Friday, 31 March 2017
#SproutChat Recap: The Future of Content Marketing
There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy. Content marketing takes time, research, creativity and the ability to collect and measure the right data, identify patterns and adjust strategies.
On this week’s #SproutChat, Sprout All Star, Beth M. Wood, joined us for an insightful conversation on what marketers should expect and incorporate as they create and strategize on content.
Content Trends Are Always Changing
We’ve seen the evolution of content becoming more interactive and entertaining. On many social networks, content needs ad dollars behind it to have any kind of impact. Regardless, it must resonate with viewers or it will quickly get passed over. Trends have been heavily dictated by social network updates such as Facebook auto-play and Instagram Stories. Brands must stay on top of these changes and adjust their strategy at the drop of a hat in order to stay relevant and reach their target audience.
A1: Content has moved from "how" to "why" – using a customer's experience with a brand to tell a story. #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
@SproutSocial A1: Definitely video — Instagram Stories, Snapchat, and Facebook Live are quickly changing all of that. #SproutChat
— MyCorporation (@MyCorporation) March 29, 2017
A1: It used to be text when social started, then photos, then video, and now live streaming. I love the evolution! #sproutchat
— Sarah Romero (@iHeartDates) March 29, 2017
A1: Content is getting more visual, interactive, mobile-friendly and customized#SproutChat http://pic.twitter.com/JHy8Kd1cCB
— @AndreaTorti90 (@andreatorti90) March 29, 2017
A1: For video, you MUST have captions. Everyone doesn't have earphones nearby or even want to be interrupted by sound. #sproutchat
— Tiffany Collins (@tmonetcollins) March 29, 2017
A1 Twitter is still a pretty key player in trending content. Live video has definitely become the latest & greatest source #sproutchat
— Caitlin Waters (@Cait_Waters) March 29, 2017
A1 Two types of content: a) content that informs/educates, and b) content that drives social activity. Each has a place. #sproutchat
— Martin Lieberman (@martinlieberman) March 29, 2017
“Short & Sweet” Shouldn’t Apply to All Content
We’ve seen a shift short, “snackable” content. However, not all content should follow this rule. Never sacrifice the messaging in order to stay within an arbitrary timeframe guideline. The amount of value should correlate with the length. Don’t try to communicate too much with a 30-second video and don’t lack key takeaways in a 2,000 word blog post.
A2: Long form content (i.e. eBook) must be scannable though. #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A2: Not necessarily – as evidenced by the recent trend of "tweetstorms". But it has to be appropriate. #SproutChat https://t.co/xQiZS3FLDM
— Probably Geoff (@mynameisGEOFF) March 29, 2017
A2: Use concise content to grab attention, then direct that attention to long-form content. #SproutChat http://pic.twitter.com/RkPUFC2E0g
— Mallie Rust (@malliefe2o3) March 29, 2017
A2: It depends on the social medial platform you're using. But on Facebook, I've started using longer form with good results. #sproutchat
— Sarah Romero (@iHeartDates) March 29, 2017
A2: The main question the length contributes to is if the value was delivered or not. Pick the form and medium that works best. #sproutchat
— Tiffany Collins (@tmonetcollins) March 29, 2017
A2: Depends on content. Some things add more value when long; others need to be short and easily scanned. #quality #sproutchat
— Caroline (@CarolineRexx) March 29, 2017
Combine Content Best Practices With What Works for Your Audience
Standard best practices advise that how-to articles and listicles are an easy win. While there’s value in abiding by what other brands have had success implementing, you should always be cognizant of what specifically is resonating with your audience. Perhaps a more narrative approach is more valuable. Look for evidence in the data, as well as anecdotally, to determine the direction of your overall strategy.
A3: There are benefits to best practices, but don’t limit yourself. Test & test again to find what works for your audience.
#sproutchat— Beth M. Wood (@a1972bmw) March 29, 2017
A3 always look at what works for others, but know YOUR brand/audience. #SproutChat no reason to reinvent the wheel, but stay relevant https://t.co/uXnyop0znJ
— LUCYrk (@LUCYrk78) March 29, 2017
A2: It also depends on your audience. If you're targeting millennials, it's probably best to keep things short and sweet. #sproutchat
— Adriane Davis (@Being_Adriane) March 29, 2017
A3: It's good to know what works for others, but know what works best for you. #SproutSocial #sproutchat
— Tim Mohler (@TimothyMohler) March 29, 2017
A3 All brands are different – find your stride – show your audience why you are unique #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 29, 2017
A3: Yes and no. General trends should be kept in mind, but each client should have its own strategy and content schedule/tone. #sproutchat http://pic.twitter.com/uS4pFWlLhN
— Franco (@FrancoPRGroup) March 29, 2017
A3: There's some blanket best practices that should be involved but put personality behind your work! You're not everyone else #SproutChat
— Jeff Higgins (@AnnaMariaSocial) March 29, 2017
What to Expect in the Near Future
Stay ahead of the curve! Here’s what the #SproutChat community expects to be successful in near future.
A5: With growth of AR/VR, #interactivecontent will reach a new level with audiences able to put themselves into brand’s story #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A5: Also look for brand collaborations in the form of entertainment content & agency "dream teams!" #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A5: And Data-driven content. Infographics already excel at this. Data will play an even larger role. Curiosity will lead! #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A5: Again video and live video. Reactions posts, podcasts, stories. #sproutchat http://pic.twitter.com/mFP6rzk1NA
— Franco (@FrancoPRGroup) March 29, 2017
A5: Interactive content for the engagement value, live content for the authenticity value. #SproutChat http://pic.twitter.com/WiKmORZ9gm
— Mallie Rust (@malliefe2o3) March 29, 2017
A5 Anything video. But also coming in hot: #VR & #AR experiential content. #SproutChat https://t.co/flQ8Eu1Zhy
— Michelle (@michelletweet) March 29, 2017
A5 I'm a sucker for content that makes you THINK. Or funny content. We all like to be entertained š #sproutchat
— Caroline (@CarolineRexx) March 29, 2017
A5: Influencer/brand advocate marketing will continue to grow. It's all about those relationships! #SproutChat http://pic.twitter.com/Y5gmq5cLFh
— Mary Becker (@marylizbecker) March 29, 2017
A5: Live video and podcasts are both continuing to grow. #SproutChat
— Express Writers (@ExpWriters) March 29, 2017
Join us next week on Wednesday, April 5 at 2 p.m. CDT. We’ll discuss how to be successful on all social networks. Until then, join our Facebook group to network and discuss any other social media marketing topics on your mind.
