#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to event” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.

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#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

A1 People who have used the product and already advocate for it are great partners with brands. #influencermarketing #sproutchat

— Adam Buchanan (@adam_buchanan) June 28, 2017

A1 Look at your followers to see who is a key source of influence in market and likes and shares your posts the most. #sproutchat http://pic.twitter.com/eg4CYFNkG6

— John Venen (@JohnVenen) June 28, 2017

A1: Brands are having a tendency to think big instead of goals. Being "somebody" doesn't make them the right somebody for you. #SproutChat

— Jeff Higgins (@ItsJeffHiggins) June 28, 2017

A1 be intentional with all content and choosing influencers to achieve business goals #SproutChat #InfluencerMarketing @adam_buchanan

— David Pepper (@thedavepepper) June 28, 2017

A1: Subject Matter Experts who want to be helpful. Most are wired that way! They can be any level, any functional area #SproutChat https://t.co/VrCNp8a8gg

— Su Doyle (@sudoyle) June 28, 2017

A1. Look at the overall engagement. A lot of followers =/= a lot of engagement. You want influencers who inspire conversation! #sproutchat

— Jenna Catherine Reed (@jcatherinereed) June 28, 2017

A1: It's all about reach, audience and branding. Engagement is a huge aspect, too. #SproutChat

— Daniel Klopfenstein (@Dannyklop) June 28, 2017

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

A2 Rewards can come in all different forms. Recognition and acknowledgement can be huge for people. #sproutchat

— Adam Buchanan (@adam_buchanan) June 28, 2017

A2: Having an influencer who genuinely believes in & uses your product/service is more effective than a paid stamp of approval. #sproutchat

— John Venen (@JohnVenen) June 28, 2017

A2. It needs to be authentic, but I feel there needs to be compensation in some form ($, free product, etc.) #sproutchat

— J. Nolfo 🦏 (@jnolfo) June 28, 2017

A2: PART 1: I think it's about the relationship! Someone who I really value and know their worth I absolutely want to pay. #SproutChat

— Deserae_Dorton (@Deserae_Dorton) June 28, 2017

A2: But really, you'll have a tough time getting popular influencers to post w/out compensation. That's just the game today. #SproutChat

— Daniel Klopfenstein (@Dannyklop) June 28, 2017

A2 you can reward them by amplifying their work, VIP access, brand swag, a personal note. #SproutChat

— Erika Heald (@SFerika) June 28, 2017

A2: Find influencers who already love your product. Insincerity & bad matches will make the fact that ur paying them apparent #Sproutchat

— Jennifer Daugherty (@GlitterOtter) June 28, 2017

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

A3 it's easier to work with people who already like you then trying to get them to like you. They will exceed your expecations. #sproutchat

— Adam Buchanan (@adam_buchanan) June 28, 2017

A3: Have found influencers by running promos e.g. "show us how you style our brand". Fans raise their hands & show their POV. #SproutChat https://t.co/5U1DYwu8KX

— Su Doyle (@sudoyle) June 28, 2017

A3 when you buy influence you are buying influencer rep. bad behavior can backfire #SproutChat

— David Pepper (@thedavepepper) June 28, 2017

A3 they're likely already using your products! A genuine fan is better than a manufactured one #SproutChat http://pic.twitter.com/Z48ZNRiCZh

— meaghanbrophy (@meaghanbrophy) June 28, 2017

A3 First and foremost, "influencers" are people like you and me. Connect with them, build a relationship before making an ask. #sproutchat

— Martin Lieberman (@martinlieberman) June 28, 2017

A3: Identify influencers who are already passionate about your brand and give them a voice. Make them the hero of your brand. #SproutChat

— Randy Thio (@ideabloke) June 28, 2017

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

A5. I still say engagement metrics are the best to have. You can't depend on new followers being real. #SproutChat

— Maggie Bizzell (@MaggieBizz) June 28, 2017

A5 depends what your original goals were. Sales? Mentions? New likes? New usage occasions? Videos? Photos? Appearances? #SproutChat https://t.co/EgkLUQrVtM

— LUCYrk (@LUCYrk78) June 28, 2017

A5: CONVERSIONS. I know other things are fun and cute, but conversions are what matter. #SproutChat https://t.co/ecOBww1vTI

— Adam Greenbaum (@Greenbaumly) June 28, 2017

A5: Impressions and follower growth are important, but we want to make sure people are engaging with influencer content #SproutChat https://t.co/vwpHkodf0Y

— Metter Media (@mettermedia) June 28, 2017

A5: Increased sales, brand mentions, engagement, and social follows (to name a few). #SproutSocial

— Sortis Marketing (@SortisMarketing) June 28, 2017

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.

