Thursday, 31 May 2018
4 Tools to Find and Manage Influencers
Are you working with social media influencers? Wondering how to vet and recruit influencers? In this article, you’ll discover four tools to manage your influencer relationships. #1: Identify and Vet Influencers With Influence.co and Social Blade Influence.co is a tool that helps you easily find and connect with influencers who want to work with brands. [...]
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Wednesday, 30 May 2018
6 Tools for Social Media Content Inspiration
Need more ideas to fill the gaps in your social media posting calendar? Looking for tools to help? In this article, you’ll discover six tools and websites that will help keep your social media content interesting, timely, and relevant. #1: Discover Unofficial Holidays and Popular Events With Forekast Forekast is one of the best places [...]
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Tuesday, 29 May 2018
How to Pin a Facebook Lead Ad to Your Facebook Page
Want to generate qualified leads from Facebook? Wondering how to make your email lead form what people see when they visit your Facebook page? In this article, you’ll discover how to use Facebook lead ads without spending any money. #1: Create a Lead Ad Via Ads Manager While Facebook doesn’t give you the option to [...]
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Monday, 28 May 2018
How to Retarget on Facebook and Instagram With Dynamic Product Ads
Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and Instagram? In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager. What Are Dynamic Product Ads? Dynamic product ads let you [...]
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Saturday, 26 May 2018
Facebook Testing Influencer Marketing Search Engine
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagram’s new Mute option, and other breaking social media [...]
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Friday, 25 May 2018
Alexa Flash Briefings: What Marketers Need to Know
Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? To explore how marketers can benefit from Alexa flash briefings, I interview Chris Brogan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business [...]
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Thursday, 24 May 2018
How to Create a Facebook Ad With Business Manager
Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager. #1: Set Up Facebook Business Manager If you don’t already have a personal Facebook profile, creating that profile is your first [...]
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Wednesday, 23 May 2018
How to Use Social Media to Promote Your Event
Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience. #1: Choose the Social Platform Best-Suited to Promote Your Event Before your event, you can [...]
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Tuesday, 22 May 2018
How to Use Facebook Group Units to Organize Your Content
Do you want to organize the content and resources available in your Facebook group? Wondering how the Units feature for Facebook groups can help? In this article, you’ll discover how to create and use units in Facebook groups. #1: Set Your Facebook Group Type to Social Learning Facebook recently added a new group type option [...]
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Monday, 21 May 2018
How to Build a Facebook Ad Funnel Using Customer Testimonials
Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials. Why Use Case Studies and Testimonials in Facebook Ads? In Facebook marketing, people often make the same mistake: [...]
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Saturday, 19 May 2018
Facebook Rolls Out Three New Features for Stories
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of [...]
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Friday, 18 May 2018
Crisis Planning: How to Publicly Respond to Business Problems
Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]
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Thursday, 17 May 2018
How to Optimize Your Facebook Page Preview in the News Feed
Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, you’ll discover how to optimize your Facebook page preview to boost likes and bring new fans on board. Why Facebook Page Previews Matter Page previews appear when someone [...]
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Wednesday, 16 May 2018
How to Move Your Social Traffic Into a Sales Funnel
Want more conversions from your organic social media traffic? Wondering how to set up a sales funnel for your social media visitors? In this article, you’ll learn how to convert more social media visitors using a sales funnel. Why Optimize Your Funnel? Social media marketing is one of the best methods for increasing organic traffic. [...]
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Tuesday, 15 May 2018
Instagram Shadowban? What Marketers Need to Know
Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram “shadowban”? In this article, you’ll discover how to avoid activities that can result in reduced visibility on Instagram. Is There an Instagram Shadowban? Before discussing the limits imposed on Instagram activities, I want to clarify the confusion about [...]
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Monday, 14 May 2018
How to Use the Facebook Budget Optimization Tool for Improved Results
Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebook’s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, you’ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations [...]
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Saturday, 12 May 2018
Facebook Rolls Out New Live Video Tools
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live Video tools with David Foster, new Instagram business tools with Jeff Sieh, and more [...]
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Friday, 11 May 2018
How to Generate Leads and Sell With Live Video
Want to increase leads and sales? Wondering how live video can help? To explore how to sell and generate leads with live video, I interview Nicole Walters. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and [...]
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Thursday, 10 May 2018
How to Add Facebook Customer Chat to Your Website
Want a better way to connect with prospects and customers? Did you know that Facebook Messenger makes it easy to embed a live customer chat widget on your site? The Messenger Customer Chat plugin allows you to have a live conversation with site visitors. In this article, you’ll learn how to add a Facebook Messenger [...]
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Wednesday, 9 May 2018
The Top 8 Social Media Conferences to Book in 2018
We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve?
While reading up on the latest articles and news releases is always recommended, social media conferences could be the ultimate way to supplement your knowledge. Where else can you learn from some of the best minds in your field, network with fellow marketers and geek-out over digital strategies?
