Twitter Tips for Your Business to Follow Into 2017

7 Tips for Improving Online Sales Using Social Media

Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. #1: Provide Sales Support With Native [...]

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12 Ways to Use Instagram for Small Business

How to Use Twitter Analytics to Improve Your Marketing

Do you want better results from your Twitter marketing? Interested in using Twitter Analytics to find out what’s working? Looking at your Twitter metrics will help you make more informed decisions about your Twitter marketing efforts. In this article, you’ll discover how to use Twitter Analytics to improve your marketing. Twitter Analytics Basics To access [...]

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How to Create a Social Media Content Calendar for a Year

Want to deliver quality social media content for the next year? Interested in planning your social posts in advance? A content calendar helps you deliver the right message to your audience at the right time. In this article, you’ll discover how to plan a year’s worth of social media posts and content. #1: Create a [...]

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Social Media Ecommerce: The Complete Guide to Social Shopping

How to Set Up Google Analytics Goals for Facebook Ads

Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from specific ads on Facebook. In this article, you’ll discover how to use Google Analytics goals to measure conversions from your Facebook ads. What Is a Google Analytics Goal? Google Analytics is [...]

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4 Instagram Contest Ideas to Engage Your Followers

Do you want more engagement on your Instagram profile? Have you considered rewarding your followers with a giveaway? Instagram contests give people an entertaining reason to interact with and promote your business and products. In this article, you’ll discover four types of Instagram contests that will engage your fans. #1: Host a Like-to-Win Contest One [...]

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Facebook Changes Page Layouts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week New Facebook Page Layout Rolls Out on Desktop: This week, Social Media Examiner noted the rollout of a [...]

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How to Sell on Instagram

Is your business on Instagram? Do you want to use Instagram as a revenue stream? To find out how to use Instagram for sales, I interview Jasmine Star. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

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Social Influencer Marketing on the Rise: New Research

Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren’t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers. In this article, you’ll discover why social influencer marketing is useful, where brands are running [...]

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6 Creative Social Media Tactics to Produce Better Content

5 Split Tests for Better LinkedIn Ads

Do you want to improve your LinkedIn ads? Have you thought about running split tests (A/B tests) to see what your audience responds to? Optimizing your LinkedIn Sponsored Content campaigns can help you better reach the people who matter most to your business. In this article, you’ll discover five split testing tactics for LinkedIn ads. Split Testing Basics Split testing [...]

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7 Tips to Optimize Your Social Media Conversions

3 Social Media Design Tools That Create Stunning Images

Do you want a consistent look for your social media images? Looking for tools that are easy to use? Great-looking graphics are crucial to maintaining a consistent and quality brand image on social media. In this article, you’ll discover how to use three free tools to create the perfect social media images. #1: Canva Canva [...]

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8 Social WordPress Plugins to Improve Your Blog

Do you want to make your WordPress blog more social media-friendly? Looking for easy-to-use solutions? WordPress plugins are simple to install and make it easy for you to incorporate socially focused functionality on your blog. In this article, you’ll discover eight plugins to socialize your WordPress blog. #1: Share Blog Posts Automatically With Blog2Social Sharing [...]

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A Complete Calendar of Hashtag Holidays for 2017

5 Psychological Tips for Selling on Facebook

10 Facebook Marketing Tips for the Holiday Season

Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season. Plan Your Holiday Marketing Before you utilize the power of Facebook, take the time to plan your promos and [...]

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How to Create an Instagram Style for Your Business

Want your Instagram feed to reflect your brand? Looking for ways to create an Instagram presence people recognize? Attracting your target audience on Instagram starts with a well-planned approach to your visuals. In this article, you’ll discover how to define an Instagram style for your business. #1: Echo Your Brand’s Visual Identity Brand assets like [...]

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Facebook Corrects Over-reported Organic Reach Data: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to [...]

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#SproutChat Recap: Identifying Your Metrics & Goals on Social

Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics.

This week at #SproutChat we discussed which social metrics to look for, how to establish social goals and offered tips on best practices for presenting insights to a broader team.

