39 Free Tools for Creating Unique Images

The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees your content and who doesn’t. In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility. #1: How Facebook’s News Feed Algorithm Ranks [...]

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The Complete Guide to Twitter Marketing

Visual Content and Social Media Marketing: New Research

Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. #1: Visuals Reinforce [...]

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Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways [...]

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Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, we explore Instagram location and hashtag stories with Peg Fitzpatrick, autoplay video ads on Pinterest with [...]

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#SproutChat Recap: Incorporating Snark Into Your Social Strategy

In a social-first era, more and more brands are coming out of their shell and becoming a little more brazen in their activity. This brazen behavior often comes with snark and a sense of humor is often referred to as “savage”.

In this week’s #SproutChat, Sprout Social’s Social Media Manager, Darryl Villacorta, shared his thoughts on how brands should converse with their audience and where the future of social media engagement is headed.

Remain Professional & Genuine

Maintaining professionalism on social doesn’t mean you have to sacrifice your brand voice. Being funny or entertaining  doesn’t necessarily mean you have to be mean. A good social marketer knows their audience and should be able to connect on social while being genuine.

A1: Keep it professional. That doesn't mean you can't have fun, but you need to be sure posts reflect your brand positively. #SproutChat

— Express Writers (@ExpWriters) May 24, 2017

A1. I'm a firm believer that honesty never goes out of style. #sproutchat

— Darryl Villacorta (@TheMiddle) May 24, 2017

@SproutSocial A1) They should just be themselves. Don't think to much about best PR practices. #SproutChat

— Jake Yeaton (@jakeyeaton) May 24, 2017

A1: This all starts with your brand voice BUT also your strategy in case that voice gets just a little too loud #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 24, 2017

A1.

Brands
should be

transparent
engaging
conversational
empathetic
listeners
proactive
professional
intentional

on social#sproutchat

— Gabriela Cardoza (@CardozaGab) May 24, 2017

@SproutSocial Al) human human human. And a bit of humour in there for good measure #SproutChat

— Queenstownlife (@Queenstownlife) May 24, 2017

A1 helpful, humble and most of all – personable and detailed. A cheeky sense of humor is a great bonus too 😉 #sproutchat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 24, 2017

Consider Your Audience

As n you’re crafting your brand voice, keep your audience front and center. Humor isn’t always universal but friendliness can go a long way. Before you launch into a snarky response, first think about who you’re talking to. Listen to how your audience perceives messages and understand why they’re interacting with your brand.

A2. If you're going to talk to someone, listen first. It'll give you a better sense of tone. #sproutchat

— Darryl Villacorta (@TheMiddle) May 24, 2017

A2.

Consider
your
BRAND WHY.

What
do you wish
to do?

What value
do you wish
to add and to whom?#sproutchat

— Gabriela Cardoza (@CardozaGab) May 24, 2017

A2:
Identify message points
Identify spokespeople and
Figure out how to make it social!#sproutchat

— Deserae_Dorton (@Deserae_Dorton) May 24, 2017

A2: You need to know who your target audience is. Your voice should align with the vision for your brand, but also attract them. #SproutChat

— Express Writers (@ExpWriters) May 24, 2017

@SproutSocial A2: Brand voice should be in line with your product/service. Consumers trust a goofy candy company but maybe not goofy CPAs. #SproutChat

— Katie Lewis (@kathryndlewis) May 24, 2017

@SproutSocial A2: Determine the tone, how you want consumers to feel about your brand, and your overall goals–to be funny, educational, etc. #SproutChat

— Sortis Marketing (@SortisMarketing) May 24, 2017

Always Remain Authentic

Brands that remain authentic and true to their audience are the brands that. Stand out by adding humor and wit without sounding condescending or mean. If your audience is coming to your brand looking for support or help stand out by giving outstanding customer service.

@SproutSocial A1: whatever the real one is. People ain't dumb! #sproutchat 😅

— Abby Lee Hood (@AbigailLeeHood) May 24, 2017

@SproutSocial Entertaining. Most people don't follow brands to be advertised to. #sproutchat

— Probably Geoff (@mynameisGEOFF) May 24, 2017

A3 those that are helpful, engaged and reliable! Those that are perceived as just like "me" #SproutChat https://t.co/3vnFBMk7pl

— LUCYrk (@LUCYrk78) May 24, 2017

@SproutSocial A3. Some personalities that stand out are humorous and witty, "meme funny", and friendly – of course. #sproutchat

— Social or Nothing (@socialornothing) May 24, 2017

A3) People who are naturally curious, enjoy conversation, & know how to keep things moving #sproutchat http://pic.twitter.com/mU34OzxK7g

— Gordon D (@gordondym) May 24, 2017

@SproutSocial A3. Funny, hip, helpful, creative, inspiring, engaging #Sproutchat

— Tobi (@TobiGbemisola) May 24, 2017

Don’t Feed the Trolls

It’s inevitable that your brand is going to experience a handful of trolls on social. Don’t get caught up in the heat of the moment. Take a step back and weigh the pros and cons of engaging with a troll before you respond.

