environment where employees can bring their whole selves to work and personally and professionally thrive.”

For Sprout, 2018 has been the year of global expansion. While Chicago remains our home, we’ve experienced rapid growth at scale—allowing us to expand our footprint to cities like Seattle, London and Dublin. Our team grew even larger when we welcomed Simply Measured into the fold in December 2017, presenting the opportunity to not only integrate our products, but our culture and team.

Amidst this growth, we’ve invested in building out our employee development programs including our Emerging Leaders Mentorship and Grow@Sprout initiatives. These programs aim to ensure our employees have the resources and support to facilitate and own their career paths.

We’re excited for what 2019 has in store for us as we continue to work on building world-class solutions and celebrating the change that comes with a growing team. As we head into the new year, we’re devoted to supporting our employees by ensuring Sprout continues to be a diverse, inclusive and equitable workplace for our growing global team.

Thank you to every member of Team Sprout for helping us create and foster a supportive and collaborative workplace that has been recognized by the Chicago Tribune, Glassdoor and others.

Want to join our team? Visit Sprout Careers to learn more about who we are and what we do.

This post Sprout Social named a Chicago Tribune Top Workplace four years in a row originally appeared on Sprout Social.



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Facebook Video: Insight From a Facebook Watch Success Story

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what [...]

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Thursday 1 November 2018

How to Repurpose and Syndicate Your Blog Posts for More Exposure

Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank. Why Repurpose Your Blog Posts? Repurposing blog content can be a confusing task for even seasoned content creators. On [...]

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