Facebook Fan Page vs. Profile: Know the Difference

5 Instagram Changes: What Marketers Need to Know

Are you up to date with the latest Instagram changes? Want to know what the changes mean for marketers? In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm. In this article, you’ll discover how the most recent Instagram changes can affect your marketing. [...]

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How to Help Your Staff to Curate Content

Is third-party content part of your social media marketing mix? Do you have multiple people in your company who discover content? With the right process, a team can become a content-curation powerhouse. In this article, you’ll discover how to set up a collaborative workflow for content curation. #1: Establish Team Structure Collaboration starts with structure. [...]

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6 Tips for Better Facebook Live Broadcasts

Thinking of going live on Facebook? Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. In this article, you’ll discover six tips to succeed with your next Facebook Live broadcast. #1: Promote Before [...]

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Social Media News You Can Use: Character Count, Customers & Content

Facebook Live Rolls Out Continuous Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Enables Continuous Live Video Support and Geogating: “Facebook will now allow non-stop, long-form broadcasting.” TechCrunch reports that the [...]

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#SproutChat Recap: Navigating Social Advertising

Sure, many companies have massive followings, but that doesn’t mean their posts are guaranteed to secure a spot in a fan’s newsfeed. In order to reach a larger audience, social channels are giving brands the option to put ad dollars behind social posts. While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds.

There are many avenues to go down when considering which channels and types of social media advertising will resonate the most with the audience you’re trying to target. Deciding which options to purse can be overwhelming. This week, Sprout Social All Star, Andrew Wasyluk, joined us for #Sproutchat to offer insights and best practices.

Remember That Content Matters

Getting your ad in front of your audience is one thing, but actually catching their attention in the newsfeed full of posts by friends and family is a different beast. Bright, colorful images paired with copy that’s concise and contains a clear call to action is a must.

If you have the resources, further engage your audience with a promoted video. Ensure the content is worth your viewer’s time and clearly defines or shows your product. You’d be remiss to get their focus, but not any engagement to lead to brand awareness, a click to your website or a sale.

A2: Great imagery, well-crafted copy that speaks to your audience on an emotional level, a strong CTA, and keep it short! #SproutChat

— Andrew Wasyluk (@socialeyze) May 25, 2016

A2: You must first very clearly understand your audience, of course, and have a specific goal of the ad campaign in mind. #SproutChat

— Page 1 Solutions (@Page1Solutions) May 25, 2016

A2. A good photo is also key — test your photos til you find the one that works best. #SproutChat

— Reva Minkoff (@revaminkoff) May 25, 2016

A2: Tell the potential customer what you want them to do. #sproutchat

— David Pride (@DavidaPride) May 25, 2016

A2: Remember that your ads are competing with baby announcements & weddings pics in time lines, product images won't do it! #SproutChat

— Katrina Douglas (@KDADouglas) May 25, 2016

A2) It's all about targeting the right audiences and posting engaging and interesting content that people will want to click! #SproutChat

— Alejandra Guillen (@AlejandraGui123) May 25, 2016

@SproutSocial 1-Good plan, 2-nice visuals, 3-Clear call-to-action, 4-addressing pressing needs, 5- simplicity #sproutchat

— Fady Ramzy (@CyberZizo) May 25, 2016

Collect & Measure Data

Ads on social media are effective for driving traffic to your brand website. Be sure to build out each campaign so that you can measure the impact on brand awareness and sales. Google Analytics is a great place to start. Work with your colleagues to ensure the credit is attributed properly to social media advertising and to the appropriate campaign.

A4: Dedicated landing pages, UTM codes, Google Analytics, Google Tag Manager and a properly set up funnel! #SproutChat

— Andrew Wasyluk (@socialeyze) May 25, 2016

A4 I use UTM parameters in the links to allow the GA reports & SFDC dashboards to properly attribute. #SproutChat https://t.co/0Su3qpNzU5

— Erika Heald (@SFerika) May 25, 2016

A4) @adobe Business catalyst has an admin console that can show you where traffic is coming from and what they're visiting. #sproutchat

— Kyle Murray (@TheKyleMurray) May 25, 2016

A4: UTM for the click, pair with ad analytics, and goal tracking for conversions. agencies tend to lose tracking after that… #sproutchat

— Laura Nagler Duncan (@lilnag) May 25, 2016

A4: Retargeting visitors with relevant ads that take them through a funnel. UTMs and FB custom audiences are our best friends. #SproutChat

— Johnny Nieves (@johnnynieves5) May 25, 2016

A4: And don't forget to split test 😉 #sproutchat

— Dillon Brickhouse (@drbrickhouse) May 25, 2016

GA is also great for a/b testing ad copy/graphic variations. Great to know which content is working! #SproutChat https://t.co/zRTJmxC2Jo

— Josh Schweigert (@joshschweigert) May 25, 2016

Apply Learnings to Future Campaigns

Pay attention to all of the factors in your social advertising campaign. Analyze the medium, audience, content and timing and then brainstorm to figure out which tweaks can help optimize your next campaign. This may take an investment of time and research, but it’s worth the impact. Utilizing A/B testing is a great route to see if any one singular component is adding or detracting from your goal.