A4: Do the best to resolve legitimate complaints, but my banhammer is always ready. #sproutchat

— Brad Lovett (@Brad_Lovett) May 24, 2017

A4) Cut them off & drop the mic. Trolls waste time; customers express legitimate concerns #sproutchat

— Gordon D (@gordondym) May 24, 2017

@SproutSocial Don't pay the toll (i.e., don't take the bait). #SproutChat [AR] http://pic.twitter.com/SsN3Y7GWAD

— ModSquad (@modsquad) May 24, 2017

@SproutSocial A4: With that said, if someone is being negative 👹without reason . . . that's why we have a "block" button. #SproutChat

— Jasmine Glasheen (@GlasheenJasmin1) May 24, 2017

@SproutSocial A4: Keep it professional and block if totally necessary. #Sproutchat

— Stephanie Zatyko (@ExperianDQSteph) May 24, 2017

Everyone in Your Community Is a Potential Customer

Think of any social response as a customer interaction. Publicly shaming your audience should be avoided.

@SproutSocial No, never. Take the higher road and stay professional. http://pic.twitter.com/JEqqCaBiKn

— Erin Van Horn (@VanHornSMC) May 24, 2017

A5: That's a brand decision that needs a full team monitoring sentiment and a major plan in place to take left turns if needed #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 24, 2017

A5.

Some
brands do
this intentionally to
be funny &/or clever

Wendy's
for ex

Not my ish.
Not appropriate
for all brands.#sproutchat

— Gabriela Cardoza (@CardozaGab) May 24, 2017

A5: I wouldn't. I can't think of a circumstance where that would go well. Call me unhip I guess. #sproutchat

— Brad Lovett (@Brad_Lovett) May 24, 2017

A5: It is always bad PR to escalate arguments. Think of the brand image! #sproutchat

— Alvomedia (@Alvomedia1) May 24, 2017

A5) Always treat your audience with more respect then you would receive. Take the higher road #sproutchat #sproutchat

— Gordon D (@gordondym) May 24, 2017

The Future of Social Engagement is Evolving

Marketers know that their industry is always changing and social engagement no different. As our industry evolves, response times may be even faster with the efforts of bots and live-streaming. But one thing that won’t change? Brand consistency.

A6: Sadly prob more selling, lead gen, and news coverage. WE'D LIKE TO SEE IT REVERT TO MORE COMMUNITY/SOCIAL ASPECT #sproutchat

— Conversion 💸 Corner (@ConvertCorner) May 24, 2017

@SproutSocial A6: Hopefully in the opp way of bots but with AI and VR it's exciting to see! Keep talking to people #SproutChat

— Queenstownlife (@Queenstownlife) May 24, 2017

A6" More AI and bots, which while convenient, won't be as personal. #sproutchat

— Brad Lovett (@Brad_Lovett) May 24, 2017

@SproutSocial A6) I think it's going to increase as social media platforms are slowly taking over old media. i.e Live Streaming #SproutChat

— Jake Yeaton (@jakeyeaton) May 24, 2017

@SproutSocial A6) Much higher rates for customer support teams as more people are running away from email. #SproutChat

— Pinely (@Pinely_io) May 24, 2017

@SproutSocial A6: Video is the new photo. #SproutChat http://pic.twitter.com/1kxFhACNML

— Jasmine Glasheen (@GlasheenJasmin1) May 24, 2017

Join us next Wednesday, May 31 at 2pm CDT for #SproutChat to discuss geolocation on Facebook with Sprout All Star, Jeff Higgins. In the meantime, check out our Facebook community to connect with bright folks in the industry.

This post #SproutChat Recap: Incorporating Snark Into Your Social Strategy originally appeared on Sprout Social.

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5 métodos altamente eficazes de monitoramento de hashtags

5 métodos efectivos de seguimiento de hashtags

Local Social Media Marketing With Facebook and Instagram

How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I interview Bruce Irving. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. In this article, you’ll discover which metrics to track and how to organize them into [...]

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7 Legitimate Benefits of Using Facebook Live for Business

How to Run an Instagram Story Takeover

Want to reach more people with your Instagram stories? Have you considered hosting an Instagram Story takeover to grow a larger following? Collaborating with highly engaged Instagram users will introduce their followers to your content. In this article, you’ll discover how to plan and execute an Instagram Story takeover. What’s an Instagram Story Takeover? Instagram [...]

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How to Craft the Best Instagram Bios for Businesses

2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays [...]

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Know Your Limit: The Ideal Length of Every Social Media Post

6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests. In this article, you’ll [...]

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Instagram Stories Updates, Pinterest Visual Search Ads, and the New Google Lens

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Stories updates with Sue B. Zimmerman, Pinterest visual search ads with Alisa Meredith, [...]

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#SproutChat Recap: Engaging & Growing an Audience With Hashtags

Hashtags are a powerful way to engage your audience and tap into relevant conversations. However, it can be difficult to determine the type of hashtag to use and how many hashtags are too many. In this week’s #SproutChat we discussed best practices for hashtag usage, particularly when engaging and growing a new audience.

