Wednesday, 31 January 2018
How to Drive Traffic With Your Facebook Cover Photo
Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. Why Use Your Facebook Cover Photo in a Lead Capture Campaign? One frustration for businesses on Facebook [...]
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Tuesday, 30 January 2018
How to Use Facebook Lead Ads for More Prospects
Need more qualified leads from Facebook? Have you used Facebook lead ads? With the arrival of Facebook Zero, pages will effectively see little or no organic reach without some form of ad budget. The money you spend needs to show a return. In this article, you’ll discover how to use Facebook lead ads to collect [...]
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Monday, 29 January 2018
How to Sell More With Facebook Custom Audiences
Want more sales from your Facebook ads? Wondering which type of Facebook custom audience works best at each stage of the customer journey? In this article, you’ll discover how to pair Facebook custom audiences with different types of prospects to create an effective Facebook marketing funnel. Structure Your Facebook Campaigns for Maximum Return When you [...]
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Saturday, 27 January 2018
YouTube Monetization and Partnership Changes
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore we explore YouTube monetization and partnership changes with Steve Dotto, Instagram Stories updates with Jeff Sieh, and [...]
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Friday, 26 January 2018
Why Collaboration Has Replaced Competition in the Agency World
I’ve seen many changes in the agency world since the mid ’90s. There was a time when an agency would take on any project–whether or not they had the capability to, in order to win business. Clients would orchestrate a game of creative war by telling us which agencies we were competing against. Account and creative teams would work through the night while the CFO would pour over financials, disclosing everything but her shoe size.
The end goal? To secure a massive request for proposal (RFP) with the most clever, over-the-top pitch.
As social media and content marketing shifted from buzzwords to business strategies, brands began to sit-up and take notice. It was around this time that Forbes declared that the traditional RFP was an archaic exercise in wasted time. And while this statement might have been premature, the business publication was on to something.
Today marketers focus less on expensive, elaborate ‘dog and pony shows’ and more on finding ways to create deeper relationships with their customers. This takes authenticity and transparency on the part of brands and their agencies. The modern strategies that have transformed traditional marketing best-practices and democratized business have made it more affordable and accessible for organizations of all shapes and sizes to reach, engage and convert new audiences. As agencies, we don’t need to be experts in every discipline. What we need to do is think and work smarter and more collaboratively.
When two great talents join forces, incredible things can happen. Steven Spielberg and John Williams created iconic moments in movie history from “Jaws” to “Jurassic Park.” When The Atlantic and Allstate partnered to create The Renewal Project, both teams were able to advance social good and contribute to civic innovation. St. Louis-based agency Second Story was born from this type of thinking. It takes a mindset shift from ‘what can I gain?’ to ‘what can we offer?’ And that requires setting ego up on a shelf and focusing on what’s best for a client.
That said, working with other agencies isn’t always easy. After all, ego is part of what drives creative personalities to do their best work. It can be difficult to make decisions and determine things like billing structure and workflow.
At Second Story, we’ve found that following six guiding principles can ease the process.
Identify a Clear Lead
Agencies are used to managing clients, creating workflows and leading client meetings and conference calls. With more than one agency in the picture, the workflow can become muddled. Who’s in charge of this project, anyway? If you’ve put the program together, you’re the lead. That doesn’t mean you have better account management skills than your partner agency, it just means someone has to be a clear lead on the project so that the client knows who’s in charge and how the work will be completed.
Stay in control by setting up a weekly touch base meeting and creating a timetable that includes each task, its due date and who is responsible. Be sure to let your partner agency weigh in, especially on the tasks where they are the experts. But all admin documents and meeting invites should come from you.
Focus on Expertise
Maybe you’ve landed a healthcare client because of your content marketing expertise, but you know a local agency that specializes in the healthcare industry. You don’t have to turn over your business, but hiring them on as a consultant for the project will only serve to make the end result more effective. Modern clients appreciate and reward transparency so don’t be afraid to let them know you’re pulling in another source. Plus, any agency you partner with will likely hire you in return for your expertise.
Be Respectful
Second Story is routinely given direct contact with other agencies’ clients in order to work for them. That’s because we’ve worked to earn our partner agencies’ trust. You can do the same by:
- Always speaking with their brand voice in mind.
