#SproutChat Calendar: Upcoming Topics for November 2017

It’s hard to believe that 2018 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to carve out some time for personal development. That’s why this November #SproutChat is offering a big variety of topics, from holiday planning to agency life, SEO and more. We’ve got you covered.

Interested in a particular chat? Just click the “Add to Calendar” button. If you can’t make a chat but want to connect with other folks in the industry, join our Facebook community.

Wednesday, November 1: Planning for the Holidays

Every social media professional knows that the holidays are synonymous with planning ahead. We’ll chat about best practices for mapping out social strategy during one of the busier times of the year, planning out your content calendar, tracking traffic and in-store purchasing.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, November 8: Overcoming Challenges in an Agency

From juggling multiple accounts to perfecting brand voice for different brands, working in an agency is never dull. In this week’s #SproutChat, we’ll be joined by Sprout All Star Elite, Kellen McGugan of BigWing, to chat best practices for making #AgencyLife as efficient as possible.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, November 15: SEO & Social Media

What’s the relationship between SEO and social? Is it possible to boost your brand’s SEO ranking with social media? Join this week’s #SproutChat with Sprout All Star, Lexie Kimball of Netvantage Marketing, to talk about getting the most out of social media and SEO.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, November 29: Essential Tools for Community Managers

Community Managers have multi-faceted careers that really flex their communication skills and require them to stay on top of current trends. In this #SproutChat, we’ll discuss essential tools to make your life as a Community Manager a breeze.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

This post #SproutChat Calendar: Upcoming Topics for November 2017 originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2ijeb2d
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

YouTube Optimization: How to Score More Views & Subscribers

How to Use Autoplay Video in Your Pinterest Ads

Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay on Pinterest. [...]

This post How to Use Autoplay Video in Your Pinterest Ads first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2ihjYFw
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Instagram Campaigns Failing? Learn From These Highly-Successful Brands

How to Create and Analyze Instagram Stories for Business Accounts

Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account. Why Use Instagram Stories? If you’re already publishing photos and videos on Instagram, you [...]

This post How to Create and Analyze Instagram Stories for Business Accounts first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2gVAf6C
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Instagram Live With Friends, Facebook Live Video Producer, Snapchat External Link Sharing

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Live with Friends with Jeff Sieh, Facebook Live Video Producer with Luria Petrucci, [...]

This post Instagram Live With Friends, Facebook Live Video Producer, Snapchat External Link Sharing first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2gQfauo
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#SproutChat Recap: Best Practices for Managing Content

What’s the key to managing content when working on larger marketing teams? What’s best practice for keeping track of content performance? These are questions we face everyday, as content is the bread and butter of any social strategy.

So in this week’s #SproutChat, we discussed best practices for documenting your content management processes for and amplifying your efforts.

Organization Is Key

Take care to organize your multimedia content and keep track of it in an asset library for easy finding. Keep documentation of what kinds of content you’re using for each social platform.

A1. Keep it organized! Have a system for naming/tagging and make sure the whole team is on board. @SproutSocial asset library is amazing!

— Becca Keyes (@BeccaKeyes) October 25, 2017

A1: Having multiple versions of content customized for different platforms. #SproutChat

— Javier Sanabria (@SanabriaJav) October 25, 2017

A1: In the wise words of @garyvee, "Document don't create." #SproutChat

— Flying Cork (@flyingcorkpgh) October 25, 2017

A1: usage accessible, clutter-free, multimedia content should be managed on Social media. #SproutChat

— QL Tech Australia (@QLTechAustralia) October 26, 2017

A1: Keep everything organized! Designate different folders for varied media and make sure you keep track of important content #SproutChat

— Skylar Glunk (@skyglunk) October 25, 2017

Create Now, Edit Later

If you’re in charge of social for a live event or on the go, try to remember that you can always edit content later. Take as many raw photos and videos as you can for repurposing later on in your content pipeline.

A2: Always keep your phone handy (and a battery charger). Content can easily be emailed or sent via Google Drive. #SproutChat

— Express Writers (@ExpWriters) October 25, 2017

A2: Designate roles and responsibilities in advance so people know what visual content to capture during the event. #SproutChat

— Sortis Marketing (@SortisMarketing) October 25, 2017

A2 Take AS MANY pics as possible. Sift later for best content to post.Plan specific shot/video to take & post while attending. #SproutChat

— Russ Palmer (@RussPalmer) October 25, 2017

A2 a: Remember, just because it is live doesn't mean it has to be posted in real time. Get footage, images and quotes and #edit. #SproutChat

— John Venen (@JohnVenen) October 25, 2017

Tagging Creates Seamless Processes

There are a variety of ways to organize social content, but tagging might be the easiest (and most effective) method. Tag your visual assets for quick look up and utilize UTM tagging for easily tracking your content’s performance.

