See a topic that catches your attention? The “add to calendar” will add a meeting notice with all of the Twitter chat details to your schedule.
Wednesday, May 3: Collaborating With Multiple Social Team Members
Collaboration can be a great thing, but how do you maintain consistency when multiple team members work on a social account? During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent.
Wednesday, May 10: Employee Advocacy With Sprout All Star, Jen Kirk
While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion. Happy and engaged employees can be a brand’s most prized advocate, but how do you encourage this behavior? We’ll chat about this and more with Sprout All Star, Jen Kirk of Jenius Consulting.
Wednesday, May 17: Darryl Villacorta Discusses Social Media Savagery
In a social-first era, more and more brands are coming out of their shell and becoming a little more brazen in their activity. But just what issocial media savagery and is it an effective strategy? Sprout’s Social Media Manager, Darryl Villacorta, discusses during this week’s #SproutChat.
Wednesday, May 24: Engaging & Growing an Audience With Hashtags
Hashtags are a powerful way to engage your audience and tap into relevant conversations. That’s why brands are utilizing hashtags. But how do you know if you’re using the most relevant ones? This can be particularly challenging Instagram. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags.
Wednesday, May 31: Geolocation on Facebook With Sprout All Star, Jeff Higgins
For consumers, word of mouth recommendations can be more powerful than brand awareness. During this #SproutChat with Sprout All Star, Jeff Higgins, we’ll talk about Facebook’s move towards hyper-local reviews and recommendations.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the [...]
Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter.
This week at #SproutChat, Sprout All Star and Director of Digital at Atomic Revenue, Steph Nissen, provided tips on pinpointing the most valuable data and presenting it in a way that impacts.
Different Metrics for Different Platforms
Marketers know that different social platforms are used to achieve different goals. However, cumulatively tracking engagement across channels can be an easy way to gauge overall performance.
A1 For me (read: all of us) metrics that matter are tied to your goals. Your platform selections will be based on that as well. #sproutchat
@SproutSocial A1. My top categories of metrics are (in no particular order): (1) Engagement-based, (2) Audience-based, and (3) Brand advocacy. #SproutChat
When setting up metrics for a new campaign or client take a step back and examine the larger business goals and objectives. Take an audit of how the client’s social platforms are are performing and what content is resonating most. Use this information to determine your campaign benchmarks.
A2: ROI is what we and our clients want from running campaigns so the metrics tied to that return are most important. #SproutChat
Utilize metrics to their fullest extent by looking at where there are opportunities to fine tune and optimize your social strategy. Sprout offers a robust suite of social media analytics tools to help you measure your efforts and get you closer to reaching your business goals.
A3: Data is king. The numbers are either positive or negative. If the metrics go up, then I’m happy! #SproutChat
Social goals should be tied to specific business goals such as sales, traffic or brand awareness. Create campaign brief that provides a clear understanding of what you are using social to accomplish and what success for your campaign looks like.
A5: Your social media marketing efforts have to support your goals. It’s just one tool in your tool belt. #SproutChat
@SproutSocial Q5 – UTM codes are great, whilst they only provide limited data… they do show the effectiveness of a certain campaign on GA #SproutSocial
Communicating metrics to a client or executive stakeholder can be challenging. Be sure to put yourself in the client’s shoes and present data that tells the full narrative. Remeber the story is not in the data, it is in the analysis.
A6: Delivering to clients and stakeholders – deliver it in a way THEY want. Don’t force your reports and style on them. #SproutChat
We will be back next week chatting about team collaboration. See you Wednesday, May 3, 2017 at 2 p.m. CDT on Twitter! Until then, be sure to join our Facebook group to connect with others in the community.
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: [...]
Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. #1: Command Analytics & Stats for Instagram [...]
Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often. In this article, you’ll discover how to [...]
Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 [...]
When managing any social community, targeting your brand’s content is no easy task. However, tailoring messages for a niche audience and investing time and resources into growing and nurturing small communities can prove to be exceptionally difficult.
In this week’s #SproutChat, Alex Bimonte, Sprout All Star and Marketing Communications Specialist at Modernizing Medicine, shared her best practices for targeting social content when focusing on a niche audience.
Quality Over Quantity Always Reigns True
It’s easy to distribute the same message across all of your brand’s social platforms and include a CTA to “sign up now.” However, audiences can see right through this strategy. Delivering targeted content that is truly relevant to your audience is an integral part of a successful social strategy and shows that you really understand your audience. Sprout offers a few publishing tools that can target your social posts to a tailored audience at the most efficient time.
