Friday, 31 August 2018

How to Build Better Stories With Collaboration and Improv

Want fresh ideas for your marketing content? Curious how improv techniques can help? To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media [...]

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Thursday, 30 August 2018

How to Create LinkedIn Video Ads

Do you want to reach more prospects on LinkedIn? Interested in using LinkedIn video ads to promote your products and services? In this article, you’ll learn how to plan and execute your first LinkedIn video ad campaign. #1: Define Your Target Audiences The first step is to determine what audiences you want to target with [...]

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Wednesday, 29 August 2018

Social Media Ideas for Business

The Top 25 Instagram Apps to Produce Killer Content in 2018

8 Steps to Get More Twitter Followers in 2018

8 of the Best Social Media Analytics Tools of 2018

7-Step Facebook Marketing Strategy to Dominate 2018

How to Research Buyer Personas for More Successful Marketing Campaigns

Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the right way? In this article, you’ll learn how to research buyer personas to reveal preferences and behaviors that will help you deliver successful, targeted social media campaigns. How Researching Buyer Personas Improves Marketing Campaigns The [...]

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Tuesday, 28 August 2018

How to Mine Your Social Media Data for a Better ROI

How to Create an Effective Facebook Ad Retargeting Funnel

Want to improve your Facebook retargeting campaigns? Wondering how to build a Facebook ad funnel that saves you time and effort? In this article, you’ll discover how to build a Facebook ad funnel that retargets users with multiple ads over a substantial time period. About Facebook Retargeting and Ad Fatigue Most businesses have relatively small [...]

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Monday, 27 August 2018

How to Retarget Messenger Bot Subscribers With Facebook Ads

Do you have a Facebook Messenger bot? Have you thought about retargeting your bot subscribers with Facebook ads? In this article, you’ll learn how to create custom and lookalike bot audiences for Facebook ad targeting. Why Retarget Messenger Bot Subscribers? There is no warmer audience than a Facebook Messenger bot audience. These users are typically [...]

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Saturday, 25 August 2018

Twitter API Changes and LinkedIn Groups Relaunching

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter API changes and LinkedIn Groups relaunching. Our special guests include Madalyn Sklar and Michael Stelzner. Watch [...]

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Friday, 24 August 2018

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, [...]

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Thursday, 23 August 2018

Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your audience values most. #1: Assess the Personality of [...]

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Wednesday, 22 August 2018

10 Tips for Providing Top-Tier Twitter Customer Service

How to Use Facebook and Twitter Ad Transparency Tools

Wondering what your competitors’ social media ads look like? Have you heard of the ad transparency tools for Facebook and Twitter? In this article, you’ll discover four ways social media marketers can use Facebook and Twitter ad transparency tools. Access the Ad Transparency Tools on Facebook and Twitter The ability for any user to see [...]

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Tuesday, 21 August 2018

The Ultimate Guide on How to Use Instagram Stories

How to Use Instagram Stories Stickers in Your Marketing

Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you’ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. Find Your Instagram Stories Stickers To access all of the different Instagram Stories stickers, start a story post with a photo [...]

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Monday, 20 August 2018

How to Create a Facebook Location Page

Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. #1: Create a Facebook Location Page for Each Business Address Facebook is rolling [...]

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Saturday, 18 August 2018

Live Video Updates and Facebook Ad Creation

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros [...]

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Friday, 17 August 2018

14 Ways to Outsmart the Instagram Algorithm

9 Effective Ways to Outsmart the Facebook Algorithm in 2018

The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...]

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Thursday, 16 August 2018

How to Improve or Restore Your Online Reputation

Has your business suffered from negative reviews online? Wondering how to respond to negative posts that reflect badly on your service or products? In this article, you’ll discover how to respond to unhappy customers on social media and address negative online content. Why an Online Reputation and Reviews Matter to Marketers Every day, people use [...]

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Wednesday, 15 August 2018

How to Use Pinterest Search Ads

Want more visibility on Pinterest? Wondering how to use Pinterest search ads to promote your products and services? In this article, you’ll discover how to use Pinterest search ads to reach your ideal customers. What Are Pinterest Search Ads? Pinterest is a search and discovery tool. Users can actively search for specific ideas, products, and [...]

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Tuesday, 14 August 2018

7 Ways Brands Take Advantage of Facebook Stories

Why Twitter Engagement Is Essential for Brands Today

The Complete List of Instagram Features for Marketing Experts

3 Low-Cost Video Tools for Social Media Marketers

Need to do more marketing with video? Looking for video tools that are easy to use? In this article, you’ll discover three tools to quickly and easily create polished, eye-catching videos for social media. #1: Produce Video Quickly With Biteable Biteable lets you quickly create video ads, animations, and presentations. It offers more than 60 [...]