A4 Ensure the tag for the content matches utm code so you can easily track its success via Google Analytics #sproutchat

— Toby Metcalf (@Toby_Metcalf) October 25, 2017

A4. Everyone has a different way to organize things. Just keep it simple enough that others can follow it too 🙂 #SproutChat http://pic.twitter.com/hU5qU0OIWT

— Venture Icon Media (@VentureIcon) October 25, 2017

A4 Saving the media with specific name such as StageEventTW will help differentiate #SproutChat

— Tony Stephan (@SirKingofGifs) October 25, 2017

A4: #hashtag, #hashtag, #hastag!!! Love using these 🙂 #sproutchat

— Carly Stonehouse (@StonehouseCarly) October 25, 2017

A4: We LOVE tags. From #Blogs to #3rdparty – everyone gets a tag! #SproutChat http://pic.twitter.com/6avo8KBLwq

— Bambu by Sprout (@BambuBySprout) October 25, 2017

Amplify Your Efforts

If you’re launching a new social campaign make sure that your employee advocates are aware and ensure that you’ve socialized the news to the company at large. Create easy to share social copy and visuals so that the barrier to share is low.

A6: Set example by sharing on your personal social media accounts! #SproutChat

— Skylar Glunk (@skyglunk) October 25, 2017

A6: Teach employees & brand advocates about your strategy so when they curate their own, it reflects your values & mission #SproutChat

— Alena Colborn (@alenaonme) October 25, 2017

A6: Making people aware. We devote tons of time to campaigns but others just scroll by. Make it easy & shareable. #sproutchat

— Meredith Davis 💖 (@meredithnd) October 25, 2017

A6: If it's a larger campaign we share hashtags and background in our internal newsletters #SproutChat

— Shannonigans (@mausi_nana) October 25, 2017

A6: Visually capturing and easily accessible/shareable material is my key way of amplifying the content I post #SproutChat

— Alec Jones (@alecjonespr) October 25, 2017

A6: I send Slack messages when new content goes live. I've sent emails with prewritten tweets before too. #sproutchat

— Netvantage Marketing (@netvantage) October 25, 2017

Join us next Wednesday, 2 P.M. CT at #SproutChat, to talk about planning social campaigns for the holidays. Until then, check out our Facebook community to connect with others in the industry.

This post #SproutChat Recap: Best Practices for Managing Content originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2hg6RVx
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

It Is About Time: The Journey, Episode 3

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BijVCgXu5C0 Watch The Journey: Episode 3 Episode 3 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner. Mike makes time for [...]

This post It Is About Time: The Journey, Episode 3 first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2hfjD6y
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

This post How Social Media Has Evolved and Where It Is Headed first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2zJ94iY
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Instagram Analytics Guide: How to Pull & Examine Your Data

Top Takeaways: Strategies, Stories & Cutthroat Ping Pong at the First Agency Partner Day

3 YouTube Terms of Service Marketers and Creators Need to Know

Do you use YouTube in your marketing? Are you in compliance with copyright laws and YouTube’s Terms of Service? In this article, you’ll discover three ways to keep your YouTube channel and video content legal. #1: Don’t Charge People to Watch Your Content on YouTube As with all social media platforms, when you join, you’re [...]

This post 3 YouTube Terms of Service Marketers and Creators Need to Know first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2i7h85V
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Create Facebook Reports with Sprout Social

How to Legally Leverage User-Generated Content in Your Marketing

Do you want to use the images your fans and customers post on social media? Wondering how to secure permission to use your customers’ content? If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles. In this article, you’ll discover how to use fan content legally [...]

This post How to Legally Leverage User-Generated Content in Your Marketing first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yPoa9n
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

3 Ways to Promote a Local Business on Facebook

Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook. #1: Boost a Post to Promote an Offer or Event Let’s start with the simplest way to get your name in front of [...]

This post 3 Ways to Promote a Local Business on Facebook first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2y1j3E7
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Create Screencasts With Your Smartphone

Want to produce how-to videos for your social media audience? Wondering how to create screen recordings with your smartphone? In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms. Why Use Mobile Screencasts on Social Media Creating mobile screencasts to share tips, apps, [...]

This post How to Create Screencasts With Your Smartphone first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2z1fBcD
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Live screen sharing and Facebook VR updates with Joel Comm, New Facebook ad [...]

This post Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yXoQui
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#SproutChat Recap: Gaining Actionable Insights From Analytics

We all know the importance of data and reporting, but the truth is it’s what we do with these quantitative insights that really matters. From determining how often to pull metrics to what questions you’re trying to answer with that data, it’s crucial to devote some time to digging into analytics.

In this week’s #SproutChat, we were joined by Sprout All Star, Dave Macdonald, of SocialXpresso, to chat about best practices for gaining actionable insights from the numbers. From what metrics to pull to timing and strategy, we covered the umbrella of analytics.

Different Metrics for Platforms & Goals

Make sure that when you’re creating goals for your social media strategy, that you’re also identifying which metrics are valuable to your brand overall. Metrics differ across various content types as your intent behind each differs.

