Tuesday, 28 February 2017
23 Cool Tools for Social Media Marketers
Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week. #1: Taco The Taco app lets you combine [...]
This post 23 Cool Tools for Social Media Marketers first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/ik8ic
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Monday, 27 February 2017
How to Refine Your Facebook Audience for Better Ad Targeting
Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook audience options will help you reach the right audience without wasting ad spend. In this article, you’ll discover how to build three valuable Facebook custom audience segments and analyze them with Audience Insights. [...]
This post How to Refine Your Facebook Audience for Better Ad Targeting first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/g0yqu
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Saturday, 25 February 2017
Instagram Multi-image Posts: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can [...]
This post Instagram Multi-image Posts: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/y42kn
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Friday, 24 February 2017
#SproutChat Recap: Creating Compelling Video Content
Video needs to be an essential component of your social media strategy. So why aren’t more brands embracing social media video content? When it comes to video and social there are definitely challenges ranging from quality to consistency. This week at #SproutChat, we discussed common challenges for creating video and community members shared solutions for producing more effective video content.
Equip Your Team With the Proper Tools
Reliable tools are instrumental to the entire video creation process. To ensure success, do your research and invest your time and financial resources into the software that best fits your team’s needs, objectives and goals. However, remember that software can’t turn everything into something. So make sure you’re complementing your tools with a talented team, detailed storyboards and thought out distribution plans.
@SproutSocial A1: On a budget? Don't discount your phone! You can use it to capture quality footage, edit and post. #SproutChat
— Katie Burton (@KatieBurton_) February 22, 2017
A1 I would using the phone you have works perfectly and focus on downloading some apps for the editing. #sproutchat http://pic.twitter.com/CGYxZ3dNfC
— Tony Stephan (@OmnipoTony) February 22, 2017
A1: Smartphones can be great video tools in the right hands #SproutChat http://pic.twitter.com/TQXhP2cD0a
— Mallie Rust (@malliefe2o3) February 22, 2017
A1 a tripod is a good investment for phone video #sproutchat
— David Pepper (@thedavepepper) February 22, 2017
A1 I like creating short fun video's using @Snapchat! So far it's been well within budget! #sproutchat
— Christopher T. Burns (@burnzie333) February 22, 2017
A1.
It's not so much about
the camera BUT
the eye the behind it!!! #SproutChat#Photography#Video
— Gabriela Cardoza (@CardozaGab) February 22, 2017
Subtitles for the Win
When people are consuming social media on desktops or mobile, they don’t usually turn the sound on right away. Adding subtitles to your video ensures viewers know what’s going on in your video content. Just be careful not to include so many subtitles that viewers can’t read fast enough.
A2: No. I avoid them if the video itself already has text because it can become unreadable when text overlaps. #sproutchat
— Sarah Romero (@iHeartDates) February 22, 2017
A2: Now with FB going audio on, not as much. If the dialogue is quick, it also hurts the vid quality trying to read that fast #SproutChat
— Jeff Higgins (@AnnaMariaSocial) February 22, 2017
A2: For the most part they are a good idea since many don't click the audio on. #sproutchat
— Brad Lovett (@Brad_Lovett) February 22, 2017
A2c: bothering the people around me and I'm more likely to watch other videos because they have subtitles #sproutchat
— Rachel Sprouse (@SprouseRachel) February 22, 2017
A2.
You never know what special accommodations your audience might need!!!
Not matter the platform.
You never know. #SproutChat— Gabriela Cardoza (@CardozaGab) February 22, 2017
Not mandatory but they help, so rhey should always be considered in the editing process #SproutChat https://t.co/BGTIS5pd40
— Vishal Rose👾 (@Vishal_Rose) February 22, 2017
Consider the Distribution Channel
Users expect different experiences on different social networks. Create video content that aligns with these habits. A good rule of thumb is–short, sweet and compelling.
A3 your audience/community will tell you what they want if you listen 🙂 #sproutchat
— David Pepper (@thedavepepper) February 22, 2017
A3 strong visual storytelling works on all platforms run times will vary 🙂 #sproutchat
— David Pepper (@thedavepepper) February 22, 2017
A3) Yes of course! Keep the core content but vary length – short videos are better-suited for Twitter. #SproutChat
— Alex Bourgeois 🇫🇷 (@wakanouka) February 22, 2017
A3: There should be consistency in brand voice in videos on different channels, but vid should be tailored to specific channel. #sproutchat
— Jessica Lynn (@JessTheWriter33) February 22, 2017
A3: Split opinions here! But I think most the time you only need small variations to tailor to different interactions. #SproutChat
— Venture Icon Media (@VentureIcon) February 22, 2017
Use Raw Footage when it’s a Good Fit
In the era of live social video, not all video content should be highly polished and produced. When it comes to user-generated content, emphasizing an individual perspective, SnapChat or Instagram Stories, raw content goes along way.