Hashtags Have Different Purposes

Best practices on one social platform don’t apply to all platforms. Your hashtag strategy should reflect this and vary across platforms.

@SproutSocial #SproutChat W/ T and IG, they act as a form of filtering and as a search tool. W/FB, it is better to use them as a form of branding http://pic.twitter.com/3c88RPbrlr

— Mary Karcher (@KarcherMaryM) May 17, 2017

@SproutSocial A1: Twitter & Instagram – helpful. FB – eh. If you have a branded #, could be worth using everywhere (strategically, of course). #sproutchat

— Shannon O'Connor (@shanoconnor_) May 17, 2017

@SproutSocial A1: such a big difference. IG using 10+ & Twitter only max 2. Also both differ on popular #s to use too. Like #tbt or #ThursdayThoughts

— Kelsey Glynn (@KelsHiggins) May 17, 2017

@SproutSocial A1: We use both trending hashtags and branded hashtags on Twitter and Instagram and just branded hashtags on Facebook #SproutChat

— Taylor J. Hall (@taylorjhall) May 17, 2017

@SproutSocial A1: Hashtags act as filters on Twitter and Instagram. Not many brands have tapped into their use on Facebook so far. #SproutChat

— Sortis Marketing (@SortisMarketing) May 17, 2017

@SproutSocial A1: Instagram has specialized hashtags (if that makes sense, like #mytinyatlas) to use to engage w/fans. Not the same elsewhere. #sproutchat

— MyCorporation (@MyCorporation) May 17, 2017

There Are Two Major Types of Hashtags

Brand and community hashtags can help you achieve your goal of growing your audience. But each serves a distinct purpose. Branded hashtags are always specific to a brand and typically contain a business name. Whereas community hashtags are broader and are created and used to allow your content to be easily discoverable. As brands try to strengthen their social communities, both hashtag types can often start to be used more interchangeably.

A2: Branded hashtag will tie-in with product/brand/event where as your community tags cover feelings/places/discussions #sproutchat

— Jeff Higgins (@ItsJeffHiggins) May 17, 2017

A2: It depends. Some agencies prefer to use their hashtag as a key to their products, while others stimulate a community #SproutChat

— Venture Icon Media (@VentureIcon) May 17, 2017

A2 A branded hashtag is created by a company hoping to attract followers. Community hashtags spring from the grassroots. #SproutChat

— Jim Katzaman (@JKatzaman) May 17, 2017

@SproutSocial A2 some people use hashtags outside of campaigns to #makeapoint #SproutChat

— David Pepper (@thedavepepper) May 17, 2017

A2) You could of course build a community within your brand, using say a hashtag like #SproutChat 🙂 https://t.co/3ifkwzR2Fi

— Jim Carter (@MSLJim) May 17, 2017

A2: The key to marketing branded hashtags is to get community buy-in #Sproutchat @SproutSocial

— Max Bailey (@maxthemarketer) May 17, 2017

@SproutSocial A2: Branded hashtags are tied directly to a brand & community hashtags aren't #SproutChat

— Taylor J. Hall (@taylorjhall) May 17, 2017

Grow Your Community & Broaden Your Reach

Hashtags are searchable and allow your brand to reach a wider audience. That’s one of the reasons why unique hashtags are the cornerstones of Twitter chats and Instagram communities. In addition to unique hashtags, create a genuine community by sticking with industry-adjacent hashtags and phrases.

A3 Twitter chats are good examples of growing communities through hashtags. You can measure growth through analytics, engagement #SproutChat

— Jim Katzaman (@JKatzaman) May 17, 2017

A3: Absolutely! Create a hashtag and share it with your audience. Invite them to use it as well. This is especially great on IG. #SproutChat

— Express Writers (@ExpWriters) May 17, 2017

A3: Absolutely! Communities grow from outreach and organic searches/followings. Analytics can be seen using @BuzzSumo & @RivalIQ #SproutChat

— Venture Icon Media (@VentureIcon) May 17, 2017

@SproutSocial A3 part 2. And growth = more followers while *sustaining* engagement because no, bots don't count as "community." #SproutChat

— Meg Hogan (@meghogan0) May 17, 2017

@SproutSocial A3 part 2: An easy way to measure growth (or at least success) is to track your hashtag & trends around it. #sproutchat

— Shannon O'Connor (@shanoconnor_) May 17, 2017

Use Relevant Hashtags & Limit the Amount Used

Try to be strategic about your hashtag usage. Remember that you can get more out of less. Think of hashtags that your audience might be searching for and meet them where they’re at. Another way to find relevant hashtags is to research and benchmark against what your competitors are using.