A1: We put the highest priority on measuring engagement rates regardless of the platform. #sproutchat http://pic.twitter.com/0UksMkL8Xt

— Dave Macdonald (@rdavemacdonald) October 18, 2017

A1: The metric that is most important varies depending on the goal of the social media platform. What are you trying to achieve? #sproutchat

— Netvantage Marketing (@netvantage) October 18, 2017

It matters more by content type. If the goal is awareness – impressions + engagement. If the goal is conversion – click through. #SproutChat https://t.co/Zp4qbBxmdk

— JL Summerfield (@JLSummerfield) October 18, 2017

A1 For me for Facebook advertising for eCommerce, I focus a lot on impressions. The consumer needs frequency on an ad #sproutchat

— PCG Companies (@pcgdigital) October 18, 2017

A1: Engagement metrics (shares, likes, comments) are important across all social media platforms. #SproutChat

— Sortis Marketing (@SortisMarketing) October 18, 2017

A1: Different stakeholder may have different goals, which means they should pay attention to different metrics. #SproutChat [TK]

— ModSquad (@modsquad) October 18, 2017

A1: The most important metrics to follow are the ones that lead to your goals/KPIs. I think Cheshire Cat said it best. #SproutChat http://pic.twitter.com/eKDF5kI2YG

— Patricia Weigle (@SocialTruffles) October 18, 2017

Pull Data, but Not Too Frequently

It’s hard to identify particular trends or patterns if you don’t give your content time to full flourish. If you’re looking for granular data points on particular posts, checking in daily is fine.

A2: We only measure the first 28 days for monthly reports and 90 days for quarterly reports to create consistent reporting. #sproutchat

— Dave Macdonald (@rdavemacdonald) October 18, 2017

A2: For Most clients, we pull monthly. A few want to see WoW and MoM- newer and trending brands. #SproutChat

— Jordana (@MamaKujo) October 18, 2017

A2: It's great to measure social media results weekly. It helps to see what's worked and what hasn't with your content. #SproutChat

— Express Writers (@ExpWriters) October 18, 2017

A2 Weekly and monthly, beter to track, analyze and see any changes #SproutChat

— Ivana Ćirković (@i_cirkovic) October 18, 2017

A2: We (mostly my student intern tbh) pulls daily to check for impact (do we repost). I pull and assess monthly and quarterly. #SproutChat https://t.co/bwNO90Aevb

— Josh Kohnert (@JoshKohnert) October 18, 2017

A2. I like to pull metrics weekly to get something more comprehensive to report further on #SproutChat

— Melissa Omolo (@AyotAdhiambo) October 18, 2017

A2: Often times monthly. But then in times where there's good traction I go for WoW. #SproutChat https://t.co/y1TBTF98Mm

— Dhaval Shah (@dhavalgshah) October 18, 2017

A2: always at least monthly, sometimes weekly or daily if I'm looking for something specific or just starting with a brand. #sproutchat

— Heather Montgomery (@heatherslg) October 18, 2017

A2: Daily metrics for individual posts (strong copy/creative) Then compare weekly&monthly engagement to salesforce leads! #SproutChat https://t.co/VEaWoeIQ4r

— Claire Kennedy (@claireakennedy_) October 18, 2017

Track Internal Benchmarks

One of the simplest ways to measuring success on social is keeping track of internal benchmarks. This is how you’ll  see monthly and yearly growth, as well as identify where you’ll need to beef up other areas of engagement.

A3: All of our goals are attached to internal benchmarks, but we'd be lying if we said we didn't peak at competitor comparisons. #SproutChat

— Dave Macdonald (@rdavemacdonald) October 18, 2017

A3. Internal benchmarks that were derived from researching industries (not just HESM), and competitors. #SproutChat https://t.co/WfwECVkoir

— Josh Kohnert (@JoshKohnert) October 18, 2017

A3: Start with internal benchmarks. If you're not living up to what you're trying to achieve internally, keep your focus there. #sproutchat

— Netvantage Marketing (@netvantage) October 18, 2017

A3 If aplicable. Important to know if we're on the right track or do things better 🙂 #sproutchat

— Ivana Ćirković (@i_cirkovic) October 18, 2017

A3: You should look at all of these to see how you measure up to others and whether you're meeting established goals. #SproutChat

— Sortis Marketing (@SortisMarketing) October 18, 2017

A3: mostly internal but keep an eye out for industry and competitors 👀 #SproutChat

— Shannonigans (@mausi_nana) October 18, 2017

A3: Yes, depending on the program & its goals. Important to have a reference to measure success by & in some cases, improve on. #SproutChat

— WolfeSolutions (@WolfeSoIutions) October 18, 2017

A3: We compare against internal benchmarks for growth & to inform our decisions for the future. #SproutChat https://t.co/DYZRizrGEO

— Aisha White (@itsaishawhite) October 18, 2017

A3 All of the above! Normally spend the most time on internal benchmarks, but check on industry & competitors on a reg basis too #SproutChat

— Katie Burton (@KatieBurton_) October 18, 2017

Metrics Answer Strategy Questions

It’s one thing to create a social strategy before the start of the new year, but without tracking metrics it’s difficult to tell if your efforts are paying off. All of the questions you may be asking yourself when you’re posting social content can be answered by taking a peek into the analytics.