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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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How to Build Backlinks for Your Blog From Quality Sites

Do you want to improve the search rank of your blog? Wondering how to get influential people to link to your cornerstone blog content? Having multiple high-quality websites link to your blog content demonstrates to search engines that your blog offers valuable information. In this article, you’ll discover how to get high-quality, authoritative links back [...]

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7 Tips to Score More Clicks Without Clickbait Headlines

4 LinkedIn Mini Case Studies

Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn? In this article, you’ll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience. #1: Focus on Employee Experiences and Job Opportunities [...]

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5 Types of Social Media Every Marketer Needs to Know

How to Easily Edit Video: A Simple Guide

Want to start editing your own videos but aren’t sure how? Looking for a powerful tool to keep video production costs down? Whether you’re publishing video to your vlog, blog, or social media, editing your footage helps you present a consistent experience to your viewers. In this article, you’ll discover how to edit your video [...]

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Introdução ao Bot Builder do Sprout para fluxos de trabalho de conversação automatizados

Presentamos el Creador del bot de Sprout para flujos de trabajo conversacionales automatizados

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How to Optimize Your Facebook Page for Product Sales

Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sales [...]

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Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria [...]

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#SproutChat Recap: Growing Your Audience From the Ground Up

Building up a social audience from scratch can feel daunting. It takes patience, but working through best practices can save you a lot of time and effort.

In this week’s #SproutChat, Sprout All Star and WhiskerCloud CEO, Adam Greenbaum joined to discuss his tips for growing your audience on social from the ground up, the resources you need to get started and the importance of social media etiquette.

Consistency & Engagement are Key

Make sure you’re posting consistent and relevant content. You’ll want to maintain consistency in your engagement strategy and stray away from over-selling yourself. Create genuine dialog with your audience for lasting results.

A1: Know your voice. I'm an entrepreneur building something – I like to give people a look behind the curtain – good and bad. #SproutChat https://t.co/wQs2XKLJfK

— Adam Greenbaum (@Greenbaumly) June 21, 2017

A1: I think making a consistent effort to talk to your audience really helps them feel special. They keep coming back! #SproutChat

— Kathleen Sykes (@ElementsDeStyle) June 21, 2017

A1: Engage! Get to know your audience. You can gain more followers through established relationships. #sproutchat

— Netvantage Marketing (@netvantage) June 21, 2017

A1: Consistency. Quality and Relevant information. Responsiveness. #sproutchat

— John Venen (@JohnVenen) June 21, 2017

A1: provide valuable content and create dialogue with followers #SproutChat

— Sarah (@SarahOnSocial) June 21, 2017

A1: Want to build your online audience? Be consistent, authentic, genuine and relevant. Listen. Add value, don’t just sell! #SproutChat

— Erica Marois (@EricaMarois) June 21, 2017

#SproutChat A1: be you, be genuine. Join conversations by trending hashtags and follow people who are like-minded. http://pic.twitter.com/7Ra7gfkl9r

— Natasha Kristina (@hitheresunshine) June 21, 2017

Follow Social Media Etiquette

Keep the basics of social media etiquette in mind when you’re tying to build your following. Your audience has a keen sense of what’s inauthentic and over-selling your brand or using auto DMs are easy to see through.

A3: Don't care what other people think. Someone recently told me they don't like how I am on social media. Me: "Unfollow me." #SproutChat https://t.co/dZ5Nb6feQW

— Adam Greenbaum (@Greenbaumly) June 21, 2017

A3: Don't be annoying! Don't try to be someone else. #sproutchat

— Netvantage Marketing (@netvantage) June 21, 2017

A3: Don't make it up as you go along. Refine and tweek, but go into it with a battle plan. #SproutChat

— Kathleen Sykes (@ElementsDeStyle) June 21, 2017

A3: Do: Post what you actually think/believe and your Target Market will follow, Don't: copy others. #sproutchat

— Jacqui Liberman (@GossipGenie) June 21, 2017

A3 Don't auto-RT another twitter account. It's massively annoying. Don't over automate at all actually #Sproutchat https://t.co/meAIf91FdV

— Ed Davies (@edavieswork) June 21, 2017

A3: Don't just be a sales pitch. Be a person. Give them a reason to follow you. #SproutChat

— Shane✒ (@savanapridi) June 21, 2017

Spend Time on Platforms Where your Audience Lives

Before you start expanding your following, take time to think about your business goals. Each channel has unique benefits, so focus on the platforms that your audience spends the most time on and aligns most with your brand.