- Putting your relationship with the partner agency above any potential relationship with the client company.
- Working through your agency contact for approvals and communication until and unless you are given access directly to their clients.
We’re proud of all the work we do, including projects through our partner agencies. But we also want to respect the privacy of those agencies, so rather than creating case studies that delve into the specifics of each project, we simply created one case study that shows the client logos and explains why we don’t share the details. You can check it out here.
Level Set Client Expectations
We’ve had our clients’ clients ask us about working directly with them. Each time, we are 100% transparent and clear. We will not compete directly with our agency clients. If they design websites, we will not design websites unless asked by our client to do so. However, we have had client companies ask about services outside of their agency’s area of expertise. In this case, reach out to your client to let them know and ask their permission to provide their client with information.
Understand & Communicate What Sets Your Agency Apart
Every agency started with a specific type of expertise. Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Maybe it’s your experience working within a niche industry or vertical. Your agency doesn’t have to do it all. You just have to do one thing really well. Set yourself apart from other agencies with that distinction and you’ll be the name they remember for that service.
Pitch Clients As a Team
Partnering with another agency that has a different specialty than your own can increase your chances of gaining new business. Rather than competing for the same client business, pool your resources to pitch together and work as a team to bring them on board—and provide twice the service and expertise than you could alone.
The proliferation of content has made today’s business culture much more transparent and kindness and kudos are an important part of social media culture. The combination has created a business environment that isn’t afraid to complement (and compliment) rather than compete.
There’s room for all agencies and each one brings something unique to the table. When we work together, our clients get the best of everything and they’ll continue to come back for more.
This post Why Collaboration Has Replaced Competition in the Agency World originally appeared on Sprout Social.
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Storytelling With Video: The Journey
Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? To explore how and why we produce a weekly video documentary, I pull back the curtain on our show, The Journey. More About This Show The Social Media Marketing podcast is [...]
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Thursday, 25 January 2018
Crafting the Experience: The Journey, Episode 14
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=NZ6WgPz5u5Y Watch The Journey: Episode 14 Episode 14 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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How to Use Live Video to Generate Leads and Sell
Wondering how live video can help you make money? Looking for ways to increase the return on your investment in live video? In this article, you’ll discover six ways to develop leads and boost sales using live video. #1: Generate Leads via Teasers and Prompts The popularity of live video makes it a great way [...]
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Wednesday, 24 January 2018
How to Easily Create Marketing Videos From Images
Wondering how to market with video without being in front of the camera? Have you thought about creating video from product and brand images you already have? In this article, you’ll find two affordable ways to create engaging videos for your business by repurposing visual assets you have on hand. #1: Customize a Storyboard Video [...]
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Tuesday, 23 January 2018
How to Use Facebook Analytics for Your Website
Want to learn more about your website visitors? Have you heard of Facebook Analytics? In this article, you’ll discover how to install and use Facebook Analytics to reveal data about the Facebook users who visit your website. #1: Create a Facebook Pixel for Your Website If you haven’t already installed the Facebook pixel on your [...]
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Monday, 22 January 2018
Facebook Zero: The Changing News Feed and What Marketers Need to Know
Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? Wondering how these news feed changes will affect your marketing? In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed. [...]
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Saturday, 20 January 2018
Facebook News Feed Changes: Why We Need a New Strategy
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week! [...]
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Friday, 19 January 2018
#SproutChat Recap: The Basics of SEO
When it comes to professional development it’s key to explore the various aspects of marketing, outside of your daily duties. SEO, for example, can play a significant role in your social media strategy. Having baseline knowledge of this field can come in handy for you and your professional growth.
In this week’s #SproutChat, Dominique Jackson, Sprout Social’s SEO Strategist, joined us to discuss some common misconceptions about SEO and how to improve your inbound marketing strategies using SEO tactics.
Change Doesn’t Happen Overnight
It’s common for folks to expect immediate change when implementing adjustments to strategy. However, this isn’t the reality. Find out some SEO myths that participants shared with the community.