A5: I use the data to better target and optimize all future ads, or even to re-optimize and rerun the same ad #SproutChat

— Andrew Wasyluk (@socialeyze) May 25, 2016

A5) If an ad failed to drive significant traffic (i.e. – low visits and/or bad bounce rate), look at the audience to tweak. #sproutchat

— Kyle Murray (@TheKyleMurray) May 25, 2016

A5 You should be monitoring that data in real-time, not after ad completion and optimizing based on the data coming in #sproutchat

— Caitlin Waters (@Cait_Waters) May 25, 2016

A5: consider performance on different devices (eg, mobile, desktop), enhance ads for stronger-performing audiences! #sproutchat

— Laura Nagler Duncan (@lilnag) May 25, 2016

A5: Break it down into data points. Language, audience, timing, psychological trigger words. What worked with what audience? #sproutchat

— Dillon Brickhouse (@drbrickhouse) May 25, 2016

A5: I accepted the fact that spreadsheets have become a major part of my life. And thank goodness for @SproutSocial exports! #SproutChat

— Johnny Nieves (@johnnynieves5) May 25, 2016

Check out These Ads for Inspiration

These social media advertisements caught the attention of our #SproutChat community. See what you can emulate to engage and impact on your target audience.

A6: Also, @geico has some ads that are very, very clever #SproutChat

— Andrew Wasyluk (@socialeyze) May 25, 2016

A6. Typical for me. but see anything @oldspice has done for a crash course in how to do social advertising and outreach #sproutchat

— Chris Desadoy (@EliteYouTubePro) May 25, 2016

A6: Any and all of @Chubbies! They're hilarious but they understand their audience so well #SproutChat http://pic.twitter.com/m5l4NGw6Az

— Searcy Sledge (@SearcySledge) May 25, 2016

A6: Honestly any biz retargeting me with a special/coupon code/discount after I've waffled on their site #sproutchat https://t.co/oq76RKNA8D

— ThinkSEM (@ThinkSEM) May 25, 2016

a6: @Oreo @Nike @netflix @GoPro just to name a few. They all have really great campaigns #SproutChat

— Jessie Simms (@JSimmsSocial) May 25, 2016

A6. Good use of carousel ads on Facebook is a great way to be broad and specific at the same time. #SproutChat http://pic.twitter.com/beAR6uzVlv

— Troy Sandidge (@Troy_Sandidge) May 25, 2016

A6 This beast of an ad by .@dollarbeardclub https://t.co/qwztyBFNJh #SproutChat

— Solé Marketing (@SoleCreativeMkt) May 25, 2016

We’ll see you next week on Wednesday, June 1 for #SproutChat with brand strategist and author Nick Westergaard to discuss how to get scrappy with digital marketing. Join our Facebook community to stay up to date on topics and discussion questions.

This post #SproutChat Recap: Navigating Social Advertising originally appeared on Sprout Social.

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Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? Sue B. Zimmerman joins us to explore the latest Instagram updates. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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6 Visual Apps for Creating Social Media Content

Do you need to create content on the go? Looking for mobile apps to help? A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device. In this article, you’ll discover six mobile apps to create content for your social media profiles. All apps mentioned are available for [...]

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#SproutChat Recap: How to Analyze Your Competitors

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. This week at #SproutChat, we discussed how to analyze your competitors and shared our tactics on how to be the business your audience chooses.

Use Smart Research to Find Your Competitors

For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. But, for many small to medium sized businesses, smart research is crucial. Use keyword search tools and quantitative measurements on social to see who your customers are considering alongside your product or service.

Make private lists on Twitter or Facebook to easily reference what type of product updates and content your competitors are posting. Since social content is constantly updating, establishing a system to check in frequently is key. Gain insights for your own brand by noting which competitor campaigns outperform others.

