Using YouTube to Grow a Business

Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn’t done anything for your business? In this article, you’ll learn how to use YouTube videos to grow your business organically. Why Businesses Should Consider YouTube There are two key reasons businesses should consider marketing on YouTube. The […]

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How to Grow Your TikTok Account: 11 Tips

Want to grow your following on TikTok? Looking for tips to get more views and followers? In this article, you’ll discover how to accelerate your TikTok account growth. To learn how to grow your TikTok account, read the article below for an easy-to-follow walkthrough or watch this video:  #1: Post 4-8 Times Per Day […]

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How to Create Facebook Video Ads People Will Watch

Want more people to watch your video ads? Wondering how to create video ads that look like native, organic content? In this article, you’ll learn how to create Facebook video ads that feel like organic news feed posts. To find out how to create Facebook video ads that people will watch, read the article below […]

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How Marketers Can Respond to Apple’s iOS 14 Privacy Update

Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates? In this article, you’ll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way. Why the iOS 14 Update Matters to Marketers There has been a lot […]

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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? In this article, you’ll learn how to build your expertise using three types of video on LinkedIn. Why Consider LinkedIn Video? When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn […]

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YouTube Analytics: How to Use Data to Inform Your Future Videos

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can model for similar results. Why Data Analysis Matters to YouTube Video Performance If you want to improve your YouTube channel’s […]

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Facebook Ad Testing on a Budget: A Proven Method

Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend? In this article, you’ll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components. To learn how to test Facebook ads on a budget, […]

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How to Optimize Your Facebook Business Page for the Latest Updates

When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out […]

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Influencer Marketing Strategy: How to Grow Your Influence

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? In this article, you’ll discover how your business can benefit from influencers and find tools to help you partner with the right influencers. Why Businesses Should Consider Influence Marketing When the mainstream media talks about influencers, they tend to paint […]

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How to Use LinkedIn Product Pages

Are you using LinkedIn for marketing your products? Have you heard of LinkedIn product pages? In this article, you’ll discover how LinkedIn product pages can help you build awareness and sales for your products. About LinkedIn Product Pages Introduced in December 2020, LinkedIn product pages allow you to build awareness for your products and develop […]

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How to Use Clubhouse to Grow Your Reputation

Want to position yourself as an industry expert? Looking for a Clubhouse strategy to expand your influence? In this article, you’ll find six ways to use Clubhouse to grow your authority. #1: Optimize Your Clubhouse Bio for Business and Engagement Optimizing your Clubhouse bio is mission-critical before you step into any room—big or small. It’s […]

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Making Highly Watchable Videos: A 4-Step System to More Eyeballs

Tired of low views on your videos? Wondering how to create videos people share? In this article, you’ll discover a four-step system for creating videos people will click on, watch, and share. To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social […]

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YouTube Shorts: The Opportunity for Creators and Businesses

Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube. Why YouTube Shorts? YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms […]

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How to Script Marketing Videos That Convert

Using video to attract leads and customers? Wondering how to craft videos that persuade viewers to take action? In this article, you’ll discover how to script and produce social media videos that turn viewers into loyal fans and customers. To learn how to optimize video to create emotional connections with your audience, read the article […]

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20+ Tools for Marketers on Clubhouse

Is your business using Clubhouse? Looking for tools to enhance your Clubhouse experience? In this article, you’ll find many third-party Clubhouse app tools to create better bios, manage events, track analytics, and more. Clubhouse Bio Editors As of right now, you can edit your Clubhouse profile anytime by visiting your profile and tapping somewhere on […]

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Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […]

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The Future of Social Marketing: Trends to Track

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […]

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TikTok Marketing: A Content Strategy for Businesses

Is your business on TikTok? Wondering what to post? In this article, you’ll discover how to create a TikTok strategy for business. You’ll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post. To find a content roadmap you can follow to create TikTok videos that support your goals […]

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LinkedIn Messages: What Marketers Need to Know

Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved? In this article, you’ll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox. LinkedIn Messages: What’s New LinkedIn […]

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Facebook Conversions API: What Marketers Need to Know

Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you’ll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities. What Is the Facebook Conversions API? You may have noticed […]

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Content Marketing With Instagram: How to Build Demand