A4: GO FOR GOLD. I go big on Twitter, Instagram, LinkedIn, and Facebook. That's what I like to use so that's my focus. #SproutChat https://t.co/cIex6kQkuH

— Adam Greenbaum (@Greenbaumly) June 21, 2017

a4 i think it's important to understand where your audience spends the most time. spend your time there. #sproutchat

— maggie may 💕 (@chitownmags) June 21, 2017

A4a: But I don't spend more than 45 minutes on it every day. #SproutChat

— Kathleen Sykes (@ElementsDeStyle) June 21, 2017

A4: No, focus efforts on channels where your clients spend the most time. #SproutChat https://t.co/suA3ZOvsSr

— Melissa Kay (@theCEOffice) June 21, 2017

A4: Each platform has its own benefits. So it's not just where your audience hangs out, but what you're trying to accomplish. #SproutChat

— Alyssa Townsend (@atownx) June 21, 2017

A4: Don't force anything and become inauthentic. Focus on where your audience is! #SproutChat http://pic.twitter.com/z3EFpqxnm9

— ARPR (@AR__PR) June 21, 2017

Tap Into Communities to Broaden Your Audience

Explore relevant groups or communities on LinkedIn and Facebook or specific hashtags on Instagram and Twitter to network with others in your industry. These communities will be a great starting point to grow your audience and you’ll begin to broaden your reach from there.

A6: All of the big social networks have a search feature. Look at what people like and go create better content than them. #SproutChat https://t.co/DXcrrzU1l5

— Adam Greenbaum (@Greenbaumly) June 21, 2017

A6: Conferences, associations, FB groups, @Meetup @eventbrite Twitter chats 😉 #SproutChat https://t.co/AJ6g5ddYFp

— Melissa Kay (@theCEOffice) June 21, 2017

A6: Twitter chats are amazing for building your community. It's the perfect opportunity to make connections with new people. #SproutChat

— Express Writers (@ExpWriters) June 21, 2017

A6: Quora and Reddit are gold mines depending on your niche. Great places to build credibility and relationships #sproutchat

— 👇🏻Jonathan Payne (@SocialGamePlan) June 21, 2017

A6: Look offline at local professional and networking organizations #SproutChat https://t.co/ez1u9ESvUg

— Anna (@AnnaSlyu) June 21, 2017

A6 I have couple successes thru FB groups, Googled some slack groups as well, joining local @Meetup are great too #sproutchat

— Win Shi Wong (@winshiwong) June 21, 2017

See you next week, June 28 at 2 p.m. CDT to discuss influencer marketing with Sprout All Star, Adam Buchanan of Experticity. Until then, network in our Facebook community and to let us know of any other social media marketing topics on your mind.

This post #SproutChat Recap: Growing Your Audience From the Ground Up originally appeared on Sprout Social.

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Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works [...]

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3 Ways to Easily Caption Social Media Video

Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. #1: Use Live Titles to Caption Apple Clips Need a quicker way to do captions for a video? Apple [...]

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Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017

We’re thrilled to announce that Sprout Social founder and CEO, Justyn Howard, has been named Glassdoor’s No. 1 CEO for U.S. companies with 1,000 employees or less in 2017. This recognition is based entirely on reviews from Sprout employees, who awarded Justyn a 99 percent approval rating.

Since Sprout’s inception in 2010, Justyn has expertly built a company that balances a commitment to both team and customer success. It’s clear to our employees that he embodies the values Sprout shares: open communication, curiosity and accountability.

While he’s quick to emphasize that our culture has developed organically over time, Justyn works tirelessly to ensure that Sprout is the best possible workplace for our team. His efforts, in tandem with those of our leadership team, have ensured that career growth, meaningful challenges and personal fulfillment are all a part of each team member’s experience.

“I am honored to be part of this list and truly grateful to our team for their trust and recognition,” Howard said. “Sprout represents the best of what a company can offer—a talented, dedicated and diverse team—and together we’ve built an exciting and energetic culture and product. I’m humbled every day by the ways that team makes me a better leader, technologist and individual.”

So what are employees saying on Glassdoor about leadership at Sprout?

“The leadership is amazing…It’s rare that a CEO will pull you into his/her office to make sure you’re happy and get your input on organizational changes, but it illustrates Sprout’s focus on culture (and that starts at the top).”
Anonymous Employee, Marketing

“Everyone at the company is nice and supportive of each other with one goal in mind. This is in no small part thanks to our CEO and wonderful executive team. They understand what it takes to motivate, but also keep things fun and light so work is somewhere you want to be each day.”
Customer Success Manager

Glassdoor’s Highest Rated CEOs list is released annually as part of their Employees’ Choice Awards and is unique in that winners are determined based on feedback employees voluntarily and anonymously share in Glassdoor reviews. Among the 700,000 companies reviewed on Glassdoor, the average CEO approval rating is 67 percent.