A1. Who outranks you in SEO? Who is listed higher than you in Klout? #sproutchat

— Reva Minkoff (@revaminkoff) May 18, 2016

A1: It's not just an exact product match, its whoever is addressing the same market. #sproutchat

— Amy Wright (@SocialAmyW) May 18, 2016

A1: Research your market's behavior, see who their talking about on social media regarding your industry #Sproutchat

— Cooperatize (@Cooperatize) May 18, 2016

A1: Whoever is going after the same market share you are, with similar like/follower base, both numbers and quality #SproutChat

— Brad Lovett (@Brad_Lovett) May 18, 2016

A1. It's vital to find out. Your choice of competitor determines almost everything you do in your market #sproutchat http://pic.twitter.com/LZvry3V8dX

— Troy Sandidge (@Troy_Sandidge) May 18, 2016

Don’t Invest in Every Network Your Competitor Is On

Just because your competition has embraced a specific social network, doesn’t necessarily mean you should invest in it too. Consider your team’s bandwidth and budget before pursuing an active presence on a new social channel. Look at your existing audience’s demographics and habits to determine if the network your competitor is on would be a good fit for your company.

@SearcySledge 1. Walk before you run and 2. Pick a few networks to be GREAT at rather picking them all and doing them poorly. #SproutChat

— Kellie Elmerraji (@knelmerraji) May 18, 2016

A3.Just want to stress don't get too caught up in the data (or the content). Going off the norm can result in "trending results" #sproutchat

— Troy Sandidge (@Troy_Sandidge) May 18, 2016

A4: Absolutely not. You are *not* your competition. Do what works best for your brand. #sproutchat

— Recovery Brands (@RecoveryBrands) May 18, 2016

A4: Nope, you should only be on the social networks that your customers & target audience are on! #SproutChat

— Digital Fusion (@DigitalFusionHQ) May 18, 2016

Find the Value in the Data

Establish an internal workflow and pull as much data around your competitors as you can. Tools like BuzzSumo and Sprout Social can provide analytics and help provide benchmarks for your own social communities. When running any competitive analysis, go beyond vanity metrics to get a better grasp on how engaged your competitor’s customers and community really are.

Sprout’s ultimate guide on competitive analysis and Seer Interactive’s IFTTT recipes are great resources and can help your brand get started.

A5 There's this neat little button called "Reports" in @SproutSocial where you can compare stats #Sproutchat http://pic.twitter.com/7jWgppYpBn

— WP Site Care (@wpsitecare) May 18, 2016

A5: Engagement is the most important on social media. If you have a ton of followers and no engagement, something is wrong. #SproutChat

— Express Writers (@ExpWriters) May 18, 2016

A5b: Engagement builds a relationship and establishes trust between you and your audience. #SproutChat

— Express Writers (@ExpWriters) May 18, 2016

@SproutSocial A5) Number of shares is the stat I like to watch the most. #shareability #sproutchat

— JedRecord (@JedRecord) May 18, 2016

A5 vanity metrics provide dec insights, but also-is the brand engaging with followers? What is the tone of user posts/comments? #sproutchat

— Daniel Brophy (@dsbrophy) May 18, 2016

A5. Alerts are key….
I think looking beyond "followers friends or likes", # of audience buzz on you#sproutchat http://pic.twitter.com/DZU6vkDvD7

— Troy Sandidge (@Troy_Sandidge) May 18, 2016

Join us every Wednesday for #SproutChat to discuss social media marketing and community building topics. Stay posted on weekly topics and discussion questions via our Facebook community. See you next time!

This post #SproutChat Recap: How to Analyze Your Competitors originally appeared on Sprout Social.

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The 11 Best Free Email Marketing Tools

Meet Team Sprout: Arnita, Senior Product Manager

3 Ways to Grow Your Audience on Snapchat

Do you want more followers on Snapchat? Are you taking advantage of every connection option? Using the right tools to their fullest potential will grow your following and increase the chances that others will discover your Snapchat profile. In this article, you’ll discover three ways to grow your audience on Snapchat. #1: Make an In-Person Connection [...]

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How to Run an Actual Engaging Twitter Contest

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way.

Similar to Facebook, Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets. There are guidelines to follow, and coming up with fresh contest ideas can sometimes be difficult.

Twitter Contest Guidelines

Before you start Tweeting about prizes, you need to familiarize yourself with the guidelines. The first key to running a successful Twitter contest is to ensure you’re playing by the rules. Kick off your contest preparation by reading the Guidelines for Promotions on Twitter.

Here are a few key points to be aware of:

• You can collect entries by asking people to Tweet an update, follow a particular account or use a specific hashtag.
• If you’re asking people to use a specific hashtag, it needs to be relevant to their Tweets. Adding your hashtag to a completely unrelated Tweet could result in a violation of the Twitter Rules.
• You must include a rule that states only one account per individual can be used to enter the contest. Anyone caught using multiple accounts to enter a contest will be ineligible, and run the risk of having all of their accounts suspended.
• Quality, not quantity should be top of mind. If contestants are asked to repeatedly post near-duplicate Tweets in order to enter your contest, it’s a violation of the Twitter Rules. Doing so could result in users being automatically filtered out of search. Additionally, you run the risk of turning off their followers.