Conduct a Social Media Audit

Whether you’re starting a new job or revamping a social strategy for a client or existing employer it’s important to conduct a social media audit before diving in and implementing any new initiatives. Having an understanding of what social content already exists and knowing what your brand’s follower numbers, engagement metrics, impressions and click-throughs are is essential for any progress.

@SproutSocial A1. Overall vanity metrics (followers, engagement rates, impressions) + web clicks/visits. #SproutChat

— Jordan Bath (@jbath13) November 16, 2016

A1: I do a full-blown social audit! I want to know where everything is (including competitors) before I start to dive in. #sproutchat

— Meagan DeMenna (@mdemenna1) November 16, 2016

A1: What content types are getting the highest engagement, and what are people saying about it? #sproutchat

— Annaliese Henwood (@MktgInnovator) November 16, 2016

A1: likes, comments, clicks, how many different people are responding #sproutchat

— Brad Lovett (@Brad_Lovett) November 16, 2016

A1 Too soon to say "WHO CONVERTED?" (my favorite metric) #sproutchat

— Linda Mann (@TalentExch_Biz) November 16, 2016

A1) Why is the org on social? Awareness? Conversions? Customer service? For all, I'd want to know how each is trending and why. #sproutchat

— Kyle Murray (@TheKyleMurray) November 16, 2016

Present High-Level Learnings

Communicating the ROI of social to your boss can be challenge. It’s likely that senior leadership doesn’t speak the same language as your team does. Social metrics that are interesting and important to a social media manager may not be valued by the CMO and that’s OK. Secure buy in by the causation for visits to your website and conversions that came from social. Use your reports to clearly outline high-level learnings that directly impact your business and explain how engagement and other activity ties back to ROI.

A4: Always the vanity metrics (followers, overall page likes). But we always try to re-educate as to the more insightful metrics #sproutchat

— Nicholas Scalice (@nscalice) November 16, 2016

Retention rates. RT @SproutSocial: Q4: Which metric typically wows your boss the most? #SproutChat

— GeofSloanSr (@GeofSloanSr) November 16, 2016

A4 We love seeing interaction/engagement. If you have thousands of followers but no interaction, is your content really working? #SproutChat

— Brenna Smit (@bren_smit) November 16, 2016

A4) positively handling your followers concerns/complaints #sproutchat

— Meredith Erikson (@MeredithE_JOUR) November 16, 2016

A4: Most get stuck on growth in audience size… I'd love them to catch onto engagement or reach being a bigger value. #sproutchat

— meghan speer (@meghan5580) November 16, 2016

A4: the twitter comparison tool via @SproutSocial always makes us look good. #SproutChat http://pic.twitter.com/ChrSyLiVZg

— Chris Norris (@CNorris_10) November 16, 2016

A4: and then they ask, ok we have n amounts of followers, DO THEY BUY? #sproutchat

— Val Vesa (@adspedia) November 16, 2016

Continue to Educate Your Colleagues

Team members outside of your social media marketing team will often have a misconception about what quantifies as success. Some people will assume that follower count means success while others won’t understand that a successful social strategy will have a balance of paid and organic distribution. Try to proactively educate your colleagues so everyone’s on the same page with your social media goals and industry best practices.

@SproutSocial A6: That it's all about the number of likes- but shares, retweets and link clicks are way more meaningful! #SproutChat

— Nicole Schneider (@nicolemaries__) November 16, 2016

@SproutSocial Misconception: # of followers is the goal/sign of success. Must explain the importance of quality, not quantity. #SproutChat

— Adeline🍴 (@AdelineJessica) November 16, 2016

A6B) Great EX: Poise & Purpose on FB. 350K followers, little engagement. Sub group of that page, Poise Chat (1/2) #sproutchat

— Kyle Murray (@TheKyleMurray) November 16, 2016

A6 That retweets and shares are all you need. Need to emphasize the importance of engagement and consistency with SM teams #SproutChat

— Evi (@sinopidou) November 16, 2016

A6 Don't wait for ppl to reach out to you – pick up the ball and engage. #sproutchat

— Toby Metcalf (@Toby_Metcalf) November 16, 2016

A6b: If your content is good (should resonate with intended audience) but doesn't- You might be building the wrong audience. #SproutChat

— Tim Mohler (@TimothyMohler) November 16, 2016

Q6: that # of followers isn't important. Not top metric, but shows how everything ties together. No engagement = no growth #sproutchat

— Jessie Brown (@jbrownsocial) November 16, 2016

Due to Thanksgiving, we’re skipping #SproutChat next week. But join us on Wednesday, November 30 to discuss content distribution with Sprout All Starand Content Marketing expert,Erika Heald. Looking for more ways to stay connected with our community? Join our Facebook group to connect with other chat participants.