Justyn was also recently recognized as CEO of the Year in Built In Chicago’s 2017 Moxie Awards and included in the Chicago Techweek 100.

We are grateful to our team members who have taken the time to share their experiences on Glassdoor. More than ever, we’re proud to have a leader whose vision not only drives the growth of our business, but also inspires our employees to do and be better each day.

Want to join Team Sprout? We’re hiring.

This post Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017 originally appeared on Sprout Social.

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Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. #1: Facebook Advertising Spend [...]

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Social Media Collaboration: Tips, Tools & Tactics to Work Smarter

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11 Effective Ways to Use Facebook Ads

Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right [...]

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The Ultimate Guide to Personal Branding

How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing. Who Has Access to Adding Links in Instagram Stories? Like many marketing [...]

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Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat marketing features, Facebook page video covers, Twitter changes, and other breaking social [...]

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#SproutChat Recap: Marketing with Stories

You shouldn’t underestimate the power of using Stories to engage your social audience. Facebook, Instagram, Snapchat—every major platform has a Stories function that brands can tap into to boost reach with thoughtful, engaging visual content. With every feature update, Stories is quickly becoming an effective tool for marketers to weave a bit of authenticity into their marketing efforts.

In this week’s #SproutChat, our community discussed how they implement Stories in their engagement strategy to create entertaining content that brings their brand to life.

Different Social Platforms Generate Different Results

What’s your audience like? Research the qualities of your customer base across different social channels. While your following may be the same or similar, the way they interact with your content on each platform will vary. Track resonates and set goals. Take advantage of the built-in libraries of emojis, graphics and text overlays that amp up your posts.

A1 Identical cross posts on different platforms are a quick way for audiences to turn you off altogether. #SproutChat

— Jim Katzaman (@JKatzaman) June 14, 2017

A1b: Tweak your content according to platform demographics while staying brand focused #SproutChat

— Jeff Higgins (@ItsJeffHiggins) June 14, 2017

A1: It's easier to get larger results on IG because your followers automatically have access to your stories. #sproutchat

— Jacqui Liberman (@GossipGenie) June 14, 2017

A1: You really want to tweak and optimize your story for the platform you're posting it on. #SproutChat

— Express Writers (@ExpWriters) June 14, 2017

Add Some Interest to Your Brand’s Social Presence

Our #SproutChat community tackles each medium with a different Story approach to effectively build on their presence. Check out their tactics for inspiration and see what you could apply to your own branding strategy.

We've also used stories to "tease" something bigger we're going to do. (Also, we literally just started using IG) #sproutchat

— Jessie (@JessieAtAC) June 14, 2017

A2: We use #Instagram stories as a raw look behind the curtain. It's still branded but not polished like a regular post.#SproutChat

— Dave Macdonald 🇨🇦 (@rdavemacdonald) June 14, 2017

A2 Stories can give brands depth beyond the obvious, such as Mastercard allows parents to pay for a daughter's dream wedding. #SproutChat

— Shannon Mouton Gray (@ShannonRenee) June 14, 2017

A2: Stories is a great place for brands to have fun and experiment! Here's a good intro blog: https://t.co/GEPOjjEhPw #sproutchat

— PublicCommunications (@pcipr) June 14, 2017

A2: Spices up a brands personality. Adds to the human media aspect. #SproutChat https://t.co/sbO8MMxsxW

— Jessie Simms (@JSimmsSocial) June 14, 2017

Using Metrics to Measure the Value of Your Stories

As with any other type of content, gauging success means tracking your metrics. Keep an eye on the number of views, action taken after viewing, exit rates—anything that indicates a user engaged with your Story and was motivated to take action.

A3: Engagement's too broad now With Snap Ad Manager & IG story CTA's/location/hashtags, you have tons of choices based on goals! #SproutChat

— Jeff Higgins (@ItsJeffHiggins) June 14, 2017

A3 #sproutchat # of views, messages.

— Bruce Deschamps (@brucedesch) June 14, 2017

A3b: You might look for viewers (how many people tuned in/how many watched the whole thing). And you might look for link clicks. #SproutChat

— Express Writers (@ExpWriters) June 14, 2017

A3c: Another great metric to track is engagement. Did your story get people talking? #SproutChat

— Express Writers (@ExpWriters) June 14, 2017

A3 Metrics like impressions, engagement rates< likes are first indicators of story success. Best: Comments, leads and business. #SproutChat

— Jim Katzaman (@JKatzaman) June 14, 2017

A3: You can also track exits from your story to see what's not working/resonating with your audience #sproutchat

— Mary Becker (@marylizbecker) June 14, 2017

A4 Include links & hashtags to track the various forms of content as they spread around the Internet #sproutchat

— Shannon Mouton Gray (@ShannonRenee) June 14, 2017

Stay Informed As Stories Continues to Evolve

It’s important for social media managers to stay on top of new updates across each channel. Don’t be afraid to explore new Story capabilities and play with different ways to captivate your users. Remember to keep track of what content resonates with your audience and moves the needle on engagement.

