Monday, 31 December 2018

How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […]

The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner.



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Friday, 28 December 2018

Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […]

The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner.



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Thursday, 27 December 2018

How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […]

The post How to Set Up Twitter Video Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday, 26 December 2018

How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should […]

The post How to Plan a Successful Influencer Marketing Campaign in 9 Steps appeared first on Social Media Marketing | Social Media Examiner.



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Monday, 24 December 2018

How to Lower Your Facebook Ad Spend

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences? In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads. #1: Use Relevance Score to Optimize for Message Match AdWords has a quality score to control ad […]

The post How to Lower Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.



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Saturday, 22 December 2018

Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Instagram and LinkedIn marketing news of […]

The post Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.



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Friday, 21 December 2018

3 ways to optimize your visual strategy with Instagram and Pinterest

How to Make Better Marketing Decisions: Unthinkable Wisdom

Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]

The post How to Make Better Marketing Decisions: Unthinkable Wisdom appeared first on Social Media Marketing | Social Media Examiner.



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Thursday, 20 December 2018

Twitter Cards: Everything you need to know

8 Twitter tools to complement your social media marketing

Using Emotions to Sell: The Journey: Season 2, Episode 14

Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an […]

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How to Measure Your Facebook Return on Ad Spend

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […]

The post How to Measure Your Facebook Return on Ad Spend appeared first on Social Media Marketing | Social Media Examiner.



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Wednesday, 19 December 2018

Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social, a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space. New funds will be used to accelerate the company’s plans for deepened platform capabilities and increased international expansion.

“Social marketing and social data have become mission-critical to virtually all aspects of business. Sprout’s relentless focus on quality and customer success have made us the top customer-rated platform in every category and segment,” said Justyn Howard, CEO of Sprout. “In many ways, social is still in its infancy, and we’re fortunate to help so many great customers navigate this evolving set of challenges.”

Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe. The funding will allow Sprout to further accelerate that growth with investments across the business and their expanding platform.

“The Sprout team has built a remarkable company, evidenced not only by their performance but their focus on culture, quality and their customers,” said Jason Kreuziger of the Merchant Banking Division at Goldman Sachs. “Since our initial investment in 2016, Sprout has continually demonstrated their ability to lead and transform this category through best-in-class technology, tremendous leadership and their customer-centered approach.”

“As social media’s impact on business and the world expands, we are committed to providing software that enables our customers to navigate this transformation, create real connections with their audience and drive their businesses forward.” said Howard.

ABOUT SPROUT SOCIAL

Sprout Social offers deep social media listening and analytics, social management, customer care, and advocacy solutions to more than 25,000 leading brands and agencies, including Evernote, adidas, West Elm and Edelman. Sprout’s suite of solutions supports every aspect of a cohesive social program and enables organizations of all sizes to extend their reach, amplify their brand and create the kind of real connection with their consumers that drives their businesses forward. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Pinterest Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Learn more at sproutsocial.com

This post Sprout Social Raises $40.5 Million Series-D Fundraising originally appeared on Sprout Social.



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How to Style Your Instagram Grid Layout: 4 Planning Tools

Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid. Why Use an Instagram […]

The post How to Style Your Instagram Grid Layout: 4 Planning Tools appeared first on Social Media Marketing | Social Media Examiner.



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Tuesday, 18 December 2018

Cross-network insights to drive your paid strategy

How to Implement Social Listening for Your Business: 4 Tools

Do you need to do more than monitor and respond to mentions on social media? Looking for tools that also reveal strategic insights from those conversations? In this article, you’ll discover four social listening tools that deliver information you can use to make smart marketing decisions. What Is Social Listening? Social listening is the process […]

The post How to Implement Social Listening for Your Business: 4 Tools appeared first on Social Media Marketing | Social Media Examiner.



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Monday, 17 December 2018

Social media for franchise businesses

A complete calendar of hashtag holidays for 2019

How to Use the Instagram Close Friends List for Business

Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature? In this article, you’ll discover five ways to use your Instagram close friends list for your business. What Is the Instagram Close Friends List? While most users have long enjoyed the simplicity of Instagram’s interface, one […]

The post How to Use the Instagram Close Friends List for Business appeared first on Social Media Marketing | Social Media Examiner.