Spending time crafting tailored messages shows your audience that you are in tune with what they are looking for. The more relevant the social content that you’re sharing is, the more likely your audience is willing to click through and engage.
@SproutSocial A2: With all the clutter out there personalized messages that speak to your current/potential customer makes you shine. #SproutChat
Tap into niche networks that are targeted to your audience’s interests. Engagement on smaller networks is often more robust and successful when compared to blanket messages on larger social networks.
A3: If you're in hospitality @TripAdvisor is a must and having an active presence in responding to reviews and comments. #SproutChat
A community within a social network may seem unnecessary, but a niche community that is hyper targeted or local can see high engagement levels. That’s why many brands are picking up on this trend and focusing more efforts on cultivating these smaller communities.
A4. Yes! Groups, esp on Facebook, can be the best way to build a community. #SproutChat
When spending time on marketing to a niche audience, keeping metrics relevant to your goals allows you to track the effectiveness of your targeted messages. For example, if you’re trying to drive traffic back to your site, UTM tagging can help determine if your targeted content is successful. Use Sprout’s analytics to measure your efforts.
A5: Various web traffic stats are good KPIs to see how social traffic compares to others – views, time on pg, bounce rate. #SproutChat
We’ll be back next week to discuss Metrics that Matter with Sprout All Star Steph Nissen! See you Wednesday, April 26 at 2 p.m. CDT on Twitter. Until then, join our Facebook group to network with other members of our community.
Is your local business on Facebook? Wondering how to market your business more effectively? To explore how to use Facebook in creative ways, I interview Anissa Holmes. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]
Cuando nos abocamos a elaborar estrategias de redes sociales para nuestros clientes surgen entonces una serie de objetivos que lograr. Obtención de KPI´s muy específico como likes, leads y seguidores están dentro de los más comunes. Sin embargo, los desafíos en redes sociales son cada vez mayores y ahora de lo que se trata, es de vincular nuestro negocio a emociones positivas en nuestros fans como fidelización, satisfacción, valores compartidos y sentido de permanencia. Y no hablamos de otra cosa que lograr el tan buscado engagement. Ese engagement que en las redes sociales es el grado de fidelidad o compromiso que tiene el consumidor con una marca. Y con el concepto engagement no solo nos referimos a su literal traducción del idioma inglés que representa “compromiso”, sino a esa capacidad de un individuo u organización de entablar vínculos fuertes e interactivos con su audiencia.
Antes de hablar de qué hacer o qué medidas tomar para incrementar nuestro engagement de la marca en las redes sociales debemos analizar que métricas podemos utilizar para saber si el ROI que nos hemos establecido será viable.
Muchos se preguntarán ¿Cómo se mide una relación o un sentimiento?
Es difícil. Sin embargo, Sprout Social nos arroja métricas que nos permitirán tener la certeza de estar logrando el engagement buscado. Requerimos de métricas profesionales que eviten confundir el concepto y los indicadores. Hay profesionales del marketing que reducen el engagement al número de seguidores obtenido en redes sociales. Y ahí empiezan a surgir los errores.
Las métricas que nos pueden ayudar son las siguientes:
Número de “Me gusta” en Facebook
Número de veces que tu contenido se ha compartido
Menciones (positivas, neutrales, negativas)
Impresiones de imágenes y videos
Número de followers en Twitter
Número de miembros en tu grupo de LinkedIn
¿Qué acciones debo tomar para incrementar el engagement?
Sprout Social tiene opciones como “Sprout Queue” que te harán optimizar tus publicaciones en los mejores horarios en redes sociales y con ello, la participación activa de tus fans y followers. Obvio, para ello hay que planear estrategias que fomenten y estimulen la comunicación entre la marca y sus seguidores. Estas medidas, previamente analizadas y disponibles para ponerlas en marcha, también forman parte del concepto engagement, y son de vital importancia para gestionar perfiles sociales de éxito.
Te comparto algunas acciones generales que a nosotros como agencia nos han funcionado
Conocer bien a tu seguidor
Únicamente identificando cuál es el tipo de target al que vamos a dirigir nuestros contenidos en redes sociales y seguir como miembros activos de la comunidad, podremos satisfacer sus gustos y necesidades, los cuales estarán muy relacionados con lo que tu empresa tiene para ofrecer.
Trabaja en seleccionar a los usuarios cuyo perfil se ajusta al de tu público objetivo
La recomendación de siempre es no perder el objetivo que es alcanzar un grupo férreamente unido a la marca, que participe, poniendo sus comentarios y, finalmente, adquiriendo los bienes o servicios que tenemos para ofrecerle. Olvídate de buscar gastar esfuerzos en conseguir cifras elevadas de seguidores. Esto no te sirve de nada.