@SproutSocial A4: I think produced is necessary! @Chubbies does a great job for produced raw video! Live video is always raw #SproutChat
— Sid says (@Sidneytoldme) February 22, 2017
@SproutSocial A4. If you want to build trust with your audience, then raw video is o.k. and later you can edit portions of video #sproutchat
— Cheval John (@chevd80) February 22, 2017
A4) Depends what's the objective – from experience raw videos are more relatable, and therefore reap more engagement! #SproutChat
— Alex Bourgeois 🇫🇷 (@wakanouka) February 22, 2017
A4: BTS content is SO important for social but there is a time and place for both #SproutChat
— iMEDIA Conference (@iMEDIA_yeg) February 22, 2017
A4: I lean towards polished videos, but it depends on the content/message you're trying to market #sproutchat
— Rachel Sprouse (@SprouseRachel) February 22, 2017
Facebook Live is great for showcasing raw footage. Sometimes it's nice to capture the moment as it is #SproutChat http://pic.twitter.com/z6mUCnjj85
— Franco (@FrancoPRGroup) February 22, 2017
A4 #1 rule Don't be boring. Ever. raw or fully cooked. #sproutchat
— David Pepper (@thedavepepper) February 22, 2017
Know Which Metrics Translate to Success
Measuring success with video is key. Knowing which metrics translate to success is crucial for your marketing strategy to succeed.
https://twitter.com/mettermedia/status/834503915852926976
A5: What % of viewers watched 100% of your video. This one always makes us giddy (or cry…LOL!) #SproutChat
— iMEDIA Conference (@iMEDIA_yeg) February 22, 2017
A5 – completion and conversion #SproutChat
— Jennifer Longworth (@JoysOfMercy) February 22, 2017
A5: For Facebook I love being able to see exactly when and where we loose our viewers in a video 5sec in? 15? Etc #sproutchat
— Breonna Bergstrom (@bmbergstrom161) February 22, 2017
A5: How many people finished the video? Made it through the key content? Subscribed? And, most importantly took action! #SproutChat https://t.co/0A6xUHTpDF
— Tim Mohler (@TimothyMohler) February 22, 2017
A5: (1/2) For Facebook and YouTube, the length of time the video is watched. #sproutchat
— Sarah Romero (@iHeartDates) February 22, 2017
A5: (2/2) I'll take 100 people watching for 30 seconds over 1 million people watching for 3 seconds. #sproutchat
— Sarah Romero (@iHeartDates) February 22, 2017
A5 Feedback is also a good metric if you are posting video from a Cust Svc standpoint if promoting a new product or service #sproutchat http://pic.twitter.com/Cej3H58nVi
— Christopher T. Burns (@burnzie333) February 22, 2017
Join us next week to discuss social media listening vs. monitoring. In the meantime, stay in touch with fellow industry experts in our #SproutChat community.
This post #SproutChat Recap: Creating Compelling Video Content originally appeared on Sprout Social.
from Sprout Social http://ift.tt/2mgfDXP
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Video Blogging: How to Create Consistent YouTube Content
Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]
This post Video Blogging: How to Create Consistent YouTube Content first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/m20cz
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Thursday, 23 February 2017
3 Ways to Find Prospects Using Twitter
Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways to find your next customers on Twitter. #1: Automate a Search Funnel to Find People Who Tweet [...]
This post 3 Ways to Find Prospects Using Twitter first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/3nklh
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Wednesday, 22 February 2017
3 Creative Ways to Use Live Video for Business
Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover three creative ways to use live video in your social media marketing. #1: Create That Black Friday [...]
This post 3 Creative Ways to Use Live Video for Business first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/3rw9g
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Tuesday, 21 February 2017
How to Verify a Facebook Page for a Local Business
Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits [...]
This post How to Verify a Facebook Page for a Local Business first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/7fxti
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Monday, 20 February 2017
How to Create Instagram Lead Ads
Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new [...]
This post How to Create Instagram Lead Ads first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/ikiv1
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Saturday, 18 February 2017
Facebook Rolls Out Major Video Updates: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching [...]
This post Facebook Rolls Out Major Video Updates: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/h7m13
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Friday, 17 February 2017
#SproutChat Recap: Productivity for Marketers
Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and workflows can be challenging. This week at #SproutChat, we were joined by Lolitta Gevorkova, Social Media Specialist at Evernote. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity.
Managing Your Content Calendar
Managing a content calendar is no easy task, especially when multiple teams are involved in the creation and curation of content. Lolita provided tips for using Evernote to manage your content calendars and our community chimed in with their own processes.