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Saturday, 15 December 2018

Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, we explore the major Facebook and Twitter marketing news of 2018. […]

The post Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.



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Friday, 14 December 2018

Master the art of social media reporting (with our editable template)

YouTube Ads: What Marketers Need to Know

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

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Thursday, 13 December 2018

Social media checklist: Action items for social marketers in 2019

How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […]

The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.



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Email Marketing Nightmares: The Journey: Season 2, Episode 13

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 […]

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Wednesday, 12 December 2018

9 top social media scheduling tools to save time in 2019

6 Ways to Use IGTV for Business

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published Video Content IGTV provides the perfect opportunity to […]

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Tuesday, 11 December 2018

Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. With our global growth over the past year, we wanted to expand our usual winter initiatives to support a variety of nonprofits, engage our team and give back to a broader range of community efforts.

So this holiday season, we introduced a new tradition to our entire team: Philanthropy Week!

Philanthropy Week, a five-day event where we raised money for more than a dozen nonprofits, actually started in our Seattle office and has been a long-standing tradition for the Simply Measured team that joined Sprout in late 2017. This year, an amazing group of team members based in both our Seattle and Chicago offices re-envisioned this tradition to expand participation across our offices and remote team.

At Sprout, we love a little friendly competition—especially when it’s for a great cause (or 13 great causes, in this case). For Philanthropy Week, every team member had the option to join a team supporting one of 13 different nonprofit organizations, with causes ranging from mental health to immigration and criminal justice reform to increasing opportunities for women of color to pursue careers in STEM.

Throughout the week, we participated in a variety of fundraising activities including a food drive donation day, bake sale, a lunch buy-back, a Sprout swag day and a silent auction—which is where our team’s creativity really emerged. Silent auction items included everything from a week of on-demand LaCroix delivery at your desk, to the creation of a custom theme song for your pet (one of the most popular items!), to a soothing recording of “Good Night Moon” by one of our in-house voiceover artists.

We’re so proud of Team Sprout for investing their time, money and compassion in causes we care about—and I’m thrilled to share that in total, our team raised $21,006 for these incredible organizations!

With a surprise match from Sprout, we’re doubling those donations for a total of more than $42,000, and we’re thrilled to end our 2018 community engagement initiatives with this collaborative, all-company effort. I’d like to extend huge thanks to the team members who led the Philanthropy Week committee, served as team captains and supported our efforts this year—and a special congratulations to our top three teams:

  1. The National Center for Transgender Equality
  2. Planned Parenthood
  3. FWD.us

Read on to learn more about the organizations our team supported this year, and head on over to our careers page to learn about opportunities for you to join us for Philanthropy Week 2019.


Learn more about the organizations we championed during Philanthropy Week 2018:

Native American Rights Fund (NARF) provides nationwide legal assistance to Indian tribes, organizations and individuals nationwide who might otherwise have gone without adequate representation.

Planned Parenthood delivers vital reproductive health care, sex education and information to millions of people worldwide.

Black Girls Code is a not-for-profit organization that focuses on providing technology education for African-American girls in order to provide them the skills to occupy some of the 1.4 million computing job openings expected to be available in the U.S. by 2020, and to train 1 million girls by 2040.

Re:work training, whose founder and current CEO are both Sprout sales team alumni, works to reshape hiring trends for underserved communities by providing workforce training.

The National Center for Transgender Equality is the nation’s leading social justice advocacy organization winning life-saving change for transgender people.

The Conservation Fund is an American environmental non-profit with a dual charter to pursue environmental preservation and economic development.

Act Six provides leadership training and full scholarships for emerging urban and community leaders who want to use their college education to make a difference on campus and in their communities at home. Act Six has chapters in Seattle and Chicago.

Howard Brown Health is a lesbian, gay, bisexual, transgender, and queer organization that provides health and social services in several locations in the Chicago area.

The Greater Chicago Food Depository fights hunger throughout Cook County. The GCFD distributes donated and purchased food through a network of 700 food pantries, soup kitchens, shelters and community programs, serving more than 800,000 adults and children every year.