This post #SproutChat Recap: Identifying Your Metrics & Goals on Social originally appeared on Sprout Social.

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Email Sales Funnels: How to Automate Your Sales

Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? To explore how to automate your email marketing, I interview Yaro Starak. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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11 Helpful Social Media Tools for Marketers

Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through social channels. In this article, you’ll discover 11 helpful social media tools for marketers. Analysis Tools 1. Analyze Social Media Traffic With Leadfeeder Leadfeeder is a B2B tool that lets you track website [...]

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Introducing Bambu’s All-New App for iOS and Android

10 Tips to Build Better Converting Twitter Traffic

How to Track Social Media Metrics on Four Social Networks

Are your social media marketing efforts working? Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram. #1: Delve Into Twitter [...]

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10 Social Media Challenges You Business Must Overcome

6 Visual Tools to Improve Your Social Media Content

Want to improve your social media images? Looking for easy-to-use tools for creating high-quality visual content? Visual content is an absolute must for generating engagement on social media, whether it’s in the form of videos, graphics, or emojis. In this article, you’ll discover six tools for creating unique, professional-looking visuals for social media. #1: Add [...]

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5 Ways to Persuade Via Social Media

Do you want to build trust and influence on social media? Wondering how to tap into social proof? Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business. In this article, you’ll discover five ways to use social proof on social media. Why Social Proof Is [...]

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How to Add & Manage Multiple Instagram Accounts for Your Brand

4 Facebook Mobile Ad Techniques That Work

Are you looking for ways to reach people on their mobile devices? Are your Facebook mobile ads working? Facebook has tools to help you create compelling ads that enhance your mobile marketing efforts. In this article, you’ll discover four ways to improve results from your mobile Facebook ad campaigns. #1: Start a Conversation With Messenger [...]

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How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Wondering how Twitter Moments can help you promote your business? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. In this article, you’ll discover how to create and use Twitter Moments for your business. What Are Twitter Moments? Twitter Moments is advertised as [...]

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New Features for Instagram Stories: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Adds Boomerang, Mention Tags, and Links to Instagram Stories: Instagram introduced two new tools “to help you make [...]

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#SproutChat Recap: Measuring the Impact of In-Person Events

The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. But this doesn’t mean that connecting in-person isn’t important. Your brand still needs to physically connect and interact with its customers. But how do you measure these touch points? This week, we discussed just how to attribute ROI to in-person events.

Create Buzz With These Best Practices

Make sure that your connecting the digital world with the physical world by incorporating your brand attributes and an event hashtag throughout your space. Brainstorm and document your strategy beforehand and really understand what your goals and objectives are before investing your time and resources into an event.

Be unique, clear, memorable, short and not negative. #SproutChat

— Joshua Aaron 🌴☀ (@SoCalSMM) November 9, 2016

A1: Use the event hashtag to gain exposure, but make sure your content stands out or your posts will get lost in the stream. #sproutchat

— Richard Hostler (@CNXN_Hostler) November 9, 2016

A1: @SproutSocial Create signage with the # put them around the event. Tweet quotes that resonate with your followers, #SproutChat

— Sid says (@Sidneytoldme) November 9, 2016

@SproutSocial A1: Create something unique but simple so it won't be misspelled! #SproutChat

— Nicole Schneider (@nicolemaries__) November 9, 2016

Take What You’ve Experienced at Events & Apply Those Learnings

Branded or not, we’ve all attended an event. Think of what you’ve loved and disliked about the previous business events or conferences you’ve attended and apply these special touches to your own in-person marketing opportunity.