A1. SM moves FAST & organization is key. We use Evernote for content calendars, asset libraries, & more. https://t.co/PPer8VPoba #SproutChat http://pic.twitter.com/mXEC5XL2OV
— Evernote (@evernote) February 15, 2017
A1: I use @evernote to store ideas, then move them into a calendar template for my full editorial calendar. #SproutChat
— Express Writers (@ExpWriters) February 15, 2017
A1: I write all my blog posts and blog topic ideas with @evernote #SproutChat https://t.co/DSreBEhZ1k
— Josephine Borrillo (@70mq) February 15, 2017
A1: I use @evernote to plan out content in a calendar, draft posts and create to-do lists for each client #SproutChat
— Searcy Sledge (@SearcySledge) February 15, 2017
A1. You can use @evernote for organisation, content management and communicate with your immediate team. #SproutChat
— Bianca DeLeon (@deleonbiancam) February 15, 2017
Collaborate Across your Team for Maximum Productivity
Collaboration is the key to success for any organization. Identifying your team member’s strengths and assigning tasks is a must. Our #SproutChat community weighed in with their most effective team productivity hacks.
A2a. Organizing, planning, & getting ahead! Learn how to collaborate on a project with these tips. https://t.co/rDb8ihRcHr #SproutChat http://pic.twitter.com/93c9DsA5Nq
— Evernote (@evernote) February 15, 2017
A2b. Team collab. goes beyond apps. Our true secret sauce is inspired by @google’s Project Aristotle. https://t.co/tMp6DasiP4 #SproutChat
— Evernote (@evernote) February 15, 2017
@SproutSocial A2 …have a home base for the project where everyone knows and uses …#sproutchat
— Tim Elliott (@TimElliottUK) February 15, 2017
@SproutSocial A2: find platforms that make your life easier & win your team to them. This is *why* I got @evernote premium #SproutChat
— Travis Ham (@travisham) February 15, 2017
A2. Group chat threads are key (or group hangouts or slack channels or whichever) #SproutChat
— Reva Minkoff (@revaminkoff) February 15, 2017
A2: Communication=key to collaboration. Tools that show changes are really helpful, especially when writing/editing as a group #SproutChat
— Mallie Rust (@malliefe2o3) February 15, 2017
A2. Using electronic methods that the team has agreed upon. Ex: Instant Chat Messengers which are embedded in many apps as well. #SproutChat
— Eloquent Content (@eloquentcontent) February 15, 2017
Teams of One Should Take Note
Productivity tools aren’t just for teams. Individuals can benefit from tapping into productivity tools for reminders, automation, content scheduling and so more. When you’re wearing many hats and managing various tasks, prioritizing the productivity software features that save the most time is crucial.
A3a. Collecting research is crucial to a marketing strategy. Use our Web Clipper to save web articles → https://t.co/4PVa12cpME #SproutChat http://pic.twitter.com/FNhPThg3QX
— Evernote (@evernote) February 15, 2017
A3b. As a team of one, time is especially scarce. Save time w/ marketing persona and calendar templates. https://t.co/KwwWzHl8ZK #SproutChat http://pic.twitter.com/jGCuuF7atS
— Evernote (@evernote) February 15, 2017
A3: Make sure the tools you use are right for the job. You don't fix a toilet with a hair dryer. Strategize & consolidate assets #SproutChat
— Jeff Higgins (@AnnaMariaSocial) February 15, 2017
A3: Being a lone wolf gets hectic! Interactive calendars, checklists & notes-to-self can help you stay on top of all the to-dos. #SproutChat http://pic.twitter.com/bSm29ptdD4
— Driven Local (@DrivenLocal) February 15, 2017
A3) Time management, to-do lists by project and a deadline calendar are key to have when handling various tasks. #SproutChat
— Liliana H ☕️️ (@Liliholl) February 15, 2017
A3: It's hard to be marketing when you're alone. Probably the best way would be setting goals, calendars, and checklists #SproutChat
— Kelly Lovell (@kellyalovell) February 15, 2017
A3: it sounds cheesy but just blocking off time in your calendar and committing to getting things done helps a lot #sproutchat
— Breonna Bergstrom (@bmbergstrom161) February 15, 2017
Get the Most out of Your Software
The best features within a software are often “hidden.” These lesser known capabilities provide marketers with the “a-ha” moment that changes the way they look at a tool and increases daily usage. Lolita shared her favorite Evernote “hidden” features and the rest of the community offered their own software must-haves.
