Thursday, 31 January 2019
How to Organize Social Media Marketing Tasks: 3 Tools
Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan Your Social Media Schedule With ContentCal One of the biggest challenges for multi-platform social media managers […]
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Changing the Marketing Team: The Journey: Season 2, Episode 19
Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Examiner’s Michael Stelzner begins the search for someone to replace himself as the head of marketing. It also […]
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Wednesday, 30 January 2019
How to Use Facebook Premiere: What Marketers Need to Know
Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is Facebook Premiere? Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos […]
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Tuesday, 29 January 2019
How to Share Documents in Your LinkedIn Posts: Marketing Tips
Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What Is LinkedIn’s Document Sharing Feature for Organic Posts? LinkedIn’s document sharing feature lets you upload documents to organic LinkedIn […]
The post How to Share Documents in Your LinkedIn Posts: Marketing Tips appeared first on Social Media Marketing | Social Media Examiner.
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Monday, 28 January 2019
How to Use Facebook Automated Rules to Manage Facebook Ads
Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performance. Why Use Facebook Automated Rules to Manage Facebook Ad Campaigns? There are two main phases of Facebook advertising: setup […]
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Sunday, 27 January 2019
Facebook Group Changes: How the Invited Category Impacts Groups
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube recommendations and Facebook group membership changes with guests Owen Video and Bella Vasta. Listen now or […]
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Google Data Studio: How Marketers Can Build Powerful Dashboards
Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He’s the founder of MeasurementMarketing.io and the Measurement Marketing Academy. Mercer explains how dashboards and analytics reports differ and when to use each one. […]
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How to Develop a Social Video Strategy: Tips and Tools
Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns. #1: Align Video Content With Your Social Media Marketing Objectives Any content you create for your social media channels should ideally serve […]
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Goodbye Pinterest: The Journey, Season 2, Episode 18
Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they […]
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How Google Analytics Attributes Traffic From Facebook
Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager. What Is Traffic and Conversion Attribution? To understand what attribution is and how it works, […]
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How to Turn Fans Into Engaged Superfans
Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers? Most definitions of brand engagement agree that it represents a relationship between a […]
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Saturday, 26 January 2019
Friday, 25 January 2019
Wednesday, 23 January 2019
Monday, 21 January 2019
How to Use the Instagram Countdown Sticker for Business
Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing. What Is the Instagram Countdown Sticker? Instagram has long been known for sharing […]
The post How to Use the Instagram Countdown Sticker for Business appeared first on Social Media Marketing | Social Media Examiner.
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Sunday, 20 January 2019
Twitter Publisher Dashboard Improves Audience Insights
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn […]
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Friday, 18 January 2019
Phrases That Sell: 8 Copywriting Tips
Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show. […]
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How to Monitor Your Social Media Mentions: 5 Listening Tools
Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer Service: Agorapulse Gone are the days when customers would ring up your call center or write you an email to […]
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Creating a Customer Community: The Journey, Season 2, Episode 17
Do your customers love your product? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner begins to enable their customers to connect with each other. Watch to see where they find […]
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Wednesday, 16 January 2019
How to Improve Your YouTube Video Exposure: 6 Useful Tools
Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouTube Keyword Research With Keyword Tool Keyword Tool is one of my go-to resources for […]
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Tuesday, 15 January 2019
5 Facebook Ad Mistakes That Could Be Hurting You
Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook ads work is that you’re in an online auction bidding for the chance for […]
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Monday, 14 January 2019
How to Create Compelling Instagram Stories: 5 Apps for Marketers
Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-catching visuals in your Instagram stories helps keep people engaged with your content. A Color Story, […]
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Saturday, 12 January 2019
Social Media Best Practices for 2019: Insights and Research From Industry Leaders
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal best practices for Facebook, LinkedIn, and more in 2019. Our special guest […]
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Friday, 11 January 2019
Narrative Storytelling: How to Weave Stories Into Your Marketing
Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators […]
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Thursday, 10 January 2019
We’re Hiring: Director of Marketing
Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online marketers. Extensive knowledge of email marketing, Facebook advertising, affiliate marketing, social media […]
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10 Social Media Marketing Tools to Improve Your Results
Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and […]
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When Marketing Doesn’t Work: The Journey, Season 2, Episode 16
Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target […]
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Wednesday, 9 January 2019
How to Track Social ROI for a Local Business
Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar business. 4 Social Media Goals for Local Businesses While retail marketers are still engaging in […]
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Tuesday, 8 January 2019
How to Use YouTube Stories: What Marketers Need to Know
You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stories? First appearing early in 2018 under the name of YouTube Reels, YouTube Stories are similar […]
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Monday, 7 January 2019
How to Use Quizzes in Facebook Lead Ads
Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generation campaigns directly on the platform and easily capture […]
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Friday, 4 January 2019
YouTube Live: What Marketers Need to Know
Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what […]
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Thursday, 3 January 2019
How to Discover New Audiences for Your Facebook Ads
Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests If you don’t have a customer persona to work from, the first step […]
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Marketing the Value Proposition: The Journey: Season 2, Episode 15
Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and […]
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Wednesday, 2 January 2019
10+ Marketing Predictions for 2019 From Top Marketers
Are you wondering what some of the brightest minds in marketing think about the future of the industry? Concerned about how marketing will change this year? Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see on the near horizon. #1: Smart Audio Requires Integration From a purely data-driven […]
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Tuesday, 1 January 2019
How to Get Your Sales Team to Use Social Media: A 6-Step Plan
Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Use Social Media Plain and simple, I define social selling […]
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