@SproutSocial I like how @cmicontent uses #cmworld without the year, and keeps the conversation going on and offline. #sproutchat

— Martin Lieberman (@martinlieberman) November 9, 2016

A2: Create places that make a good visual spot for livestreams and selfies. #SproutChat https://t.co/HFpHnexZ7Q

— Erika Heald (@SFerika) November 9, 2016

A2: for.some events, seen the big ♯ with dual purpose..photo-op and hashtag promo! #SproutChat http://pic.twitter.com/6wE0OziJ6e

— Gauri Salokhe (@gaurisalokhe) November 9, 2016

A2: Be personal with people by engaging with those who are talking about the event, whether they're there in-person or online. #sproutchat

— Annaliese Henwood (@MktgInnovator) November 9, 2016

Understand How Events Can Impact Your Bottom Line

Events can have a long term impact on business contacts. Attribute ROI to your in-person efforts by tracking referrals, maintaining relationships, measuring attendee engagement and facilitating a digital conversation before and after your event.

A3 By the relationships, quality of leads I make at them. #sproutchat http://pic.twitter.com/JELQ7YtUr4

— Linda Mann (@TalentExch_Biz) November 9, 2016

@SproutSocial Q3: Are people talking about it? Going to the next event? Is event attendance growing? If yes, then it works #SproutChat

— Sid says (@Sidneytoldme) November 9, 2016

A3 take a look at conversion before and after and year over year. Helpful for budgeting for participation next time. #SproutChat

— Michelle (@michelletweet) November 9, 2016

A3: As a brand- # of people aware we were there, real-life engagements, visits to bios/content, leads generated (on or offline).#SproutChat

— Tim Mohler (@TimothyMohler) November 9, 2016

Make Authentic Connections

Networking can be a daunting task, even for marketers. Seize your in-person event opportunity to make authentic connections by just being yourself. While this is often easier said then done, attendees and peers will appreciate a host who finds commonalities between themselves and others and follows up after the event.

A4: No new connection is a bad connection. Stay in contact w/ them. You never know when/how business opportunities can appear. #SproutChat

— Site-Seeker, Inc. (@SiteSeekerInc) November 9, 2016

A4: Find some common links beyond just job. Kids, sports, skiing, cars, cooking, etc… #SproutChat

— Joe Martin (@joeDmarti) November 9, 2016

A4 See if you can connect before the event to set up logistics #sproutchat

— Toby Metcalf (@Toby_Metcalf) November 9, 2016

@SproutSocial A4. Be yourself. Don’t try to just rack up your LinkedIn connections, make it personal & make it count. #SproutChat

— Jordan Bath (@jbath13) November 9, 2016

Interact & Engage With Attendees

Make your brand memorable by interacting and engaging with attendees in way that’s natural, yet unexpected. Invest in an eye catching, interactive booth or swag that guests will find useful. When executed properly, both can keep your brand top of mind.

A5: If your goal is to engage & develop a relationship- the booth. People have to be able to find you & know what you're about. #SproutChat https://t.co/X4aUr11tTw

— Tim Mohler (@TimothyMohler) November 9, 2016

A5 I feel like booths are only cool in the moment. Give them something lasting and helpful with your branding. #sproutchat

— Linda Mann (@TalentExch_Biz) November 9, 2016

@SproutSocial A5. Memorable (& useful) swag. Giving away water bottles, etc. can be something people won’t want to throw away! #SproutChat

— Jordan Bath (@jbath13) November 9, 2016

@SproutSocial Q5:Depending on the size of the crowd, swag works better with a larger audience, booth is better 4 smaller groups #SproutChat

— LAVIDGE (@lavidgeco) November 9, 2016

A5 they can take it with them!!! (And don't forget to put hour # and @ on it!!) #SproutChat

— Michelle (@michelletweet) November 9, 2016

Be Personal

It’s important to follow-up with attendees after an event. Sending a personalized, handwritten thank you note or email is a good way to stand out. However, make sure that you tread carefully and aren’t being too invasive or going right for the sale.

A6 Call me old-fashioned but a hand-written note is very special these days. #sproutchat http://pic.twitter.com/JxAwTVGbkk

— Linda Mann (@TalentExch_Biz) November 9, 2016

A6 #SproutChat LinkedIn connection and/or quick thanks via email etc … Don't be too invasive.