A4a. Voice recording! Capturing interviews or brainstorms into a note w/ your phone is a game changer. https://t.co/uKVfHgGtBc #SproutChat http://pic.twitter.com/3EbPYgKY7q
— Evernote (@evernote) February 15, 2017
A4b. Did you know you can put emojis in note titles?! Our marketing favorites:
📅 Content Calendar
📈 SMM Reporting
📌 To-Dos#SproutChat— Evernote (@evernote) February 15, 2017
A4 The web clipper is by far my favorite feature! I like that you can do full screen or just parts #sproutchat
— Shannon Williams (@Shannon_L_W_) February 15, 2017
A4 @evernote is free? Most folks are on a tight budget, but evernote always comes through as an affordable option for any use! #SproutChat
— HeyOrca! (@HeyOrca) February 15, 2017
A4: Web clipper is my fave, along w/ ability to e-mail a note w/ tags attached & have it arrive in the right notebook. #SproutChat https://t.co/5RClUljuUf
— Tim Mohler (@TimothyMohler) February 15, 2017
A4: Well, I just learned that you can scan and upload written content, and now you tell me there's a recording option? Brilliant #SproutChat
— Venture Icon Media (@VentureIcon) February 15, 2017
Foster Growth & Encourage Community Engagement
For social media marketers, productivity also means fostering community growth and engagement–no matter how many other tasks are being assigned. The #SproutChat community knows this challenge more than anyone. Check out their best tips for achieving community while staying focused and prioritizing other asks.
A5a: In @SproutSocial, our marketing & support teams collaborate to engage w/ our community. Communities thrive in conversation. #SproutChat http://pic.twitter.com/fJvYlObt71
— Evernote (@evernote) February 15, 2017
A5b: Events are key to our community engagement. Our strategy includes: Periscopes, Facebook Lives, webinars, & offline events. #SproutChat http://pic.twitter.com/MMGcaRXkVg
— Evernote (@evernote) February 15, 2017
A5: Really listening, whether to coworkers or clients. @evernote helps organize your takeaways & turn them into actionable steps #sproutchat
— Brandfolder (@Brandfolder) February 15, 2017
@SproutSocial A5: Ask your audience questions and allow them opportunities to voice their opinions! #SproutChat
— nicole (@nicolemaries__) February 15, 2017
A5: If you want more engagement from your community, you have to step up and start conversations. #SproutChat
— Express Writers (@ExpWriters) February 15, 2017
A5: Be the first to engage. Support is a 2 way street, and you can only expect engagement if you reach out first. #SproutChat https://t.co/7qO0S1SmmE
— Metter Media (@mettermedia) February 15, 2017
@SproutSocial A5: Lead mainly by sacrificially serve them and putting their needs ahead of your own #SproutChat
— Travis Ham (@travisham) February 15, 2017
A5) You foster+engage communities when: accessing information is easy, but secure; you respond to requests & facilitate sharing #SproutChat
— Liliana H ☕️️ (@Liliholl) February 15, 2017
Next week, #SproutChat will discuss how to create great video content. Until then, join our Facebook community to stay connected.
This post #SproutChat Recap: Productivity for Marketers originally appeared on Sprout Social.
from Sprout Social http://ift.tt/2m3IcU5
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
How to Use Facebook Ads to Boost Your Best Content
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
This post How to Use Facebook Ads to Boost Your Best Content first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/wzw0f
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Thursday, 16 February 2017
5 Ways to Analyze Your Social Media Marketing Performance
Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your [...]
This post 5 Ways to Analyze Your Social Media Marketing Performance first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/to3yt
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Wednesday, 15 February 2017
12 Social Media Marketing Predictions for 2017 From the Pros
Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals [...]
This post 12 Social Media Marketing Predictions for 2017 From the Pros first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/pk9yx
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Tuesday, 14 February 2017
How to Use Instagram Live to Generate Leads
Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use [...]
This post How to Use Instagram Live to Generate Leads first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/3msuy
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Monday, 13 February 2017
Relationship Advice That Will Help Increase Brand Loyalty
New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet.
This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged.
1. Mind Your Manners
Sometimes we forget that social platforms are just another way to communicate with customers, potential customers, partners, vendors and brand advocates. Speak on social as you would if you were face to face with any of of these people. Remember to be polite, kind and gracious.
2. A Little Acknowledgement Goes a Long Way
Sometimes consumers will Tweet, comment or call your customer service department with a hint of trouble. Even if you need time to figure out a solution or find an appropriate response, it’s important to acknowledge these customers and their concerns. Let them know they’ve been heard, that what they have to say is important and that you’re working on finding them an answer.
The same level of acknowledgment should be applied to compliments. Say thank you when someone leaves you a rave review, shares or Retweets your content. A quick shout out goes a long way in making your customers feel appreciated. The best way to keep a pulse on who’s talking about your brand? Use a social media dashboard that can keep you apprised so that you can respond quickly.