Also remember that any contest or sweepstakes you launch must comply with applicable laws and regulations. Ensuring compliance is your responsibility. This is definitely something you’ll want to run past your legal team ahead of time to make sure there aren’t any violations.

Twitter Contest Ideas

Every marketing campaign needs clear objectives, especially with contests. There’s potential to garner a lot of engagement here, and that’s not something you want to waste with a spur-of-the-moment contest. Really think about what you’d like to achieve.

Twitter contests can:

• Increase traffic to your website.
• Collect sign-ups or subscriptions.
• Generate more leads.
• Increase followers and brand mentions.

Each of these objectives can be achieved using one of the contest ideas below.

Tell Your Story

Twitter contests, while certainly valuable for engagement, can double as vehicles for your brand’s story. Consider this example from the textbook rental company, Chegg.

We're giving away $250 EVERY DAY! How to enter? Share your savings using #cheggmeout Get the deets >> http://t.co/0lJFFHlM33

— Chegg (@Chegg) January 6, 2014

Chegg provides discounted textbooks for college students. What better way to promote its budget-friendly service than by asking its customers to show off their savings? To be entered in a daily $250 gift card drawing, students had to post a picture explaining their Chegg savings and use the hashtag #cheggmeout.

I really don't think I'll rent from anywhere else again 🙌 . Saved $876 AND got free stuff #cheggmeout http://pic.twitter.com/YiKmXWbL8m

— Jade Thomas (@jadorejade29) September 3, 2014

Chegg let its customers tell their story. This was a brilliant strategy for a few reasons.

1. Anyone viewing these Tweets had a clear message of what Chegg is all about—even if they’ve never heard of it before.
2. It was an easy way to get customer testimonials and increase word-of-mouth marketing across a key demographic.
3. It demonstrated that the service actually works. Other students on Twitter saw Chegg’s money-saving ability in action.

Gain User-Generated Content

Not only do the Tweets and mentions you receive from Twitter contests further your engagement, but they also contribute to your content strategy.

You can run a photo contest like Chegg did above, or you can design your contest around photo captions or short stories. Mashable, for example, held a contest (with clear rules) to debut B.J. Novak’s short story collection. Participants had to compose a short story in 140 characters along with the hashtag #mashreads.

Can you write a short story in a single tweet? Enter the #MashReads contest w/ @bjnovak: http://t.co/YGfYkQ1Jhy http://pic.twitter.com/i9g62v4dVW

— Mashable (@mashable) April 15, 2014

This was a very creative way to promote the author and his upcoming book. It also got people to engage with Mashable while giving the company extra content to Tweet out. As you receive submissions, you can integrate the best ones into your content queue. This way you’re filling up your content calendar while acknowledging those who engage with you.

In its contest announcement, Mashable made it known that it would be Retweeting some of its favorite entries throughout the contest’s duration. Even if your Tweet wasn’t a winner, getting a Retweet from an account with as many followers as Mashable was quite the acknowledgement.

And then there’s this slightly simpler example from the Adler Planetarium:

How much do you love #GalaxyQuest? Reply with your favorite quote from the flick for a chance to win a pair of tickets to #AdlerReelScience!

— Adler Planetarium (@AdlerPlanet) February 9, 2016

Although this Twitter contest didn’t generate as much engagement as Mashable’s, it was still a fun way to engage and geek out with followers. For simply sharing your favorite quote from a movie, participants could win tickets to the planetarium’s Reel Science Film series. The responses might not be retweetable, but the interaction showed off a playful side of the Adler.

Celebrate With a Giveaway

Maybe you’ve reached a major milestone like your one millionth follower, or perhaps you’ve just celebrated your company’s birthday. Whatever the cause may be, sometimes it’s just fun to reward followers with a giveaway.

While this can be as simple as a “Retweet and win” concept, you can get very creative with it like this oldie-but-goodie marketing campaign from JetBlue.

We're in Manhattan today giving away tickets starting at noon. Ready to come find us? http://bit.ly/JB10NY #JB10NY

— JetBlue Airways (@JetBlue) March 10, 2010

In 2009, the brand used the hashtag #JB10NY on Twitter to guide its Manhattan-based followers to different locations where 1,000 free round-trip tickets were available. Participants had to pay attention to JetBlue’s Tweets, which featured location-based clues and instructions on different objects to bring with them.