— Phil Siarri (@philsiarri) November 9, 2016

A6: Connect socially from a personal account and interact with their posts. Don't be pushy. Be a real person. #sproutchat

— Richard Hostler (@CNXN_Hostler) November 9, 2016

A6 Send them a “Nice to meet you” email or card in the mail. Remind them who you are, what you talked about & contact info #sproutchat

— Kathy Kopacz MS (@kkopacz1) November 9, 2016

@SproutSocial A6 Follow up by email w/the resource/connection you said you'd share/make. Or just to say "hi" and keep in touch #SproutChat

— Nancy Casanova (@nancycasanova) November 9, 2016

See you next week to social media and analysis. Join our Facebook community to continue the discussion beyond Twitter and to view weekly topics and discussion questions.

This post #SproutChat Recap: Measuring the Impact of In-Person Events originally appeared on Sprout Social.

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Sprout Named Top Workplace by Chicago Tribune

Each year, the Chicago Tribune highlights the best places to work in Chicago. Sprout Social is honored to be included on the list for the second year in a row. This recognition is particularly exciting because it is based on the results of an employee feedback survey that measures several aspects of workplace culture.

“We pride ourselves on creating an employee-first environment at Sprout,” said Jim Conti, Director of Talent. “We’re really grateful for the Tribune’s recognition of these efforts and the way that our culture has evolved organically along with our team.”

Sprout—the company, team and platform—is built upon the value of open communication, and our culture is a testament to that. People at Sprout are empowered to take on projects and challenges that interest them and support their growth, both professionally and as engaged members of the greater Chicago and technology communities.

We take pride in solving problems and building world class products, but we also find time to come together, celebrate one another’s interests and connect at events like our monthly happy hour, regular Lightning Lunches and annual canoe trip. Many of our team initiatives, like all-company volunteer days and hosting community events, have stemmed from employees’ interest and leadership.

Thank you to every member of Team Sprout for their hard work, vision and dedication.

This post Sprout Named Top Workplace by Chicago Tribune originally appeared on Sprout Social.

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Facebook Live: Fuel All of Your Content With Live Video

Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? To explore why Facebook Live is a path to success for creators, I interview Chalene Johnson. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

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Meet Team Sprout: Arlo, Lead UI Designer

“How can we make what we did yesterday better?”

This is the question that stood out to me when I first spoke to Arlo Guthrie, Lead User Interface (UI) Designer, for Meet Team Sprout. As the head of our UI team, Arlo works primarily with the design and engineering teams to ensure that Sprout users enjoy a beautiful, consistent and user-friendly experience every time their use our platform.

Read our interview below and watch this clip to hear Arlo’s thoughts on curiosity, cooking in a sous-vide and where he finds inspiration.

Name: Arlo Bryan Guthrie
Department: Design
Started at Sprout: June 2013

How did you get to where you are today?

Like so many Chicagoans, I moved here to pursue a career in theater. I had aspirations of becoming a playwright and a director, but I also knew that I had to have another career. I started working in marketing for theater and realized that my favorite thing to do on any show was to design the poster and update the website.

I went back to school for graphic design, where I met my wife, and embarked on a career in the event industry. I worked on trade shows and big conferences and did everything from building applications to coaching speakers to designing graphics.

Now, as the Lead UI Designer at Sprout, I get to focus on one really great product as part of a team that thinks every day.

How can we make what we did yesterday better?

Arlo Bryan Guthrie
Lead UI Designer @ Sprout Social
@arlodesign

So, you and your wife are both designers?

Yup. We met in school and a lot of our dates in the first two years were homework dates. We actually find a lot of joy in talking shop. That sounds depressing but it isn’t—we draw a lot of professional inspiration and new ideas from each other.

Do you have any recommendations for resources for fellow designers at any point in their career?

There are so many places to learn about what I do; it’s overwhelming. I find the most inspiration—and the least distraction—in museums. I like to go back and look at old art movements, like the Bauhaus or even further back, to see how they solved simple problems. Those problems still exist today, we just have different sizes of screens and different methods of interaction.

We have a lot of information, we need to consume it, and our responsibility as designers is to help it make sense for people. We can look back hundreds of years and find inspiration for how to solve these problems.