Escucha y habla con tu comunidad
Mientras más interactúes con tu comunidad más visitas recibirás a tu timeline. Un principio básico es dar tú el primer paso e interésate por ellos si quieres que inicien un diálogo o conversación con tu marca.
Considera para motivar la conversación el realizar preguntas o cuestionamientos relacionadas con el contenido que vas a publicar. Si te limitas a publicar el contenido sin ninguna motivación a la acción, estarás limitando en gran parte el engagement que se pueda llegar a generar.
Organiza sesiones de webinar
Muchas veces se piensa que hacer webinars es riesgoso para la marca. No hay que temer. Si ya está tu marca en redes sociales, ya está expuesta al escrutinio. Es muy probable que muchos clientes quieran hacerte preguntas, así que una excelente manera de ayudarles es organizar sesiones webinar donde puedas resolver sus dudas. Atendiéndolos así te ayudará a lograr ese “compromiso” que buscas de ellos.
Publica historias
Lo bueno de este tipo de contenido es que presenta una situación o problema, una solución y cómo llevar a cabo, paso a paso la misma. Las publicaciones de este tipo suelen ser habituales para las empresas que venden algún producto o servicio, que toman en consideración las preguntas que el público hace frecuentemente para ofrecer una respuesta.
Veamos acciones específicas para las dos principales redes sociales:
Facebook
Más vale calidad que cantidad. Aunque es una premisa general, es conveniente considerarla como básica en Facebook. Si tu cliente te pide cantidad de seguidores, demuéstrale que miles de fans sin calidad (que lo sigan, que interactúen, que sean leales) no ayudarán a mejorar el engagement de su marca. Comparte experiencias de la empresa. Las experiencias de la empresa contadas en primera persona como información de valor (lanzamientos, casos de éxitos, estudios, etc.) pueden gustar mucho a los fans, y podrás conseguir que se sientan identificados con tu marca.
Evita los posts largos. Según datos de estudios realizados, los posts de menos de 80 caracteres tienen un 25% más de mayor engagement. Obvio, hay casos que la estrategia de la campaña exige alargarse en la información, pero procura que no sea la constante.
Elige la mejor hora para publicaciones. Nosotros aquí también nos apoyamos en las métricas que nos arroja Sprout Social. Es fundamental que determines las horas en las que tus fans de tu target están conectados en Facebook. Así evitarás desperdicios de inversión e incrementarás el engagement en un target mucho más definido.
Organiza concursos o promociones. Muchas veces es cuestionada esta estrategia sobre todo, por la gran cantidad de caza premios que existen. Pero no temas, hay mecánicas para impedirlos. Una buena idea de concurso o promoción puede darte muy buenos resultados en Facebook y no solo para conseguir leads, sino que beneficia en engagement y el branding también.
Twitter
Sólo contenido de valor y en menos de 140 caracteres. Aunque a veces 140 caracteres es una limitante, es recomendable que tus tweets no lleguen a ese máximo pues estarás restando clics y engagement. El contenido de valor es el que es útil a tus seguidores; es aquel de excepcional calidad que algo les aportará.
Usa hashtags cortos. Utilizar hashtags aumentará el alcance de tu publicación y por consiguiente conseguirás más RT’s y favoritos. Cuanto más popular sea y mayor correlación tenga con nuestra temática, más alcance y más tiempo durará el ciclo de vida del tweet.
Utiliza infografía para complementar tus tweets. Ideal es que incluyas infografías, bien hechas y bien diseñadas que no sean confusas. Las infografías pueden mejorar el engagement en Twitter hasta en un 150 %.
Usa calls to actions. Para recibir y, sobre todo en redes sociales, hay que pedir. Utiliza call to actions para pedir RTs, con el objetivo de preguntar e incitar a la interacción a tus seguidores. Seguro que si lo pones en práctica con más frecuencia mejorarás notablemente el engagement en tus estadísticas.
Apoyarte en los mini influenciadores aumenta el alcance. Es cierto, que a veces lograr el apoyo de los influenciadores tiene un alto costo económico, no así si identificas a los mini influenciadores, que son personajes de nicho que aunque no tengan miles de seguidores, pueden llegar a tu target en forma más directa. El reto es encontrarlos y lograr su apoyo mediante por ejemplo, un intercambio de tweets en sus respectivos timelines.
Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. What Is a Social Media Audit? When you conduct [...]
Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. What Are Instagram Stories Ads? In January, [...]
Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. [...]
Do you want more views for your Facebook video campaigns? Interested in finding out which Facebook video content performs best? Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience. In this article, you’ll discover how to split test Facebook video ads. #1: Decide Which [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Redesigned Direct: Instagram launched a new Instagram Direct that makes it “fast and easy to [...]
Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.
At this week’s #SproutChat, we discussed the do’s and don’ts of personal branding and how fostering an environment where employees feel supported to build a personal brand can impact the bottom line.
Build the Foundation
Social best practices from managing a business carry over to personal branding. You’ll want to maintain a consistent tone of voice, visual aesthetic and make sure that the content you’re sharing is relevant. Depending on your industry, look into LinkedIn or Facebook groups, specific hashtags or Twitter chats in order to start growing your network.
@SproutSocial A1: A professional photo (with a smile!) that is consistent across profiles is a great way to start. #SproutChat
As you’re creating and refining your online identity pay attention to social media etiquette. Use social to connect at scale but avoid overt self promotion. Be authentic and make sure that your profile design and tone represent the “real you.”
@SproutSocial A2. Do not self-promote your business the minute you connect with a friend online because that is blatant disrespect #sproutchat
As you develop your personal brand, sharing news about the business you own or work for is a great way to help legitimize your efforts and add credibility. Ensure you’re engaging your community with a healthy mix of branded, industry-adjacent and personal content.
@SproutSocial A4: Some shares and kind words, but not constant postings about the company! #SproutChat
Don’t underestimate the value a strong personal brand can have on your organization’s bottom line. As you grow your personal brand, work to find ways to quantify the value of these relationships bring.
A5) they bring in their contacts – "your net worth is your network" #sproutchat
Employee advocacy is an effective way to engage your workforce, decrease turnover and increase productivity. Equip your colleagues with the guidance and social tools they need to be successful.
@SproutSocial A6: As long as it isn't a conflict of interest, employees should be encouraged to have a strong social influence! #sproutchat
See you next week on April 19 at 2 p.m. CDT to discuss marketing to a niche audience. Until then, join our Facebook community to network or to bring up any other social media marketing topic on your mind.
Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To explore Instagram business profiles, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]
As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem.
In her time as an Account Executive on our sales team, Bess has moved from the SMB to corporate teams, held a leadership position and really solidified her career in sales. We sat down to get her perspective on growth, culture and which Netflix shows she’s been binge-watching this year.
Name: Bess Blumer Department: Sales Started at Sprout: September 2013
Tell me about your career path so far. How did you get into sales?
I never expected to find myself in sales, but it’s been a great journey. I graduated with a Studio Art and Communication Studies degree from the University of Iowa and wanted to move to Chicago, where a lot of my friends were. I took the first job in sales that I could find, and I’ve pursued this career path ever since.
The thing that I enjoy most is the number of people that you get to speak with. No day is the same as the one before, so it keeps things fresh and exciting every day.
What’s your role at Sprout and what does that entail?
I’m an account executive on the corporate team, and I work with people who are interested in Sprout. When I started here, I worked with small and medium businesses, and it’s been really interesting to work with larger companies. We talk about their goals on social, and I help them discover how Sprout can help them listen, engage and manage their social efforts.
What’s the most rewarding aspect of your role? The most challenging?
The most rewarding part of my role is finding a solution for a variety of customers and seeing the many ways they can use our platform for different use cases. Helping customers successfully use Sprout to implement their strategy is really exciting.
The most challenging is probably the same thing! There are so many different scenarios that customers bring to us that they really need to find a solution for. Every day, I work with customers with a wide range of goals, and that’s probably the most challenging thing.
What makes a successful salesperson here at Sprout? How would you describe the culture of the sales team?
Having an open mind when you approach a conversation with all the people that we speak with is definitely key. I would say it’s also important to be excited about social and the impact it can have on a business—from their day-to-day workflow to their relationships with their audience.
You’re definitely encouraged to be yourself and to find some goals that you can strive to achieve here. It’s a great culture where you know your teammates will help you get there, too.
One thing I’ve noticed is that your customers often send you presents! What do you think it takes to make a connection with someone you’re working with during the sales cycle?
I’ve gotten a lot of food from customers; I think it might just be that my own love of food comes through when I’m speaking to them. That would probably be the number one way to make a connection: finding some common interests and goals that you both have, whether it be on social or something you discover while getting to know each other.
What would you say is your favorite memory or accomplishment in your time at Sprout?