I would claim that less than 11 hashtags on #instagram would work better though, may be 5 to 7 ! #sproutchat https://t.co/0WCvYFWIPR

— Fady Ramzy (@CyberZizo) May 17, 2017

@SproutSocial A4 one awesome # can be enough Use more to reach multiple demographics #SproutChat

— David Pepper (@thedavepepper) May 17, 2017

A4: I'm not big into hashtagging in large quantities. 2-3 is where I draw the line #Sproutchat @SproutSocial

— Max Bailey (@maxthemarketer) May 17, 2017

A4 Branded account: I say 5(ish) to not look tacky/desperate. Personal: depending on content, max it out in ONE comment (20) #SproutChat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 17, 2017

@SproutSocial A4: I think 3, or 4 tops, is good enough. A hashtag must reflect a topic or issue relevant to our client base. #SproutChat

— Javier Sanabria (@SanabriaJav) May 17, 2017

A4: Less is more applies here too. @instagram only allows up to 30 hashtags, but if you can, go under 10, relevant ones. #sproutchat

— Val Vesa (@adspedia) May 17, 2017

We’ll be back next week Wednesday, May 24 at 2PM CDT to chat about social media savagery with Sprout Social’s very own Social Media Manager, Darryl Villacorta. In the meantime, network with bright folks within the industry in our #SproutChat Facebook group.

This post #SproutChat Recap: Engaging & Growing an Audience With Hashtags originally appeared on Sprout Social.

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Facebook Ads Strategy: How Marketers Can Win With Facebook

Do you use Facebook ads? Want to make them more effective? To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

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7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness. #1: [...]

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6 Essential Steps to Increase Facebook Organic Reach & Grow Your Audience

5 B2B Tips for Creating Facebook Ad Images That Work

Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B [...]

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The Not-So Secret Dangers of Instagram Automation

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on [...]

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12 Little Known Instagram Hacks Brands Must Try

10 Tips to Troubleshoot Your Facebook Ads

Do you advertise on Facebook? Wondering why some of your Facebook ads aren’t working? If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why. In this article, you’ll discover 10 tips to troubleshoot your Facebook ads. #1: Verify You’ve Chosen the Correct [...]

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Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking [...]

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#SproutChat Recap: Running an Employee Advocacy Program

Marketers know that a happy and engaged employee can be a brand’s number one advocate. However, it can be difficult to get buy in from executives to run an employee advocacy program.

This week at #SproutChat, Sprout All Star, Jen Kirk of Jenius Consulting joined us to discuss the benefits of a social-first advocacy program and ways to convince leadership that it’s worth the investment. From setting up and rolling out an advocacy program to educating employees on social media best practices, our community offered a wide array of insights on the topic.

Set Employees up for Success

Employee advocates shouldn’t have to work more to spread the word about a brand. Make sure you communicate to employees in a clear and concise way. Social content should always be accessible, shareable and include pre-approved, suggested social copy. The less barriers there are for employees to advocate for their organization, the better.

A1 Executive buy in is the biggest IMO. Followed by consistency – both in communication and engagement #SproutChat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 10, 2017

A1: First, make sure they believe in what they're advocating for. Employees can be your most powerful tool! #sproutchat

— BrandExtract° (@BrandExtract) May 10, 2017

A1: Set your goals & watch performance, create fun incentives for employees, and let employees share their lives, not just work #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 10, 2017

@SproutSocial A1: Simplicity is key. If there are any hoops to jump through, you won't get the results you are looking for. #SproutChat http://pic.twitter.com/NPyVNKYwLH

— Richard Hostler (@CNXN_Hostler) May 10, 2017

A1 Create/maintain a supportive environment/work culture. Give both your employees and your customers the confidence to be heard #SproutChat

— Venture Icon Media (@VentureIcon) May 10, 2017

A1: Make sure you communicate expectations for involvement clearly. Communication is key! #SproutChat http://pic.twitter.com/0CmBqXHyDc

— Mallie Rust (@malliefe2o3) May 10, 2017

Educate Teams on Social Media Best Practices

When working in social it can be easy to assume that everyone is as up to speed as you are. By giving employees guidelines and social media best practices, you’re giving them the tools to effectively communicate about your business. Advocates should be consistent in messaging, so provide them with the necessary training and resources.

A2 I taught the basics to social media newbies & gave specialized classes to sales & marketing https://t.co/FZY5djYH0r #sproutchat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 10, 2017

@SproutSocial A2 We've trained our team on social best practices, with some "don'ts" mixed in. Important to keep it positive. #sproutchat

— Martin Lieberman (@martinlieberman) May 10, 2017

A2 Don't assume employees know about social media or the same platforms you know about. Talk with them to gauge their knowledge. #SproutChat

— Jim Katzaman (@JKatzaman) May 10, 2017

@SproutSocial A2: We still in the planning stages, but I'd like a combo of best practices & basic rules. Gotta have a bit of structure! #sproutchat

— Kris Hadley (@krishadley) May 10, 2017

@SproutSocial A2. Too many rules might limit the team's creativity. Group discussions on trends or questions are encouraged![JP] #sproutchat

— Social or Nothing (@socialornothing) May 10, 2017

@SproutSocial A2: We educate employees on best practices. We don't want to take away from their authenticity or be a joy-kill. #SproutChat

— Javier Sanabria (@SanabriaJav) May 10, 2017

A Little Recognition Goes a Long Way

Offering incentives or rewards for being an employee advocate can prove to be useful, but try to stray away from using it as motivation for opting into the program. Focus on your community and recognize them for their awesome work and contributions. These moments can help to maintain engagement and also foster new relationships.