Tell me about the UI team at Sprout and what you’re currently excited to work on.

In some respects, our team is the glue that holds engineering and design together. Collaboration with those two groups, and across the organization, is absolutely the most important thing on our team.

Right now we’re working on building a design system: making sure that all the choices that we make for user experience, user interfaces and our brand are based on a consistent, cohesive set of principles. Ultimately, that provides a better user experience, because a user can rely on a pattern of action that’s consistent throughout the entire application. The pattern library we’re creating helps our customers learn to use Sprout faster, and it also allows our team to build our applications much more rapidly than we would if we had to design it bespoke every single time.

What are the qualities that make a really good UI designer?

You have to be curious. At Sprout, we’re always looking for a way to make things faster and to make them work better for our customers. Anyone who is thirsty for knowledge and excited to discover new things can make a great UI designer.

How would you describe the culture here at Sprout?

I feel like this is the funniest office I’ve ever worked in. Every day I laugh with someone, whether we’re talking about an internet meme or an oblique take on the work we’re doing.

Today marks two years working at @SproutSocial. It’s nice to finally feel like I have a career, not just a job.

— Arlo Bryan Guthrie (@arlodesign) June 3, 2015

But in all seriousness, Sprout’s culture is all about sharing what we know. People here are so generous with their knowledge. On Friday afternoons, the entire design department gets together and shares our work and talks through new ideas. A few teams host Lightning Lunches where people talk about everything from 3D printing to how to become a professional barbecue judge. We have Lunch and Learns for the whole company that cover everything from how to give a good public speaking presentation to how to learn a new programming language.

Outside of the office, how do you learn and stay inspired?

When I have downtime, I want to play with my kids. I want to build Legos with my son; I want to try and figure out who my two-year-old daughter’s imaginary friend is.

The sense of discovery is what keeps me moving in my work, and sometimes I need to rediscover it through my children. Everything is new and exciting for them.

You recently got into some cooking adventures with your son. What have you been making recently?

So I’ve gotten on the sous vide bandwagon. I absolutely love vacuum-sealing something and leaving it in a pot of water for eight hours, and then having a finished product that I can just cut with a fork.

Now recently, my son, who is six, asked for sous vide octopus for dinner. He enjoyed preparing the raw octopi, and he actually ate most of it!

You’re also quite the whisky connoisseur. What’s your favorite scotch?

It would have to be the Bruichladdich Octomore 7.1. It’s the most heavily peated scotch in the world. It’s fruity but leathery, and there’s almost a little bit of cigar smoke in it. I had it on a date night with the Mrs. She said it smelled like the worst Sharpie ever…but to me it smells like heaven.

Thanks so much, Arlo!

To learn more about the design team at Sprout, follow their work on Dribbble and check out open positions on our careers page.

This post Meet Team Sprout: Arlo, Lead UI Designer originally appeared on Sprout Social.

from Sprout Social http://sproutsocial.com/insights/meet-arlo-guthrie/
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Twitter Rolls Out Automated Direct Message Replies for Businesses: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Rolls Out Quick Replies and Welcome Messages in Direct Messages: Twitter introduced two new Direct Message features, [...]

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#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis.

With Twitter search operators, social media managers must take advantage of complex search queries to engage with a larger community.

At this week’s #SproutChat, we covered getting the most out of monitoring beyond brand mentions and how to utilize Sprout’s Brand Keywords.

Always Monitor Keywords

People tag brands on social because they want to guarantee your brand sees the post. There are often two extremes: they have a customer support issue or they really love your brand. But what about everything in between? Monitor alternate spellings of your brand name, mentions of your product names and common industry terminology to find opportunities to engage.

@SproutSocial I monitor our company hashtags as well as terms/hashtags that match our technology practice areas. #sproutchat

— Richard Hostler (@CNXN_Hostler) November 2, 2016

@SproutSocial A1: Take the time to set up specific (and useful) keywords, including hashtags. Keep an eye on trending convos. #SproutChat

— Jordan Bath (@jbath13) November 2, 2016

A1: I have our basic keywords in Sprout, and I'll change them for certain events (looking for full moon photos to RT) #sproutchat

— Brad Lovett (@Brad_Lovett) November 2, 2016

A1: Test out terms and see which get the best results via: IG Location, Twitter, or IG hashtag. #SproutChat

— Jeff Higgins (@AnnaMariaSocial) November 2, 2016

A1 #SproutChat @CityOfLasVegas uses it to monitor #hashtags, tweets about city representatives and posts from certain locations.