Your giveaway doesn’t have to be as elaborate as JetBlue’s, but it’s worth looking into creative alternatives. It makes it more fun for your followers as well as your team. Plus, if it’s successful, you can turn it into a case study or a memorable campaign that can be shared across your profiles on other platforms.

The Trouble With ‘Retweet to Win’ Contests

If you’ve spent any time scrolling through your feed on Twitter, chances are you’ve come across a Tweet that looks like this:

RT & follow @OriginalFunko for the chance to win a Giant-Man Dorbz XL! http://pic.twitter.com/16czeWRZEl

— Funko (@OriginalFunko) May 17, 2016

With a very low barrier to entry, it’s easily one of the quickest and simplest ways to enter a contest. With a worthwhile prize at stake, you’ll probably receive a good amount of Retweets and new followers. The down side is that this type of Twitter contest is also very easy to game.

Computer engineer Hunter Scott demonstrated in detail how he built a bot to automatically enter contests. As a result, he wound up winning an average of four contests every day for nine months. This type of behavior doesn’t do a thing for your end game. Sure, you might see your numbers spike, but they’re empty.

We’re not saying that ‘Retweet to win’ contests are a bad idea. Some of them are very successful. But proceed with caution. One way to make it more difficult for bots to inflate your data is to do what @5thWaveMovie did:

Win this book signed by @RickYancey! RT & answer for a chance to win: What officer rank is Vosch? #5thWaveMoviehttps://t.co/GRQkg2Yyw6

— The 5th Wave (@5thWaveMovie) May 16, 2016

Not only must users Retweet to enter, but they also have to answer a question. Adding an additional requirement other than following your account is a helpful way to weed out bots. You might not see as many Retweets or responses, but at least the ones you do receive will be genuine.

Manage Your Twitter Contest

Perhaps just as important as the type of contest you run is how you manage that contest. The potential of winning a prize tends to garner a lot of engagement. You need to be sure that you’re ready to deal with the influx of interactions your Twitter account will receive. Fortunately we have tools that’ll help keep you on track.

For starters, you can use Message Tagging from Sprout (Team and Enterprise plans only) to stay organized and track your Twitter contests by applying a custom tag to any message you send or receive. This helps ensure that your team member in charge of the contest doesn’t miss anything.

Additionally, volume indicators in Sprout’s publishing calendar, let you quickly spot content gaps so you can find the perfect time of day or day of the week to launch your Twitter contest. Smaller giveaways can be done almost any time, but large-scale contests should stand alone—meaning don’t launch a massive contest the same week you’re running a multi-faceted campaign.

Life moves pretty quickly on Twitter and you don’t want your contest Tweets to get lost in the stream.

You’re Just Getting Started

The contest may be finished, but that doesn’t mean you are. You might feel like your team has earned a breather—especially after a complex contest with many moving parts—but a content break is actually the worst thing you could do right now.

A successful Twitter contest can result in hundreds or thousands of engaged followers. It’s best to capitalize on the interest and excitement around your brand right away with a strong content strategy following your contest.

This post How to Run an Actual Engaging Twitter Contest originally appeared on Sprout Social.

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2016 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and [...]

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How to Connect Your WordPress Blog to Medium

Do you want more exposure for your blog content? Have you thought about cross-posting your blog content on Medium? Republishing your WordPress blog posts on Medium gives your business another incredible source of traffic to your site. In this article, you’ll discover how to automatically publish your WordPress blog posts on Medium. #1: Install the [...]

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30 WordPress Social Media Plugins to Live by

How to Improve Your Facebook Ad Performance

Do your Facebook ads generate leads and sales? Want to scale your success with Facebook advertising? By working with audiences and ad set structure, you can improve the performance of your Facebook ads exponentially. In this article, you’ll discover how to use Facebook Audience Insights to improve the performance of your Facebook ads. #1: Find [...]

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How to Publish Content on Apple News: A Step-by-Step Guide

Do you want more exposure for your content? Have you considered publishing your content on Apple News? Apple News lets you deliver both visual and text-based content directly to a growing number of iOS mobile devices. In this article, you’ll discover how to become an Apple News publisher. What Is Apple News? Apple News is [...]

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Social Media News You Can Use: Reach & Visibility

Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Interactive Live Broadcast Map: Facebook introduced an “interactive map that shows you [public Facebook Live] [...]

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Content Creation Hacks: How to Quickly Produce Valuable Content

Do you create content for your business? Looking for an easier way to make your content work for you? With Nick Westergaard’s help, discover easy ways to create and repurpose your content. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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14+ Tools for Bloggers

Are you a busy blogger? Looking for new, unique tools to help you work smarter? The right tools will help streamline and improve your blogging. In this article, you’ll discover more than 14 tools to help bloggers quickly, efficiently perform common tasks. #1: Source Free, Quality Images A picture is worth a thousand words. You [...]