3. Speak Up
Good communication is the heart of every great relationship. Talk with your customers one on one, wherever they are whether that be on social, in store or via email. Ask them for their opinions, find out what they need and offer relevant advice they can use–even if it doesn’t sell a product. In the long run, transparent communication will gain your brand more trust with its audience and that’s what will garner a stronger bottom line.
4. Be Authentic
Your brand has an identity. It’s made up of the products or services it sells, its customers and its audience. Don’t try to make your brand something it’s not. If your brand is known for being elegant, don’t use a gruff voice on Facebook just because your customer does. Stay true to who and what your brand is with the visuals you use, the style of writing you publish and the tone of voice you apply across all platforms.
5. Don’t Be Afraid to Try Something New
Change can be worrisome but even “dated” brands can spice things up by kicking off a promotion they’ve never tried before. Maybe that means branching out to a new social platform where you know your audience lives. Maybe it means running a sweepstakes for the first time or taking part in a Twitter Chat. Regardless of what new tactic you try, you might discover a new audience or demographic of brand advocate. And, is that so scary?
6. Remember Special Occasions
Oftentimes brands will ask consumers to provide personal information about themselves such as a birthday or address. If you take the time to ask for that information, take the time to use it in a way that benefits your consumers. Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. Remember birthdays with a personalized e-card. Sometimes the small, unexpected tokens of appreciation mean the most. If you have a large consumer database, an automated email platform can be a lifesaver.
7. Don’t Brag
Ever been on a first date with someone who talked about themselves all evening? No one wants to hear someone talk about how great they are or why you need them. If you want your audience to pay attention to your brand, make sure the messages it’s sharing are valuable and relevant to the audience it’s addressing.
8. Be a Good Listener
Listen to what consumers have to say about your products. Pay special attention to how they talk to your brand. Constantly sharing great advice is great but sometimes your consumers want to lead the conversation. In these instances, your brand just needs to listen.
So while you’re Tweeting clever comments and sharing links to your latest blog posts, remember to take the time to stop and listen to what your audience is saying. Who knows, you might get a few product ideas if you’re paying close enough attention!
9. Send Little Gifts
Way back when, Cracker Jack had the great idea to add a little something special to its boxes of caramel-coated popcorn and peanuts. Clinique followed with a free gift with purchase. In 2012, Kleenex offered consumers the ability to send someone they love a free get well kit during flu season. These brands were on to something. Sending little gifts is a great way to show your love and appreciation.
10. Have Fun
Ever hear of The Levity Effect? It’s the notion that employees who are able to have a little fun and laugh at work are more successful. Your organization can benefit from highlighting its moments of levity. When your brand has an opportunity to capture joy, make sure it’s sharing those moments on social with its customers and prospective employees.
This Valentine’s Day and every day it’s important for your brand to remember that all relationships take work. The connections your brand has with its customers–whether they’re long-time loyalists, or brand new, is no exception. Remember that a little attention goes a long way.
This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social.
from Sprout Social http://ift.tt/2kLACzO
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Advanced Facebook Page Insights: An Analysis Guide for Marketers
Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights [...]
This post Advanced Facebook Page Insights: An Analysis Guide for Marketers first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/sha4m
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Saturday, 11 February 2017
YouTube Mobile Live Streaming: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more [...]
This post YouTube Mobile Live Streaming: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/ae790
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Friday, 10 February 2017
#SproutChat Recap: How to Quickly Grow Your Business
Getting a business up and running is hard enough but maintaining its growing is another challenge all together. Sprout All Star, Krista Whitley, has grown her Las Vegas-based business, Social Media Unicorn, from scratch. During this week’s #SproutChat, Krista offered advice based on her years of experience in growing her agency and persona brand. Learn more about Krista’s journey and take note from her success and advice.
Set up a Foundation for Success
Before building your business and deciding on its focus, set yourself up for success by having all of your ducks in a row. Draft a business plan, talk to those who have done it before and ensure you have your financial and legal resources solidified before jumping in. Know who your competition is and create marketing materials that speak to why you’re brand is different. And, always remember that confidence is key in scaling growth and securing new customers.
A1: I recommend 2 things when prepping for growth: know thyself & lay a solid foundation of diverse entrepreneurial experience. #sproutchat
— Krista Whitley (@SocialKrista) February 8, 2017
A1 Ensure your business provides value & stands out from what exists #sproutchat
— Caitlin Waters (@Cait_Waters) February 8, 2017
A1: Don't start backwards. Have the team you need in place before you get overloaded. Digging yourself out wastes precious time. #SproutChat
— Jeff Higgins (@AnnaMariaSocial) February 8, 2017
A1. Hire a passionate team that stands behind what you're doing and will be there every step of the way! #SproutChat http://pic.twitter.com/dp1OZXoWJy
— Sarah Guenther (@slguen) February 8, 2017
A1: What the future of the industry looks like and your willingness to adapt to changes in the industry as they come. #SproutChat
— Shannon O'Connor (@shanoconnor_) February 8, 2017
Get Ready for Growth by Taking These Steps
Once you’ve established your business, know how you’re going to maintain, grow and scale your organization. It’s better to figure this out when things are slow, rather than when you already have too many projects to handle. Don’t make decisions hastily just to get something checked off your list. Always look to improve your business by researching qualified candidates, new opportunities and revised tactics and methodologies. If this is an ongoing process you should have most–if not all, of the resources at your disposal when it comes time to expand.