— Natasha Kristina (@hitheresunshine) November 2, 2016

Play Around With Boolean Search Terms

When getting started with complex search, start broadly. Once you see the kind of results the terms garner, you’ll have a better handle on what needs to be filtered out. You can always get more granular using quotes, the minus sign and parenthesis. Test variations to find the best results. Ask your target audience how they refer to topics or phrase something- keep in mind this may vary by region.

A2: to:specificuser is great for finding an audience interested or engaging with a certain brand or users tweets. #SproutChat

— Jeff Higgins (@AnnaMariaSocial) November 2, 2016

A2: I use parentheses or quotes a lot! Helps when engaging with people #SproutChat

— Searcy Sledge (@SearcySledge) November 2, 2016

A2 In general "Not" is a good way to segregate query results #sproutchat

— Phil Siarri (@philsiarri) November 2, 2016

Take Advantage of Geotagged Content

Instagram users not only love beautiful images, but they also enjoy adding geotags to their posts. Geotags are a great way to learn more about conferences, festivals or meetups. They can also provide valuable insight on competitors. Instagram content provides an intimate look into an individual’s passions. Monitoring a combination of hashtags and geotags via Instagram can be incredibly beneficial for understanding a community.

@SproutSocial A4. Competitors for sure. And markets that you're in – or want to be in. See what’s being said out there! #SproutChat

— Jordan Bath (@jbath13) November 2, 2016

A4: Local events and sports locations. It's never bad to be involved in a local conversation for a SMB #SproutChat

— Jeff Higgins (@AnnaMariaSocial) November 2, 2016

A4: For travel and tourism, competing destinations. #sproutchat

— Brad Lovett (@Brad_Lovett) November 2, 2016

A4 Competition site but also industry-specific conferences #SproutChat

— ShereeseM, MS/MBA (@ShereesePubHlth) November 2, 2016

Q4: Cities, neighborhoods, conference/market locations #sproutchat https://t.co/q0AFYab0Ps

— Meagan DeMenna (@mdemenna1) November 2, 2016

Build a Strong Relationship Before Selling

After finding these conversations, you’ll want to engage. In order to ensure a value for both parties, do your research so your conversation doesn’t come off as ignorant.

Never begin with a sales pitch. Ask questions and offer resources before bringing up your own needs or pitching your product or service. People have become more perceptive of brands who are simply looking to make a sale.

A6 #SproutChat, chime in on their tweets or conversations. You can also just <3 their tweets to let them know you're listening

— Natasha Kristina (@hitheresunshine) November 2, 2016

A6 offer something meaningful and engaging. It's ok to be a stranger in social media but you must be relevant… #SproutChat @SproutSocial

— Liam Batch (@liamonsocial) November 2, 2016

A6. Be original and "real" don't give off a robot like vibe. #SproutChat

— Brianna Neal (@BriannaNeal04) November 2, 2016

A6: Be real. Ask for advice on a project that aligns with their specialties. Engage w/ them on their projects. #SproutChat

— Meagan DeMenna (@mdemenna1) November 2, 2016

See you next week to discuss measuring the impact of in-person events. Join our Facebook community to continue the discussion beyond Twitter and to view weekly topics and discussion questions.

This post #SproutChat Recap: Using Keyword Search for Twitter & Instagram originally appeared on Sprout Social.

from Sprout Social http://ift.tt/2fLlIZ0
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Conversion Optimization: How to Split Test Your Way to Success

Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? To explore conversion rate optimization for your online forms, I interview Chris Dayley. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]

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4 LinkedIn Tips for Better Prospecting

Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively? LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects. In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts. #1: Join LinkedIn ProFinder: [...]

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The 20 Minute Twitter Audit

10 Ways to Grow an Organic Instagram Presence

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Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

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