Social media and SEO have never been so intertwined. Although these practices may not be managed by the same person within an organization, it’s critical that your team coordinates to align messaging and employ effective tactics in order to reach the right audience. These three takeaways from this week’s #SproutChat will help.
Strengthen Social & SEO by Embracing Their Commonalities
Although it has been debated, it’s more and more apparent that social plays a significant role in search. With this in mind, your team will want to maintain strong and engaged profiles. Take the first step by making sure Google knows what social profiles are linked and attributed to your brand.
A1: Social boosts ur online presence –> make ur brand more searchable #sproutchat https://t.co/vrqTaGe1PC
— Ai Zhang (@aiaddysonzhang) September 16, 2015
A1 #SproutChat Social & SEO r 2 sides of same coin. Each informs other about community shifts & bring mktg strategy to life.
— Jenn Emerson (@Jenntelligent) September 16, 2015
A2: seo ranks & social typically show small bits of relevant content. both are searchable. #sproutchat
— Brittany Miller (@britters2714) September 16, 2015
Create Valuable Content to Make Yourself More Searchable
Monitor search volume to keep your brand top of mind among current and prospective customers. Post content that’s timely and interesting, and align the format with how individuals are searching. Openly connect to ensure your brand’s presence as SERP’s get more personalized.
A4: Google loves crawling the sites that people share on it’s own social network. So share your content on Google+. #SproutChat
— Charleigh (@char6529) September 16, 2015
A4: Keywords & good hashtags are great for content & getting posts organized. Recommend hashtagify.me for evaluating hashtags. #sproutchat
— Perfect Search Media (@Perfect_Search) September 16, 2015
A4: Basics: Publish them. Don’t leave them unpublished where nobody can see them. @SproutSocial #SproutChat
— Adam T. Music (@MusicAdamT) September 16, 2015
A4: Serious answer: Write well. Don’t write to be indexed. Even search engines don’t like that tactic. YOU ARE NOT A WORD CLOUD! #SproutChat
— Adam T. Music (@MusicAdamT) September 16, 2015
Earn Inbound Links Through Strong Relationships
Strong relationships on social create more visibility for your content. If your followers know and trust your brand, they’re more likely to link to your site through social or even from their own site. Always maintain an active presence, and test and post at ideal times on the most effective networks.
A6: Aside from just social media – blog comment, press releases, video #SproutChat
— Caitlin P. (@itsCaitlinP) September 16, 2015
A6: Be a trusted authority figure on a relevant topic #SproutChat
— Brad Lovett (@Brad_Lovett) September 16, 2015
A6) Earn ’em with great content and engagement on #socialmedia. #sproutchat
— Jim Carter (@MSLJim) September 16, 2015
Join Us
During next week’s #SproutChat, we’ll discuss how to garner reviews and what role they should play in your digital marketing strategy. Join the #SproutChat community on Facebook to stay informed of other upcoming chats and announcements.
The post #SproutChat Recap: Bringing Social & SEO Together to Build a Robust Online Presence appeared first on Sprout Social.
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