This post #SproutChat Recap: The Future of Content Marketing originally appeared on Sprout Social.
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Google Analytics: How to Analyze the Behavior of Your Site Visitors
Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]
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- Your Guide to the Social Media Jungle
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Thursday, 30 March 2017
5 Ways to Improve Customer Retention With Social Media
Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How [...]
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- Your Guide to the Social Media Jungle
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Wednesday, 29 March 2017
Boutique Agency Experts Offer Tips on Finding Success on Social
Small agencies are not immune to big challenges. They often don’t have a well-known name to rely on to back their reputation, nor large budgets or a team with diverse skillsets. Professionals on small agency teams, or solopreneurs need to be savvy, have a reliable toolset and stay in tuned with what the market wants. Not only do they need to be good at marketing, but often they are managing new business, operations, HR and more.
Many of our Sprout All Stars come from small or single person teams. They shared their advice for running a boutique agency, along with recommendations for tools and why this kind of job is so rewarding.
What are some tactics to ensure you have a solid list of clients?
Nicholas Scalice: One of the tactics that has served us well over the past two years has been partnership and certification opportunities. For instance, we’re involved with the Unbounce Partner program and the ActiveCampaign Certified Consultants program. By partnering with the platforms that your potential clients are already using, you can become much more proficient in using them, while generating leads at the same time.
Keri Jaehnig: The key is having the RIGHT clients. Not every client is the right one, and we’ve learned that over time. The right client list comes from targeting the type of client that is in the position to pay for services, can can also benefit from what we offer. From there, communication is of utmost importance. We keep our clients updated with changes in the social media industry.
And, we’re always training them on something that will benefit them and our partnership. In turn, we see referrals. However, a business must always be planting seeds by networking, advertising, etc. IMPORTANT: A social media marketing agency should be doing for themselves what they promise they can do for others, or they are not leading by example.
Rebekah Radice: Invest in a solid Inbound marketing strategy. While it might be a low cost option, the results can be huge when done right. And don’t forget the role email plays in Inbound. It’s still the best way to control your message and nurture client relationships through segmentation and personalization.
What resources do you rely on the most?
David Pride: The softwares I rely on most include: Sprout Social, PhoneBurner for sales calls, Canva for design, and Camtasia for video editing.
Nicholas Scalice: We try to specialize in just a few tools, but to get really, really good at them. For us, that mostly consists of Unbounce (for landing page design), ActiveCampaign (for email marketing and automation), Hotjar (for qualitative analytics and feedback), Drift (for on-site chat), and of course, Sprout Social (our social media command center). We also love productivity tools such as Slack, Zapier, Trello, and Asana.
Keri Jaehnig: We use a proprietary combination of both free and paid tools. Among our favorites are Sprout Social, Canva, ManageFlitter, LeadPages, MailChimp and several mobile apps. For our own website, we use managed hosting and a trusted web developer. Those two things we would not give up for the world!
Rebekah Radice: Project Manager – Atlassian JIRA
- Social Media Tools – Sprout Social and Post Planner
- Productivity – Slack, Google for Work
- CRM – Hubspot
- Customer Management – Intercom
What are some initiatives or protocol you follow to ensure fast growth?
Nicholas Scalice: We try to have a detailed process for everything, and a system for tracking what we’re working on. For us, accountability, responsibility, and trust are three of our most important values, so our processes are built around that. For instance, we use Asana as our project management software. Every task in Asana needs to be assigned to just one person. This helps track the accountability of a task down to a single person.
What does your marketing strategy look like? Is content marketing a must for agencies?
Keri Jaehnig: Fluid. Always open to change to reflect dynamics of the industry. Content marketing is a backbone to any strategy for any agency, I believe. As I’ve told many, “when the blog stops, so does everything else.” In turn, social media content can be repurposed, and should lead back to the website and blog.
Rebekah Radice: If you want to connect with the right people and build a system that supports continuous growth, investing in content marketing is a must. And you don’t have to start big to make it effective. Begin by defining how content will support your business goals. Run an audit and review how it’s currently performing–from type to message to channel–review it all.
Now determine where you’re receiving the biggest results. What could you do better or provide more of? Next you’ll choose your channels. Which ones will you focus on, double down on, and go all in on in 2017? The biggest mistake I see so many marketers make is a scattershot approach. Commit to the process, not the tactics and you will succeed.
How can you partner with other agencies or businesses for a mutually beneficial outcome?
Keri Jaehnig: An ideal partnership is a project where agencies can come together and offer stellar service in a complementary way. For example, maybe one agency offers great social media marketing and another offers more expertise in traditional marketing. Together, their customer gets the best of both worlds by utilizing both agencies. Other possibilities might be working together to host a summit-type event, partnering on a series of webinars, or even pulling in an expert as a consultant for a type of training while the social media marketing agency handles the rest of the project. The key is pulling together different strengths in a way that offers a win for all.
David Pride: We have found that partnerships for us are pretty beneficial, especially because we only do social media for our clients. Since we have one sole focus we do not present a threat to other “full service” agencies. They feel pretty comfortable partnering with us as their social partner knowing that we have no interest or competency in web development or other traditional agency roles.