A1: One big misconception is that SEO is all about stuffing your pages with as many keywords as possible. Google’s algorithm is a lot smarter than it was in 2012. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A1: Marketers need to focus on creating content that solves the problems of their audience/customers. Some of the most successful content creators out there don’t know anything about SEO and keywords, but they know their audience. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A1: One of the biggest misconceptions about SEO is that it can happen overnight. It takes time. #SproutChat pic.twitter.com/XWJ3ZEUD7l
— Netvantage Marketing (@netvantage) January 17, 2018
A1 that keywords are more important than content #sproutchat
— Toby Metcalf (@Toby_Metcalf) January 17, 2018
A1: A lot of people seem to think SEO is set it, and forget it.
It's a constant processes of measurements, trial/error, and tweaking.#SproutChat— Jeff Higgins Loves The Smell Of Bath & Body Works (@ItsJeffHiggins) January 17, 2018
A1: in my experience with clients, they tend to think SEO will give them immediate results. I always have to make the point that SEO is a gradual and slow build that will pay off in due time. #SproutChat https://t.co/liGYT5Xhs2
— the unburnt (@alaw312) January 17, 2018
A1: that just knowing SEO is going to solve all your problems. Or making minor SEO tweaks without rationale/goals implemented. #SproutChat pic.twitter.com/pdvwMBHroe
— Julie Lichtenberg (@jalichtenberg) January 17, 2018
A1
Misconceptions about SEO:
❌That it's a thing you do, once, and forget about it
❌That anyone, at any skill level, can do it *well*
❌That there's only one "right" way to do it
❌That it's only relevant when you're building a site or writing a post#SproutChat— comfortwriter 📱🤓📝 (@ComfortWriter) January 17, 2018
A Little Research Goes a Long Way
When brainstorming new content ideas, take the time to do keyword research and see what keywords resonate with your audience or the audience you’re trying to target. Knowing this information can help you in the long run as these small moves tend to have big impact overtime, particularly with higher rankings in searches.
A2: Spending a little time doing keyword research is super helpful for content creation. Learning how your target audience searches can give you endless content ideas that your audience actually wants to read. @semrush is a great tool for keyword research. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
Q2: It helps you keep your focused – keep your eye on the prize providing what's most relevant for the reader, avoiding what might just be cutsey. #sproutchat
— heinrich (@heinrichmktg) January 17, 2018
A2: When we brainstorm content, we think of a topic and then ask, "What keyword do we want to target with this?" Then we research the keyword and determine if it's feasible to rank for it. If not, we ask, what other angle can we take on this? #SproutChat
— Olive & Company (@oliveandco) January 17, 2018
A2: By optimizing your content for search, you can ensure that more people will find it and engage with your brand. #sproutchat
— Val Vesa | Social Media & Travel Photography (@adspedia) January 17, 2018
A2 Study trends and let it guide your strategy…
What's already working and why?
Which keywords, links, content is driving action?
How can you extend all of this?#sproutchat— Carolina (@YoursTrulyCaro) January 17, 2018
A2: Focus on creating quality content instead of a lot of content. Then make sure you are distributing it on the social channels most suitable to your target audience. #SproutChat https://t.co/mKPhb5sq6M
— Simply Measured (@simplymeasured) January 17, 2018
Build Relationships
Getting inbound links back to your site is likely part of your current overall marketing strategy, but one thing to consider shifting focus toward is building relationships. Befriend other content creators and ask them to include links back to your site, when applicable, and reciprocate as much as possible.
A3. Two biggest things are (1) Create resourceful content that people actually want to link to. (2) Build relationships with other content creators that can potentially link to you. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A3. Also, when you’re building relationships, start by bringing value to the other person. If the first time they hear from you is when you beg them for a link, it looks a lot like SPAM. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A3: Grinding hard on link building & pitching. Make sure you have something to offer in the form of reach & conversions. #SproutChat https://t.co/fCm1HShIVs
— the unburnt (@alaw312) January 17, 2018
A3 #SproutChat : Making sure content is linking to the appropriate landing page, not always just your general homepage.
— Jenny S. West (@jennyswest) January 17, 2018
A3 Like always: high quality content, guest blogging, check for broken links.. #SproutChat
— meks (@meksHQ) January 17, 2018
A3: This is tricky. One-to-one relationship building works best here. Starting with the inner circle (i.e. customers, partners) and then moving toward building relationships with thought leaders and influencers that target similar keywords #sproutchat
— LookBookHQ (@lookbookhq) January 17, 2018
Keep Social Content Consistent
Providing the most up to date information on your social pages and posting consistently will keep your feed fresh, as well as ensure that your content will be included in searches.
