Saturday, 29 June 2019

TikTok Self-Serve Ads Platform to Launch

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore TikTok’s upcoming ads platform with Rachel Pedersen. We also talk about Twitter’s new desktop redesign with Dan […]

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Friday, 28 June 2019

How to Target Cold Audiences With Facebook Ads

Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System. Amanda […]

The post How to Target Cold Audiences With Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday, 26 June 2019

5 Ways to Increase Sales With Instagram

Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales? In this article, you’ll find out how to foster a shopper-friendly Instagram presence. #1: Turn Your Instagram Profile Into a Storefront The first step to turning your Instagram followers into customers is to build a creative […]

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Tuesday, 25 June 2019

Your ultimate guide to social media icons

How to find a social media marketing agency

Recognizing our Agency Partner Founding Members

3 Ways to Improve Your YouTube Watch Time

Wondering how to make your YouTube content more viewer-friendly? Do you want to increase your YouTube watch time? In this article, you’ll find three easy ways to increase the amount of time people spend watching your videos on YouTube. Why Does YouTube Watch Time (Minutes Watched) Matter? YouTube is one of the most powerful marketing […]

The post 3 Ways to Improve Your YouTube Watch Time appeared first on Social Media Marketing | Social Media Examiner.



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Monday, 24 June 2019

Sprout Social named to Crain’s Fast 50 list for a third year

Sprout Social is proud to be included on the 2019 Crain’s Fast 50 list, which recognizes the fastest-growing businesses in Chicago who are at least six years old and have achieved at least $15 million in 2018 revenue. This is the third year Sprout Social has been included on the list and we are honored to be recognized alongside the region’s best and most innovative companies.  

“Our sustained growth is a testament to the hard work and passion our team puts in every day, and the emphasis we’ve placed on our customers and our people,” said Justyn Howard, CEO of Sprout Social. “We’re grateful to have our efforts recognized by Crain’s Chicago Business for a third year and look forward to continuing to provide world-class solutions and service to our 20,000+ customers around the globe.”

From opening our EMEA headquarters in Dublin to reaching almost 600 employees worldwide to ongoing partnerships with brands of all sizes across the globe, Sprout’s footprint continues to expand. We are looking forward to another year of impactful growth following Sprout’s latest round of funding in December 2018, which will accelerate plans for deepened platform capabilities and increased international expansion.

Thank you to our team for being relentless about solving hard problems, and to our customers who not only believe in our product, but who play a pivotal role in making our continued growth possible.

Want to join Team Sprout? We’re hiring.

This post Sprout Social named to Crain’s Fast 50 list for a third year originally appeared on Sprout Social.



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Instagram Story ads: Rules and best practices for impressive results

How to Set Up Facebook Analytics and Facebook Attribution

Want to better understand what is and isn’t working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers? In this article, you’ll learn how to set up Facebook Analytics and Facebook attribution. How to Set Up Facebook Analytics The Facebook Analytics platform is a free tool for tracking and […]

The post How to Set Up Facebook Analytics and Facebook Attribution appeared first on Social Media Marketing | Social Media Examiner.



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Saturday, 22 June 2019

How to survive (and outsmart) the Instagram algorithm

Facebook Introduces New Cryptocurrency: Libra

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new cryptocurrency, Libra, with special guest, Joel Comm. Tune In to the Social Media Marketing Talk […]

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Friday, 21 June 2019

10 Free Email Marketing Tools to Save You Time and Money

Creating Instagram Ads That Convert

Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information […]

The post Creating Instagram Ads That Convert appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday, 19 June 2019

Sprout Social’s Justyn Howard named a Glassdoor Top CEO for a third consecutive year

I’m pleased to announce that Sprout Social founder and CEO, Justyn Howard, has been recognized as a Glassdoor Top CEO for U.S. companies with 1,000 employees or less in 2019. This is the third year in a row that Justyn has been placed on the list and is a reflection of the supportive culture we’ve been able to establish and maintain at Sprout. Recognition from Glassdoor is entirely based on reviews from Sprout employees who share their thoughts about job and company satisfaction, senior leadership and company culture.

Justyn is a strong leader for many reasons, but what he’s most known for internally is his contagious empathy. His ability to put himself in the shoes of our customers and our team informs every decision he makes. Keeping both of these perspectives in mind allows him to drive the business forward while simultaneously providing ample opportunity for personal and professional growth for our team members.