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Monday, 13 August 2018

How to Use Google Data Studio to Report on Facebook Campaigns

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. #1: Import Data Sources Into Google Data Studio Google Data Studio is a [...]

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Saturday, 11 August 2018

New Facebook Business Page Layout for Mobile

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out a business page redesign on mobile with Andrea Vahl, Facebook bringing mentorship to Facebook [...]

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Friday, 10 August 2018

How to Grow: Wisdom From 6 Years of Podcasting

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner). The topics I’ll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. I’ll also share [...]

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Thursday, 9 August 2018

How to Safely Share Access to Your Facebook Ads and Google Analytics Data

Do others manage your Facebook ads? Wondering how to get others to securely share account access to advertising assets? In this article, you’ll discover how to provide sharing access to Facebook ads, Google Analytics, and lead page assets. How Client Control Protects All Parties When creating digital marketing funnels, you deal with an array of [...]

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Wednesday, 8 August 2018

How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

How to Improve the Page Speed of Your Blog

Is your blog slow to load? Wondering if your site’s speed is affecting search traffic? In this article, you’ll discover how to assess and improve the page speed and mobile-friendliness of your site. Why Page Speed Matters to Social Media Marketers and Bloggers One of the biggest takeaways from the 2018 Social Media Marketing Industry [...]

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Tuesday, 7 August 2018

Instagram Marketing: The 10 Things Every Brand Needs

How to Engage a Warm Audience With Facebook Video Ad Sequences

Are you using a Facebook video ad campaign to build awareness of your business and products? Wondering how to stay top of mind with a warm audience? In this article, you’ll learn how to set up a sequence of Facebook video ads to keep warm Facebook audiences engaged with your business. #1: Identify High-Performing Facebook [...]

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Monday, 6 August 2018

How to Use Facebook Ads to Sell Tickets to Your Facebook Event

Do you use Facebook Events to promote your event? Wondering how to use ads with your Facebook event? In this article, you’ll discover how to drive ticket sales to your event using Facebook ads. #1: Set Up Ticketing for Your Facebook Event You want to make it as easy as possible for people to buy [...]

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Saturday, 4 August 2018

Facebook Adds New Tools to Manage Your Time on Facebook and Instagram

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Adding New Tools to Manage Your Time on Facebook and Instagram, Facebook API Updates, and other [...]

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Friday, 3 August 2018

#SproutChat Calendar: Upcoming Topics for August 2018

Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences!

See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

Wednesday, August 1: Sprout Social Trivia!

Wednesday, August 8: Optimizing Content Experiences for Your Audience on Social Media With UberFlip.

Join us and Uberflip for a #SproutChat that will dive deep into what it really means to take your hub of content and turn it all into a context experience. Great content is a good place to start, but there are ways that social media can take that a step further and really hone in on how a user experiences it. We’ll discuss how social plays into these experiences through amplification, distribution, and even analysis.

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Wednesday, 8/15: Creating Connection: Brands & People

This chat will focus on all the ways social media is used to create real, open, and empathetic connections between brands and people. We’ll cover everything from what true connection between brands and people actually means to you, to how to spur and maintain them. Bring your best examples of how you’ve seen brands make meaningful connections with their audiences!

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Wednesday, 8/22: How to Get the Most out of Marketing Conferences

When you work in social media, staying up to date on the latest trends is sometimes a struggle. Attending in-person conferences to stay informed can be expensive, especially if you work on a small team or on your own. Join us as we chat with our in-house events specialist, Becky Gomez, about how to get the most out of a digital conference. We’ll talk about a range of topics from networking to ways to put learning into action.

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Wednesday, 8/29: Marketers & Self Care

It’s common for social media managers to feel as though they can never fully switch “off” during non-working hours. But it’s important to know when to step back. Taking time for yourself, recharging, creating necessary boundaries at work—it all helps you avoid burnout in the short term. Join us as we chat about what self-care means to marketers, share tips for unplugging and finding inspiration in their work.

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Facebook Analytics: What Marketers Need to Know

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with [...]

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Thursday, 2 August 2018

How to Turn Fans Into Brand Champions

Is your visibility on social media falling? Wondering how your biggest fans can help? In this article, you’ll discover how to turn engaged fans and followers into brand champions. Why Brand Champions Matter to Social Visibility As marketers prepare to feel the full effects of evolving social media algorithms, relationships are the new reach. More [...]

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Wednesday, 1 August 2018

Creative Instagram Features for Marketers

Want to make your Instagram presence more business-oriented? Wondering which Instagram tools can help? In this article, you’ll discover six Instagram features marketers can use to support business goals. #1: Use Instagram Action Buttons to Encourage On-Platform Business Transactions Instagram business accounts can now add action buttons to their profile that allow users to book [...]

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