Make-A-Wish arranges experiences described as “wishes” to children diagnosed with critical illnesses.

FWD.us is focused on fixing the failed immigration and criminal justice systems that have locked too many out of the American dream for too long.

Guide Dogs for the Blind harnesses the power of partnership by connecting people and guide dogs, at no cost to students.

Thresholds is fighting to transform the lives of people struggling with mental illness. They work to break cycles of poverty and unemployment while creating employment, housing, and recovery opportunities.

This post Teamwork makes the dream work: Sprout Social Philanthropy Week 2018 originally appeared on Sprout Social.



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How to Better Manage Social Media Teams: 3 Useful Tools

Looking for tools to improve your marketing team’s social media workflow? Wondering which tool will best fit your needs? In this article, you’ll find three social media management tools with valuable features for marketing teams. #1: Review Your Team’s Social Media Posts Before They Publish With Statusbrew Once you’ve registered and added your team members […]

The post How to Better Manage Social Media Teams: 3 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.



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Monday, 10 December 2018

8 ways to effectively extend your Instagram reach

How to set SMART goals for social

How to Use Event Tracking in Facebook Analytics: Event Source Groups

Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […]

The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner.



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Saturday, 8 December 2018

YouTube Officially Rolls Out YouTube Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto. Watch the Social Media […]

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Friday, 7 December 2018

Facebook Page publishing authorization: changes you need to know

#SproutChat Calendar: Upcoming Topics for December 2018

‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz.

Interested in either chat? Just click the “Add to Calendar” button.

12/5 – How to be Agile in Advertising with our Sprout Partners

In this special #SproutSessions edition of #SproutChat, we were joined by some of the brightest members of our Agency Partner Program to cover how digital has moved us toward adopting more agile approaches and what this means for agencies. Participants learned how new approaches can help clients and agencies work more closely together at every stage, pivoting, revising and optimizing as they go along. Check it out!

12/12 – Social Media & The Holidays with Olivia Jepson, Social Media Specialist

Social media shines during the holiday season and it’s claiming more of a stake in shoppers’ routines every year. The emphasis on holiday social can put your brand in the hot seat, if you’re not prepared. We’ll talk about the best ways to handle an influx of messages, create content that resonates with your audience and turn your holiday shoppers into long-term audience members. You’ll walk away with the knowledge needed to make this holiday season your most digital yet.

Add event to calendar

Apple   Google   Outlook   Outlook.com   Yahoo

12/19 – NO CHAT. HAPPY HOLIDAYS!

12/25 – NO CHAT. HAPPY HOLIDAYS!

This post #SproutChat Calendar: Upcoming Topics for December 2018 originally appeared on Sprout Social.



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Twitter Marketing: Creative Ways to Connect With Your Audience

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […]

The post Twitter Marketing: Creative Ways to Connect With Your Audience appeared first on Social Media Marketing | Social Media Examiner.



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Thursday, 6 December 2018

Planning & executing social media for global brands

11 copywriting tips for Facebook ads and chatbots

B2B Instagram Content: Tips and Tools for Marketers

Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals? In this article, you’ll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loyalty, and grow an engaged community. Why Should Your B2B Company Build a Presence on Instagram? Contrary to […]

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Goodbye Facebook Video: The Journey, Season 2, Episode 12

Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 12, explores what went down “behind the scenes” when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do […]

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Wednesday, 5 December 2018

How email marketing can amplify your social strategy

4 Tips to Improve the Visibility of Your Facebook Business Page

Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page. Why Should I Optimize My Facebook Business Page? Facebook comprises more than 2.27 billion users. Such a […]

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Tuesday, 4 December 2018

How to Create an Online Quiz for Social Media

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. #1: Determine What User Data to Collect With Your Online Quiz An interactive quiz is a unique […]

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Monday, 3 December 2018

How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. Why Combine Custom and Lookalike Audiences for Facebook Targeting? When you advertise on Facebook, you can target your ads to three […]

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Saturday, 1 December 2018

Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all pages and profiles and Instagram purging fake followers, likes, and […]

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