A5a: Every bit of data you collect "Yes! Even most vanity metrics" can assist your optimization efforts. #SproutChat

— Dave Macdonald (@rdavemacdonald) October 18, 2017

A5b: The key to SM metrics especially "vanity metrics" is to remember the old saying "correlation does not imply causation." #sproutchat http://pic.twitter.com/AYYOP0qoWf

— Dave Macdonald (@rdavemacdonald) October 18, 2017

A5: Data is a driving force for your strategy. Treat it like a compass to point your strategy in the right direction. #SproutChat

— Flying Cork (@flyingcorkpgh) October 18, 2017

a5) Important to set up the tracking and key metrics upfront to make sure you can capture all key elements. #sproutchat

— Steve Cassady (@SteveCassady) October 18, 2017

A5) How about how much time to spend on it? Maybe you have a small but dedicated following. Have you engaged whom you want to? #sproutchat https://t.co/mm4eZPdAYk

— Jeremy Bond (@JeremyDBond) October 18, 2017

A5: Measuring metrics help you realize what is working and what isn't. It's the only feedback you get on your social strategy. #SproutChat

— Sway Group (@SwayGroup) October 18, 2017

A5 Metrics can show what content your audience is responding to best, what platforms are driving results, & best time to post. #SproutChat http://pic.twitter.com/MlnfPJn9C1

— Katie Burton (@KatieBurton_) October 18, 2017

A5: All about that data to support or deny your theory! #SproutChat

— Cindy Stuntz (@cindy_stuntz) October 18, 2017

A5. When you set KPI, following the metrics helps you see how you´re hitting your targets. And if not, where to make adjustments #SproutChat http://pic.twitter.com/zpqRWypVOa

— Patricia Weigle (@SocialTruffles) October 18, 2017

Be sure to join us in next Wednesday’s #SproutChat to talk about best practices for managing content. Until then, check out our Facebook community to connect with other brilliant folks in the social and digital marketing sphere.

This post #SproutChat Recap: Gaining Actionable Insights From Analytics originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2yC3NMq
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

The Journey: Episode 2

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=RjIMZHCvPQw Watch The Journey: Episode 2 Episode 2 of The Journey reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes his team to achieve a difficult objective. Mike [...]

This post The Journey: Episode 2 first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yC0pj4
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

This post Chatbots: Marketing Automation via Messenger first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yB7IJo
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#NoTwoDays: A Day in the Life of Sergio Perez of Johnny Rockets

3 YouTube Video Optimization Tips for Marketers

Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content. #1: Reach Local Audiences by Adding a Location to Your Videos Adding your location to your YouTube videos will make them geographically [...]

This post 3 YouTube Video Optimization Tips for Marketers first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2x7pu3I
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Facebook Automation: What Your Brand Doesn’t Know

LinkedIn Website Demographics: What Marketers Need to Know

Want more information on people who visit your website? Did you know LinkedIn can help? LinkedIn Website Demographics provides professional insights about your website visitors and allows you to remarket to them through LinkedIn ads. In this article, you’ll learn how to set up and use LinkedIn’s Website Demographics for remarketing. #1: Set Up LinkedIn [...]

This post LinkedIn Website Demographics: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2gO6Fwi
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Organic Social Isn’t Dead, It’s Just Called Engagement

5 Articles I Shared With My Team Last Month

To lead a team of forward-thinking experts, you’ve got to stay on top of industry news. That’s one of the primary reasons why I try to provide Sprout’s marketing team with an ongoing cadence of relevant thought leadership content. From why CMOs should care about social customer care to the role of technology in the workplace, there were plenty of provoking articles to learn from last month.

Why Chicago’s B2B Enterprises & Startups Thrive Globally

Chicago is proof that there’s a thriving startup scene outside of Silicon Valley. Sprout’s CEO Justyn Howard joined his peers and offered his perspective on what makes Chicago unique and what work is still left to do.

Loneliness & the Digital Workplace

The Harvard Business Review recently launched a content series about connecting at work. One of the first pieces from the series that caught my attention was trending on LinkedIn. It was a Q&A with Stewart Butterfield, CEO of Slack. The discussion centered around loneliness in the digital workplace and how technology can help make employees feel more connected.

A cornerstone of Sprout’s culture is the belief that open communication creates progress. In less than a year our team has grown from under 200 to nearly 400 employees. It’s only natural that we’ve become a more remote workplace. One quote that particularly resonated was, “Digital communication frees up capacity so that the in-person conversations can be about things that require more nuance. “ Butterfield’s conversation is a good reminder that the proper digital communication channels are needed in order for team members to feel like an integral part of a company’s culture.