Is it better to focus on one or two industries or focus on one or two core competencies?
Keri Jaehnig: Here, we have tried both tactics. An agency needs to decide, and work the plan. However, I will say that it usually works out that an agency will serve a select group of niches and be strong in a couple of key competencies.
Does physical location often play into whether or not you win Business? Is it always beneficial to be local?
Keri Jaehnig: Being local to customers does have it’s advantages, but it is not necessary. We have clients all over the world! They key is to really research your client, their competition, their brand voice, and their location. If done well, it is easy to capture the brand voice and make it seem like we’re right on site!
David Pride: I live up in Maine, a state that some folks don’t even know exists. I have found that my location doesn’t matter too much to my clients – we serve companies around the world. I think location is important if you plan on having a massive corporate infrastructure, though…but that is not my goal.
Name some agencies you look up or have learned from.
Nicholas Scalice: The first agency I ever worked at was Ten Golden Rules, based right here in Boca Raton, Florida. I learned so much from that role, and from their founder, Jay Berkowitz. His team continues to innovate in the performance-driven marketing space. Above all else, Jay taught me to constantly be on the lookout for new trends, and he showed me the power of testing and optimizing every aspect of a campaign. Another agency I really admire is KlientBoost, founded by Johnathan Dane. They are super-focused on being the absolute best at a few things, rather than being moderately good at a bunch of things. You can learn so much from this approach. It’s all about focus!
Keri Jaehnig: Marketing Nutz. I’ll also say that Sprout Social has developed their tool, brand, and business model quite well.
What makes agency life so rewarding?
Nicholas Scalice: Variety! The best part of working with multiple clients in an agency environment is that you get to work on a wide range of projects, of all different types. Even if your agency is focused on just one niche, no two projects are ever the same. For those of us who like to have variety in our day, it’s rewarding to be able to work on a Facebook lead generation campaign in the morning, and a landing page optimization project in the afternoon for instance.
This post Boutique Agency Experts Offer Tips on Finding Success on Social originally appeared on Sprout Social.
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6 Useful Social Media Tools for Marketers
Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow. #1: Create User-generated Content Feeds With Waaffle According to Yotpo, ads based on [...]
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- Your Guide to the Social Media Jungle
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Tuesday, 28 March 2017
9 Ways to Refine Your Twitter Ad Targeting
Want to reach better-qualified leads with your Twitter ads? Looking for ways to improve your ad targeting? Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. In this article, you’ll discover nine ways to target your audience more effectively with [...]
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- Your Guide to the Social Media Jungle
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Monday, 27 March 2017
7 Hidden Facebook Power Editor Features to Save You Time
Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently. #1: Split [...]
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Saturday, 25 March 2017
Facebook Live via Desktop Rolls Out Globally: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around [...]
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Friday, 24 March 2017
#SproutChat Recap: Creating Shareable Content
Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat, the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.
Create Content That Cuts Through the Noise
Social networks are saturated these days. Consider what would undoubtedly catch someone’s eye. Attractive images or video are a good place to start. Consider niche content that will appeal to your audience specifically. The more relatable, the higher likelihood that people will share or engage with the post.
A1: Do your research! Unique, shareable content starts with understanding what content is out there. Be trendy, but add value. #SproutChat
— BrandExtract° (@BrandExtract) March 22, 2017
@SproutSocial A1: Somehow, some way…it has to give someone something that they didn't have before! #SproutChat
— Stephanie Zatyko (@ExperianDQSteph) March 22, 2017
A1 An image and visual usually helps, choose content that's going to force someone to stop and listen #sproutchat http://pic.twitter.com/4kooKyLHIf
— Tony Stephan (@OmnipoTony) March 22, 2017
A1: You know the same articles you read over and over everyday? Not that. Be yourself and be personal. People want to know you #SproutChat
— Jeff Higgins (@AnnaMariaSocial) March 22, 2017
A1: But it’s not enough to simply entertain your audience. You need to provide them with real value. Emphasis on [real] #sproutchat
— RevLocal (@RevLocal) March 22, 2017
A1: Make it original, unique. Involve your targets and reach out to your communities, as community-approved content thrives #SproutChat
— Venture Icon Media (@VentureIcon) March 22, 2017
A1: Beautiful photography and video, with useful information #sproutchat
— Brad Lovett (@Brad_Lovett) March 22, 2017
Look Beyond Social Networks for Promotion
Social networks are likely your main focus as a social media marketer as the place to promote content, as they should be. But consider ways to highlight social media posts containing content. For example you could start an email campaign highlighting your most popular Instagram posts. Similarly, you can create something tangible, such as a handout or swag, from a successful piece of social content.
@SproutSocial A4: Blog posts with proper SEO go a long way & drives traffic that eventually turns into #socialmedia engagements. #SproutChat
— Levitate (@LevitateNow) March 22, 2017
@SproutSocial A4. If you have a strong e-mail list, your content will be easily promoted due to loyalty #sproutchat
— Cheval John (@chevd80) March 22, 2017
A4 as consumers its easy to find what we need when we want it, so search is a biggy social is best for conversation #SproutChat
— Tim Elliott š (@TimElliottUK) March 22, 2017
A4: I'm a big fan of blogs, content, and in-person events like conference sessions. #SproutChat http://pic.twitter.com/e0qslym8GH
— Mallie Rust (@malliefe2o3) March 22, 2017
A4: Add link to your e-sig & write a compelling line of copy. Create 1 for every post and rotate based on who the email is for. #SproutChat
— Beth M. Wood (@a1972bmw) March 22, 2017
A4) whitepapers! (Good) People naturally have a thirst for knowledge – give them ressources to fulfill it & they will reward you #SproutChat
— Alex Bourgeois š«š· (@wakanouka) March 22, 2017
Encourage Team Members to Share Content
Some reliable bets you can make around content sharing involves your own team. Educate your colleagues on the benefits of sharing branded content on their social networks. Be sure to make it easy to share through a reliable advocacy tool. Offer sample copy and reward positive behavior such as consistent sharing (as opposed to constant).