Social media conferences are the perfect excuse to get out of the office and learn about your industry. Plus they’re a great way to fill up your social feeds with some interesting snaps!
If you’re hoping to fill your schedule with a few social media events, you’ve come to the right place. We’ve organized some of the biggest and best social media conferences into the must-attend list for 2018. Stick with us all the way to the bottom of the article for some tips on where to visit in 2019 too!
1. Gartner Digital Marketing Conference: May 15-17
If you consider yourself to be on the cutting edge of social media conferences, then the Gartner event is ideal for you. This digital marketing experience is perfect for customer experience professionals, marketing leaders and senior social managers.
The event covers some of the latest tools and trends intended to help you become a better marketer. Speakers include professor of cognitive neuroscience, Tali Sharot, and CEO of Edelman, Richard Edelman.
Ask the Analyst: The Impact of Privacy and the #GDPR on Personalization is just one of several analyst sessions being offered at #GartnerDMC this year. Check out the rest here: https://t.co/otkPDfCSAm pic.twitter.com/SZeFWoS2u1
— Gartner Events (@Gartner_Events) May 1, 2018
2. Social Media Week LA: June 12-14
Set as the three primary pillars for Social Media Week LA, Learn, Experience and Connect will be the main topics of discussion. This major event is one of the biggest for social media marketers and managers to dig in deep into the industry. While Social Media Week New York has already passed, many are getting prepared for the second flagship event this summer in LA.
Some of the main speakers to look for include: Rosa Walker of Hulu, Hillary Levine Power of Super Deluxe and Rosette Pambakian of Tinder.
10 Reasons to Register for Social Media Week LA 2018 https://t.co/pIif89hzXQ #SMWLA pic.twitter.com/RIXPxmPSoJ
— Social Media Week (@socialmediaweek) April 13, 2018
Each year, the Social Media Week event is hosted in its three flagship cities: Los Angeles, New York and London. However, the crew doesn’t stop there. If you’re looking for something a little closer, check out its list of 2018 conferences in satellite cities such as Milan, Rome, Zurich and so many more! New cities are added each year, so see if the next SMW event is happening around you!
3. Frost & Sullivan MindXchange: June 16-18
The Frost & Sullivan MindXchange conference is an excuse to get nerdy with your campaigns. It pursues the “complete reinvention of marketing” and hosts plenty of speakers and industry insight in the three-day event in Nashville, Tennessee. Bringing together marketing leaders from around the world, MindXchange discusses actionable insights and important strategies for the changing nature of the digital world. It’s followed by a “Marketing Impact” report released on July 19th each year.
The sheer number of people taking part in this conference is mind-boggling. It features speakers like Scott Harkins of FedEx, Burges Karkaria of Intel and Andrew Malcolm of Evernote.
@AMANashville we are bringing a great event to town! 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, July 16 – 18, 2018 | Loews Vanderbilt Hotel | Nashville, TN https://t.co/68uBIv1iEK Any B2B Marketers or Agencies interested in learning about it?
— Greg Rossi (@GregRossi_Frost) March 1, 2018
4. ANA Digital & Social Conference: July 25-27
The ANA Conference keeps modern marketers on top of the latest social and digital trends. Covering evolutions from the first half of the year and predictions for the second half, it’s the ideal way to transition into Q3 and Q4 of your business.
This will be the 9th annual ANA conference and will take place in Rancho Palos Verdes, California. Here the ANA Digital & Social Conference will feature top social media leaders covering topics like AI, influencer marketing, virtual reality, content marketing and chatbots.
Good news! Registration for the 2018 ANA Digital & Social Media Conference, being held in Rancho Palo Verdes, Calif., is now open. Check out the agenda here: https://t.co/O0DkNHiyVA#ANADigital
— ANAmarketers (@ANAmarketers) March 16, 2018
5. Inbound: September 4-7
The agenda for Inbound 2018 isn’t set in stone yet. However, we do know it’s taking place in Boston. This exciting marketing event has already hosted speeches from Seth Godin, Michelle Obama and Rand Fishkin. You definitely can look forward to some great keynotes for this conference!
Additionally, one of the great things about Inbound is that it isn’t all business. If you’re hoping to have a little fun while you learn about the state of digital marketing, this is the event for you. Inbound comes with food truck lunches, happy hours and nightly parties too.
We’re ecstatic to announce the first speakers for INBOUND18! Don’t miss Ava DuVernay, Chimamanda Ngozi Adichie, and Mo Gawdat on stage this September. #INBOUND18 pic.twitter.com/LnEBZZ7lpu
— INBOUND (@INBOUND) April 4, 2018
6. Content Marketing World: September 5-8
The ultimate place for companies to learn everything they need to know about content is here. Content Marketing World is a highly-sought after summit based in Cleveland, Ohio. Every year new speakers join the amazing roster to talk all things content. This year, you can expect to hear from Kate Santore of Coca-Cola, Linda Boff of GE and even Joseph Gordon-Levitt.