Why CMOs Should Care More About Social Customer Service

When Dan Gingiss, the Senior Director of Global Social Media at McDonald’s, reiterated something that Sprout has believed since its inception–we knew we were doing something right. In this article, Gingiss outlined why response time matters and cautioned marketers against moving toward automated phone trees on social.

How to Make the Most of a 30-Minute Phone Interview

I’ve been managing teams for over two decades and–every now and again, I still need a refresher on how to make the most out of leading an efficient phone interview. As Spout continues to grow, so will the opportunities for our employees. I shared this piece with our team because it offered sound phone etiquette that can be applied to any type of remote meeting.

Don’t Get Too Fancy in Your Marketing–Authenticity Always Wins

This was a good reminder that authenticity and value always win against pure product features and frills. The author offered actionable advice for startups looking to establish a brand identity. From being your own customer to forgoing a professional online persona in favor of an honest one, the tips in this piece added additional ideas to our team’s ongoing 2018 planning efforts.

This post 5 Articles I Shared With My Team Last Month originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2ilYmMd
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Conquer Instagram Advertising Without Breaking the Bank

Obtenha detalhes dos dados de mensagens usando a Inbox Inteligente do Sprout

Obtén información más detallada de los mensajes con ayuda de la exportación de la Bandeja de entrada de Sprout

3 Facebook Ad Tools for Better Targeting

Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this article, you’ll find three tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth. #1: Reveal the Employers and Quality [...]

This post 3 Facebook Ad Tools for Better Targeting first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2kVBh3E
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

8 of the Best Social Media Analytics Tools of 2017

8 Apps to Enhance Your Instagram Stories

Want to improve your Instagram stories and Stories ads? Looking for easy ways to create or transform your videos on Instagram? In this article, you’ll discover eight apps that’ll help you create better Instagram stories. #1: Animate Text Overlay in Photos and Videos If you want to add more creative text overlays to your Instagram [...]

This post 8 Apps to Enhance Your Instagram Stories first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2gJMK1U
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Snapchat Context Cards, Facebook VR Updates, Twitter Bookmarking

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook VR updates, Twitter bookmarking with Madalyn Sklar, Snapchat context cards with [...]

This post Snapchat Context Cards, Facebook VR Updates, Twitter Bookmarking first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2gE7aJj
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#SproutChat Recap: Integrating PR & Social Media

Before social media was a critical aspect of marketing strategy, PR teams often ruled the direction of new campaigns and product launches and how they held influence over consumer masses. Now when it comes to integrated marketing plans, there are a variety of ways that PR and social media can work together to get messaging across a wide audience.

In this week’s #SproutChat, we were joined by Sprout All Star Elite, Marek Cornett to talk about best practices for integrating your PR and social strategies. We covered different ways that traditional PR and social media are different and how they can sync up to deliver the most influence.

PR & Social Media Messages Differ

The main point of difference between PR and social media comes down to the way messaging is delivered. With PR, you’re often reaching out on a 1:1 basis. With social media, brands and organizations have a cast a much wider net and can tweak messaging accordingly.

A1: PR is more heavily focused on person-to-person relationship building, be it with the customer, media or blogger/influencer. #SproutChat https://t.co/78qg3iXtZ6

— Marek Cornett (@marekcornett) October 11, 2017

A1.5: In social, we have more the ability to get more specific messaging in front of a more specific audience. #SproutChat https://t.co/78qg3iXtZ6

— Marek Cornett (@marekcornett) October 11, 2017

A1. Traditional public relations send press release while social media allows you to build trust with your audience #sproutchat

— Cheval John (@chevd80) October 11, 2017

A1: I see PR as the content and social media as the way to broadcast it. #SproutChat https://t.co/TOguMhJUvZ

— JL Summerfield (@JLSummerfield) October 11, 2017

A1) Traditional #PR is focused more on broader channels, while social media is more customer-specific #sproutchat

— Gordon (@gordondym) October 11, 2017

A1 social media is faster and shorter than traditional PR, but traditional PR allows you to get a full thought out at once #sproutchat http://pic.twitter.com/eBDSN94cqT

— Natasha Kristina (@hitheresunshine) October 11, 2017

Q1. PR is geared towards media outlets and Social Media is geared for a more "on the go" audience. #SproutChat

— Donnie II (@DonnieHaflich) October 11, 2017

A1 With PR you have to get past the gate keepers. Social media has a much lower barrier to entry. #SproutChat #pr #socialmedia http://pic.twitter.com/hLW2LmR4oj

— Stephanie Perry (@SociaIStephanie) October 11, 2017

Social Moves PR Forward

PR processes have sped up dramatically with the evolution of social media. From outreach to pitching stories and response times, social has allowed for news and messaging to spread more quickly and effectively.