A5: We tag team members in our content when relevant to encourage them to share the content with their followers. #SproutChat 1/2 http://pic.twitter.com/BatzXWNjK2
— BrandExtract° (@BrandExtract) March 22, 2017
A5b: In our weekly staff meeting we remind our team of new content/stuff going on…like this chat š…to spread the word! #SproutChat 2/2
— BrandExtract° (@BrandExtract) March 22, 2017
A5 @SproutSocial besides featuring our employees in our content, @CityOfLasVegas also uses @BambuBySprout š#SproutChat
— Natasha Kristina (@hitheresunshine) March 22, 2017
A5: Give them choices. And Let them use their own words. A brand advocacy tool is perfect for this! #SproutChat https://t.co/79ATcvDSXl
— Beth M. Wood (@a1972bmw) March 22, 2017
A5: Make it fun and again, share stuff people care about! #SproutChat http://pic.twitter.com/n0CylXSiIy
— Adriane Davis (@Being_Adriane) March 22, 2017
A5: Provide pre-written content so employees can easily share on their #socialmedia channels #sproutchat
— Vroom Communications (@vroomcomm) March 22, 2017
A5 also, don't force / guilt / beg staff to share. Real shares are worth more. #SproutChat
— Ed Davies (@edavieswork) March 22, 2017
Measuring Success Is a Longterm Commitment
Keep in mind that content marketing is typically a long term strategy. It might take several social media posts and more than one web visit to actually generate ROI. Work with your team to consistently monitor what’s impacting the bottom line and balance that with popular content to create a strong content strategy.
A6 1/2: We have a content metrics benchmarking program to show our growth and that our efforts are paying off #SproutChat https://t.co/4NhX4Qx63s
— BrandExtract° (@BrandExtract) March 22, 2017
A6 2/2: It can be difficult tracking direct ROI, but you can talk about how content/social can impact brand awareness/health #SproutChat https://t.co/4NhX4Qx63s
— BrandExtract° (@BrandExtract) March 22, 2017
A6 Shares – bookmarks – retweets – pageviews – time on site #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 22, 2017
A6 Views/traffic is a reliable metric for ROI. But often, content is long-tail and purchase may not come till later. #sproutchat
— Martin Lieberman (@martinlieberman) March 22, 2017
A6: This one is really tricky but it's helpful to focus on microconversions along the way #SproutChat https://t.co/uHaKAXPPoP
— Chris Wilks (@TheRealWhigs) March 22, 2017
A6 (part 2): While it may not tie directly to ROI It can prove the value of your efforts in a very real, measurable way #SproutChat
— Chris Wilks (@TheRealWhigs) March 22, 2017
Join us next week for #SproutChat on Wednesday, March 29! We’ll be joined by Sprout All Star, Beth M. Wood, to discuss the Future of Content Marketing. See you sat 2 p.m. CDT on Twitter!
This post #SproutChat Recap: Creating Shareable Content originally appeared on Sprout Social.
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Facebook Messenger Marketing: What Marketers Need to Know
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]
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- Your Guide to the Social Media Jungle
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Thursday, 23 March 2017
Mejor colaboraciĆ³n gracias a las mejoras recientes en Sprout
La plataforma de Sprout les permite a los equipos colaborar mejor y administrar mĆ”s fĆ”cilmente sus flujos de trabajo. Recientemente, hemos lanzado muchas mejoras para perfeccionar las funciones de usuario dentro de su equipo y configurar los ajustes del perfil y de administraciĆ³n, para maximizar la productividad y el valor de la plataforma.
Ya sea que estĆ©s administrando un equipo de dos personas o decenas, las herramientas de colaboraciĆ³n de Sprout garantizan que los equipos estĆ©n configurados para el Ć©xito dentro de la plataforma y ofrecen una amplia gama de funcionalidades que se pueden utilizar a travĆ©s de diferentes equipos y departamentos.
Interactuar con los clientes a travƩs de los permisos para responder
Ahora, Sprout tiene una configuraciĆ³n para los permisos de usuario llamada “puede responder”. “Puede responder” les permite a los usuarios responder a los mensajes en la Bandeja de entrada inteligente y, al mismo tiempo, les solicita que envĆen los mensajes para su aprobaciĆ³n Para controlar quĆ© tipos de mensajes los usuarios pueden publicar, la opciĆ³n “puede responder” llena una brecha entre “necesita aprobaciĆ³n” y “tiene permisos para publicar”.
Al utilizar este nuevo permiso, ahora, los equipos de servicio al cliente pueden responder a las necesidades y las solicitudes que llegan a travĆ©s de la Bandeja de entrada inteligente, mientras los equipos de la marca y el contenido pueden trabajar de forma proactiva en redactar mensajes, sin tener que preocuparse de que un mensaje sea publicado por gente fuera del equipo. Estas herramientas de colaboraciĆ³n ayudan a los equipos a resolver problemas sin inconvenientes, atender a los clientes potenciales y entregar una experiencia de marca excepcional.
Obtenga mĆ”s informaciĆ³n acerca de cĆ³mo solicitar la autorizaciĆ³n “puede responder”.
Comparta informes fƔcilmente con sus equipos enviando archivos PDF
Los usuarios de Sprout ahora pueden enviar informes como archivos PDF directamente a cualquier direcciĆ³n de correo electrĆ³nico. Esta es la primera de una serie de caracterĆsticas que proporcionan una funcionalidad mĆ”s robusta en torno a la oferta de entrega de informes de Sprout.