A3 Custom t-shirts to the first 100 to sign up for bragging rights (numbered in sign up order) was a fun motivator #sproutchat http://pic.twitter.com/8hg4OmipXd

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 10, 2017

@SproutSocial A3. Some sort of recognition, rewards such as swag or giftcards. The keyword is reward, not incentive. [JP]#SproutChat http://pic.twitter.com/p6NnHqc7eq

— Social or Nothing (@socialornothing) May 10, 2017

@SproutSocial A3: Starbucks gift cards or lottery tickets make for great, inexpensive incentives! #SproutChat

— MyCorporation (@MyCorporation) May 10, 2017

A3: At VIM, we constantly cultivate an advocacy-friendly work environment. Open communication and lunches with our leaders are 👌#SproutChat

— Venture Icon Media (@VentureIcon) May 10, 2017

@SproutSocial A3 #Sproutchat a) Recognition and fame on our social channels b) Exposure to the company c) Cash Prices d) Trip as a grand prize

— Sonia Rosua-Clyne (@soniarosuaclyne) May 10, 2017

@SproutSocial A3 – Every quarter, we give out the Contributor Award (complete with a fancy cartoon rendering of the winner!) and a gift card. #SproutChat http://pic.twitter.com/3eL38isX9B

— Rebel.com (@rebeldotcom) May 10, 2017

Grow Your Program With Consistent Communication

Maintaining a consistent cadence of communication with employees can help keep them engaged, but tapping into your existing base by running referral programs can help grow your community. Once you have buy in from executives to run an employee advocacy program, ask them to lead the pack and highlight their engagement as an advocate.

A5: Each new employee gets a welcome email listing our social links. Best "candidates" follow us on the same day 🙂 #sproutchat

— Val Vesa (@adspedia) May 10, 2017

A5 I run referral contests & have also been known to set up a table in various work locations to bribe new recruits w/ swag #sproutchat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 10, 2017

@SproutSocial A5 #Sproutchat Send out a monthly newsletter, rely on organic word of mouth, remind at events, get leaders doing it, onboard new starters..

— Sonia Rosua-Clyne (@soniarosuaclyne) May 10, 2017

A5: Get leaders on board. Highlight success & outcomes. Make the platform you're using really valuable & relevant for employees. #sproutchat

— Stephan Hovnanian (@stephanhov) May 10, 2017

A5: Get your current team involved and ask them to help spread the word. Happy employees are great advocates! #SproutChat

— Express Writers (@ExpWriters) May 10, 2017

@SproutSocial A5. Show examples of other employees who've done a good job and their rewards. Introduce it as the norm. [1/2][JP] #sproutchat

— Social or Nothing (@socialornothing) May 10, 2017

Join us on Twitter at 2 p.m. CT every Wednesday for #SproutChat. Next week, we’ll discuss all things hashtag from analytics to the difference between branded and community hashtags. In the meantime, network with bright folks within the industry in our #SproutChat Facebook group.

This post #SproutChat Recap: Running an Employee Advocacy Program originally appeared on Sprout Social.

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5 estadísticas de Instagram que debes conocer

5 estatísticas do Instagram que você deveria conhecer

Los 8 básicos para armar tu estrategia de contenido

Sin duda el Content Marketing es una muy buena opción como estrategia en Social Media y sobre todo porque es potente y eficaz. Claro está que se podrá obtener buenos resultados si se tienen los conocimientos necesarios de cómo funciona, y un plan de implementación. Si transmites información sobre lo que vendes y lo haces de forma atractiva, el éxito para la empresa será un objetivo alcanzable.

Durante todos estos años en varias pláticas, reuniones y presentaciones llegué a la conclusión de que siguen pensando que el manejar redes sociales y generar contenido es publicar por publicar, lo primero que nos guste o se nos ocurra. Grave error. Por esa razón muchas empresas fracasan en sus acciones de Social Media.

Al tener que explicar una estrategia a mis clientes, o en la parte de clases/conferencias el proceso para generar una estrategia de contenido (Content Marketing) lo resumo en estos 8 puntos básicos.

 

1. Objetivos:

El peor error es publicar por publicar y lo primero que se deberá hacer es establecer los objetivos. Sin ellos, no podremos saber qué tipo de estrategia tenemos que generar o si vamos por buen camino.

Para que puedas definir bien tu objetivo te recomiendo usar el método SMART

• S (Specific) – Específico
• M (Measurable) – Medible
• A (Achievable) – Alcanzable
• R (Realistic) – Realista
• T (Time-Bound) – Limitado en tiempo

Ejemplos:

• Aumentar los seguidores de la comunidad
• Atraer a nuevos clientes potenciales
• Obtener una base de datos de suscriptores al boletín

 

2. Definir las metas

A pesar de que se puede ver igual que los objetivos, no lo es.