A2: Digital PR has allowed us to reach audiences more quickly with information, rather than waiting on tomorrow’s paper. #SproutChat https://t.co/h0FAJmBZ0N

— Marek Cornett (@marekcornett) October 11, 2017

A2.5: The rise of social media also means that we’re always thinking about things like photography & video for ANY news outlet. #SproutChat https://t.co/h0FAJmBZ0N

— Marek Cornett (@marekcornett) October 11, 2017

A2) Help make it a two way conversation and drive engagement #SproutChat

— Steve Cassady (@SteveCassady) October 11, 2017

A2: The evolution of SM has decreased the role of the gatekeepers and given more credence to the message than the messenger. #SproutChat

— Dave Macdonald (@rdavemacdonald) October 11, 2017

A2 You get immediate response to PR message from social media. #sproutchat

— constancegail (@constancegail) October 11, 2017

A2 social media has definitely helped companies respond to consumers in a quicker pace and respond to negative news. #SproutChat http://pic.twitter.com/4guxT41IZt

— Tony Stephan (@SirKingofGifs) October 11, 2017

A2. From my own experience, social has blown the doors open on #influencer relations programs for modern #PR pros. 💪🏼 #sproutchat

— Laura Wilkinson (@solaurawaslike) October 11, 2017

A2) In a sense it's connecting directly to your audience without the media in the middle. You're also reaching media this way. #sproutchat https://t.co/86Qg6pIu6U

— Jeremy Bond (@JeremyDBond) October 11, 2017

A2: it's easier to find media that may be interested in your content & easier to find out their individual approach/interests #sproutchat

— Jill Liles (@JillLiles1) October 11, 2017

Use Social Media to Amplify PR Efforts

Social media now allows for brands to make connections with news outlets on a more regular basis. Once an announcement has crossed the wire, you can sync up and spread the word on your social platforms. Similarly, if a social campaign launch is newsworthy PR can come into play to make a media announcement.

A3: Once a traditional PR story has been executed, social media should be sharing that story to all of the digital PR readers. #SproutChat https://t.co/OlEx1f75dc

— Marek Cornett (@marekcornett) October 11, 2017

A3.5: Adversely, you can use PR when the social campaign crosses over from promotion to newsworthy. #SproutChat https://t.co/OlEx1f75dc

— Marek Cornett (@marekcornett) October 11, 2017

A3 when you've got something truly unique to share, and want to broaden the launch or telling of a story #SproutChat https://t.co/AwfM92WHiu

— LUCYrk (@LUCYrk78) October 11, 2017

A3: if a social campaign/post/convo has legs, PR done right can reach a whole new audience. #spreadthegoodnews #sproutchat https://t.co/Cq7R6kGKto

— JL Summerfield (@JLSummerfield) October 11, 2017

A3) Use social media to expand the range of contacts/outlets for your campaign. And measure those outcomes! #sproutchat

— Gordon (@gordondym) October 11, 2017

A3: With a campaign that's seen success or a FAQ from your community. #SproutChat https://t.co/YmrV3KVx4K

— Kelly Morin (@kelly_morin) October 11, 2017

A3: for us, it's fully integrated. If PR places an earned media story, we might share our own blog post on the patient/family via social to provide additional photos and more of their story. Often the stories we tell thru earned media were uncovered via our social #sproutchat

— Kathleen Gormley (@KathGorm) October 11, 2017

Create Integrated Marketing Plans

PR and Social Media Managers should work in tandem when it comes to a news announcement to make sure that messaging is consistent across all channels. Creating an integrated plan ensures that there are no missed opportunities for further engagement with your audience.

A5: At @kochcomm, we brainstorm campaigns, create monthly plans together and always look for opportunities to integrate. #SproutChat https://t.co/WPMHxljyIN

— Marek Cornett (@marekcornett) October 11, 2017

A5.5: Creating a consistent message and tone across both avenues further builds your brand's recognition. #SproutChat https://t.co/WPMHxljyIN

— Marek Cornett (@marekcornett) October 11, 2017

A5. PR strategy is led by content & messaging strategy. At @ideagrove, our content & social strategy teams work hand-in-hand. #SproutChat

— Scott Baradell (@DallasInbound) October 11, 2017

A5: They should work together where they can. It won't always be necessary. #sproutchat

— Netvantage Marketing (@netvantage) October 11, 2017

A5: Since I use #socialmedia as my main tool in the toolbox I use #PublicRelations as outsource. I don't think I can do it all #SproutChat

— Benny Gelbendorf (@BGelbendorf) October 11, 2017

A5. Any #PR agency worth their salt will take an integrated approach to comms, which means yes, working with social on the reg. #sproutchat

— Laura Wilkinson (@solaurawaslike) October 11, 2017

Social & PR Build Influencer Programs

Utilize social media’s listening and monitoring capabilities to identify influencers and start engaging with them. After establishing relationships with these influencers you’ve discovered via social, start crafting a PR campaign. Social influence can help with the heavy lifting and amplify the campaign later on as well.