En esta primera actualizaciĆ³n, la opciĆ³n de enviar archivos PDF les permite a los usuarios enviar archivos PDF por correo electrĆ³nico rĆ”pidamente a los interesados, directamente desde el menĆŗ para exportar de cualquier informe. Los usuarios pueden compartir fĆ”cilmente informes con sus compaƱeros de trabajo o grupos de interĆ©s que no tengan una licencia de Sprout, lo que hace que los informes estĆ©n disponibles para todos los miembros del equipo fuera de Sprout en formato PDF, cada vez que lo necesiten. Obtenga mĆ”s informaciĆ³n sobre cĆ³mo utilizar esta caracterĆstica de informes.
Administra la configuraciĆ³n de la Fila de publicaciĆ³n con miembros adicionales del equipo
Un simple agregado a las opciones de permisos de la compaƱĆa en la pantalla de los perfiles de usuarios y sociales ofrece mejores opciones para realizar publicaciones en colaboraciĆ³n con el resto del equipo, dentro de la fila de Sprout. Ahora, los usuarios con acceso para Gestionar perfiles y permisos pueden autorizar a los usuarios en su equipo a administrar la configuraciĆ³n de la fila.
Anteriormente, solo los propietarios de las cuentas tenĆan la capacidad de administrar esta configuraciĆ³n. Considerando que muchos equipos se distribuyen en todo el mundo, es importante tener en cuenta que los administradores de las filas verĆ”n los tiempos de la fila en sus respectivas zonas horarias. ObtĆ©n mĆ”s informaciĆ³n aquĆ.
Configurar las herramientas avanzadas de Twitter para la atenciĆ³n al cliente
Los usuarios de Sprout en el plan para empresas ahora tienen acceso a una nueva pantalla de configuraciĆ³n llamada ConfiguraciĆ³n de atenciĆ³n al cliente. Desde esta pantalla, los usuarios con acceso para administrar perfiles y permisos pueden configurar los perfiles de Twitter para recibir los MD de “Nadie”. AdemĆ”s, aquĆ es donde los usuarios pueden configurar los Opiniones del cliente en Twitter; una herramienta avanzada de atenciĆ³n al cliente que utiliza los mensajes directos como un canal para obtener comentarios directamente de los clientes, despuĆ©s de una interacciĆ³n de servicio.
Nunca te pierdas de un mensaje con las notificaciones de Facebook e Instagram
Ahora, los usuarios de Sprout pueden configurar las notificaciones en iOS y Android para todos los tipos de mensajes de Facebook recibidos en la Bandeja de entrada inteligente, que incluyen comentarios y respuestas, mensajes privados, publicaciones y revisiones. Para Instagram, los usuarios pueden configurar los comentarios y la ubicaciĆ³n de palabras clave de la marca como notificaciones.
Los usuarios mĆ³viles pueden configurar notificaciones para cada tipo de mensaje individual, lo que les ofrece la flexibilidad de activar/desactivar las notificaciones segĆŗn sus preferencias. Para obtener mĆ”s informaciĆ³n sobre estas caracterĆsticas, consulte el comunicado oficial.
El objetivo de Sprout es ofrecer nuevas caracterĆsticas constantemente en todos los aspectos de nuestro producto, para ayudar a los equipos trabajar juntos de manera mĆ”s eficiente. Ahora, escuchar los comentarios de nuestros clientes y evolucionar constantemente nuestra oferta es nuestra prioridad. Mantente atento a las actualizaciones a travĆ©s de nuestras Ć”reas de productos en Sprout Social y, como siempre, ponte en contacto con nosotros si tienes alguna pregunta.
This post Mejor colaboraciĆ³n gracias a las mejoras recientes en Sprout originally appeared on Sprout Social.
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Melhor colaboraĆ§Ć£o com as recentes melhorias no Sprout
A plataforma do Sprout permite que as equipes colaborem melhor e gerenciem mais facilmente seu fluxo de trabalho. LanƧamos recentemente muitas melhorias para refinar mais funƧƵes de usuĆ”rio dentro de sua equipe e definir configuraƧƵes de perfil e de administraĆ§Ć£o para maximizar a produtividade e o valor a partir da plataforma.
NĆ£o importa se vocĆŖ gerencia uma equipe de duas ou dezenas de pessoas, as ferramentas de colaboraĆ§Ć£o do Sprout garantem que essa equipe seja constituĆda para o sucesso dentro da plataforma, oferecendo uma ampla gama de funcionalidades que podem ser utilizadas em diferentes equipes e departamentos.
Interaja com os clientes que utilizam a permissĆ£o de resposta
O Sprout agora tem uma nova configuraĆ§Ć£o de permissĆ£o do usuĆ”rio chamada Pode Responder. O Pode Responder permite que os usuĆ”rios respondam a mensagens na Inbox Inteligente e, ainda assim, exigindo que eles enviem mensagens para aprovaĆ§Ć£o no ComposiĆ§Ć£o. Ao proteger os tipos de mensagens que os usuĆ”rios podem publicar, o Pode Responder preenche uma lacuna entre o Precisa de AprovaĆ§Ć£o e as permissƵes de PublicaĆ§Ć£o.
Utilizando essa nova permissĆ£o, as equipes de atendimento ao cliente agora podem reagir a eventuais necessidades e solicitaƧƵes que chegam pela Inbox Inteligente, enquanto as equipes de marca e conteĆŗdo podem trabalhar de forma proativa no ComposiĆ§Ć£o sem ter que se preocupar que alguĆ©m de fora de sua equipe publique uma mensagem. Essas ferramentas de colaboraĆ§Ć£o ajudam as equipes a resolver questƵes de suporte, nutrir clientes potenciais e proporcionar uma experiĆŖncia de marca excepcional.
Saiba mais sobre como aplicar a permissĆ£o Pode Responder.