A4 (1): The two major social networks you should try to index content from are Pinterest and YouTube (Medium too if you’re counting that). For Pinterest, it’s important to optimize your boards. @neilpatel has a great guide here: https://t.co/94zoYIAYQD #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A4 (2): For YouTube, educational/how-to videos tend to perform really well in Google. Think of the questions and problems your audience/target customer has and create videos that address them. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A4 Yep. Search engines index social media posts. So while you won't have the same focus on keywords or ranking, you can post on consistent topics e.g. tech/science, & optimise your profile. Stimulate discussion – replies will probably contain relevant keywords, too. #SproutChat
— comfortwriter 📱🤓📝 (@ComfortWriter) January 17, 2018
A4: Yes search engines index pages and posts. Be sure to keep your content fresh and populated on your social media platforms. Don't be on a platform that you can't contribute to regularly. #SproutChat
— Netvantage Marketing (@netvantage) January 17, 2018
A4 Sure do! Twitter, Google+ are a go/to sm channels to use in that matter #SproutChat
— meks (@meksHQ) January 17, 2018
A4: Yes! There are many ways to do this. One way is to put a HTML tag on your social content (like a description for articles or alt-text for images/pictures) that tells search engines exactly what your content is about. #SproutChat https://t.co/ME3nZJmSeS
— Simply Measured (@simplymeasured) January 17, 2018
Put Those Skills to Work
If you’re focusing on personal branding and trying to get the word out about your expertise, start writing content and pushing it live on platforms like WordPress or Medium. Remain consistent in your work and remember that change doesn’t happen overnight but the more you produce and engage, the more relationships you’ll build and the more improvements you’ll see.
A6 (1): Make a site with WordPress or use Medium, to create content showcasing your expertise in your field. As it starts to rank in search engines, you’ll build traffic and grow your personal brand. #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A6 (2): My personal blog helped me get clients as a freelancer, and even land my job here at Sprout! I’ve received plenty of emails from people wanting to work with me that start with “I found your article about XYZ, and….” #SproutChat
— Dominique Jackson (@djthewriter) January 17, 2018
A6 competition research, see their soft spots, upgrade yours, compete with better content and know how’s. Use the results to optimize yourself better #SproutChat
— meks (@meksHQ) January 17, 2018
A6: Potentially unpopular answer here, but I hardly even think about it. My personal brand exists for reasons far different than my clients' brands; on my own site/blog, I just talk about what I want to talk about/am interested in/am good at, and the viewership comes! (1/2)
— Olive & Company (@oliveandco) January 17, 2018
A6: SEO is perhaps the most valuable channel in your personal branding because it is earned. Mold & optimize your personal brand to the career & positions you line up with perfectly. #SproutChat https://t.co/Gwk8q1fN3u
— the unburnt (@alaw312) January 17, 2018
A6 If you're trying to branch out into starting your own business or freelance full-time, this is just one more way people can find you. #SproutChat
— Cristy (@lacristysalinas) January 17, 2018
#SproutChat will be on break next Wednesday, Jan. 24, as we’ll be tuning in to Sprout Sessions and continuing the conversation on social. In the meantime, be sure to join our Facebook community so you can connect with other folks in the industry.
This post #SproutChat Recap: The Basics of SEO originally appeared on Sprout Social.
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YouTube Ranking: How to Get More Views on YouTube
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]
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Thursday, 18 January 2018
Getting Things Done: The Journey, Episode 13
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=aDhCtbRB1jE Watch The Journey: Episode 13 Episode 13 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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How to Generate More Leads From Your Blog
Need your blog posts to generate more leads? Looking for tips to turn more readers into loyal email subscribers? In this article, you’ll learn how to combine blog posts and content upgrades into a package that generates warm leads. #1: Review Multiple Platforms to Find Popular Topics To convert more customers through blogging, you need [...]