A6: Our PR and Social work together to identify social media influencers & determine the best ways to reach out. #SproutChat https://t.co/yx8oFLmVls

— Marek Cornett (@marekcornett) October 11, 2017

A6.5: PR can help getting the influencer where he/she needs to be, and social can engage, engage, engage! #SproutChat https://t.co/yx8oFLmVls

— Marek Cornett (@marekcornett) October 11, 2017

A6. If they build their audience through consistent content on social, they can use public relations to promote themselves #sproutchat

— Cheval John (@chevd80) October 11, 2017

A6: Social is always a good place to 👂listen to your audience- use what you hear to craft PR content http://pic.twitter.com/EnfQmlocKZ

— Jenny S. West (@jennyswest) October 11, 2017

A6) It's about building relationships – social media can help connect to media outlets, customers, & influencers #sproutchat

— Gordon (@gordondym) October 11, 2017

A6. Use social to identify+spark potential influencer relationships, use PR to take things offline and maximize results. #sproutchat

— Laura Wilkinson (@solaurawaslike) October 11, 2017

Be sure to join #SproutChat next week to chat with Sprout All Star, Dave Macdonald, Founder of SocialXpresso, to learn about gaining actionable insights from social analytics. Until then, be sure to join our Facebook community to connect with others in the social media and digital marketing industry.

This post #SproutChat Recap: Integrating PR & Social Media originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2gB6cxB
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

The Journey: Episode 1

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=fAUOCQ8FgP8 Watch The Journey: Episode 1 Episode 1 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner. Mike is on a [...]

This post The Journey: Episode 1 first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2i9XI40
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How to Get Leads and Customers at Events

Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? To explore how to connect with and develop leads by attending physical events, I interview Emily Crume and Demian Ross. More About This Show The Social Media Marketing podcast is an on-demand talk radio show [...]

This post How to Get Leads and Customers at Events first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yj3Ef9
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

How Bloggers Monetize: New Research

Wondering how bloggers make money? Interested in how successful bloggers diversify their revenue streams? In this article, you’ll discover insights from new research that reveal how bloggers generate revenue. #1: Bloggers Favor Product Sales Over Advertising Social Media Examiner’s Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money, a survey of more [...]

This post How Bloggers Monetize: New Research first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2xAlDfe
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Reach vs Impressions: Know the Difference Between Your Engagement Terms

How to Use Polls in Instagram Stories

Looking for ways to encourage your audience to interact with you on Instagram? Want to get more feedback from your audience in a direct way? In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results. How to Create a Poll The polling feature is only available [...]

This post How to Use Polls in Instagram Stories first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yYvqwF
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Instagram Influencer Marketing on a Smart Budget

How to Use Facebook Cover Videos: Inspiration for Marketers

Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page. Familiarize Yourself With Facebook Cover Video Specs According to a recent survey, 60% of consumers watch [...]

This post How to Use Facebook Cover Videos: Inspiration for Marketers first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2yD0CFx
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

6 Tricks to Boost Your Share of Voice on Social Media

Two-Person Instagram Live Video: What Marketers Need to Know

Want to go live with a guest on Instagram? Wondering how to use two-person live videos on Instagram? In this article, you’ll discover how to bring a guest into your live video on Instagram, and how to use this feature to bolster your brand. How to Host an Instagram Live Video With a Guest This [...]

This post Two-Person Instagram Live Video: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2wHiUkr
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

Instagram Polls, YouTube Video Card Changes, and New Google Tech

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram polls with Jeff Sieh, YouTube video card changes with Steve Dotto, new Google tech, [...]

This post Instagram Polls, YouTube Video Card Changes, and New Google Tech first appeared on .
- Your Guide to the Social Media Jungle

from Sniply: Social Media Examiner http://ift.tt/2fS47Nb
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?

#SproutChat Recap: Managing Online Communities

Building, engaging and growing an online community helps businesses in the long run. Forming communities of your brand’s most tuned in and engaged fans are what ultimately help to inform products and procedures.

This week at #SproutChat we chatted with Sprout All Star, Meagan DeMenna, Community Manager of ClearVoice, about best practices for managing your online communities and the benefit they provide your brand.

Communities Come Together Around a Topic

Digital communities allow folks to gather around topics or issues they care about and connect. This can happen organically or could be a space created by a business to allow followers to congregate around their brand. Conversations and connections that happen in these online communities instill a real sense of value.