A6: It won't be called stories, it will be your feed. #SproutChat

— Jeff Higgins (@ItsJeffHiggins) June 14, 2017

A6 content without charisma is a #fail #SproutChat

— David Pepper (@thedavepepper) June 14, 2017

A6 stories features are fads unless they have intention #SproutChat

— David Pepper (@thedavepepper) June 14, 2017

A6 #sproutchat, I think they will develop the analytic parts of stories too. As it feels quite basic in terms of available data.

— Bruce Deschamps (@brucedesch) June 14, 2017

Join us for #SproutChat next week as we discuss how to build an audience from the ground up! See you Wednesday, June 21, at 2 p.m. CDT.

This post #SproutChat Recap: Marketing with Stories originally appeared on Sprout Social.

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Experts Talk Fostering a Social Community in a Regulated Industry

Social Customer Care: Apps and Processes for Success

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

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- Your Guide to the Social Media Jungle

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How to Build a Successful Social Media Marketing Plan

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. How to Identify the Right Goals for Your Business What works for one business [...]

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5 Instagram Video Ads Tips to Wow Your Audience

How to Repurpose Content for Your Blog and Beyond: A Plan for Creators

Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In this article, you’ll discover how to use one content idea to produce video, audio, and blog posts that build a loyal and engaged fan base. Why Maintain a Blog, Podcast, and Video Channel? [...]

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How to Create a Social Media Style Guide: 10 Things to Include

How to Engage Millennials on Facebook and Instagram

Are you trying to reach the 18- to 34-year-old part of your customer base? Are Facebook and Instagram two of your main social platforms? In this article, you’ll discover which Facebook and Instagram features will help you reach and engage with Millennials on social media. Understand Millennial Preferences To connect with your Millennial audience more [...]

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Facebook Advertising Cost: Everything You Need to Know

Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are [...]

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Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Live Audio with Joel Comm, Apple announcements with Jeff Sieh, [...]

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#SproutChat Recap: Using Analytics to Improve Your Social Strategy

It’s no secret to marketers that analytics are important, but it’s what you do with your analytics that matters the most. It’s not always easy, but staying on top of reporting is paramount to improving social strategy. Looking at your social goals and tracking your KPIs tells you where adjustments need to be made.

In this week’s #SproutChat we discussed frequency in tracking metrics and key indicators for measuring success in your performance.

Gauge Performance with Engagement Rates

Engagement rates are a telling aspect of your brand’s overall health on social. Tracking this metric enables you to easily pick up on signs of success.

A1: Oh, oh! Overall growth and engagement rate. And can't forget about referral traffic from social. #SproutChat

— Hawke Media (@gohawke) June 7, 2017

A1: The engagement rates. #SproutChat

— Ɓℓαzє (@thetechblaze) June 7, 2017

A1. Engagement rate is always at the top of the list. #SproutChat

— Goal Digital (@goaldigitaluk) June 7, 2017

A1 Engagement and leads #SproutChat

— Taylor J. Hall (@taylorjhall) June 7, 2017

ENGAGEMENT. Always engagement rates. #sproutchat

— roboboogie (@roboboogiePDX) June 7, 2017

A1: I'd say engagement & reach go hand in hand. You want to make sure ppl are getting the message AND that it resonates w/them #sproutchat

— Kalin Thomas (@KalinThomasYall) June 7, 2017

Analyze Data Frequently, but Not Too Frequently

How often you check your data will vary depending on your business’s needs, but it’s best to give campaigns a little room to grow and develop in order to see clear engagement patterns.