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Wednesday, 17 January 2018
7 Ways to Use Instagram Video for Business
Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content. #1: Integrate Instagram Stories Video An estimated 250+ million active users view Instagram Stories every day. Because Stories content has [...]
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Tuesday, 16 January 2018
How to Use Instagram Story Highlights for Business
Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience. In this article, you’ll discover how to create Instagram stories highlight albums for your business. #1: Create an [...]
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Monday, 15 January 2018
How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads
Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad. In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience. What Is Facebook’s [...]
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Saturday, 13 January 2018
Facebook Organic Reach Update for Pages and Instagram Live Sharing
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook organic reach update for pages, Instagram Live sharing in Direct Messages, and Facebook shutting down their [...]
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Friday, 12 January 2018
#SproutChat Recap: Launching & Advancing Your Career in Social Media
Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need to hone in on for career advancement. Knowing where to start and how to continue your professional development are just two elements in boosting your career.
In this week’s #SproutChat, we were joined by Sprout Social’s own Social Media Manager, Rachael Samuels.
Rachael shared best practices for getting started on networking through social and highlighted important skills to include on your resume.
Jump-Start Job Hunting
Before you start applying to jobs left and right, it’s best to take a step back and make sure that your name and brand are well represented.
We discuss personal brand often in social, but it’s important to audit this before you take a leap and put yourself out there in the candidate pool.
A1: I'll admit it – the first thing I do is google myself. Make sure my LinkedIn is on point, my social profiles are up to speed, SFW, and relevant. I also like to highlight a quirk of mine that sets me apart. Anyone notice I have a thing for Squirrels? #SproutChat http://pic.twitter.com/aSuZCUQNcB
— Rachael Samuels 🐿 (@RachaelSamuels) January 10, 2018
A1: Use a consistent photo on your profiles so no matter where someone finds you, they know you're you! I also like to keep a consistent color scheme on my website and any collateral I make/send. #branding #SproutChat
— e. (@voellercoaster) January 10, 2018
A1: The best way to prep for job hunting is to do research on the skills you’ll need for that dream job. You can do this by looking at job descriptions for one title at different companies. Do you see common skills required by both companies? #SproutChat https://t.co/NIUQUEH07F
— Simply Measured (@simplymeasured) January 10, 2018
A1 Do an audit:
1. Have an updated LinkedIn summary/profile
2. Link to your portfolio or site on your social channels
3. A visible avatar
4. Google yourself to see how you appear online
5. Attend networking events
6. Participate in online forums + publish content #sproutchat— Nancy Casanova (@nancycasanova) January 10, 2018
A1: Be authentic, add value and be part of the conversation in your online community, and look for opportunities to network.
You have to have both online and offline skills #SprouChat
— Taylor J. Hall (@taylorjhall) January 10, 2018
A1: Use a consistent photo on your profiles so no matter where someone finds you, they know you're you! I also like to keep a consistent color scheme on my website and any collateral I make/send. #branding #SproutChat
— e. (@voellercoaster) January 10, 2018
A1. Updated LinkedIn, good references in order and always be ready to jump on opportunities. #SproutChat
— Patricia Weigle (@SocialTruffles) January 10, 2018
Highlight Skills on Your Resume
Every good social media manager should have excellent communication skills at the very least, but take note of what these participants shared. Skills will shift for each job you apply to, but knowing what to highlight is key.