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? In this article, you’ll discover how to use Instagram content to generate greater interest in your product or services. Why Use Instagram for Organic Marketing and Selling? There are two primary reasons […]

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How to Use Facebook Business Manager: A Complete Guide

Want to start using Facebook Business Manager? Wondering how it works for businesses? In this article, you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more. Why Use Facebook Business Manager? The best reason to use Facebook Business Manager is to keep you focused on your work. When you log […]

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Social Audio: What It Means for Marketers and Businesses

Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier? In this article, you’ll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside. What Is Social Audio? Social media—traditionally seen as text, emojis, and videos—has a […]

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Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights? In this article, you’ll discover how to get more people to click on your Instagram highlights. ­­Why Optimize the Design of Instagram Highlights Covers? Instagram highlights brought evergreen value to Instagram Stories—a separate […]

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Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

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How to Reduce Wasteful Facebook Ad Spending

Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off? In this article, you’ll learn how to identify ads you should stop spending money on. To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:  #1: Cost Per […]

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How to Use Facebook Ads to Reach Global Markets

Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country […]

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Twitter Revue: Email Newsletters? What You Need to Know

Want to turn your Twitter followers into email newsletter subscribers? Have you heard of Revue? In this article, you’ll learn how to use Twitter Revue to create email newsletters your followers can subscribe to. Why Use Twitter Revue for Newsletters? Twitter has long been used by thought leaders, business owners, brands, authors, and content creators […]

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Using Facebook Ads to Move Leads Into Sales

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […]

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Facebook Ad Library: How to Model Your Competitors

Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […]

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How to Start a Clubhouse Room and Moderate Like a Pro

Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room? In this article, you’ll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more. To learn how to create and moderate a Clubhouse […]

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Instagram Professional Dashboard: Streamline Your Instagram Management

Do you use Instagram for business? Looking for an easy way to analyze your Instagram actions and manage your account in one place? In this article, you’ll discover how to use the Instagram Professional Dashboard. Instagram Professional Dashboard: What Is It and Why Use It? Instagram’s Professional Dashboard promises to take some of Instagram’s existing […]

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Clubhouse App for Business: What Marketers Need to Know

Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing? In this article, you’ll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You’ll find out how content discovery works on Clubhouse and how clubs work. You’ll also get tips to […]

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Social Media Content Ideas: A Perpetual Idea System

Struggling to come up with social media content? Looking for a process to fuel your content creation? In this article, you’ll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple social media platforms. […]

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Facebook Dynamic Ads: 5 Tips to Drive More Product Sales

Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this article, you’ll discover how to optimize Facebook dynamic product ads for more sales. Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions. #1: Promote […]

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How to Test Your Facebook Ads for Optimal Results

[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it’s important to test your Facebook ads and find […]

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LinkedIn Ad Retargeting: What Marketers Need to Know

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at […]

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Facebook Ads Analytics: How to Stop Wasting Money

Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You’ll also learn what to adjust if your stats don’t meet the benchmark performance […]

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Social Media Marketing Strategy: 5 Steps to Sales and Conversions

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put into action today to handle objections […]

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How to Make Low-Cost Video Ads That Convert

Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish. To […]

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Snapchat Ads: How to Get Started

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]

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Facebook Group Engagement: How to Develop a Loyal Community

Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll also get examples of posts you should be using and discover three types of posts […]

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Facebook Ads Rejected? Here’s What to Do

Did Facebook reject your ad? Wondering if there’s a way to avoid rejection or overturn decisions? In this article, you’ll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You’ll also find out how to submit a request for review of a disputed ad. To learn […]

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Facebook Business Suite: What Marketers Need to Know

Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it’s the right tool for your small business. What Is Facebook Business Suite? Ever since […]

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What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […]

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Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]

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YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […]

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How to Scale Facebook Ads for More Leads and Sales

Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […]

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Organic LinkedIn Marketing: Proven Techniques for Marketers

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their […]

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How to Script Videos for Social Media in 5 Steps

Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? In this article, you’ll learn a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll also find out how […]

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How to Grow a Facebook Group Quickly and Effortlessly

Looking for ways to quickly grow your Facebook group? Want Facebook to recommend your group? In this article, you’ll discover four ways to grow your Facebook group and four mistakes that can work against you. You’ll also learn how to create engagement that prompts Facebook to show your group’s posts to others more often. To […]

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