A2: While you shouldn't get obsessed with checking your data, do it often – at least once a week.#SproutChat http://pic.twitter.com/P98kFC0jeD

— @AndreaTorti90 (@andreatorti90) June 7, 2017

A2) It depends. Some data sets are best checked monthly while others are best checked daily. #SproutChat

— Jake Yeaton (@jakeyeaton) June 7, 2017

A2: Weekly at least. Don't look at data too quickly either. It might not give an accurate depiction of a post's reach. #sproutchat

— Netvantage Marketing (@netvantage) June 7, 2017

Depends on the level of data but I check-in weekly, run reports for clients monthly, quarterly, yearly. #sproutchat

— Steph Nissen (@stephnissen_) June 7, 2017

A2: How much time do you have. Daily at least, hourly in some cases. I want to know who is doing what when and why. #SproutChat

— Darren Johnson (@darrenesl) June 7, 2017

I would say once a week, but that also depends on how often you're engaging. #SproutChat

— Maggie Driver (@Maggie_Driver) June 7, 2017

A2: Once a week average, more if there's something abnormal. It's a pain finding out where something changed if you're not on it #SproutChat

— Jeff Higgins (@ItsJeffHiggins) June 7, 2017

Create & Track Goals

In addition to tracking metrics, it’s important to have trackable goals. There are a variety of targets you’ll work toward, but establishing which of those targets contribute to your marketing plan as a whole will help you focus your efforts.

A3. Social listening is 1 way. The "watercooler" is now online, and people will talk up your product if they LOVE it or HATE it. #SproutChat https://t.co/xdCO5o9Qqp

— Maggie Bizzell (@MaggieBizz) June 7, 2017

A3 CTR, Conversion Rate, Sentiment, for ads – relevance score, CPL. #sproutchat

— Steph Nissen (@stephnissen_) June 7, 2017

Basically: engagement, engagement, engagement #SproutChat

— Metter Media (@mettermedia) June 7, 2017

A3) It's all about lead generation (if it's a business). Then the overall engagement levels. #SproutChat

— Pinely (@Pinely_io) June 7, 2017

A3) If people are responding to your call to action #SproutChat

— lukeb3000 (@lukeb3000) June 7, 2017

Present Clear & Concise Metrics

Presenting data should be as clear and concise as possible. Don’t overwhelm stakeholders, focus on highlighting patterns, changes or insightful information. Sprout offers ready-to-go reports that are perfect for instances like this.

A5: Most important part of sharing data, DO NOT OVERWHELM THEM. Give them only the data they need in an organized manner. #sproutchat

— Netvantage Marketing (@netvantage) June 7, 2017

A5 Whatever data you present, it must be translated into everyday terms. You don't want stakeholders to say, "So what?" #SproutChat

— Jim Katzaman (@JKatzaman) June 7, 2017

A5 My go-to way to present data to stakeholders is visually and in person if we can. Hold their hand and walk thru together! #sproutchat

— Steph Nissen (@stephnissen_) June 7, 2017

A5) Interactive dashboards and in person if possible. #SproutChat

— Jake Yeaton (@jakeyeaton) June 7, 2017

A5: keep it simple #SproutChat https://t.co/dDRpEOyPVe

— Josephine Borrillo (@70mq) June 7, 2017

Test, Learn & Apply

Trial and error is sometimes the best learning experience. Testing small tweaks, like different images or text, is a great way to learn what appeals best to your audience. Apply your results to your social strategy to boost performance.

A6: Yes! Testing send times and hashtags are two great control factors to test. #SproutChat

— Kimberly Blight (@kblght) June 7, 2017

Yes! Visual/Text, statement/question, times of day, days of week, hashtags #SproutChat https://t.co/52Neg4bj2G

— SECOND STORY. (@2ndstoryagency) June 7, 2017

A6: A/B testing is definitely beneficial to seeing what resonates with your audience. It will require extra effort though. #SproutChat

— Express Writers (@ExpWriters) June 7, 2017

A6: Absolutely! It helps you understand what your audience likes and doesn't like. #sproutchat

— Netvantage Marketing (@netvantage) June 7, 2017

A6: It's never a bad idea to A/B test content. Test out CTAs, images, and copy, to see which converts/engages the most people. #SproutChat

— Sortis Marketing (@SortisMarketing) June 7, 2017

Join us Wednesday, June 14, at 2 p.m. CDT, for #SproutChat to discuss marketing with Stories. In the meantime, check out our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Using Analytics to Improve Your Social Strategy originally appeared on Sprout Social.

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Facebook Video Retargeting for Live Video and Beyond

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? To explore techniques for retargeting your videos, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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How To Schedule Facebook Posts With Sprout Social

How to Build a Social Media Marketing Funnel for Bloggers

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel. #1: Define Your Marketing Goal Creating a social media [...]

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How to Protect Your Blog Content From Copyright Infringement

Want to protect your blog content from being stolen? Wondering how to respond when your blog content is scraped? As a blogger, you put hours into creating original content. Having it stolen can be frustrating and upsetting. In this article, you’ll discover four steps to legally safeguard your blog content from copyright infringement, including what [...]

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9 Skills Every Social Media Manager Must Have

3 Ways to Add Facebook Live to Your Marketing Strategy

Want to use Facebook Live for more exposure? Looking for ideas to help you broadcast more often? In this article, you’ll discover three creative ways to use Facebook Live. #1: Join Forces With an Influencer in Your Field Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you [...]