Compartilhe facilmente relatĆ³rios com suas equipes usando Enviar PDF
Os usuĆ”rios do Sprout agora podem enviar PDFs de relatĆ³rios para entrega direta a qualquer endereƧo de e-mail. Esse Ć© o primeiro de uma sĆ©rie de recursos que fornecem funcionalidade mais robusta no que se refere Ć oferta de entrega de relatĆ³rios do Sprout.
Nesta primeira atualizaĆ§Ć£o, Enviar PDF permite aos usuĆ”rios enviar rapidamente PDFs por e-mail para as partes interessadas diretamente do menu Exportar de qualquer relatĆ³rio. Os usuĆ”rios podem facilmente compartilhar relatĆ³rios com colegas ou outros interessados que nĆ£o tenham uma licenƧa Sprout, disponibilizando os relatĆ³rios do Sprout aos membros da equipe fora do Sprout em um formato PDF sempre que precisarem visualizĆ”-los. Saiba mais sobre como utilizar esse recurso de relatĆ³rio.
Gerencie as configuraƧƵes de Fila de publicaĆ§Ć£o com membros de equipe adicionais
A simples adiĆ§Ć£o Ć s opƧƵes de PermissƵes da Empresa na tela UsuĆ”rios e Perfis de UsuĆ”rios abre mais oportunidades para a publicaĆ§Ć£o de colaboraĆ§Ć£o em equipe dentro da Fila Sprout. Agora, os usuĆ”rios com acesso Gerenciar Perfis e PermissƵes do Sprout podem autorizar usuĆ”rios de sua equipe a Gerenciar ConfiguraƧƵes da Fila.
Antes somente os proprietĆ”rios da conta podiam gerenciar essas configuraƧƵes. Tendo em mente que muitas equipes estĆ£o distribuĆdas por todo o mundo, Ć© importante notar que os gerentes de fila lidarĆ£o com tempos de espera em seus respectivos fusos horĆ”rios. Saiba mais aqui.
Configurar as ferramentas avanƧadas do Twitter pelas configuraƧƵes de atenĆ§Ć£o ao cliente
Os usuĆ”rios do Sprout no plano Corporativo agora podem acessar a uma nova tela de configuraƧƵes chamada ConfiguraƧƵes de AtenĆ§Ć£o ao Cliente. Por essa tela, os usuĆ”rios que tiverem a opĆ§Ć£o Gerenciar Perfis e PermissƵes podem configurar os perfis do Twitter para receberem MDs de qualquer pessoa. AlĆ©m disso, Ć© aqui onde os usuĆ”rios podem configurar o Feedback de Cliente do Twitter, uma ferramenta avanƧada de atenĆ§Ć£o ao cliente que usa as Mensagens Diretas como um canal para reunir feedback direto dos clientes apĆ³s uma interaĆ§Ć£o de atendimento.
Nunca perca mensagem alguma com as NotificaƧƵes Push do Instagram e Facebook
Agora os usuĆ”rios do Sprout podem configurar notificaƧƵes push no iOS e Android para todos os tipos mensagens do Facebook compatĆveis com a Inbox Inteligente, incluindo: comentĆ”rios e respostas, mensagens privadas, posts e avaliaƧƵes. Para o Instagram, os usuĆ”rios agora podem configurar os ComentĆ”rios e a localizaĆ§Ć£o das Palavras-chave da Marca como notificaƧƵes push, tambĆ©m.
Os usuĆ”rios mĆ³veis podem configurar notificaƧƵes push para cada tipo de mensagem individual oferecendo a flexibilidade necessĆ”ria para ativar/desativar as notificaƧƵes de acordo com o que for mais importante para eles. Para saber mais sobre esses recursos, verifique o boletim oficial.
O objetivo do Sprout Ć© entregar consistentemente novas funcionalidades em todos os aspectos do nosso produto, para ajudar as equipes a trabalharem em conjunto de forma mais eficiente. Para nĆ³s Ć© prioridade ouvir o feedback dos nossos clientes e evoluir constantemente a nossa oferta. Fique atento para mais atualizaƧƵes em todas as nossas Ć”reas de produtos no Sprout Social e, como sempre, exponha suas dĆŗvidas a nĆ³s!
This post Melhor colaboraĆ§Ć£o com as recentes melhorias no Sprout originally appeared on Sprout Social.
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How to Choose the Best Live Video Platform
Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers into a community. In this article, you’ll discover the platform benefits and how to use live [...]
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- Your Guide to the Social Media Jungle
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Wednesday, 22 March 2017
How to Use Twitter to Drive More Traffic to Your Blog
Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility. In this article, you’ll discover seven ways to effectively promote your [...]
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- Your Guide to the Social Media Jungle
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Tuesday, 21 March 2017
How to Build a Social Media Marketing Funnel That Converts
These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective.
Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own.
While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.
What is is the missing link? Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!
As you develop a “funnel mindset” and start to view your social media profiles as part of a larger marketing funnel, you’ll be able to fine-tune your strategy, develop ongoing connections with your audience and most importantly, increase your conversions.
So, how do you actually put all of this into action? Let’s start from square one.
What Is a Marketing Funnel?
A marketing funnel is essentially the path that your customers travel through—that journey from when they first become aware of your brand, product or service to when they actually make a purchase or refer a friend.
The specific stages of a marketing funnel vary depending on who you ask or what your goals are. But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.” At the most basic level, your goal is to move the audience through each of those stages.
While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software).
When a customer is aware they have a problem that needs outside help, they’ll start looking for general information and this is when they usually stumble upon your company.
With the help of introductory articles and information, they may then decide to learn more about what you have to offer. They carefully evaluate your offerings (and those of your competitors).
During this stage, your company has the responsibility of providing more in-depth information (such as case studies, price comparisons or even a product demo), that can help interested individuals make an informed decision.
The farther along a potential customer gets in the marketing funnel, the more in-depth their search becomes—and smart companies are there to provide the needed information that will ultimately guide a potential customer to making a purchase. By providing customers with the right information at the right moment, they’ll have the tools needed to make a decision.
