Social Media Content Strategy: How to Respond to a Changing Marketplace

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […]

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How to put together a top-tier SaaS marketing strategy

2020 vision: three resolutions marketers are committing to this year

40 YouTube stats and facts to power your 2020 marketing strategy

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a […]

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11 Pinterest facts (and 30 stats) marketers must know in 2020

Your guide to getting started with Instagram advertising

How to Turn YouTube Viewers Into Subscribers and Leads

Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical Content Total video views is one of the factors YouTube’s algorithm takes into […]

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5 stats for social media marketers in the software industry

How to survive (and outsmart) the Instagram algorithm in 2020

What is TikTok? Everything social media marketers need to know

How to Improve Your Facebook Ads With Customer Research

Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […]

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TikTok Self-Service Ads: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […]

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Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […]

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Important Instagram stats you need to know for 2020

Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

How to get traffic from Twitter that converts

How to Use Short Videos to Turn Prospects Into Customers

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use Short, Fact-Based Video? According to […]

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2019 Sprout Partner Value Awards are here!

18 Facebook statistics every marketer should know in 2020

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […]

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How to Recover a Suspended Facebook Ads Account

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along your merry way, crushing your Facebook […]

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Mark Zuckerberg Lays Out Future Vision

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll […]

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Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […]

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5 ways to build a better reputation online with reviews

What is viral marketing (and does it actually work in 2020)?

Social media demographics to inform your brand’s strategy in 2020

How to Promote a Documentary Storytelling Series on Social Media

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights […]

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What’s next? 8 career paths for social media managers

Social mentions 101: What are they and why they’re important

How to Get More LinkedIn Engagement and Clicks

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […]

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How to build a Facebook business Page that attracts customers

How to Develop a Unique Instagram Marketing Style

Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is scrolling through their feed and […]

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Twitter Adds New Ad Unit and Alters Core Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […]

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YouTube Trends: What Marketers Need to Know

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of the Think Marketing Podcast, and […]

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How to build your social media marketing strategy for 2020

Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce

A fresh look for an exciting future: Introducing Sprout Social’s design refresh

Facebook Lookalike Audience Changes: What Marketers Need to Know

Do you use Facebook lookalike audiences?
 Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […]

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55 critical social media statistics to fuel your 2020 strategy

5 ways to enhance your 2020 enterprise social media strategy

How to Attract and Nurture Quality Instagram Followers

Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your […]

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The most important social media trends to know for 2020

How to Promote a Flash Sale on Facebook and Instagram

Do you run flash sales? Wondering how to promote your flash sale on social media? In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook. Why You Need a Different Approach for Promoting a Flash Sale Everyone loves a flash sale. Limited-time offers and short-term […]

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Instagram Stories Ads: What Marketers Need to Know

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […]

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How to set (and achieve) meaningful social media goals

How to Create a Voice Marketing Funnel With Alexa Flash Briefings

Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Using Voice Technology to Improve Social Media Engagement Voice technology is becoming increasingly prevalent with the explosion […]

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