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#SproutChat Calendar: Upcoming Topics for June 2017

Summer is just around the corner and we’re getting ready by brushing up on our social game. This June, #SproutChat is bringing you insight on industry topics ranging from growing an engaged audience on social to improving your social strategy with data. See a topic that interests you? Use the “add to event” button to ensure a calendar reminder.

Wednesday, June 7: Using Analytics to Improve Your Social Strategy

Marketers know that analytics are an integral part of any social campaign, but how do you identify which metrics matter most? And, once you determine them, how do apply your learnings? We’ll chat about how to keep track of analytics that can help improve your social strategy.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, June 14: Marketing With Instagram Stories

Instagram Stories powers marketers with a dynamic, affordable, video medium that can drive awareness and help prompt purchase. In this week’s #SproutChat, we’ll discuss ways your brand can incorporate Stories into its social strategy and hear from our community on the benefits of this feature.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, June 21: Adam Greenbaum on Building an Audience

Building a robust following on social is rough, especially when you’re starting from the ground up. This week, we’ll be joined by Sprout All Star and CEO at Whisker Cloud, Adam Greenbaum, for pointers on growing your community from zero while still maintaining an engaged audience.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, June 28: Adam Buchanan Discusses Influencer Marketing

Influencer marketing drives awareness and communicates your brand’s benefits to an audience your organization wouldn’t otherwise reach.  This week, Sprout All Star and Digital Marketer, Adam Buchanan, will walk us through the benefits of partnership programs and how to identify influencers.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

This post #SproutChat Calendar: Upcoming Topics for June 2017 originally appeared on Sprout Social.

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How to Find the Best Twitter Hashtags

How to Manage Instagram via the Facebook Inbox

Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the Facebook Inbox? Facebook’s Inbox allows you to manage Instagram, Facebook, and Messenger comments and messages in a single location. In this article, you’ll discover how to use the Facebook Inbox to manage your Instagram account. [...]

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Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming [...]

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#SproutChat Recap: Geolocation Marketing

Ensuring your content resonates with consumers is impossible if your brand is sending out generic messaging. To reach the right target audience, you have to tailor your creative and distribute your ad content in an intentional, strategic way that includes leveraging location based targeting.

In this week’s #SproutChat, Sprout All Star and Social Media and Reputation Management professional, Jeff Higgins, joined us to discuss geolocation marketing and how brands can reach the right audience, in the right location, at the right time.

Use Location Based Targeting to Narrow Down Your Audience

If you’re looking to target a demographic in a particular location, it’s pertinent that you maximize your efforts with geolocation marketing. By using location based targeting you can tap into the most applicable customer and better meet them along their path to purchase.

A1: Geomarketing is using location & graphical data in campaigns to reach your customer at physical locations of high conversion #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 31, 2017

A1) It’s marketing that is very spacific to a location #sproutchat

— Jake Yeaton (@jakeyeaton) May 31, 2017

Q1: Geolocation is one of our most successful tools in the tool belt we use. #SproutChat

— Darren Johnson (@darrenesl) May 31, 2017

A1) Marketing in a local place. #sproutchat

— Pinely (@Pinely_io) May 31, 2017

A1 fishing where the fish are = geomarketing geolocation #sproutchat

— David Pepper (@thedavepepper) May 31, 2017

Q1: Using geographic data to hit your customers when they are in places that are important to your business. #SproutChat

— lookthinkmake (@lookthinkmake) May 31, 2017

A1: Geolocation marketing is narrowing your target to specific destinations to hone in relevance and reach people where they are #SproutChat

— Josh McCormack (@joshmccormack) May 31, 2017

Target Content to Reach the Right Audience

It’s important to understand your overall business goals and audience, but particularly important to target your content to the right audience. When setting up campaigns, if applicable try to target to specific locale that is relevant to your business. cation based marketing can be particularly helpful for those in retail as well as for live events such as sports tournaments and conferences.

A3: Besides targeting by radius, you can use zip codes and addresses. Also use a time frame if targeting local events #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 31, 2017

#SproutChat
If it's a local brand or specific to one area, you're focused on where your dollars will count most.