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5 Steps to Improve Your Customer Service Using Twitter

Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support? By following the steps in this article, you’ll deliver a superior customer service experience on Twitter. In this article, you’ll discover how to create a better Twitter customer service process for your business. #1: Create [...]

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Guide to URL Shortening and Tracking for Social Media

How to Measure Your LinkedIn Activities

Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn. [...]

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3 Ways to Use Psychology in Your Social Media Marketing

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use psychology in your [...]

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13 Ways to Use Facebook Events for Your Brand

How to Add a Services Section to Your Facebook Page

Are you a service-based business? Want to market your services through Facebook? The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings. In this article, you’ll discover how to use the Services section of your Facebook page. Check if You Have Access to the Services Section To find [...]

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How to Use LinkedIn to Connect With Prospects

Do you use LinkedIn to find business opportunities? Are you looking for tips to reach new leads? LinkedIn has a number of features that make it easy to develop relationships with the right prospects for your business. In this article, you’ll discover four ways to use LinkedIn for business. #1: Identify Warm Prospects With over [...]

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Social Media News You Can Use: Publishing Edition

This week, it was all about getting your brand’s social content, website and product out in front of your consumers. Pinterest shared its publishing best practices, Dr. Pete Meyer’s suggested a better way to conduct keyword research and Neil Patel offered up a list of tips for generating email signups prior to a new product launch.

Planning for Events With Pinterest

“45% of Pinners plan for holidays at least 60 days out, which is 21% higher than the general population. These eager event enthusiasts typically start saving Pins four months before an event and increase Pinning activity up until the big day.”
–Emma Dunbar, Partner Marketing Manager at Pinterest

Why it matters: 📌 = 💰
Pinners are gonna Pin. And, while the rest of us are figuring out what to wear to work on Friday, they’re are already planning out how they’re going to slay Thanksgiving dinner with grandma-approved casserole dishes. On Pinterest, the early bird gets the worm. So, if your brand is looking to cash in, it’s essential to have a proactive Pinterest marketing strategy.

Keyword Research: Going Beyond Guesswork

“When we do keyword research, we tend to focus on discovery. Keyword discovery is a critical process, but what we’re left with at the end is a long and often rambling list to prioritize, and typically we prioritize either by our own gut feelings or by the black box of AdWords global volume. What if there were a better way?”
–Dr. Pete Meyers, Marketing Scientist at Moz

If you’re wondering which keywords have the most potential, Meyer’s suggested formula looks something like this:

KP = sqrt(V) * (1 – KD / 100) * (KO / 100) * I

• Volume (V)
• Keyword Difficulty (KD)
• Keyword Opportunity (KO)
• Importance (I)

Why it matters:🛠 🌐
Keyword research is a fundamental building block of any strong SEO campaign. SEO consistently changes and brands that proactively continue to enhance their website’s ranking will see the benefits of increased visibility.

6 Ways to Get Signups for Your Product That Hasn’t Launched

“Everyone has the dream of a ‘big launch.’ The worst thing you can do for your business is focus solely on the product until you launch.”
– Neil Patel, QuickSprout

It’s hard to generate interest around a new product, especially when it isn’t available yet. Patel suggests creating an email list that people who are interested in your product can join. His article dives into six detailed ways businesses can obtain early signups who are more likely to become paying customers.

Why it matters:💡
For any brand, launching a new product and hearing crickets is a nightmare. Whether it be through beta access or simply a “coming soon” website or Facebook Page, drum up excitement and give your potential customers something to look forward to.

What does your brand’s content distribution and social media publishing strategy look like? How does it vary across social network and marketing discipline? Share your thoughts in the comments below.

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Amazon Launches YouTube-Like Service: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Amazon Targets YouTube With Video Upload Service: Amazon debuted a new video upload service that allows users to “post videos [...]

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#SproutChat Recap: Instagram Advertising

It’s clear that advertising on Instagram has the potential to drive a traffic, interest and sales. The ads seamlessly integrate into your feed and look very similar to organic posts. Taking advantage of the targeting options (per Facebook’s ad platform) helps narrow your focus and gets your Instagram content in front of the most appropriate audience.

This week at #SproutChat, we discussed Instagram advertising. The community shared their experience with ads they’ve seen and gave advice on how brands can effectively distribute paid content on the platform. 