A2: One of the keys to fast growth for all of the organizations I've created is to answer the question of scalability early on. #SproutChat https://t.co/OVx4Yo9kjL
— Krista Whitley (@SocialKrista) February 8, 2017
A2(2): Your vision for the business you are building should scare the crap out of you. #SproutChat http://pic.twitter.com/0cWQyaufu3
— Krista Whitley (@SocialKrista) February 8, 2017
@SproutSocial A2: Being able to hire more staff to account for growth is important. You never want to overcommit & underdeliver. #SproutChat
— Sortis Marketing (@SortisMarketing) February 8, 2017
A2 Identify & market value prop, target audience, competitors, scalability, budgeting, PATIENCE #sproutchat
— Caitlin Waters (@Cait_Waters) February 8, 2017
A2 Understand your personal limitations to deliver. If "you" are the product create an army of you lights for a tiered offering. #sproutchat
— Michelle (@michelletweet) February 8, 2017
A2B Save some ideas for a later time when you have the bandwidth required. Don't do it all at once. Grow steady, not unready. #sproutchat
— Michelle (@michelletweet) February 8, 2017
Prepare for the Inevitable Speed Bumps
No matter how much you do to prepare, you’ll undoubtedly face challenges. If things aren’t going in the right direction, audit these business areas and look for ways to improve them. Don’t allow doubt and frustration to take down your organization but always maintain a realistic perspective of your business’ health.
A3: In the first year of a fast growth #business it's key not to get caught up in the day to day ops. Think bigger. #SproutChat http://pic.twitter.com/W0ZZap2QEx
— Krista Whitley (@SocialKrista) February 8, 2017
A3b: The hardest lesson for me as a leader was that leaders don't lead. They grow other #business #leaders. #SproutChat http://pic.twitter.com/eOCoPT71oj
— Krista Whitley (@SocialKrista) February 8, 2017
A3c: The greatest opportunity you have to build a fast growth organization is to build an organization of leaders who lead. #SproutChat
— Krista Whitley (@SocialKrista) February 8, 2017
A3 Have a plan to deal with all Customer Service issues that may arise #sproutchat http://pic.twitter.com/IPiGCCReNR
— Christopher T. Burns (@burnzie333) February 8, 2017
A3: At some point, you will feel discouraged that your business isn't growing as fast as you'd like, but you have to keep going. #SproutChat
— Express Writers (@ExpWriters) February 8, 2017
A3. And even if you hate your full time work, see it as them funding you to build your business #sproutchat
— Cheval John (@chevd80) February 8, 2017
A3. Data, data, #DATA! Make your business decisions based on solid truths. #SproutChat
— NEWMEDIA (@newmediadenver) February 8, 2017
A3: Speed bumps are inevitable & often unpredictable (AKA Murphy's Law). Focus on your WHY. ❝It's a marathon, not a sprint.❞ #sproutchat http://pic.twitter.com/8TCZBvjf54
— Susanna Conway 🦄 (@ohsusannamarie) February 8, 2017
Growth to Large Proportions Isn’t for Every Business
The idea of exponential growth is romanticized. The idea of “success” is projected as employing thousands and being international. While that definitely is the dream of some business owners, it doesn’t have to be your dream. Scaling to that level takes a lot of resources–time, financial and otherwise. Pay attention to your numbers and determine where your sweet spot is because sometimes a business will be more successful by being smaller.
A6: Not every organization is meant to grow quickly- nor should it aspire to this. #SproutChat http://pic.twitter.com/dXHk5eexi5
— Krista Whitley (@SocialKrista) February 8, 2017
@SproutSocial A6. It's like we keep trying to tell guys, it's not always the size that matters. #SproutChat http://pic.twitter.com/UTQIq8aSno
— Niki Hale (@slinkywhat) February 8, 2017
A6: There is a balance to all things and, as one of my mentors reminded me, “Some people are just drawn that way.” #SproutChat http://pic.twitter.com/tNb0MAeqKO
— Krista Whitley (@SocialKrista) February 8, 2017
A6: Find your balance. Define the lifestyle you want. You should drive your #business– not the other way around. #SproutChat http://pic.twitter.com/v0ZQlcXTWK
— Krista Whitley (@SocialKrista) February 8, 2017
@SproutSocial A6: Not necessarily! The size of the business needs to go along with the budget & size of the management team. #SproutChat
— nicole (@nicolemaries__) February 8, 2017
A6. A great book that shatters the myth of marketing classes is called "rework" by @37signals #sproutchat
— Cheval John (@chevd80) February 8, 2017
A6 I think it depends on a number of factors. trends, competition, and are you meeting your quality standards? #sproutchat
— Dan Wedin (@danwedin) February 8, 2017
Stay Focused
Keep your eyes on your goals, treat your employees well and always be kind. Running a business is hard work. But at the end of the day it’s incredibly rewarding. Seeing the fruits of your labor from can be much more gratifying than working for someone else.