“We have two primary objectives at Sprout: to help our people and our customers thrive,” said Howard. “These two objectives reinforce each other and are critical to the success of our business. I’m honored to work with a team that is so committed to our people and to be recognized by Glassdoor for the work we do.”

Over the past year, we’ve scaled our team to almost 600 employees, expanded our international footprint within the EMEA region and have earned the trust of over 20,000 customers. Amidst this rapid growth, Justyn has maintained a 99.9% CEO approval rating and an overall company rating of 4.8. His direction is the glue that holds our team together and has allowed us to embrace every change along the way.

So, what does #TeamSprout have to say about our CEO?

“He treats every person at the company, regardless of position, like they really matter and his gratitude, vision, and passion is infectious.” – Account Executive

“Our CEO, Justyn, is extremely passionate about caring deeply for our employees and customers, which makes a positive impact on how everyone carries themselves.” – Product Marketer

“I’ve worked at various organizations over the past decade, but the executive leadership at Sprout is unmatched. They have the ability to inspire not just through their words, but the way they live their lives and manage their teams.” – Anonymous Employee

We are grateful to our team members who have shared their experience of what it’s like to work at Sprout on Glassdoor, and for a leader who prioritizes the growth, development and wellbeing of our team.

Want to join Team Sprout? We’re hiring.

This post Sprout Social’s Justyn Howard named a Glassdoor Top CEO for a third consecutive year originally appeared on Sprout Social.



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Nanoinfluencer marketing 101: How I got 1000 engaged followers in 30 days

How to Solve 4 Common Facebook Marketing Problems

Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track? In this article, you’ll find causes and solutions for common social media marketing problems. #1: Your Facebook Posts Get Little to Zero Engagement Despite posting regularly on Facebook, your engagement is […]

The post How to Solve 4 Common Facebook Marketing Problems appeared first on Social Media Marketing | Social Media Examiner.



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Tuesday, 18 June 2019

Social media manager vs. community manager: What’s the difference?

Sentiment Analysis: What Marketers Need to Know

Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve your marketing strategy. 4 Ways Marketers Can Use Sentiment Analysis Sentiment analysis is an algorithm applied to online mentions of your brand, products, […]

The post Sentiment Analysis: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.



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Monday, 17 June 2019

Personal branding trends to tap into on social media

At Sprout, all agencies are partners

8 Ways to Share Links on Instagram

Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place […]

The post 8 Ways to Share Links on Instagram appeared first on Social Media Marketing | Social Media Examiner.



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Saturday, 15 June 2019

Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native checkout feature with special guest, […]

The post Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers appeared first on Social Media Marketing | Social Media Examiner.



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Friday, 14 June 2019

How to Track Attribution on Facebook and Google

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive […]

The post How to Track Attribution on Facebook and Google appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday, 12 June 2019

How to grow your audience with Instagram hashtags

How to Set Up YouTube TrueView Video Discovery Ads

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads. Why Run a YouTube TrueView Discovery Ad Campaign? YouTube TrueView discovery ads appear in the places where users discover content […]

The post How to Set Up YouTube TrueView Video Discovery Ads appeared first on Social Media Marketing | Social Media Examiner.



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Tuesday, 11 June 2019

WeChat for Business: What Marketers Need to Know

Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business. Why Marketers Should Consider WeChat Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? […]

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Monday, 10 June 2019

How to Build a Google Data Studio Dashboard

Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio? In this article, you’ll learn how to build a reusable report in Google Data Studio. Why Use Google Data Studio to Simplify Marketing Measurement Analysis When you’re a small business with a limited marketing […]

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Saturday, 8 June 2019

LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special […]

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Friday, 7 June 2019

How to Use Quora for Marketing

Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater. JD is Quora’s full-time evangelist, a speaker, and host of the Grow with Quora podcast. JD shares what Quora can do for your business. You’ll also find […]

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Wednesday, 5 June 2019

Why you need a social media customer service plan

How to Get Started With Facebook Business Manager

Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Create a Facebook Business Manager Facebook Business Manager is a powerful tool […]

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Tuesday, 4 June 2019

How to Analyze Your YouTube Channel Performance in Google Analytics

Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing. Why Use Google Analytics to Track YouTube Channel and Link Traffic […]

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Monday, 3 June 2019

How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every […]

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Saturday, 1 June 2019

How the Facebook algorithm works and ways to outsmart it

Instagram Pushes IGTV Growth With Horizontal Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David […]

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