A3: Organization is a key skill when it comes to social. Also, boldness and creativity are the qualities that help give you an edge. I actually wrote a full on piece about the attributes someone in social should have! #SproutChat https://t.co/Ugm7NjRAtS
— Rachael Samuels 🐿 (@RachaelSamuels) January 10, 2018
A3: Copywriting/editing; empathy; ability to work in dynamic, fast-paced environment. Also don't be afraid 2 think outside the box abt your talents and experience! That first-job, whether scooping ice cream or earwax (lol), might have provided transferrable skills! #SproutChat
— Jenny S. West (@jennyswest) January 10, 2018
A3: I think the following skills are mandatory for #socialmedia position –
Innovative, analytic (analyze audience behavior), creative (out of the box thinking) & adjustable #SproutChat— Benny Gelbendorf (@BGelbendorf) January 10, 2018
A3: You want someone with creativity and who has experience in the social media field. Experience makes a huge difference! #SproutChat
— Express Writers (@ExpWriters) January 10, 2018
A3 Skills that are needed for Social Media jobs are organization, analyzing, a willingness and passion to learn from others about new trends, a passion to connect to other individuals, a strategic mind, branding, strategy, and a real passion for social media. #SproutChat https://t.co/ouDeFjI6D6
— Tri-County Young Professionals Network (@tricountyypn) January 10, 2018
A3: Simply be active on social media platforms yourself, outside of working hours, to get a feel for the conversations taking place and the types of content people react to! Consider it field research. #SproutChat
— e. (@voellercoaster) January 10, 2018
A3. Attention to detail, curiosity, pragmatism, proactivity and organisation. 💪🏻 #SproutChat http://pic.twitter.com/4JNML2C6R2
— Lisa 👩🏼💻 Social Media Manager (@lisaboylesmedia) January 10, 2018
Networking Means Consistent Engagement
Making connections via social can be highly beneficial, especially if you yourself are in the field of social media. If you network in person, be sure to follow up on social media to maintain consistent engagement and foster relationships.
A4: It's so much easier for me to network on social than it is in real life. I'm a thespian too so I can't really understand WHY I become introverted at events. My advice: 1. Say hi! and 2. Use bios for convo starters. Seriously, someone. Ask me about Squirrels. #SproutChat http://pic.twitter.com/yyV4Gu3ZGr
— Rachael Samuels 🐿 (@RachaelSamuels) January 10, 2018
A4: Use social media to research and bring it in-person. For instance, use LinkedIn to find out if your connections know anyone at the brand you want to apply for. Ask that person to introduce you, then set up an in-person meeting. #SproutChat https://t.co/tozNwX3ba8
— Simply Measured (@simplymeasured) January 10, 2018
Be outgoing. It's pretty rare to find people that excel at social media that aren't social offline too. #SproutChat http://pic.twitter.com/IG3GUkDQuy
— Contentologist: Content, Research & Slice of life (@Contentologist) January 10, 2018
A4 I like chiming in on conversations that are applicable to me or where I feel I can add value. I make time to engage in Twitter chats, send some DMs and network IRL. I'm a chameleon when it comes to networking. 🙂 #sproutchat
— Nancy Casanova (@nancycasanova) January 10, 2018
A4: Be yourself! And don't be afraid to reach out to new people and start making connections. Don't wait for people to come to you. #SproutChat
— Express Writers (@ExpWriters) January 10, 2018
A4. As an anti-social person, social media is where I do my networking! 😂
Follow and engage with those with similar expertise, interests and career goals. #SproutChat http://pic.twitter.com/sBCos6A7Np
— Lisa 👩🏼💻 Social Media Manager (@lisaboylesmedia) January 10, 2018
A4: Give something (even if just kudos) before you ask for anything. Don't be a stalker. Give credit when tweeting/sharing an article or link you found from them. #sproutchat
— Kathleen Gormley (@KathGorm) January 10, 2018
Maintain Knowledge Across the Board
Even if you’re just getting your footing in the industry it’s best to have knowledge of all platforms. Understanding how they work and best practices is ideal. You can hone in on your knowledge of a particular network if you plan on specializing in one.
A5: Social platforms will come and go (#ripvine) but the principles behind what "works" in social media are the same across the board. Feel free to know a certain audience type more than the other, but I encourage some familiarity with all platforms. #SproutChat http://pic.twitter.com/xouljdacof
— Rachael Samuels 🐿 (@RachaelSamuels) January 10, 2018
A5 I believe being knowledgable of multiple aspects of social media is best. Who knows if the aspect that you were an expert at will be there in a year. Social Media is always evolving. So you need to evolve with it and keep learning new skills. #SproutChat https://t.co/H3jAJxhP8x
— Tri-County Young Professionals Network (@tricountyypn) January 10, 2018
A5 – to be a Social Media expert you need to understand pro's and cons of all the platforms IMHO #sproutchat
— Steven Dickens (@StevenDickens3) January 10, 2018
A5. Awareness and familiarity of best practices with all is the way to go. But everyone has a favorite child. #sproutchat http://pic.twitter.com/RcCmGF8fp3
— Kathleen Gormley (@KathGorm) January 10, 2018
A5) Taking a multiple channel approach to understanding social media is best; very few clients want just "a Twitter guy" (although they *do* want someone with paid & organic experience) #sproutchat
— Gordon – Very Stable Genius (@gordondym) January 10, 2018
Join us next week, January 17 at 2 P.M. CST, to chat with Sprout’s SEO Strategist, Dominique Jackson, about the basics of SEO.