A4 I don't think you can ever ensure growth. Preparedness + opportunity = LUCK and fast growth #business requires luck for sure. #SproutChat https://t.co/MYhRTdyCG2
— Krista Whitley (@SocialKrista) February 8, 2017
A4: As a fast growth #entrepreneur data has become my best friend. Let the data be the fuel for your passion. #sproutchat http://pic.twitter.com/PH2fdbIqvT
— Krista Whitley (@SocialKrista) February 8, 2017
A4a: @Ironmanjack wrote in Hyper Sales Growth that all sales relationships can be replicated by good systems. #sproutchat http://pic.twitter.com/YeEwEWz6zJ
— Krista Whitley (@SocialKrista) February 8, 2017
A4c: Love the relationship, grow it, embrace who you authentically are, but be present in the data. #sproutchat http://pic.twitter.com/Ka6u3ULnPn
— Krista Whitley (@SocialKrista) February 8, 2017
A4d: Be aware of how you spend your time, of what systems you have built, and constantly- literally 24/7, every hour of the day. #sproutchat http://pic.twitter.com/iYfom5ooWz
— Krista Whitley (@SocialKrista) February 8, 2017
@SproutSocial A4: constantly exploring new and potential customers while building relationships with your current markets #SproutChat
— Paige Sander (@PaigeS_Jour) February 8, 2017
A4 fall in love with industry specific #bigdata sources and get obsessed. #sproutchat http://pic.twitter.com/hkfet1lPeG
— Brittany Magnin (@brittmagnin) February 8, 2017
A4: Be wise, but fearless. Always. #SproutChat http://pic.twitter.com/5CQc2a7a6y
— Venture Icon Media (@VentureIcon) February 8, 2017
A4: Consistency trumps everything. be good, be bad, be poor, but be there. Time after time. People don't like change
#sproutchat— Eat Drink Stay Dubai (@EatDrinkStayDXB) February 8, 2017
A4: Have the right people on your team! Motivated and passionate people are essential for business growth. #SproutChat http://pic.twitter.com/VMuJkyrUJB
— Driven Local (@DrivenLocal) February 8, 2017
See you next week on Wednesday, February 15 at 2 p.m. CST to discuss Productivity for Marketers with special guest, Lolitta Gevorkova, Social Media Specialist at Evernote. Until then, chat with other members of the community on our Facebook Group.
This post #SproutChat Recap: How to Quickly Grow Your Business originally appeared on Sprout Social.
from Sprout Social http://ift.tt/2kcqCvO
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Instagram Stories: How to Create Engaging Stories
Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. Instagram Stories The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media [...]
This post Instagram Stories: How to Create Engaging Stories first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/5qx6h
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Thursday, 9 February 2017
How to Use LinkedIn Sales Navigator for Better Prospecting
Would you like to generate more profitable leads on LinkedIn? Wondering how LinkedIn Sales Navigator can help? Improvements to Sales Navigator give marketers an edge in lead generation, business development, and brand awareness on LinkedIn. In this article, you’ll discover how to use LinkedIn Sales Navigator to build your business. #1: Import Your Leads to Sales [...]
This post How to Use LinkedIn Sales Navigator for Better Prospecting first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/4ej9t
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Wednesday, 8 February 2017
9 YouTube Marketing Predictions for 2017 From the Pros
Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. [...]
This post 9 YouTube Marketing Predictions for 2017 From the Pros first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/pex2w
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Tuesday, 7 February 2017
How to Improve Your Pinterest Visibility and Engagement
Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. #1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search [...]
This post How to Improve Your Pinterest Visibility and Engagement first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/6c59b
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Monday, 6 February 2017
How to Use Facebook Page Engagement Custom Audiences
Want more ways to retarget people on Facebook? Have you heard about Facebook’s latest custom audience features? Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page. In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement. Find the Facebook Page Engagement [...]
This post How to Use Facebook Page Engagement Custom Audiences first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/2s7d8
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Top 10 Social Media Blogs: The 2017 Winners!