Tap Into a Present & Engaged Audience

Having reached over 400 million active users, Instagram has quickly grown to become one of the most popular social networks. The platform’s streamlined interface is visually appealing and engages an active audience. Using in-app editing tools and filters, brands can efficiently stylize their products or services. With Instagram Ads, brands can even create a direct link to the App Store or their website.

@SproutSocial A1. Lot of pros – reaching your targeted community, engagement, CTAs. can’t think of a con though. 🙂 #SproutChat

— Pratik Gandhi (@PratikG_) May 11, 2016

A1b: If your audience is on Instagram (and they probably are), advertising there could provide great results. #SproutChat

— Express Writers (@ExpWriters) May 11, 2016

A1: Pros are extensive targeting, easy set-up, accessible for any ad budget, and emphasis on creative. #SproutChat http://pic.twitter.com/pw9B6cawEA

— lookthinkmake (@lookthinkmake) May 11, 2016

A1) 400+ Million monthly users for one. Plus the engagement rate is pretty good too. #SproutChat

— Jim Carter (@MSLJim) May 11, 2016

A1: #Instagram ads are a great way to reach #millennials! On the down side, sponsored posts don't always look authentic. #SproutChat

— Fifty & Five (@FiftyandFive) May 11, 2016

Test Different CTAs to Determine What Resonates

Instagram’s call to action buttons (CTA) offer several prompts: Shop Now, Install Now, Learn More or Sign Up. The applicability of each CTA depends on your content–but if a few options fit, it’s worth running split tests to see which generates the most engagement. Since brands can’t hyperlink in the comments of posts (only in a profile description), Instagram Ads are the easiest way to get people to clickthrough.

@SproutSocial learn more. when in doubt, instagram/#smm in general should always go for the top of funnel approach. #sproutchat

— molly buccini (@mollybuccini) May 11, 2016

A4 Learn more generates the most engagement in my opinion; it appeals to people's natural curiosity #SproutChat #socialmedia

— Amanda Sterling (@amsterli) May 11, 2016

A4) I'm always a sucker for a 'Learn More' myself. Appeals to my inquisitive nature. 😀 #sproutchat

— Jim Carter (@MSLJim) May 11, 2016

A4: Learn more. I think the others are not suited for commitment-phobes like me. #SproutChat

— Lauren Marinigh (@MarinighPR) May 11, 2016

A4 'Learn more" If I'm interested in the original post, I will click on "learn more', not the others #SproutChat

— Shereese Maynard, MS (@ShereesePubHlth) May 11, 2016

Most of our community agreed that the “Learn More” CTA is the one that drives them to take action most often.

Take Advantage of Format

Instagram posts are a place where brands can get creative and start fostering an active community of new and existing consumers. Consider the message your visuals convey and why your Instagram Ad will relate with your target audience. Since your goal is to get a click through, your ads need to be intriguing and should inspire immediate action.

Look into creating a video that causes your audience to pause when they’re scrolling through their feeds. Carousel ads with multiple images are another great way to communicate quick, cohesive narratives. Your Instagram caption is just as important and should inspire the same kind of pause and action that your visual content does.

A5. @SproutSocial Haven't tried them (yet) but I believe the visual is everything. Let it be something ppl can connect to. #SproutChat

— Melissa Kimble (@Melissa_Kimble) May 11, 2016

Q5 I like short video with strong CTA of Insta. Tell a quick story with visuals, give value, & be creative with your ask #sproutchat

— Ross Morrone (@rossmorrone) May 11, 2016

A5: Use your ads as an opportunity to provide value to your audience. Don't forget to test to see what they're responding to. #SproutChat

— Express Writers (@ExpWriters) May 11, 2016

A5: Authentic images, great design, and engaging content are all 🔑 to creating captivating content and effective ads! #SproutChat

— Fifty & Five (@FiftyandFive) May 11, 2016

Need some Instagram content inspiration? Check out these creative brands that caught the attention of our #SproutChat community.

A6: This @MileIQ ad caught my eye. Good graphic and appropriately targeted. #SproutChat http://pic.twitter.com/DNWfcpPYGw

— Robyn Gamboa (@RobynGamboa) May 11, 2016

A6: We're fans of @jamesonwhiskey's 3D shot ads that ran on @instagram & FB. They just get it. #SproutChat http://pic.twitter.com/6bg8Myg47E

— lookthinkmake (@lookthinkmake) May 11, 2016

To make sure you can easily manage all of your accounts, try Sprout Social’s Instagram management tools. See you next week on Wednesday, May 18 at 2 p.m. CDT for #SproutChat. We’ll be discussing how to run a competitive analysis. Join our #SproutChat community to stay posted on topics and discussion questions.   