A1:Digital Community: Any community that communicates primarily (if not entirely) online #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A1: A digital community is a place where people can voice their opinions and converse about a common topic. #SproutChat

— Maria Marchewka (@_MariaMarchewka) October 4, 2017

A1 Social, forums, comment sections, voice/in-game chat. The list goes on! It's where customers are in the virtual world. #SproutChat [TK]

— ModSquad (@modsquad) October 4, 2017

A1 A digital community is like the "water cooler" of the web. Likeminded people connect to discuss topics or brands of interest. #SproutChat

— Cristy (@lacristysalinas) October 4, 2017

A digital community is one that originates online. The power of community is when you meet IRL. I see this often in open source #SproutChat https://t.co/73w2lav7DL

— Jason Hibbets (@jhibbets) October 4, 2017

A1: It's a place where you find your people or your tribe. #SproutChat

— Aimee Beltran (@AimeeBeltran) October 4, 2017

Create Goals First

If you’re just starting to launch a community, think about the platform this will live on (website, forum, Slack, social) and where your community might take to. Additionally, be thoughtful of the purpose of your community. Will it be focused on technical support or advocacy? Mapping out these details ahead of time will and giving members a clearer sense of purpose to start will effectively encourage engagement.

A2: Define your goals, identify your audience and establish your guidelines #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A2 cont: They can live on social media, Slack, established forums… anywhere online #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A2: Social is a great place to start – something as simple as a hashtag can start a conversation/ bring ppl together. #sproutchat https://t.co/M1u80Jy84M

— JL Summerfield (@JLSummerfield) October 4, 2017

A2 A good first step is identifying your loyal and vocal fans. Amplify their voices. Let them attract others. #sproutchat

— Martin Lieberman (@martinlieberman) October 4, 2017

A2 Determine what features you want – analytics you need – what is the customer experience? #sproutchat

— Toby Metcalf (@Toby_Metcalf) October 4, 2017

A2: Determine your target audience i.e. interests, hobbies, passions. https://t.co/mLpRIl6WmG

— Rachel Felice (@RFelice_Navidad) October 4, 2017

Look for the people that are already talking about your brand/product/service. Bring them together & gain actionable feedback. #SproutChat

— Kate McGaughey (@kate_mcgaughey) October 4, 2017

Align Community With Business Goals

When planning your community think about how this will serve the brand overall. If you’re trying to set up a support focused community think of ways this can help deter support tickets and drive down costs associated there. Goals will look different for communities across the board, but think of identifying goals that align with overall business objectives.

A3: Align your community goals with your business goals. Example: inform product, connect & collaborate, build advocacy… #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A3: Measure success around established goals. Know what measurements you're going to use BEFORE you launch a community #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A3. I think you have an atmosphere to where you allow an open discussion without fear of backlash due to opinion #sproutchat

— Cheval John (@chevd80) October 4, 2017

A3: Whether online or offline, engagement aka conversation is the key to continuing success #SproutChat

— Cindy Stuntz (@cindy_stuntz) October 4, 2017

A3: I would say # of interactions is big and # of solutions provided can be a leading indicator. Maybe # of irl meetups? #SproutChat

— Daniel Hachey (@daniel_hachey) October 4, 2017

A3: Your community members should reflect it's level of success. Participation being the biggest indicator of success for most. #sproutchat

— SocialXpresso (@socialxpresso) October 4, 2017

Content Is Fuel

When setting up new communities, it’s important to make sure that you’re planning out content with your members in mind. Conversation may already be happening organically, but scheduled content can help encourage further conversation. Small things like this can help make sure that engagement is activated. Remember to have a two way relationship with community members and interact.

A4: Share blogs, ebooks, videos – not all to do with your brand, but engaging to your members #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A4: Without scheduled content, your community will flounder. Always have planned content and always listen! #SproutChat

— Meagan DeMenna (@SocialMeagan) October 4, 2017

A4: They say a picture is worth 1000 words. The most thought provoking posts are worth 1000 responses. #SproutChat

— Russ Palmer (@RussPalmer) October 4, 2017

A4: Your content strategy should be about activating & engaging your dig. comm. in ways that traditional advertising never could #SproutChat

— Apple Box Studios (@AppleBoxStudios) October 4, 2017

A4 Along with content, it is important for your to respond to and engage with your members #sproutchat

— Toby Metcalf (@Toby_Metcalf) October 4, 2017

A4: Content can help create discussion and debate in your digital community. #SproutChat

— Digital Addicts (@digitaladdicts_) October 4, 2017

A4: Content should line up with the goals you set up for the community. and should be identified before launching the community.

— John Venen (@JohnVenen) October 4, 2017

A4: one of those "where do I start" questions! It's stories for them to share, it's potential ideas to get their feedback on, it's making them feel safe/interested to share their own stories, etc. #Sproutchat

— Kathleen Gormley (@KathGorm) October 4, 2017

Be sure to join us at #SproutChat next Wednesday, at 2 p.m. CT, to chat with Sprout All Star Elite, Marek Cornett of Koch Communications about integrating PR and Social Media strategies. Until then, be sure to join our Facebook community to keep the conversation going.

This post #SproutChat Recap: Managing Online Communities originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2yMFh8H
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?