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality. Here are the top 10 social media blogs you should [...]
This post Top 10 Social Media Blogs: The 2017 Winners! first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/4zlnm
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Saturday, 4 February 2017
Pinterest Tests Search Ads: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Search Ads: Pinterest rolled out search ads with “a full suite of features, including Keyword and [...]
This post Pinterest Tests Search Ads: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
from Sniply: Social Media Examiner http://snip.ly/9hu90
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?
Friday, 3 February 2017
#SproutChat Recap: Managing Social Media on the Go
The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max. Once time is up, 30% admitted to seeking out a competitor.
This means that social media managers need to be present and responsive nearly 24/7. But how can anyone maintain that level of attentiveness? Our #SproutChat community turns to mobile apps. Check out their best practices for managing social on the go in this week’s Twitter chat recap.
An Organized UI Is a Must
For a mobile app to be valuable to social media marketers on the go, it has to have a well organized UI. When your team is testing out different social media management apps, ensure the platform loads quickly and that you can each seamlessly transition from one task to the next.
@SproutSocial A2: The ability to easily switch between profiles is HUGE! #SproutChat
— Sid says (@Sidneytoldme) February 1, 2017
A2: I need the ability to manipulate my scheduled content and adjust ads @SproutSocial #SproutChat
— Adriane Davis (@AdrianePatrice) February 1, 2017
A2: Need to be able to cut and paste web links quickly. #sproutchat
— Brad Lovett (@Brad_Lovett) February 1, 2017
A2: Fast processing is a must, must, must. #SproutChat
— Venture Icon Media (@VentureIcon) February 1, 2017
A2) Simply & easy to navigate through – I don't want to deal w/too many menus when engaging #sproutchat http://pic.twitter.com/W1MrkYAB3j
— Gordon D (@gordondym) February 1, 2017
Integrations, integrations, integrations! #sproutchat https://t.co/Xo8LTPGQHE
— James Ellis (@thewarfortalent) February 1, 2017
Certain Industries Need Mobile More Than Others
For some brands, engaging in a real time content is necessary. If you’re planning to publish on social from an event, mobile is required. Plus, with the recent surge in live, social video, your followers are expecting more authentic content. A robust mobile app is an easy way to ensure that you’re equipped to meet their needs.
A4) Many professional associations/nonprofits rely on mobile when live tweeting/running events #Sproutchat
— Gordon D (@gordondym) February 1, 2017
A4: I'd have to say marketing industries – that's likely where they get most people's attention #sproutchat
— Nichole Castagnino (@nichcastagnino) February 1, 2017
A4: The restaurant and event industry #SproutChat @SproutSocial
— Franco (@FrancoPRGroup) February 1, 2017
A4 If you are an Architect, builder, installer – I can see mobile being a time saver for you #sproutchat
— Toby Metcalf (@Toby_Metcalf) February 1, 2017
A4 Basically not being mobile friendly = the no pants at school dream. People love their phones & use them everywhere. #sproutchat
— Michelle (@michelletweet) February 1, 2017
A4: News/entertainment, travel and tourism, non-profits #sproutchat
— Brad Lovett (@Brad_Lovett) February 1, 2017
Tips for Managing Social via Mobile
If you know you’re going to be exclusively publishing and engaging on mobile, it helps to prepare in advance. Edit and save images and other media so your content assets are only a few taps away. Use a note taking app to keep links handy. Always have back up batteries on hand and know how and where you can connect to the internet.
@SproutSocial A6: Response time is key. Get back to your fans quickly and start a conversation. #SproutChat
— 🍜Kels🍜 (@kellNworldpeace) February 1, 2017
A6: Double, triple check everything and tag/hashtag appropriately #SproutChat @SproutSocial
— Franco (@FrancoPRGroup) February 1, 2017
@SproutSocial A6: Have everything prepared BEFORE you go mobile. Makes for an easy transition! #SproutChat
— Sparkloft Media (@sparkloft) February 1, 2017
@SproutSocial A6: Scheduling as much as you can on desktop & utilizing mobile to respond/engage with customers asap & easily! #SproutChat
— Nicole Schneider (@nicolemaries__) February 1, 2017
A6 find some amazing wifi #SproutChat http://pic.twitter.com/2BLK52yIdl
— Tony Stephan (@OmnipoTony) February 1, 2017
Join us next week for #SproutChat to discuss, “How to Grow your Business Quickly” with #SproutAllStar, Krista Whitley. Until then, chat with the our community in our Facebook group.
This post #SproutChat Recap: Managing Social Media on the Go originally appeared on Sprout Social.
from Sprout Social http://ift.tt/2kwXnIc
Do You Know You Can Buy Instagram Followers from SocialKingMaker.com?