For more career growth opportunities be sure to check out Sprout Sessions, Sprout’s free digital conference, January 22-26.
This post #SproutChat Recap: Launching & Advancing Your Career in Social Media originally appeared on Sprout Social.
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Facebook Video Ad Sequences: Converting by Addressing Objections
Do you use Facebook video ads? Want them to be more effective? To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
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Thursday, 11 January 2018
Leading from the Front: The Journey, Episode 12
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=94FdZHD_Ncg Watch The Journey: Episode 12 Episode 12 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros
Are you interested in learning where video, blogging, and podcasting are heading in 2018? To find out what to watch for in the coming year, we reached out to expert creators and influencers to get their thoughts. #1: Creators Monetize With Cryptocurrencies Due to the low fees on many cryptocurrencies, they will become the transaction [...]
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Wednesday, 10 January 2018
7 Tips to Optimize Your Facebook Ad Campaigns
Want to increase the effectiveness of your Facebook ads? Looking for ways to get more out of your ad budget? In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level. #1: Build a Sales Funnel The main difference between Google ads and Facebook ads [...]
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Tuesday, 9 January 2018
How to Set Up Facebook Groups for Pages
Want to create a Facebook group for your business? Wondering how to connect your Facebook page and Facebook group? In this article, you’ll discover how to create Facebook groups for pages. #1: Create a Facebook Group With Your Page If you’re interested in starting a Facebook group and want to manage it with and post [...]
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Monday, 8 January 2018
3 Easy Ways to Create Instagram Ads
Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to create Instagram ads. #1: Promote an Instagram Post With the Instagram App If you have an Instagram business account, you can create promotions with the Instagram app to boost the visibility of a post on your profile. Choose a [...]
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Friday, 5 January 2018
Twitter Renaissance: Is It Time to Reconsider Twitter?
Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? To explore the opportunities marketers have on Twitter, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and [...]
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#SproutChat Recap: Self-Care in the New Year
It’s common for social media managers to feel as though they can never fully switch “off” during non-working hours. But it’s important to know when to step back. Taking time for yourself, recharging, creating necessary boundaries at work—it all helps you avoid burnout in the short term.
In this week’s #SproutChat, participants talked about what self-care means to them, shared tips for unplugging and explain how they find inspiration for their work.
Self-Care Goes Beyond Physical Care
Oftentimes when talking about self-care we think primarily about physical care. Mental and physical wellness are related, so make sure you’re prioritizing both. It helps to take standing breaks and laps around your office to get your brain going while not being stagnant.
A1: Knowing when it's time to take a moment for yourself. There's never any shame in taking a break, taking a nap, or taking a day off. #SproutChat
— Taryn Grisham (@taryn_grisham) January 3, 2018
A1 Self-care is being mindful of your well-being, and taking steps to ensure a positive mindset and good health. #sproutchat
— Martin Lieberman (@martinlieberman) January 3, 2018
Hi from Connecticut.
A1) Self-care is tracking and committing to your own needs that are related to achieving your goals, building relationships, and contentment. #SproutChat
— Jeremy Bond (@JeremyDBond) January 3, 2018
A1: It's about listening to your mind and your body, taking time to recharge when you need it, and – this is important – not feeling guilty when you do! #SproutChat
— Rebel.com (@rebeldotcom) January 3, 2018
A1 #SproutChat self-care means finding a good work/life balance and taking the time to #treatyoself http://pic.twitter.com/vrnhhK74Zo
— Natasha Kristina (@hitheresunshine) January 3, 2018
Be Strategic About Unplugging
It’s easy to talk about “unplugging” and the importance of tearing yourself away from a screen. However, for many social media managers it can feel like an impossible task. Start small and allow unplugging to be a gradual process. You don’t have to cut your relationship with your phone cold turkey at 5. Instead, start with some tips from our participants.