Ejemplo:

Un objetivo: Aumentar la comunidad de seguidores en Facebook

La meta: Obtener 250 nuevos seguidores al mes

 

3. Audiencia de tu contenido

Una gran parte de las estrategias de contenido de marketing implica conocer realmente a tu audiencia. Hazte preguntas sobre tu target: ¿Qué edad tiene?,¿dónde está?, ¿qué le interesa?, ¿cómo encuentra tu contenido?, ¿a qué hora interactúa? Necesitas entenderlo, que le gusta y en que tono le tendrás que hablar.

 

4. Definición de estrategias y tipos de contenido

Esta es la parte más interesante. Tener objetivos y ver cómo le vamos a hacer para cumplirlos y sobre todo, el desarrollar las tácticas para lograrlos.

Ejemplo:

La estrategia será generar contenido gratuito para incrementar la base de datos. El tipo de contenido podría ser: ebooks, plantillas, tutoriales, entrevistas, infografías, etc.

 

5. Medios a usar

Dependiendo del tipo de contenido y la estrategia podrás definir los medios y cuáles deberás usar. Las más comunes son: Facebook, Twitter, Instagram, Pinterest, LinkedIn.

 

6. Calendario Editorial

Recomiendo crear un calendario editorial para programar todos los contenidos por tipo, fecha y dónde serán publicados. Esto se debe hacer pensando estratégicamente y analizando cuidadosamente el contenido que se ajuste más con cada tipo de red social.

 

7. Definir métricas

De nada sirve el hacer todo un plan de contenido de inicio a fin si no vas a medir tus resultados. Por lo tanto, con base en el plan de objetivos, metas y calendario editorial, debes establecer tus KPIs.

Ejemplo:

Un objetivo: Aumentar la comunidad de seguidores en Facebook

La meta: Obtener 250 nuevos seguidores al mes

KPI: Nuevos seguidores

 

8. Medición de resultados

Finalmente, después de haber ejecutado tu estrategia durante el tiempo predeterminado, analiza detalladamente las estadísticas para ver lo que funcionó y lo que no funcionó. Para esto, te recomiendo hacer un análisis a fondo de las métricas generadas por los contenidos publicados.

 

Sobre el punto número 4, donde tendrás que desarrollar los contenidos te comparto algunos consejos:

Planifica tu contenido de acuerdo con objetivos

Recuerda que generar contenido no es una actividad que debe dejarse al azar. El contenido debe ser un proceso planificado y, sobre todo, seguir los objetivos de comunicación establecidos para la marca y acorde a las plataformas en que se va a publicar. Planificar no quiere decir que seas inflexible. En el proceso mensual de tu calendarización puedes tener lanzamientos, eventos e inclusive eventualidades que deberás cubrir y postear. Hazlo sin modificar la línea comunicacional.

 

Crea contenido de valor y “compartible”

Sabes bien que un contenido sin valor y que no es compartido difícilmente tendrá el alcance que buscas. Comienza identificando qué contenido será interesante para tu segmento de mercado objetivo. Después plantéate qué plataformas y herramientas les vas a dar a tus contenidos para ser vistos y compartidos. El contenido compartido crea conciencia de marca, incrementa el ROI y multiplica tu base de seguidores. El contenido de valor es el centro mismo de una presencia online efectiva.

 

No todas las plataformas son iguales. Crea contenido para cada una

Es un hecho comprobado que cada plataforma funciona de forma diferente, los mensajes que son efectivos en una red social, tal vez no lo sean en otra diferente. A veces no es tan sencillo hacerlo, pero vale la pena no tomar el camino fácil de enlazar tus redes sociales para replicar contenido. Dale a tus usuarios motivos para seguirte en cada red. No lo harán si no encuentran diferencia entre una y otra. Recuerda también -y es una consideración básica- que cada plataforma tiene su propio código y cada comunidad es diferente.

 

No aburras a tu audiencia, diversifica el contenido

Seguro te ha pasado si sigues alguna marca en alguna red. Dejas de seguirla por lo repetitivo y aburrido de su contenido. Lo conveniente es que desarrolles estrategias para diversificar tu contenido, de modo que puedas permanecer relevante sin aburrir a tu audiencia. En este punto es recomendable recurrir al storytelling que se adapta perfectamente a las redes sociales pues consigue apelar al lado emocional de las personas, generando una relación de confianza y fidelidad hacia la marca.

 

Publica de forma constante y consistente

Apóyate en el punto número 6, en el calendario editorial donde establezcas los días que vas a publicar un nuevo post. Una vez que sabes los días que debes publicar, establece cuál es el mejor momento del día para hacerlo. No seguir un patrón constante y consistente generará cierta desconfianza en tu público pues denotará que el perfil tiene cierto abandono reflejado en la anarquía de las publicaciones. Para esto es el calendario editorial: para planificar los contenidos y no permitir que los perfiles luzcan descuidados.