CMWorld 2018 gives brands all the marketing materials and support they need to take an enhanced content strategy back to their team. That includes an insight into the latest social trends too.
She's known for her roles on SNL and 30 Rock. And this September, we'll learn the secrets behind Tina Fey's prolific comedy creation on- and off-screen. Join us as she headlines Content Marketing World. https://t.co/3ZdgUlkEGO #CMWorld pic.twitter.com/dFAg4Fe5kW
— Content Marketing (@CMIContent) April 24, 2018
7. EVENTtech: November 12-14
More than 1,000 marketers are set to attend EVENTtech in Las Vegas this year. The conference explores how brands use social media to enhance in-person and live experiences. Coming to you from Event Marketer, the summit is the must-see digital marketing conference of the year.
There are over 100 classes and workshops to attend and countless exciting activities. Visitors can even enjoy exploring some of the latest interactive tools and apps in the industry.
That's a wrap! See you next year back at The Paris, November 12-14. Registration is now open for EventTech 2018! Lowest rates on sale now. https://t.co/jFeulq86A4 #EventTechLive #eventprofs pic.twitter.com/xvz9VrQJCB
— Event Marketer (@EventMarketer) November 16, 2017
8. Social Fresh: December 5-7
Easily one of the more exciting social media conferences on this list is the 2018 Social Fresh Conference. Thanks to its exceptional list of speakers, it’s a must-attend event for those budding or well-experienced in the field. Hosted in Winter Park, Florida, you can expect to hear from Duke University, IBM and many other leading companies. The tickets are affordable too so you won’t have to worry about breaking the bank.
This year, the conference will cover all the most up-to-date changes and training in the social sphere. It’s designed to get you ready for 2019 and ensure your marketing efforts are on track.
Reserve your Social Fresh 2018 ticket today. Prices go up tomorrow. Save $600 off the door price.
>> https://t.co/TeydI7KHKM pic.twitter.com/pw31gYH5RD
— Social Fresh (@socialfresh) April 24, 2018
Social Media Conferences to Start Planning Around in 2019
If you’re a little late to the party and missed a few events this year, don’t worry. There are more incredible social media conferences to attend in 2019 too. While we don’t have the dates for these events just yet, they’re worth watching out for when you’re planning next year’s calendar.
Growth Hackers
Usually taking place in San Diego, California, the Growth Hackers Conference is a one-day conference, covering some of the most crucial information on how to build your business in the year ahead. At this summit, you discover unique insights into how to grow your team and brand. The experience is hosted by Sean Ellis, the person who first coined the term “growth hacker” in 2010. You can sign up for their mailing list to get the latest information about Growth Hackers 2019 dates, speakers, location and more.
The Biggest List of Takeaways From #GHConf17: https://t.co/a2ImI6oVYy
— GrowthHackers (@GrowthHackers) May 3, 2018
Social Media Strategies Summit
One of the most popular go-to social media conferences is the the Strategies Summit. This event helps companies build social plans, content creation campaigns and much more. If you want to learn about the impact technology has on branding and social communication, this is the conference for you. Often hosted in San Francisco during the first couple of months of the year, the event is a great place for networking and learning how to take your social strategy to the next level.
That's a wrap! A big thank you to all of our speakers, attendees, and sponsors that joined us in Chicago! We loved seeing our #SMSsummit community! Till the next time, we all see each other. pic.twitter.com/bk3OkY3UbA
— Social Media Strategies Summit (@SMS_summit) April 26, 2018
Social Media Marketing World
Hosted by Social Media Examiner, Social Media Marketing World takes place every year in San Diego. With conference dates usually set in February or March, SMM World offers empowering insights from digital experts around the globe. Some of the attendees for 2018 included Jay Baer, Guy Kawasaki and Mari Smith. Along with incredible keynote speeches, there’s plenty of networking parties and workshops to enjoy here. Register to get up-to-date information on 2019’s conference.
Have you visited our speaker page recently to see all of the amazing speakers that will be at SMMW18? Check it out here: https://t.co/DdrR11q11W Who are you looking forward to the most? #SMMW18
— Social Media Marketing World (@SMMWConference) February 21, 2018
Digital Marketing Innovation Summit: February 27-29
Where better to sink your teeth into digital marketing than the Big Apple? The New York Digital Marketing Innovation Summit brings together marketing leaders from PepsiCo, Google, Nike and other major enterprise businesses in the space. Get a glimpse into current trends and check out the latest technology for marketers at this event.
While you’re here, you’ll discover how you can create an omnichannel experience for your audience. You might even have a chance to boost your popularity with a bit of professional networking. Registration is already live for next year’s summit!