— Probably Geoff (@mynameisGEOFF) May 31, 2017

A2: Targeting isn't just about where you as the advertiser are. It's also about where the consumer is. That matters to them. #SproutChat

— Josh McCormack (@joshmccormack) May 31, 2017

A2: If you're trying to target potential customers who are local to you, location-based marketing is key. #SproutChat

— Express Writers (@ExpWriters) May 31, 2017

A2: Even if you aren't location based, setting up campaigns to use geo data can give you unique targeting & messaging options #SproutChat

— Dave Macdonald 🇨🇦 (@rdavemacdonald) May 31, 2017

A2 Targeting content for people and location focuses resources so you have better bang for your buck. #SproutChat

— Jim Katzaman (@JKatzaman) May 31, 2017

A2: Targeting is extremely important to getting your brand in front of the right customers that align with your sales strategies #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 31, 2017

A2) It's important for businesses that are targeting a locale. This is cost effective, as well! Put your money where it counts! #sproutchat

— KW Social Media (@KWSMTeam) May 31, 2017

A2. Helps you serve your target audience with the relevant content, at the right place and time. #SproutChat https://t.co/mxivVdAYg1

— Naomi Wambui (@naewambui) May 31, 2017

Turn to Facebook Advertising for Robust Geolocation Tools

Facebook advertising offers a variety of location based targeting tactics. This is particularly helpful for local businesses such as restaurants or retail establishments.

Q3: Facebook has a very robust ads tool for #geo marketing. Zip Code or City or even regions. We create hundreds of audiences. #sproutchat

— Darren Johnson (@darrenesl) May 31, 2017

A3: Know where your ideal customer is located and narrow your ads to target those areas. #SproutChat

— Express Writers (@ExpWriters) May 31, 2017

A3 Based on Facebook data, especially trips and check-ins, you can see who does what and where. #SproutChat

— Jim Katzaman (@JKatzaman) May 31, 2017

A3: I love it for advertising for local businesses. Unlike online, proximity to the location makes a huge difference. #SproutChat

— Rebecca Albert (@BeccaAtSocial) May 31, 2017

A3: So much data at your fingertips to use, you can get in front of the right people assuming it's clean data #SproutChat

— Taylor J. Hall (@taylorjhall) May 31, 2017

A3: Send ads specifically to target locations and markets (very useful for tourism). #sproutchat

— Brad Lovett (@Brad_Lovett) May 31, 2017

A3: We love mixing location data with images and copy unique to that location. Local images, really grab people's attention. #sproutchat

— SocialXpresso ☕️ (@socialxpresso) May 31, 2017

Grow Your Brand With Targeted Content

Spending a little more time crafting tailored messages gives you a bigger bang for your buck. For instance, Facebook allows brands to create lookalike audiences in advertising, consisting of people who have behaviors similar to your existing audience. This allows you to test and gauge content performance more accurately.

A4: Yep! Be sure to create a lookalike audience from your custom audience & add filters to target a certain geographic area #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 31, 2017

Q4: Geo fencing is great for brand growth. We develop special content for visitors to grand openings only available in 1 local. #sproutchat

— Darren Johnson (@darrenesl) May 31, 2017

A4 You can grow your brand locally with targeted content with higher impact. A few locals can then get bridged by word of mouth. #SproutChat

— Jim Katzaman (@JKatzaman) May 31, 2017

A4: We've done a number of geo fencing campaigns for music festivals and they worked great. #sproutchat

— SocialXpresso ☕️ (@socialxpresso) May 31, 2017

A4) Lookalike audiences. Then test. Test. Test. Test. #sproutchat

— PinelyCast (@PinelyCast) May 31, 2017

Geomarketing Will Continue to Be a Staple in Advertisement

As geolocation marketing becomes more prominent, generic advertising will become something of the past. Audience’s will expect to see tailored advertising meant just for their needs and that includes hyper-localized content.

A5: We're seeing how Facebook is moving ahead with user created geo-local filters for stories. No ad sets just yet, but soon #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 31, 2017

A5: It's already impacting social media advertising and it'll continue to be important. #SproutChat

— Express Writers (@ExpWriters) May 31, 2017

A5) Oh definitely! For instance – local retail stores have to be able to limit their audience for their budget to be effective #SproutChat

— Hampton Creative (@hamptoncreative) May 31, 2017

A5 I hope it continues to expand. I like local, tailored for me ads more than generic advertising. #SproutChat

— Alissa M. Trumbull (@AnOrchidInBloom) May 31, 2017

Q5: Of course it will. With Amazon Echo, Google Home, etc., geo targeting will be the key for many marketers. Get in front cust #sproutchat

— Darren Johnson (@darrenesl) May 31, 2017

A5 Yup- expect to see more targeted ads/promos across all platforms as industries notice how important this is #sproutchat @SproutSocial

— Hatchify (@hatchify1) May 31, 2017

Join us next Wednesday, June 7 at 2pm CDT for #SproutChat to chat about improving social strategies with reporting. Until then, check out our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Geolocation Marketing originally appeared on Sprout Social.

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