 

Cuida la calidad gráfica y audiovisual

Es increíble, pero muchas veces por limitaciones de tiempo, recursos o presupuesto se recurre a imágenes de mala calidad o que no van acordes con el objetivo del contenido. El aspecto visual es otro punto importante a tener en cuenta para ofrecer a los usuarios una imagen de seriedad y generar en ellos una sensación de confianza hacia la marca. Los usuarios tienden a pensar que si un perfil no tiene un diseño de calidad, la empresa a la que pertenece tampoco será capaz de proporcionar productos o servicios de calidad. Así como es importante cuidar la reputación de la marca, es esencial que cuides la calidad de tus publicaciones tanto en el formato gráfico como el audiovisual. Apóyate en expertos en diseño web y edición de videos para estandarizar una identidad visual que brinde una imagen atractiva y profesional de lo que ofrece la marca.

 

Ofrece promociones exclusivas para seguidores

Lo que resulta atractivo es darle a la gente un buen motivo para acercarse a tu marca, una recompensa y una red social para conectarse. Ofrece contenido y ofertas exclusivas para premiar la fidelidad de tus seguidores y motivar a otras personas para que se unan a tu comunidad. Las promociones alineadas a las necesidades estratégicas del producto podrán apoyarte para incrementar leads y seguidores.

 

This post Los 8 básicos para armar tu estrategia de contenido originally appeared on Sprout Social.

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Facebook Video for Marketers: Strategy for Future Success

Do you create videos for your business? Wondering how to best leverage your videos on Facebook? To explore Facebook video strategy, I interview Jay Baer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

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- Your Guide to the Social Media Jungle

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5 Tips to Improve YouTube Video Performance

Want more exposure for your YouTube videos? Wondering how to get your videos in front of more viewers? With a few simple techniques, you can increase the likelihood that your YouTube videos will be noticed and watched by your target customer. In this article, you’ll discover five ways to get more views for your YouTube [...]

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How to Research Your Competitors on Instagram

Wondering what your competitors are up to on Instagram? Want to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you’ll discover how to research your competitors on Instagram. #1: Identify Industry-Wide Trending Topics and Hashtags To [...]

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- Your Guide to the Social Media Jungle

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5 Instagram Metrics That Truly Measure Your Efforts

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn. [...]

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How to Create Achievable Social Media Goals

How to Use Facebook Camera Effects to Frame Your Facebook Stories

Want to visually brand your Facebook Stories (and enable your fans to, as well)? Have you heard of the Facebook Camera Effects platform and its Frame Studio feature? Now you can design a custom frame that overlays your Facebook Stories and you can share it with your fans. In this article, you’ll discover how to [...]

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Twitter Expands Plans to Stream Live TV Content Non-Stop: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Announces New Premium Programming Deals for 24/7 Streaming Video Content: Last week, Twitter shared its plans “to air [...]

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#SproutChat Recap: Collaborating With Multiple Team Members

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge.  Luckily there are several strategies that help make sure wires don’t get crossed.

In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts. And, if we learned anything this week, it’s that communication plays a key role in ensuring a team is successful.

Communication Is the Key to Consistency

Giving employees who work on a brand’s social accounts basic knowledge about the brand will be helpful in the long run. A brand playbook and style guide will ensure that everyone on the account is on the same page. Additionally, looping in social team members during the development and planning of larger marketing campaigns is also helpful.

@SproutSocial A1: Setting brand guidelines and standards is a great way to keep the team on track. Hold brainstorm sessions as a group too. #SproutChat

— Sortis Marketing (@SortisMarketing) May 3, 2017

A1: It is much easier to do that if the social media team is kept in the loop with all marketing/brand changes and given notice #sproutchat

— Val Vesa (@adspedia) May 3, 2017

A1. Having a team with tasks spread over social, it lowers cross acct posting mistakes and more individualized attn to detail. #SproutChat https://t.co/fslM5UFwM1

— Maggie Bizzell (@MaggieBizz) May 3, 2017

A1 Does anyone make brand "books" anymore? A deck with guidelines is incredibly important & valuable, esp for new employees #sproutchat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 3, 2017

@SproutSocial A1. They have to understand the brand's culture and values in order to have a consistent voice #sproutchat

— Cheval John (@chevd80) May 3, 2017

Research Cultural Norms When Working on a Global Brand

All communication is not universal and, when you’re managing a global account, it’s important to take the time to research cultural norms of the regions you are working with. Research social influencers in the area to get an idea of what conversations and trends look like and familiarize yourself with commonly used language and audience interests.

