Everyone know they need to have at least a social network account for their business.
Facebook,
Twitter,
Google+,
Pinterest,
Instagram... But few are really understand the benefits of using them.
The ROI of social network are always under estimated as they are hard to track. There is a 'dark traffic' which can't be track by using even
Google analytics. For example, a user sees your post on Facebook while they waiting for train, but they don't have time to click on your link. The next day, when he have some time, he think of your post and then he key in your website URL directly into browser. Google analytics track this visit as direct visit, but the user actually got you on social network at first place.
It is almost impossible to identify these traffics origin. But we can almost certain that these traffic are originated from social network. No matter what, social network is just one train you can't miss. Why you need to have social network accounts? Here are some benefits:
- More exposures - Almost everyone on this planet had at least one social network account. This is a new media era, traditional media like newspaper and TV stations had seen dropping in their viewership. People are consuming information from social network. If your business still depends on traditional media, it is time for you to rethink your marketing strategy.
- Engagement - In past, business having hard time to engage directly with their customers. McDonalds can't talk to every single one of their client and get the feedback on new product they launch. With social network, they can get feedback from any individual by just asking the question on their social network.
- Cost saving - Derived from the 2nd point, in past to get consumers opinion you had to hired company to had street survey, this is a huge cost just to understand what people like or dislike. But with social network, you can easily get this done with almost zero cost.
- Build brand loyalty - Still spending thousands of dollar to advertise just to build your brand loyalty? With social network you can cut the cost by more than 90% as you just need to had a good creative content, then post it on your social network.
- Get more traffic to your business website - Social network should be just another channel for your website. Don't use social network solely for your business. This is consider unprofessional. You should have your official business information on your website, and that is also where the transaction happen. Utilizing social network for traffic is just the right way to go.
No matter what, you should always include social network in your marketing strategy. Missing this will cost you getting out of business soon.