Social Media as a Marketing Funnel
So how do your social media profiles fit into all of this? While social media can certainly play a valuable part in your company’s overall marketing strategy, it can also serve as its own marketing funnel that guides customers through their buying journey.
Think of what occurs when you first discover a new Facebook page. You likely stumble upon a page’s content thanks to a targeted ad, a news feed update from a friend or even a search that you conducted. If the content appeals to you, there’s a good chance you’ll follow the page. If you’re intrigued by their product or service, you might send the company a direct message or click through to visit their website.
As you continue to interact with the company through social media, you’ll be carefully guided to taking key actions—such as signing up for a newsletter or software demo. Continued engagement on social media will eventually lead you to more interactions on other social media platforms, landing pages and other locations. As their social media content helps provide information and support, you’ll eventually be able to make a purchase decision.
Of course, this is just one example of how social media can play a leading role in your marketing funnel. There are tons of other possibilities. In fact, some of the most popular social media funnels today rely heavily on paid social ads, with the goal of simply sending as much targeted traffic as possible to an optimized landing page where the rest of the conversion process takes place.
Creating Your Own Social Media Funnel
Social media can play a crucial role in guiding your potential customers through the marketing funnel. When you view your social media campaigns through the lens of your company’s overall funnel strategy, you’ll be able to create relevant, targeted content that leads to conversions, sales and referrals.
Now, you’re probably wondering, this all sounds great, but what can I do today to start thinking with a “funnel mindset?” The following key points can help you get on the right track:
- Start with a strategy: Without a clear end-goal, your social media marketing funnel will never be successful. Determine how social media will fit into your overall marketing strategy. Is your content meant to guide customers through the entire sales process? Or is it only meant to generate awareness and bring new traffic to your landing page? Your answers to these questions should guide the type of content you share, as well as when and how you share it.
- Focus on a few key strategies per platform: It doesn’t help to spread your social media marketing efforts too thin. Prioritize platforms based on which ones your target audience actually uses and how a particular platform fits into your funnel strategy. For example, while Pinterest’s “Buy now” button can take potential customers directly from awareness to making a purchase, this still probably isn’t the best place to promote a B2B software service. If you’re selling water bottles, solar chargers for smartphones or lace-up boots however, this seemingly minor addition could significantly improve your sales by helping customers go through the entire marketing funnel in a matter of minutes.
- Monitor the metrics that matter: Even when your social media content aligns with various stages of the marketing funnel, you can’t take a “set it and forget it” approach. You might be confident that your content will work, but the only way to truly know is if you pay attention to your social media metrics. Trying to spread awareness on Facebook? Then you’d better watch your impressions and engagement statistics. Trying to use social media ads to get users to subscribe to your newsletter? Make sure you’re tracking the number of clicks each ad generates, and the cost per click. By evaluating the key metrics for each stage of the sales funnel, you can find out what works and tweak your content strategy to improve your results.
- Be flexible: While your social media funnel may be focused on one particular aspect of the sales process, that doesn’t mean your visitors will view things that way. For example, your Facebook page might be primarily dedicated to spreading awareness for your product, but what will you do when someone sends you a direct message asking for more information? Such a person has clearly moved into the consideration/evaluation part of their buyer’s journey, and you’d better not leave them hanging! Just because a platform is primarily used for awareness doesn’t mean it can’t help you during the rest of the funnel as well. Look for opportunities to guide customers at any stage of their journey.
Ready, Set, Go
By now you should clearly see the importance of thinking with a “funnel mindset” when crafting your social media strategy. It might seem difficult at first, especially as you try to figure out which specific types of funnels work best for your unique audience. But don’t give up! Trial and error is just part of the process.
In the end, when you take the time to fully develop your social media marketing funnel and integrate it into your company’s overall marketing strategy, you’ll be far more likely to convert digital audiences into paying customers, while tracking it all back to specific social media campaigns. So get out the whiteboard markers because it’s time to start building funnels!
This post How to Build a Social Media Marketing Funnel That Converts originally appeared on Sprout Social.
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How to Analyze Your Instagram Marketing: 4 Metrics to Consider
Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve better results. In this article, you’ll discover how to analyze four important Instagram metrics. #1: Calculate Conversions [...]
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- Your Guide to the Social Media Jungle
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Monday, 20 March 2017
How to Maximize Your Facebook Reach
Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’ll discover how to help your Facebook posts go further. About Facebook Organic Reach I will say, [...]
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Saturday, 18 March 2017
Facebook Tests Video Insights for Profiles: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Testing Video Insights for Personal Profiles: This week, Social Media Examiner staff noted that Facebook appears to [...]
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Friday, 17 March 2017
#SproutChat Recap: Networking on Social
Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers? In addition to following best practices for connecting, what are the best ways to keep track of all those connections?
In this #SproutChat, networking guru and Sprout All Star Amelia Tran joined us to share etiquette tips, best practices for transitioning an offline relationship online and how to keep in touch with valuable connections.
Networking on Social Should Be Approached With an Open Mind
In the same way you would approach networking in person, approach forming relationships online with a genuine attitude and open mind. Take advantage of the open nature of social networks and do your research to find connections that could be mutually beneficial. Mimic the nature of the social channel, i.e.: more casual with Twitter, more formal with LinkedIn.