A2 Research, research, research! But there is also a heavy learning curve, somethings you just gotta learn in the field #sproutchat

— Jennifer L Kirk ✈️🍴 (@The_Jenius) May 3, 2017

@SproutSocial A2: Research goes a long way toward making sure everyone is on the same page and feels included. Diversify the staff as well. #SproutChat

— Alexia P. Bullard (@ap_bullard) May 3, 2017

A2: We keep company/international culture documentation within @trello so everyone has access and can refer when needed. #SproutChat

— Dave Macdonald 🇨🇦 (@rdavemacdonald) May 3, 2017

A2b. 2/2 Follow social leaders in those regions and see what the conversation is like with them and their followers. #SproutChat

— Maggie Bizzell (@MaggieBizz) May 3, 2017

A2: Taking the time to do the research. Everybody is proud of their culture/country/language and it's important we honor that. #sproutchat

— Silcris (@Silcris88) May 3, 2017

A2: Understanding the culture and group/social dynamics helps you start building a connection based on local community. #SproutChat

— Jeff Higgins (@ItsJeffHiggins) May 3, 2017

Keep Team Members Informed

If you’re struggling on a strategy or how to respond to a customer, check in with a team member that might have some insight.

@SproutSocial A3: DO have frequent team meetings and DON'T underestimate the power of a well-planned content calendar. #SproutChat http://pic.twitter.com/FLDU6DmXYH

— Driven Local (@DrivenLocal) May 3, 2017

@SproutSocial A3: Don't allow for a lack of communication between the people on that account. Make sure everyone knows the style guidelines. #SproutChat

— Alexia P. Bullard (@ap_bullard) May 3, 2017

A3: DO collab with your team often. Value that communication. DON'T break company culture consistency to push a personal agenda #SproutChat http://pic.twitter.com/NIogOMtlKk

— Venture Icon Media (@VentureIcon) May 3, 2017

@SproutSocial A3: Don't address an issue on your own if you're not sure how to respond. Do loop in others for help if you need it. #SproutChat

— MyCorporation (@MyCorporation) May 3, 2017

@SproutSocial A3: Constant communication is a must. Not being in sync could make you look foolish! #sproutchat

— Kris Hadley (@krishadley) May 3, 2017

A3: Don't post within 10 minutes of somebody else. Have some type of posting schedule and figure out who should post what, when #sproutchat

— Brad Lovett (@Brad_Lovett) May 3, 2017

@SproutSocial A3: Do – ensure you always have coverage, keep voice consistent. Don’t – have multiple people respond to the same message! #SproutChat

— Kimberly Blight (@kblght) May 3, 2017

Utilize the Appropriate Teams for Specific Tasks

Be sure to reach out to your agencies and other departments for best practices or advice about the content you want to create. People outside of the social media team can bring more awareness to your projects and help secure buy-in from senior leadership.

@SproutSocial A4: Keep the primary goals (traffic gen, lead gen, customer service, etc.) in mind with each update; use an editorial calendar #SproutChat

— Alexia P. Bullard (@ap_bullard) May 3, 2017

A4 SPECIALIZE. Divide &conquer. Give key # topics & areas of the biz to specialize in, curate audience. Use lists to organize. #SproutChat https://t.co/J8Y8rUInO7

— Michelle (@michelletweet) May 3, 2017

A4: Divvy-out clients/projects. That way, no one steps on anyone's toes #SproutChat

— Venture Icon Media (@VentureIcon) May 3, 2017

A4: SM teams need creative freedom to try new ideas to engage the audience, but aligned with goals. #sproutchat

— Rosaline Raj (@creativechaosc) May 3, 2017

A4: Our social team is involved with content strategy but our writers & designers actually produce the content. #sproutchat

— SocialXpresso ☕️ (@socialxpresso) May 3, 2017

Convince Leadership That Collaboration Tools Are Vital to Success

There are many tools that social teams can use to share their plans across an organization or department. By fostering this level of transparency, teams can do their jobs much more efficiently. Sprout Social offers many team collaboration features that help save time and streamline communication.

@SproutSocial A6: Talk to each other and stay in the loop with other projects (either with an online tool or a big whiteboard in the office!) #SproutChat http://pic.twitter.com/I2fP4EG7Uj

— Corrie Jones (@CorrieFJones) May 3, 2017

@SproutSocial A6: Ensure that everyone has access to the most up-to-date content calendar so they know the posting and marketing schedules. #SproutChat

— Sortis Marketing (@SortisMarketing) May 3, 2017

A6: Avoid setting ambiguous goals. Drill down on the step by steps and assign specific tasks. #sproutchat https://t.co/Z3xhUeXO4J

— Quinn PC (@DallasFBAds) May 3, 2017

@SproutSocial A6: Scrums at the start of the day/shift and handover reports ensure everyone is on the same page. #sproutchat [TK]

— ModSquad (@modsquad) May 3, 2017

A6 Avoid doubling up work on a social — or any — team by having a production plan. Then stick to it. Emergencies are rare. #SproutChat

— Jim Katzaman (@JKatzaman) May 3, 2017

We will be back next week chatting about employee advocacy with Sprout All Star, Jen Kirk. See you Wednesday, May 10, 2017 at 2 p.m. CDT on Twitter. Until then, be sure to join our Facebook group to connect with others in our community.

This post #SproutChat Recap: Collaborating With Multiple Team Members originally appeared on Sprout Social.

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