A2: I never bring my computer with me when I go on vacation and it is honestly the best feeling. I still check emails and social media on my phone intermittently, but I make a promise to myself (and my loved ones) to be present. #SproutChat
— Taryn Grisham (@taryn_grisham) January 3, 2018
A2: most of my clients are small businesses. Most responses are better when they're well thought out in the morning with a nice cup of coffee, anything after 7 can wait until morning. #SproutChat http://pic.twitter.com/aKnn8704sX
— Daniel Hachey (@daniel_hachey) January 3, 2018
A2: We try to go DND for at least 6 hours per night. -MM #sproutchat
— SocialXpresso (@socialxpresso) January 3, 2018
A2: It's tough but I fight the urge to check my email. Sometimes it's like a black hole that you do not want to fall into if you're on vacation. #SproutChat
— Maria Marchewka (@_MariaMarchewka) January 3, 2018
A2: When I know I am done for the night/day I put my phone out of sight completely. On vacation, I depend heavily on a colleague in my department to monitor so I can be fully present wherever I am. #SproutChat
— Elise Miklich (@EliseMiklich) January 3, 2018
A2. Not getting new email alerts on my phone is a big big help. Means I can unplug if I choose. #SproutChat
— Reva Minkoff (@revaminkoff) January 3, 2018
Create Boundaries
We know that having conversations about work/life balance with your peers and managers can be uncomfortable, but boundaries can help happiness and productivity in the long run. Weigh each after-work request strategically and really consider whether or not they’re a priority.
A3) Use separate email addresses (guilty). Keep work hours to work hours, adjusting productivity and work habits as necessary. #SproutChat
— Jeremy Bond (@JeremyDBond) January 3, 2018
A3: Balance is easier said than done. Try your best to have set working hours vs. personal. Don't respond to emails unless necessary after hours. Use "out of office" replies while on vacation. #SproutChat
— Netvantage Marketing (@netvantage) January 3, 2018
A3: Two Phones. A lot of people knock it but I love it. It helps keep everything separate while still being able to handle things that come up. #SproutChat
— Karole J. (@KaroleJay) January 3, 2018
A3: For me, it's all about scheduling it in. I have plugged in an hour-long "Work Shut Down" ritual into my Google Calendar. It helps mentally demarcate work and home life.#SproutChat
— Sarah Romero (@iHeartDates) January 3, 2018
Find Inspiration in the Everyday
At some point you might feel like your creative juice has been zapped. Find a routine that helps you step away from your everyday tasks and fits in time for creative inspiration, like checking out thought leadership content or clearing your mind and taking a walk.
A4: I love listening to podcasts and staying updated with my favorite websites.
However, sometimes you just need to step away from work and go for a walk outside. #SproutChat
— Express Writers (@ExpWriters) January 3, 2018
A4) Plenty of (non-professional) reading. Giving myself downtime to recharge my creative batteries. #Sproutchat
— AKA "The G-Man Who Hates Nazis" (@gordondym) January 3, 2018
A4: I follow other marketers and draw inspiration from them, read articles on @hubspot blog, take notice of what companies I like are doing to keep me engaged as a consumer and try to follow their example #SproutChat
— Rachel Voorhees (@rachvoo) January 3, 2018
A4: I, also, participate in some great twitter chats. There’s ALWAYS something to learn from them #SproutChat – Chanel
— Tenika (@TenikaSA) January 3, 2018
A4: A lot of creativity comes from the community. We spend lots of hours looking and pulling bits and pieces we love to create our own content. The marketing community is always an incredible place to find amazing things. #sproutchat
— IDG Advertising (@idgadvertising) January 3, 2018
A4. EVERYWHERE! From conversations to research across industries. It isn't a matter of "if" I am able to do something, it is a matter of "how" and "when".
May be a little biased, but #SproutChat is pretty high on my places to go. The other is @feedly. https://t.co/A36D0oXaND
— Josh Kohnert (@JoshKohnert) January 3, 2018
Join #SproutChat on Twitter next Wednesday to talk about obtaining and growing a career in social media. Until then, join our Facebook community to connect with others in the industry.
This post #SproutChat Recap: Self-Care in the New Year originally appeared on Sprout Social.
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