My favorite Sprout memory would be the Great Sproutdoors canoe trip. We all take the day off and head down the river every year. It’s definitely a great team-building activity and it’s really nice to get outside in the beautiful Chicago summer.
How has Sprout changed in the time you’ve been here?
It’s been really fun to see the company go from the 70 person group that it was when I started all the way to where we are today. I think there were seven salespeople when I started. It’s been really exciting—Sprout’s growth has created incredible career opportunities for everyone in sales. It’s really a testament to how much the product has evolved in that time as well.
You mentioned that when starting your career, you moved to Chicago to be near friends. Now that you’ve been here for awhile, what do you like the most about the city?
I love that Chicago has so many new restaurants to try every week. Chicago in the summer is amazing too, especially all of the outdoor festivals and activities. In the winter, there are a ton of concerts that come to town—there’s always something to do.
What else do you like to do outside of work?
Let’s see, we talked about my obsession with food and I mentioned concerts. In the winter, I watch lots of Netflix. “Stranger Things” was definitely good; “Bloodline” is kind of creepy but I enjoy it. I have a cat named Bosco who I got from a farm in Nebraska; he’s a white fluffy furball with blue eyes, and he’s adorable. I have a sister who lives in Denver so I enjoy going to visit her, hiking, skiing in the winter and generally spending time together.
What’s one thing you’re looking forward to this summer?
I’d probably take a repeat of one of my weekends from last summer. I went to a coffee shop in Logan Square and saw that there was a bike parade happening in the streets, so I followed it. It turned out to be headed to Tour de Fat, which is New Belgium’s summer street festival. They had a bunch of circus acts and live music, and it was a great time. I’d love to do that again.
Want more Pinterest exposure? Looking for ideas to create engaging Pinterest boards? A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement. In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing. Why Invest in Pinterest? [...]
Do you have a YouTube channel? Looking for ways to keep viewers watching longer? Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions. In this article, you’ll discover four ways to increase your YouTube watch time. What Is YouTube Watch [...]
Do you want a better way to analyze your Instagram marketing efforts? Looking for free tools to help? The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. In this article, you’ll discover five free Instagram analytics tools for marketers. #1: Instagram Insights If you’ve set up your Instagram [...]
Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. What Is Facebook Live 360? [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Tests Native Split-screen, Two-person Live Broadcasts: This week, Social Media Examiner staff reported that Facebook appears to [...]
Many social platforms have launched, but few have stuck around long enough to boast active users or maintain a brand’s marketing resources. During this week’s #SproutChat, we discussed ways to ensure a consistent voice and experience across each communication touchpoint. We also covered off on reasons why your brand needs to allocate time to different platforms. Be sure to check out how Sprout can help you analyze your overall brand awareness through reports across all major social platforms.
Success on More Than One Network Is a Must
With different networks having distinct personalities and use cases, it’s necessary for your brand to be present on multiple social platforms to better serve various segments of your community. Keep in mind that your followers expectations will vary based on the platform your brand is on.
@SproutSocial A1: Because they are different people, with different needs who you cannot talk to the same way.#SproutChat
Pursue the Network With the Accurate Audience for Your Product
While it’s important to spread your resources across different social platforms, if your team has a limited bandwidth, focus on consistency and creative content on one or two networks instead. Consider the demographics of your most frequent customer and focus on the social platform that aligns. For example, if your audience mainly buys via mobile, Snapchat or Instagram might be a good place to start. Or, if your buyers are mostly women, look into a female-dominated network like Pinterest. Do your research and don’t be afraid to directly ask your community where they’re spending the most time.
@SproutSocial A3: Four things: target audience, goals, brand voice, and where you're already being talked about. #SproutChat
For some brands, it makes sense to foster separate communities with different profiles on the same network. If your organization offers multiple products or has a large customer base, develop a brand identity for that second or third profile that offers something unique to that specific audience. At Sprout, we have a dedicated Twitter handle, @SproutSupport, for customer service-related issues so that we can provide the best care for our community.
@SproutSocial A5 #SproutChat different initiatives may require different pages. I recommend waiting until it's completely necessary and having a plan
@SproutSocial A5: Keeping support requests to one handle can be great so large brands can get their customers the help they need quickly. #SproutChat [TK]
A5) Certain divisions/initiatives may have different audiences. Still, multiple accounts should demonstrate an aligned vision. #SproutChathttps://t.co/kkJcmNb1ot
Join us next Wednesday, April 12 at 2 p.m. CDT to discuss how to educate your colleagues on developing a personal brand. Click on the link below to add the our Twitter chat to your calendar. See you then!