A1. No need to 2nd guess what you're saying!! Be less formal & be more social. #SproutChat http://pic.twitter.com/J52yZWaDRJ
— Amelia Tran šŗ (@AmelianTips) March 15, 2017
A1: The same way I do IRL; be genuine and avoid sounding salesy. #SproutChat http://pic.twitter.com/x8fJ6TJ7Dh
— Mallie Rust (@malliefe2o3) March 15, 2017
A1 Networking is the essence of social media. Rather than cast a net, build quality by meeting & following one person at a time. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
A1: I try to keep the same attitude I cultivate while networking offline š#SproutChat http://pic.twitter.com/2Nb79zwLlk
— @AndreaTorti90 (@andreatorti90) March 15, 2017
A1: I need to put my best self out on Twitter & LinkedIn. You need to show personality while being professional and respectful. #sproutchat
— Breonna Bergstrom (@bmbergstrom161) March 15, 2017
A1 – Start by following people who are experts in the field you're in, and then see who they interact with. #SproutChat
— Rebel.com (@rebeldotcom) March 15, 2017
A1) Participate in chats; share others' tweets, articles, etc.; ask questions; tag (judiciously). #SproutChat https://t.co/46VSU5qgEb
— Jeremy Bond (@JeremyDBond) March 15, 2017
Find the Best Social Network to Connect With Your Industry
Twitter’s openness is attractive to many social media professionals. It’s the most accessible and affords quick connections at scale. Research Twitter chats and add these events to your calendar. Chats are a great place to engage and meet other professionals, learn and grow your following.
A2. Reunited with my Junior High friend @rizzotweets at #SMSsummit + started a love story at #SMSsummit š #SproutChat cc: @iRyanPena
— Amelia Tran šŗ (@AmelianTips) March 15, 2017
A3. Twitter šøPt 2. I'm able to search for people I wanna get to know much easier through chats / conference hashtags! #SproutChat
— Amelia Tran šŗ (@AmelianTips) March 15, 2017
A3: I love @twitter to do influencer outreach and @instagram (https://t.co/K78jqrGHDa) to post my travel photos. #sproutchat
— Val Vesa (@adspedia) March 15, 2017
A3 – Twitter. Honestly, it's the most effective. It's far easier to connect with people here. #SproutChat https://t.co/Zkio4DUWql
— Rebel.com (@rebeldotcom) March 15, 2017
A3 I also utilize online communities #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 15, 2017
A3 Twitter seems more expansive and explosive for networking. Facebook seems more gentile, but it's where old friends are. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
Bridge from Online to In-person Professionally
If you’re lucky enough to be close to social connections geographically, an in-person meet up is inevitable. Ensure you’re both on the same page for what you want to accomplish from meeting. Be sure to utilize that social media connection you already have established and follow up post meeting too.
A4. Meeting up at conferences (*the best*), or after a couple of tweet exchanges & a mutual feel; plan a ☕️ oršø meetup if local. #SproutChat https://t.co/QHizcKRLef
— Amelia Tran šŗ (@AmelianTips) March 15, 2017
A4. One other way to bridge social to IRL is by inviting your new friend to a local event! You'll meet each other + others! #sproutchat http://pic.twitter.com/kRsbhiTP0T
— Amelia Tran šŗ (@AmelianTips) March 15, 2017
A4: Arrange to meet up at events/conferences you're both attending. It's a low-pressure way to establish an IRL connection #sproutchat
— Mallie Rust (@malliefe2o3) March 15, 2017
A4: If you hit it off, suggest catching up over coffee. If the relationship is mutually beneficial, they'll probably say yes. #SproutChat
— Express Writers (@ExpWriters) March 15, 2017
@SproutSocial A4: Attend an event the person is attending/speaking at or if youve chatted awhile, invite them to meet for coffee #sproutchat
— Rachel Voorhees (@rachvoo) March 15, 2017
@SproutSocial A4: Have specific in-person topics prepared and meet somewhere easy to get to. Bad travel can spell bad meetings. #SproutChat
— Ryan Black (@Rtblack09) March 15, 2017
Use Tools to Keep Track of Connections & Get the Most Value
Dunbar’s Number theorizes people can only maintain 150 social connections. With social networks, that number is often much bigger, so keeping track of the relationships you’ve built can be a challenge. Take advantage of functionality on the social network itself, or invest time in tools like Evernote or Sprout Social to take notes on conversations, remember their birthday or keep track of email or phone number.
A6. Of course, @SproutSocial! I love being able to pin follow-ups for certain convos. #SproutChat https://t.co/nxGzNBjSR1
— Amelia Tran šŗ (@AmelianTips) March 15, 2017
A6: I do like the lists on Twitter and Facebook, but the UI isn't as agile as I would like. Aka: they collect digital dust. #sproutchat
— Tiffany Collins (@tmonetcollins) March 15, 2017
A6: @evernote is awesome for documenting targets and catching up with them later over social or @SlackHQ #SproutChat
— Venture Icon Media (@VentureIcon) March 15, 2017
A6 Twitter lists are good professionally and for casual interests. My Social Media Experts list includes chat moderators. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
A6: I use twitter lists, keep notes in Evernote for when it's a conference and sometimes a CRM #SproutChat
— Brandie McCallum (@lttlewys) March 15, 2017
A6. @Twitter Lists, @evernote Notebooks, Sometimes Even The Old Fashioned Way..#SproutChat http://pic.twitter.com/yu0mY635Gq
— ✨Eloquent Content✨ (@eloquentcontent) March 15, 2017
A6. Lists don't seem to work for me. Plus you hit a point with connections where you can't keep up and it becomes "hit & miss" #sproutchat
— Troy Sandidge (@findTroy) March 15, 2017
Join us next week, Wednesday, March 22 with special guest BrandExtract to discuss Creating Shareable Content. Discuss social media marketing topics with the community in our Facebook group in the meantime.
This post #SproutChat Recap: Networking on Social originally appeared on Sprout Social.
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Animated Visuals: How to Bring Still Images to Life
Do you use visuals on your blog and social media? Have you considered animating them? To explore how to use animated visuals in your content, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]
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- Your Guide to the Social Media Jungle
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Thursday, 16 March 2017
How to Optimize Pinterest Content for Search
Wondering how to find the right keywords to rank in Pinterest search? Have you considered using Google’s Keyword Planner? Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search. In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest [...]
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