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Snapchat and Podcasting Growth: What the Research Reveals

Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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How to Create Quality Facebook Canvas Ads

Do you want to reach more mobile Facebook users? Wondering how Canvas ads might help? Facebook Canvas lets you create full-page, interactive mobile ads that work like landing pages for tablet and smartphone users. In this article you’ll discover how to create quality Facebook Canvas ads. Why Facebook Canvas? Facebook Canvas is a new tool [...]

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What Your Twitter Handle Says About Your Business

4 Tips to Improve Your Pinterest Exposure

Is the Pinterest algorithm burying your pins? Looking for tips to get better exposure in the Pinterest Smart Feed? Pinning more isn’t always the answer to increasing your visibility on Pinterest. In this article you’ll discover four ways to improve the quality of your pins and boards on Pinterest. #1: Clean Up Your Account Every [...]

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Shedding Light on Facebook Dark Posts

Not Responding on Social Media? Warning: You Could Lose 30% of Your Fans

New data from Sprout Social issues a warning to brands everywhere: If you’re not responding on social media, 1 in 3 people say they’ll switch to a competitor. As if that’s not bad enough, 36% say they’ll also shame you on their own social profiles.

This news is particularly alarming considering that most brands are ignoring people in droves—answering just 11% of social inquiries. Meanwhile, brands send out 23 promotional messages for every response given to a fan.

For Q2 2016, we surveyed more than 1,000 active users of Twitter, Facebook and Instagram and then compared their feedback to the behavior of brands on social media across 15 industries worldwide. The data reveals a ripe opportunity for smarter organizations looking to gain a competitive advantage.

All this and more is explored in depth through the latest Sprout Social Index. To see the full report, click here.

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How the Facebook News Feed Works: Changes Marketers Need to Know

Are you struggling to remain visible in Facebook’s news feed? Wondering how Facebook decides what to show in the news feed? In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook. #1: Facebook Prioritizes Content Topics in the News [...]

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How to Host a Blab From Your Smartphone

Do you want to broadcast live video from Blab with your mobile phone? Looking for tips to improve your mobile Blab broadcasts? Business owners and marketers can use Blab to interact with customers and prospects in real time, from anywhere. In this article you’ll discover how to successfully broadcast on Blab from your smartphone. What [...]

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How to Add an Embed Code on Every Social Media Network

How to Use Facebook Messenger for Business

Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger? Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages. In this article you’ll discover how to connect and engage with customers using Facebook Messenger. Note that all app screenshots used in this [...]

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How to Drive Traffic to Your Website With Pinterest

Looking for ways to improve your Pinterest marketing? Do you want to make your pins more clickable? To generate leads, conversions, and sales from Pinterest, your pins need to do more than move people to like and repin. In this article you’ll discover how to create pins that encourage people to click through to your [...]

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Social Media News You Can Use: Personalized Content Edition

Periscope Saves Live Videos Beyond 24 Hours: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Beta Testing Full Archives of Live Video: Periscope is testing a new feature that will make it [...]

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#SproutChat Recap: Pinterest Marketing

Social Media Visuals: How to Easily Create Visuals Without a Designer

Do you use visuals in your social media? Want tools and tips to help you create images? To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

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Social Media for Beginners: Implementing Your Initial Strategy

8 Tips to Simplify Your Social Media Marketing

Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity? Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time. In this article you’ll discover eight tips to help busy social media marketers be more productive. #1: [...]

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10 Tips to Optimize Your Instagram Advertising Budget

New Facebook Sharing Options: What Marketers Need to Know

Do you want more people to share your content on Facebook? Are you taking advantage of Facebook’s sharing features? Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook. In this article you’ll discover how the new social sharing [...]

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Understanding Twitter Engagement: A Complete Guide

How to Create Social Media Videos on a Budget

Do you want to add video to your social media content mix? Looking for ways to keep production costs low? Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. In this article you’ll discover how to create and promote social media [...]

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How to Engage With Other Facebook Pages Using Your Facebook Page

Do you use your Facebook page to like and comment on other Facebook pages? Are the recent changes making it difficult for you to engage on Facebook as your page? In this article you’ll discover how Facebook page admins and Business Manager users can continue to engage on Facebook as their page. What Facebook Changed [...]

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Sprout’s ViralPost Awarded US Patent

How to Get More Clicks & Shares With Social Media Buttons

Facebook Branded Content: What Marketers Need to Know

Looking for ways to partner with influencers on Facebook? Have you heard of branded content on Facebook? Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor. In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers. Who Can [...]

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How to Create Social Media Contests That Convert

Looking for ways to improve your social media contests? Want to know what works for other businesses? Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions. In this article you’ll discover how three businesses ran successful [...]

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