How did your #digitalmarketing tactics perform last year? Did you get the #ROI you expected? It's time to #bebetter and #learn some new skills! Join us at the #DigiMarketing Innovation Summit in New York on Feb 27 & 28: https://t.co/dVAITeN4C5 pic.twitter.com/JqIk5w02Ek
— Innovation Enterprise (@IEGroup) February 1, 2018
Exploring the Best Social Media Conferences
A conference is more than just a room packed full of over-heated marketers. It’s a chance to network, explore new ideas and empower your brand. This year, try adding a few of the events above into your calendar. You’ll be surprised how much you learn and grow when you connect with the peers in your space.
This post The Top 8 Social Media Conferences to Book in 2018 originally appeared on Sprout Social.
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LinkedIn Layout Changes and Feature Updates: What Marketers Need to Know
When was the last time you updated your LinkedIn profile? Are you taking advantage of all of the LinkedIn features available to you? In this article, you’ll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. #1: Profile Photo Placement Reveals More Usable Background Image [...]
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Tuesday, 8 May 2018
7 Ways to Target Website Visitors With Facebook Custom Audiences
Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages? In this article, you’ll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic. What Are Website Custom [...]
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Monday, 7 May 2018
2018 Social Media Marketing Industry Report
Do you wonder how fellow marketers are using social media? Wondering if you should focus more on ads or bots? In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you how marketers’ organic activities have changed and what their future plans [...]
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Saturday, 5 May 2018
Facebook F8 Announcements: What Marketers Need to Know
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook F8 announcements, new Facebook Group features, Instagram video calling, Messenger updates, and other breaking social media [...]
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Friday, 4 May 2018
Marketer to Instagram Influencer: The Josh Horton Story
Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts? To explore how to become a full-time Instagram influencer, I interview Josh Horton. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business [...]
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Thursday, 3 May 2018
How to Easily Change 16×9 Video to Square Video on Your Phone
Want to use more square videos in your social media marketing? Concerned you filmed in the 16×9 format? In this article, you’ll discover how to change landscape video into square video using your mobile device. #1: Shoot Your Video If you already have some video you want to transform into a square format, feel free [...]
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Wednesday, 2 May 2018
#SproutChat Calendar: Upcoming Topics for May
Summer is just around the corner and this month at #SproutChat there is no shortage of useful conversations to be had, even with the sun shining well into the evening. From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing.
May will have plenty of social media expert guests to bring their insights and expertise.
Wednesday, May 2: Social Team Structure
Social team structures and what their days look like can vary across the board, so let’s take the time to hear from our #SproutChat participants to see how their teams operate. We’ll also talk about the important skills that every social media manager needs to have as well as how they prioritize tasks throughout the day.
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Wednesday, May 9: Social Media Management on the Go
We know that as social media managers, the job often requires you to work on the run. This week at #SproutChat participants will share their best practices for utilizing mobile offerings to their fullest extent. We’ll cover hacks for creating content on the go, engaging in the moment and sharing any apps that make life a little easier for social media managers.
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Wednesday, May 16: Social for Regulated Industries
Getting a brand up and running on social can be a long, tiring process, but doing this in an industry that’s highly regulated and requires compliance? Well, that can be tricky. This week at #SproutChat we’ll be chatting with special guest and Sprout All Star, Alex Bimonte of Modernizing Medicine about best practices for social in regulated industries.
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Wednesday, May 23: Ambassador Programs
Social media allows consumers to become brand ambassadors just by sharing their word of mouth recommendation of a brand in a social post. At this #SproutChat we’ll discuss how to best utilize social media for launching a brand ambassador program and also use it to monitor for conversations from your ambassadors. We’ll cover the differences between an ambassador and influencers in this chat as well.
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Wednesday, May 30: Personal Branding
Launching your own brand? Rethinking your brand voice and look? Join Sprout All Star Elite and branding expert, Rebekah Radice at #SproutChat to gain insights on how to build up your personal brand and make sure that you stand out from the noise. Participants should expect to leave the hour with takeaways that can be directly applied to their own brands.
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How to Retarget People Who Click on Curated Content
Do you share curated content on social media? Wondering how to retarget people who click on the third-party content you share? In this article, you’ll discover two ways to retarget people who click links to content you share, whether that content is yours or someone else’s. What Is Link Retargeting? Retargeting gives you the power [...]
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Tuesday, 1 May 2018
3 Overlooked Facebook Lookalike Audiences That Will Improve Your Ad Results
Want better results from your Facebook lookalike audiences? Wondering which custom audiences yield the best-performing lookalike audiences? In this article, you’ll discover how to create three highly tuned Facebook lookalike audiences from your most valuable custom audiences. #1: Reach a Lookalike Audience of People Who Spend Time on Your Website’s Product Pages Website traffic lookalike [...]
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